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“…Protecting nature makes our business more resilient…”

Nature is no longer a sustainability footnote. It is appearing on risk registers, in investor questionnaires, and in the disclosure rules your reporting teams are preparing for. As CFO, you are increasingly expected to explain how your company identifies, prices, and manages those exposures — and what you intend to do about them.

Nature Based Solutions, often shortened to NbS, have moved from environmental strategy into financial strategy. This guide explains what they are, why they matter to the finance function, and how to evaluate them with the same rigor you apply to any other capital allocation decision.

 

Why Nature Is Now a Financial Exposure

World Economic Forum analysis indicates that approximately $58 trillion — more than half of global GDP — is moderately or highly dependent on nature. When ecosystems degrade, so do the inputs, supply chains, and insurable assets behind much of that revenue.

Capital markets and regulators have taken note. The TNFD 2025 Status Report found that nearly 70% of organizations already face or expect sustainability reporting requirements within the next three years, with Europe and Asia under the greatest short-term pressure. More than half of investors surveyed described themselves as “very concerned” about nature loss and its impact on financial markets, while another 42% were “somewhat concerned.”

The gap between corporate impact and corporate action is also widening. The World Business Council for Sustainable Development reports that roughly $5 trillion in corporate financial flows harm nature each year, while only about $35 billion flows into Nature Based Solutions. That imbalance is becoming a strategic and fiduciary question — not an ESG one.

 

What Nature Based Solutions Actually Are

NbS are actions that protect, sustainably manage, or restore ecosystems to deliver measurable benefits for business, society, and climate. In practice, that looks like mangrove restoration, peatland rewetting, improved forest management, regenerative agriculture, wetland protection, and urban green infrastructure.

For a CFO, the useful characteristic is that well-designed Nature Based Solutions produce multiple returns from a single investment: carbon sequestration, flood and drought resilience, water quality, biodiversity outcomes, and community benefits. The Nature Conservancy notes that companies adopting nature-based solutions often see outsized and longstanding benefits across financial, regulatory, and operational objectives — benefits not typically associated with traditional grey infrastructure.

That stacked value is what makes them financially interesting. It is also what separates high-integrity projects from lightweight offsets.

 

Why the CFO Specifically

Accounting for Sustainability (A4S), the finance-focused initiative established by King Charles III, has been explicit: the finance function is the natural owner of the nature business case. The 2024 A4S Nature Guidance describes nature as the foundation on which all organizations depend to create value, underpinning financial returns, capital markets, and wider economic growth. A companion 2024 briefing by the Cambridge Institute for Sustainability Leadership and A4S places CFOs at the center of aligning strategy, capital allocation, and disclosure with a nature-positive trajectory.

Translated to boardroom concerns, this shows up as:

  • Risk management. Nature-related physical and transition risks convert into operating cost volatility, asset write-downs, and potential liabilities.
  • Cost of capital. Lenders and investors are beginning to price nature exposure into credit and equity decisions.
  • Regulatory readiness. TNFD, CSRD, ISSB, and local equivalents are converging toward integrated climate and nature reporting.
  • Supply chain resilience. Dependencies on water, pollination, and soil productivity are increasingly quantifiable and monitored.
  • Reputation and investor trust. Credibility now requires measurable outcomes, not aspirations.
 

How Nature Based Solutions Connect to Carbon Strategy

Many CFOs first encounter NbS through the carbon strategy discussion. High-integrity nature-based carbon credits — from avoided deforestation (REDD+), reforestation, improved forest management, blue carbon, and regenerative agriculture — can play a defensible role in a net zero plan, alongside deep operational decarbonization.

Used well, they help you:

  • Address residual emissions that cannot yet be eliminated within your operations or value chain
  • Channel finance into the ecosystems your business depends on
  • Produce third-party verified outcomes that stand up to investor and auditor scrutiny
 

Used poorly, they expose you to greenwashing claims, restated reports, and stranded sustainability investments. The difference comes down to project quality, additionality, permanence, methodology, and governance. This is where diligence matters as much as in any other investment decision.

