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Google Locks In 100 MW of Offshore Wind to Power Europe’s AI Growth

Google has signed a long-term offshore wind power deal in Germany as it expands artificial intelligence and cloud infrastructure across Europe. The agreement is a 15-year power purchase agreement (PPA) with German utility EnBW. It covers 100 megawatts (MW) of electricity from the He Dreiht offshore wind farm in the North Sea.

The deal links Google’s growing electricity demand directly to new renewable generation. It also reflects a wider shift among large technology firms toward long-term clean power contracts tied to specific projects.

Adam Elman, Director of Sustainability EMEA at Google, remarked:

“Meeting the demand for AI infrastructure requires direct investment in the energy systems that make this technology possible. By contracting for new wind power from EnBW, we are bringing more clean energy online in Germany to power our operations, while accelerating the broader transition to a more sustainable electricity grid.”

AI Is Turning Electricity Into a Strategic Asset

According to EnBW, the He Dreiht wind farm will have a total capacity of 960 MW. It will use 64 offshore wind turbines and is expected to connect to the grid by spring 2026. The site is located around 90 kilometers northwest of Borkum and 110 kilometers west of Helgoland.

For Google, the agreement supports its goal of operating on 24/7 carbon-free energy by 2030. This means matching electricity use with carbon-free power every hour of the day, not just on an annual basis.

Google’s power demand is rising quickly. The main driver is artificial intelligence. AI systems need large amounts of computing power, which in turn requires large amounts of electricity.

The International Energy Agency (IEA) estimates that data centers used about 415 terawatt-hours (TWh) of electricity in 2024. That equals around 1.5% of global electricity demand. The IEA also notes that data center demand has grown at a double-digit annual rate in recent years. The same trend is forecasted by an industry report, as shown below.

AI data center energy GW 2030

Germany plays a key role in Google’s European expansion. In late 2025, Google announced plans to invest €5.5 billion in the country between 2026 and 2029. The investment includes a new data center in Dietzenbach, near Frankfurt, and continued development of its Hanau data center campus, which opened in 2023.

Data centers need reliable power around the clock. They also face rising pressure from governments, investors, and customers to reduce emissions. Long-term renewable PPAs help companies manage both issues.

By signing a 15-year contract, Google gains price certainty and supply stability. At the same time, the contract helps EnBW finance a large offshore wind project that adds new clean electricity to Germany’s grid.

A Flagship Wind Farm in the North Sea

Germany already has one of Europe’s largest offshore wind fleets. By the end of 2024, the country had 31 offshore wind farms fully in operation. Installed offshore wind capacity reached about 9.2 gigawatts (GW) in total. Around 7.4 GW sits in the North Sea, while about 1.8 GW is in the Baltic Sea.

He Dreiht is one of the largest offshore wind projects currently under construction in Germany. With 960 MW of capacity, it will add a meaningful share to the national total once it comes online.

The project also reflects a broader trend toward larger offshore turbines. According to industry data, offshore turbines commissioned in Germany in 2024 had an average capacity of 10.2 MW. The first 11 MW turbine entered operation that year, and 15 MW turbines are expected to appear in German waters starting in 2025.

offshore wind energy Germany map
Source: Deutsche WindGuard

Larger turbines can generate more electricity with fewer units. This can reduce seabed disturbance and installation time. However, it also requires stronger foundations, larger vessels, and more robust grid connections.

For EnBW, He Dreiht is a flagship project. The utility has already signed multiple PPAs for the wind farm with corporate buyers. This shows how offshore wind developers are increasingly relying on long-term corporate demand alongside traditional utility customers.

Why Corporates Are Becoming Power Buyers

Power purchase agreements play a growing role in clean energy finance. A PPA is a contract where a buyer agrees to purchase electricity from a specific project at agreed terms over many years.

For developers, PPAs reduce financial risk. They help secure loans and attract investors by offering predictable revenue. For buyers, PPAs provide access to clean power without owning generation assets.

This model is becoming more common as electricity demand rises and clean energy targets tighten. The IEA reports that global energy investment exceeded $3 trillion in 2024 for the first time. Around $2 trillion of that went into clean energy technologies and infrastructure, including renewables, grids, and storage.

Europe is a key market in this shift. Offshore wind plays a major role because it can produce large volumes of electricity close to industrial and urban centers. Germany plans to keep expanding offshore wind as part of its long-term energy strategy. It plans to expand grid-connected offshore wind power capacity to at least 30 gigawatts by 2030, 40 gigawatts by 2035, and 70 gigawatts by 2045.