 

A Practical Framework for CFOs

Credible frameworks from the WBCSD, the World Resources Institute, and TNFD converge on a similar sequence. The following steps reflect WBCSD’s NbS Blueprint, which sets out a six-stage process for building business cases for Nature Based Solutions across sectors and biomes, alongside guidance from WRI’s 2025 Financial Sector Guidebook on Nature-Based Solutions Investment and TNFD’s LEAP approach.

  1. Locate exposure. Map where your operations and supply chain depend on or impact ecosystems. Focus first on material sectors and regions.
  2. Quantify the financial impact. Translate those dependencies into cost and revenue scenarios. Nature risk that is not quantified will not be funded.
  3. Prioritize intervention points. Where does an NbS investment protect core enterprise value — a watershed, a coastal asset, a commodity supply shed — rather than simply offsetting unrelated emissions?
  4. Select credible instruments. Options include direct NbS investment, insetting within your value chain, sustainability-linked bonds, blended finance structures, and verified nature-based carbon credits from reputable registries.
  5. Govern for integrity. Define KPIs, reporting cadence, and third-party verification from the start. Align with TNFD, the Science Based Targets Network, and ICVCM Core Carbon Principles where relevant.
  6. Communicate with discipline. Investor-grade language, conservative claims, and clear linkage to enterprise value create durable credibility.
 

The 2025 McKinsey and World Economic Forum report Finance Solutions for Nature identifies ten priority financial solutions — including sustainability-linked bonds, thematic bonds, and internal nature pricing — capable of delivering nature outcomes at scale with investable returns. The point for CFOs is that this market is maturing quickly, and familiar financial structures can now be applied to unfamiliar assets.

 

The Size of the Opportunity

The capital shortfall is also an opening. WRI research indicates that in 2022 only $200 billion was allocated to nature-based solutions globally, with 82% coming from governments; private finance will need to grow significantly to close the gap to an estimated $542 billion per year by 2030. Companies that structure credible NbS strategies now will be better positioned on cost of capital, access to sustainable finance, and customer and regulator trust than those that wait.

This is not a philanthropy line. It is a category of capital allocation that sits squarely at the intersection of risk management, regulatory compliance, and long-term enterprise value.

 

The CFO’s Role From Here

The practical challenge for most finance teams is rarely intent. It is navigating project quality, methodology, and market complexity with the same discipline you apply to any financial decision — and doing so in a reporting environment that is still standardizing.

That is where external expertise matters. Evaluating Nature Based Solutions requires fluency in voluntary carbon markets, project developer diligence, registry standards, accounting treatment, and the evolving disclosure landscape. Few internal teams carry all of that in-house, and the cost of getting it wrong — in reputation, in restated claims, in capital misallocated — is rising.

Carbon Credit Capital works with CFOs, sustainability leaders, and strategy teams to evaluate Nature Based Solutions, structure high-integrity carbon strategies, and align them with credible net zero pathways. We help finance functions apply investment-grade rigor to project selection, portfolio design, and disclosure — so your climate strategy stands up to investor, auditor, and regulator scrutiny.

If you are assessing how Nature Based Solutions and nature-based carbon credits fit into your company’s broader climate and risk strategy, schedule a consultation at CarbonCreditCapital.com to discuss a defensible, commercially grounded plan with our team.

 


Sources

  • Accounting for Sustainability (A4S), Nature Guidance Series: The Business Case for Nature, 2024. accountingforsustainability.org
  • Cambridge Institute for Sustainability Leadership & A4S, Broadening the Horizon: How CFOs and Finance Functions Can Help Drive Corporate Sustainability, 2024. cisl.cam.ac.uk
  • Taskforce on Nature-related Financial Disclosures (TNFD), 2025 Status Report. tnfd.global
  • World Business Council for Sustainable Development, Building Business Cases for Nature-based Solutions (NbS Blueprint), 2024. wbcsd.org
  • World Economic Forum & McKinsey & Company, Finance Solutions for Nature: Pathways to Returns and Outcomes, 2025. mckinsey.com
  • World Resources Institute, Financial Sector Guidebook on Nature-Based Solutions Investment, 2025. wri.org
  • World Resources Institute, How Businesses Can Finance Nature-Based Solutions, 2025. wri.org
  • The Nature Conservancy, The Business Case for Nature-Based Solutions. nature.org

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Industries with the biggest nature footprints and what their decarbonisation looks like

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A corporate carbon footprint is never just an accounting figure. It maps onto real ecosystems. Before a product leaves the factory gate, something on the ground has already paid the cost. A forest has been converted. A river has been depleted. A patch of savannah that was once home to dozens of species now grows a single crop in every direction.

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Apple, Amazon Lead 60+ Firms to Ease Global Carbon Reporting Rules

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Apple, Amazon Lead 60+ Firms to Ease Global Carbon Reporting Rules

More than 60 global companies, including Apple, Amazon, BYD, Salesforce, Mars, and Schneider Electric, are pushing back against proposed changes to global emissions reporting rules. The group is calling for more flexibility under the Greenhouse Gas Protocol (GHG Protocol), the most widely used framework for measuring corporate carbon footprints.

The companies submitted a joint statement asking that new requirements, especially those affecting Scope 2 emissions, remain optional rather than mandatory. Their letter stated:

“To drive critical climate progress, it’s imperative that we get this revision right. We strongly urge the GHGP to improve upon the existing guidance, but not stymie critical electricity decarbonization investments by mandating a change that fundamentally threatens participation in this voluntary market, which acts as the linchpin in decarbonization across nearly all sectors of the economy. The revised guidance must encourage more clean energy procurement and enable more impactful corporate action, not unintentionally discourage it.”

The debate comes at a critical time. Corporate climate disclosures now influence trillions of dollars in capital flows, while stricter reporting rules are being introduced across major economies.

The Rulebook for Carbon: What the GHG Protocol Is and Why It’s Being Updated

The Greenhouse Gas Protocol is the world’s most widely used system for measuring corporate emissions. It is used by over 90% of companies that report greenhouse gas data globally, making it the foundation of most climate disclosures.

It divides emissions into three categories:

  • Scope 1: Direct emissions from operations
  • Scope 2: Emissions from purchased electricity
  • Scope 3: Emissions across the value chain
scope emissions sources overview
Source: GHG Protocol

The current Scope 2 rules were introduced in 2015, but energy markets have changed since then. Renewable energy has expanded, and companies now play a major role in funding clean power.

Corporate buyers have already supported more than 100 gigawatts (GW) of renewable energy capacity globally through voluntary purchases. This shows how influential the current system has been.

The GHG Protocol is now updating its rules to improve accuracy and transparency. The revision process includes input from more than 45 experts across industry, government, and academia, reflecting its global importance.

Scope 2 Shake-Up: The Battle Over Real-Time Carbon Tracking

The proposed update would shift how companies report electricity emissions. Instead of using flexible systems like renewable energy certificates (RECs), companies would need to match their electricity use with clean energy that is:

  • Generated at the same time, and
  • Located in the same grid region.

This is known as “24/7” or hourly or real-time matching. It aims to reflect the actual impact of electricity use on the grid. Companies, including Apple and Amazon, say this shift could create challenges.

GHG accounting from the sale and purchase of electricity
Source: GHG Protocol

According to industry feedback, stricter rules could raise energy costs and limit access to renewable energy in some regions. It can also slow corporate investment in new clean energy projects.

The concern is that many markets do not yet have enough renewable supply for real-time matching. Infrastructure for tracking hourly emissions is also still developing.

This creates a key tension. The new rules could improve accuracy and reduce greenwashing. But they may also make it harder for companies to scale clean energy quickly.

The outcome will shape how companies measure emissions, invest in renewables, and meet net-zero targets in the years ahead.

Why More Than 60 Companies Oppose the Changes

The companies argue that stricter rules could slow climate progress rather than accelerate it. Their main concern is cost and feasibility. Many regions still lack enough renewable energy to support real-time matching. For global companies, aligning energy use across different grids is complex.

In their joint statement, the group warned that mandatory changes could:

  • Increase electricity prices,
  • Reduce participation in voluntary clean energy markets, and
  • Slow investment in renewable energy projects.

They argue that current market-based systems, such as RECs, have helped scale clean energy quickly over the past decade. Removing flexibility could weaken that momentum.

This reflects a broader tension between accuracy and scalability in climate reporting.