Germany offshore wind capacity additions 2034
Source: Deutsche WindGuard

Corporate PPAs like Google’s agreement with EnBW help speed up this build-out. They send clear demand signals to developers and help reduce reliance on government subsidies.

From Annual Offsets to 24/7 Clean Power

Google’s long-term climate strategy goes beyond buying renewable energy certificates. The company aims to operate on 24/7 carbon-free energy in every region where it runs data centers and offices.

Google carbon-free energy goal 2030
Google’s Carbon-Free 2030 Goal

This approach focuses on real-time matching. It encourages a new, clean generation in the same places where electricity is used. Offshore wind PPAs fit well into this strategy in coastal countries like Germany.

Still, a 100 MW contract covers only part of Google’s total electricity needs. Large data centers can consume hundreds of megawatts on their own. As AI workloads grow, total demand could rise further.

That means Google will likely need a mix of solutions. These may include additional wind and solar PPAs, energy storage, grid upgrades, and partnerships with utilities and governments.

SEE MORE on Google:

Google’s clean energy buying reached a new scale in 2024, as rising AI and digital demand pushed electricity use higher. The company signed contracts for over 8 gigawatts (GW) of new clean energy this year. This is its largest annual procurement ever and double the amount from 2023.

Since 2010, Google has secured over 22 GW of clean energy through more than 170 agreements. This amount is about the same as Portugal’s total renewable power output in 2024. More than 25 projects came online in 2024 alone, adding 2.5 GW of new generation.

Despite a 27% rise in electricity use, Google cut data center energy emissions by 12%. This shows how clean energy purchases support its goal to run on 24/7 carbon-free energy by 2030.

Google data center energy use

The EnBW agreement shows one way forward. It ties new AI infrastructure directly to new renewable supply. It also spreads investment risk between a technology company and a utility.

Big Tech Is Reshaping How Power Gets Built

Google’s 15-year offshore wind deal highlights a broader shift in how clean energy projects are financed and used. Large corporate buyers are no longer just passive consumers of electricity. They are becoming active players in energy markets.

For Germany, the deal supports offshore wind expansion at a time when power demand is rising from electrification, industry, and digital services. For EnBW, it provides long-term revenue certainty, and for Google, it helps align AI growth with climate goals.

The next phase will test execution, but the direction is clear. As AI drives electricity demand higher, long-term renewable contracts are becoming a central part of energy planning. Google’s offshore wind agreement in Germany is one of the clearest examples of how these trends are coming together.

The post Google Locks In 100 MW of Offshore Wind to Power Europe’s AI Growth appeared first on Carbon Credits.

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Climate-Linked Supply Chain Risk Is Already in Your P&L

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The earnings calls that quietly reframed climate from sustainability question to operating risk.

Three earnings calls in the last 18 months tell the story without any help from a press release.

Hershey, May 2024: cocoa price exposure compresses margin, and the company attributes part of the cost shock to West African weather. Olam, July 2024: coffee climate exposure quantified in the annual report. JBS, January 2025: supply chain climate disclosures expanded materially in response to investor pressure and regulatory expectation. None of these companies issued the announcement as climate news. They issued it as financial news. The climate-linked supply chain risk did not arrive with a sustainability framing; it arrived as a P&L line.

You are probably reading this article because you suspect the same thing is happening to your business. This piece walks through what is showing up on which earnings calls, how procurement and finance leaders are quantifying the exposure, and what serious corporates are doing about it before the regulator asks.

Where climate risk has already appeared in earnings

The pattern is consistent across resource-intensive sectors. A weather event compresses supply, the price spikes, the cost flows through the income statement, and the analyst on the call asks whether the event is anomalous or structural. Increasingly, the honest answer is the second one.

Cocoa is the cleanest example. The 2023 to 2024 West African harvest fell sharply on the back of erratic rainfall and disease. Cocoa futures more than tripled. Companies with concentrated West African sourcing absorbed the cost; companies with diversified sourcing absorbed less. The exposure was not climate as ESG topic. It was climate as cost of goods.

Coffee follows the same pattern. Brazilian and Vietnamese harvests have moved on weather more sharply across the last several seasons. Roasters with long-tenor supplier relationships and origin diversification have managed the volatility; roasters with spot-market exposure have not. Wheat, sugar, palm oil, beef: the same dynamic in different commodities, a pattern the IPCC AR6 Working Group II report projects will intensify across agricultural systems through mid-century.