Big Tech Pushback: Apple and Amazon’s Climate Progress

Despite their push for flexibility, both companies have made measurable progress on emissions reduction.

Apple reports that it has reduced its total greenhouse gas emissions by more than 60% compared to 2015 levels, even as revenue grew significantly. The company is targeting carbon neutrality across its entire value chain by 2030. It also reported that supplier renewable energy use helped avoid over 26 million metric tons of CO₂ emissions in 2025 alone.

In addition, about 30% of materials used in Apple products in 2025 were recycled, showing a shift toward circular manufacturing.

Amazon has also set a net-zero target for 2040 under its Climate Pledge. The company is one of the world’s largest corporate buyers of renewable energy and continues to invest heavily in clean power, logistics electrification, and low-carbon infrastructure.

Both companies argue that flexible accounting frameworks have supported these investments at scale.

The Bigger Challenge: Scope 3 and Digital Emissions

The debate over Scope 2 reporting is only part of a larger issue. For most large companies, Scope 3 emissions account for more than 70% of total emissions. These include supply chains, product use, and outsourced services.

In the technology sector, emissions are rising due to:

  • Data centers,
  • Cloud computing, and
  • Artificial intelligence workloads.

Global data centers already consume about 415–460 terawatt-hours (TWh) of electricity per year, equal to roughly 1.5%–2% of global power demand. This figure is expected to increase sharply. The International Energy Agency estimates that data center electricity demand could double by 2030, driven largely by AI.

This creates a major reporting challenge. Even with cleaner electricity, total emissions can rise as digital demand grows.

Climate Reporting Rules Are Tightening Globally

The pushback comes as climate disclosure requirements are expanding and becoming more standardized across major economies. What was once voluntary ESG reporting is steadily shifting toward mandatory, audit-ready climate transparency.

In the European Union, the Corporate Sustainability Reporting Directive (CSRD) is now active. It requires large companies and, later, listed SMEs, to share detailed sustainability data. This data must match the European Sustainability Reporting Standards (ESRS). This includes granular reporting on emissions across Scope 1, 2, and increasingly Scope 3 value chains.

In the United States, the Securities and Exchange Commission (SEC) aims for mandatory climate-related disclosures for public companies. This includes governance, risk exposure, and emissions reporting. However, some parts of the rule face legal and political scrutiny.

The United Kingdom has included climate disclosure through TCFD requirements. Now, it is moving toward ISSB-based global standards to make comparisons easier. Similarly, Canada is progressing with ISSB-aligned mandatory reporting frameworks for large public issuers.

In Asia, momentum is also accelerating. Japan is introducing the Sustainability Standards Board of Japan (SSBJ) rules that match ISSB standards. Meanwhile, China is tightening ESG disclosure rules for listed companies through updates from its securities regulators. Singapore has also mandated climate reporting for listed companies, with phased Scope 3 expansion.

A clear trend is forming across jurisdictions: climate disclosure is aligning with ISSB global standards. There’s a growing focus on assurance, comparability, and transparency in value-chain emissions.

This regulatory tightening raises the bar significantly for corporations. The challenge is clear. Companies must:

  • Align with multiple evolving disclosure regimes,
  • Ensure emissions data is verifiable and auditable, and
  • Expand reporting across complex global supply chains.

Balancing operational growth with compliance is becoming increasingly complex as climate regulation converges and intensifies worldwide.

A Turning Point for Global Carbon Accounting 

The outcome of this debate could shape global carbon accounting standards for years.

If stricter rules are adopted, emissions reporting will become more precise. This could improve transparency and reduce greenwashing risks. However, it may also increase compliance costs and limit flexibility.

If the proposed changes remain optional, companies may continue using current accounting methods. This could support faster clean energy investment, but may leave gaps in reporting accuracy.

The new rules could take effect as early as next year, making this a near-term decision for global companies.

The push by Apple, Amazon, and other companies highlights a key tension in climate strategy. On one side is the need for accurate, real-time emissions reporting. On the other is the need for flexible systems that support large-scale clean energy investment.

As digital infrastructure expands and energy demand rises, how emissions are measured will matter as much as how they are reduced. The next phase of climate action will depend not just on targets—but on the systems used to track them.

The post Apple, Amazon Lead 60+ Firms to Ease Global Carbon Reporting Rules appeared first on Carbon Credits.

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Mastercard Beats 2025 Emissions Targets as Revenue Rises 16%, Breaking the Growth vs Carbon Trade-Off

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Mastercard Beats 2025 Emissions Targets as Revenue Rises 16% and Net-Zero Plan Gains Momentum Toward 2040

Mastercard says it has exceeded its 2025 emissions reduction targets while continuing to grow its global business. The company reduced emissions across its operations even as revenue increased strongly in 2025.

The update comes from Mastercard’s official sustainability and technology disclosure published in 2026. It confirms progress toward its long-term goal of net-zero emissions by 2040, covering its full value chain.

The results are important for the financial technology sector. Digital payments depend heavily on data centers and cloud systems, which are energy-intensive and linked to rising global emissions.

Breaking the Pattern: Emissions Fall While Revenue Rises

In 2025, Mastercard surpassed its interim climate targets compared with a 2016 baseline. The company reported a 44% reduction in Scope 1 and Scope 2 emissions, beating its target of 38%. It also achieved a 46% reduction in Scope 3 emissions, far exceeding its 20% target.

At the same time, Mastercard recorded 16% revenue growth in 2025. This shows that emissions reductions continued even as the business expanded. Mastercard Chief Sustainability Officer Ellen Jackowski and Senior Vice President of Data and Governance Adam Tenzer wrote:

“These results reflect a comprehensive approach built on renewable energy investment and procurement, supply chain engagement, and embedding environmental sustainability into everyday business decisions.”

The company also reported a 1% year-on-year decline in total emissions, marking the third consecutive year of emissions reduction. This is important because digital payment networks usually grow with higher computing demand.

Mastercard says this trend reflects improved efficiency across its operations, better infrastructure use, and increased reliance on cleaner energy sources.

Mastercard 2024 GHG emissions
Source: Mastercard

The Hidden Footprint: Why Data Centers Drive Mastercard’s Emissions

A large share of Mastercard’s emissions comes from its digital infrastructure. According to the company’s sustainability report, data centers account for about 60% of Scope 1 and Scope 2 emissions. Technology-related goods and services make up roughly one-third of Scope 3 emissions.

This reflects how modern financial systems operate. Digital payments, fraud detection, and AI-based analytics require a large-scale computing infrastructure.

Global data centers already consume about 415–460 TWh of electricity per year, equal to roughly 1.5%–2% of global electricity demand. This number is expected to rise as AI usage expands.

Mastercard’s challenge is similar to that of other digital companies. Higher transaction volume usually leads to greater computing needs. This can raise emissions unless we improve efficiency.

To manage this, the company is focusing on renewable energy procurement, hardware consolidation, and more efficient software systems.

Carbon-Aware Technology Becomes Core to Operations

Mastercard is integrating sustainability directly into its technology systems rather than treating it as a separate reporting function. Since 2023, the company has developed a patent-pending system that assigns a Sustainability Score to its technology infrastructure. This system measures environmental impact in real time.

It tracks factors such as:

  • Energy use in kilowatt-hours,
  • Regional carbon intensity of electricity,
  • Server utilization rates,
  • Hardware lifecycle efficiency, and
  • Data processing location.

This allows engineers to design systems with lower carbon impact.

The company also uses carbon-aware software design. This means computing workloads can be adjusted to reduce energy use when carbon intensity is high in certain regions.

This approach reflects a wider trend in the technology and financial sectors. More companies are now including carbon tracking in their main infrastructure choices. They no longer see it just as a reporting task.

Powering Payments: Mastercard’s Net-Zero Playbook

Mastercard has committed to reaching net-zero emissions by 2040, covering Scope 1, Scope 2, and Scope 3 emissions across its value chain. The target is aligned with science-based climate pathways and includes operations, suppliers, and technology infrastructure.

To achieve this, the company is focusing on four main areas.

  • Increasing renewable energy use in operations

Mastercard already powers its global operations with 100% renewable electricity. This covers offices and data centers in multiple regions.

The company has also achieved a 46% reduction in total Scope 1, 2, and 3 emissions compared to its 2016 baseline. It continues to use renewable energy purchasing to maintain this progress.