What this means: climate risk is no longer a footnote in the 10-K. It is a line item the CFO has to explain on the call.

The three commodity exposures that hit margin first

For most companies with material Scope 3 exposure, three exposures dominate the near-term P&L risk.

  • Concentrated single-origin sourcing in a climate-vulnerable region. If your tier-one supply for any material commodity sits in one geography, you have a concentration risk that climate amplifies. Diversification across origins is the obvious hedge, but it takes years to build and requires relationships you cannot acquire by tender.
  • Supplier financial fragility under climate stress. Smallholder farmers, who supply a large share of the global cocoa, coffee, and palm oil market, do not carry the balance sheets to absorb yield shocks. When yields collapse, they exit. When they exit, your supply base shrinks, and the surviving suppliers raise prices. The risk is structural, not cyclical.
  • Logistics and storage exposure to extreme weather. Hurricane disruptions to Gulf shipping, drought-driven Panama Canal restrictions, flooding in European inland waterways: each of these has moved input costs in the last three years, a pattern documented in Munich Re’s natural catastrophe data. The exposure shows up as a one-quarter event in the financial press but accumulates over time on the cost line.

TCFD and ISSB disclosure changes

The disclosure architecture has now caught up with the risk. The Task Force on Climate-related Financial Disclosures, whose recommendations are now embedded in the ISSB’s IFRS S2 climate standard, requires companies to disclose climate-related risks across physical and transition categories, with quantification where possible.

For physical risk specifically (the climate-linked supply chain risk you are reading about), the disclosure must address both acute exposures (extreme weather events) and chronic exposures (gradual changes in temperature, precipitation, and growing seasons). The disclosure must address the time horizon over which the risk is material, the parts of the value chain exposed, and the financial impact under different scenarios.

The CSRD imposes similar requirements under European law, with double materiality (both financial and impact materiality) embedded in the assessment. The practical effect: your auditors and your investor relations team now need a defensible answer to the climate-linked supply chain risk question, and the answer needs to be quantified.

What procurement and finance can do now

Three actions matter near-term.

Map your exposure. Most companies do not have a clear view of which tier-one and tier-two suppliers sit in which climate-vulnerable geographies. Without the map, you cannot quantify the risk, and without the quantification, you cannot disclose it credibly. The map is the foundation, and World Resources Institute climate risk research provides useful public tooling to start.

Diversify and deepen, in that order. Diversification across origins reduces concentration risk, but the deeper move is to invest in the resilience of the suppliers you already have. Regenerative practices, agroforestry, soil health interventions: these reduce yield volatility under climate stress and protect your input cost trajectory.

Embed the climate spend inside procurement, not outside it. Treating climate risk as a sustainability cost line subordinates it to the ESG budget. Treating it as a procurement and resilience investment puts it in the budget that matters, which is the cost-of-goods budget that the CFO defends quarterly.

Nature-based supply chain investments are the asset class designed for exactly this purpose. They sit inside the value chain, they reduce climate-linked supply risk, they generate verifiable Scope 3 reductions, and they produce the documentation an auditor and a regulator can both test.

If you are quantifying climate-linked supply chain risk in advance of the next earnings cycle or the next disclosure period, the carbon and sustainability experts at Carbon Credit Capital can help you map your exposure and structure a Dual-Value Model response that addresses reduction, resilience, and disclosure-readiness in a single program. Schedule a consultation.

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Carbon Footprint

Where should an SME start with a carbon action plan?

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More and more small and medium-sized businesses are hearing the same question from their larger customers: What is your carbon footprint? That question now travels down entire supply chains, and it arrives next to tender requirements, certification criteria, and rising customer expectations.

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Carbon Footprint

Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets

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The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.

The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.

This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.

The two definitions, in plain English

Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.

Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.

The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.

What the GHG Protocol Land Sector Standard actually says

The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).

For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.

For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.

A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.

When insetting counts toward Scope 3 (and when it does not)

Insetting counts toward Scope 3 only when several conditions are met:

  • The intervention must occur with an entity in your value chain.
  • The emissions reduction or removal must be measured against a defensible baseline.
  • The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
  • It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.

The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.

When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.

The procurement and supplier engagement question

Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.

To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.

The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.

Choosing the right tool for the right target

A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.

The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.

If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.

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