In 2024, Mastercard procured over 112,000 MWh of renewable electricity, supporting lower emissions from its global operations.

  • Improving energy efficiency in data centers

Data centers account for about 60% of Mastercard’s Scope 1 and 2 emissions. To reduce this, Mastercard is upgrading servers, cutting unused computing capacity, and improving workload efficiency. It also uses real-time monitoring to reduce energy waste.

These improvements helped keep operational emissions stable in 2024, even as computing demand increased. Efficiency gains combined with renewable energy use supported this outcome.

  • Working with suppliers to reduce emissions

Around 75%–76% of Mastercard’s total emissions come from its value chain. This includes cloud providers, technology partners, and hardware suppliers.

To address this, Mastercard works with suppliers to set emissions targets and improve reporting. More than 70% of its suppliers now have their own climate reduction goals.

  • Upgrading and consolidating hardware systems

Mastercard is reducing emissions by improving its hardware systems. It decommissions unused servers, consolidates infrastructure, and shifts to more efficient cloud platforms.

Technology goods and services account for about one-third of Scope 3 emissions. By reducing unnecessary hardware and extending equipment life, Mastercard lowers both energy use and manufacturing-related emissions while maintaining system performance.

Renewable energy procurement is central to its strategy. It’s crucial for powering data centers, as they account for most of their operational emissions.

Mastercard works with suppliers because a large part of emissions comes from the value chain. This includes technology manufacturing and cloud services. By 2025, the company exceeded several short-term climate goals. This shows early progress on its long-term net-zero path.

mastercard emissions vs growth

ESG Pressure Hits Fintech: The New Rules of Digital Finance

Mastercard’s results come during a period of rising ESG pressure across the financial sector. Banks, payment networks, and fintech companies must now disclose emissions. This is especially true for Scope 3 emissions, which cover supply chain and digital infrastructure impacts.

Several global trends are shaping the industry:

  • Growing regulatory focus on climate disclosure,
  • Rising investor demand for ESG transparency,
  • Expansion of digital payments and cloud computing, and
  • Increased energy use from AI and data processing.

Data centers are becoming a major focus area because they link financial services to energy consumption. In Mastercard’s case, they are the largest source of operational emissions.

At the same time, financial institutions are expected to align with net-zero targets between 2040 and 2050. This depends on regional regulations and climate frameworks. Mastercard’s early progress places it ahead of many peers in meeting short-term emissions goals.

Decoupling Growth From Emissions

One of the most important signals from Mastercard’s 2025 results is the separation of business growth from emissions.

The company achieved 16% revenue growth while reducing total emissions by 1% year-on-year. This marks a continued pattern of emissions decline alongside business expansion.

Mastercard attributes this to improved system efficiency, renewable energy use, and better infrastructure management. In simple terms, the company is processing more transactions without a matching rise in emissions.

This trend is important because digital payment systems normally scale with computing demand. Without efficiency gains, emissions would typically rise with business growth.

Looking ahead, demand will continue to grow. Global payments revenue is projected to reach around $3.1 trillion by 2028, according to McKinsey & Company, growing at close to 10% annually.

global payments revenue 2028 mckinsey
Source: McKinsey & Company

Global data center electricity demand might double by 2030. This rise is mainly due to AI workloads, says the International Energy Agency. Mastercard’s results show that tech upgrades can lower the carbon impact of digital finance. This is true even as global usage rises.

The Takeaway: Fintech’s Proof That Growth and Emissions Can Split

Mastercard’s 2025 sustainability performance shows measurable progress toward its net-zero goal. At the same time, major challenges remain. Data centers continue to be the largest emissions source, and global digital activity is still expanding rapidly due to AI and cloud computing.

Mastercard’s approach shows how financial technology companies are adapting. Sustainability is no longer a separate goal. It is becoming part of how digital systems are designed and operated.

The next test will be whether these efficiency gains can continue to outpace the rapid growth of global digital payments and AI-driven financial systems.

The post Mastercard Beats 2025 Emissions Targets as Revenue Rises 16%, Breaking the Growth vs Carbon Trade-Off appeared first on Carbon Credits.

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