New Rules: How to Implement and Communicate Climate Strategy for Companies
2023 was a big year for climate action. We saw major announcements of new global governance and regulations across the world:
- In the US, California passed SB-253 Climate Corporate Data Accountability Act and AB-1305 Voluntary carbon market disclosures.
- In Europe, the European Commission released its Proposal for a Directive on Green Claims.
- Globally, new rules for the quality and use of carbon credits were issued ICVCM (The Integrity Council for the Voluntary Carbon Market) and VCMI (The Voluntary Carbon Markets Integrity Initiative), both receiving significant praise from global leaders at the most recent COP28.
At Terrapass, we’re excited by these developments. The world recognizes the need to significantly scale all climate solutions including voluntary carbon markets. For this we must have globally aligned standards. This came together on multiple fronts in 2023.
So, what does this mean for sustainability professionals and everyday consumers?
For everyday consumers this is great news. These regulations ensure that any climate accomplishments promoted by a business will be supported with details that clearly show how those claims were achieved. The rules also ensure that companies are actively working to reduce their own carbon emissions in addition to offsetting their remaining emissions. Please visit Terrapass for more information about your personal or small business carbon footprint.
For sustainability professionals the list of new rules and regulations might seem daunting, but it is also good news. This is a sign of a maturing industry. Policy and consumer experts are contributing their expertise to help make climate action impactful and understandable to both sustainability professionals and everyday customers.
Historically, professional sustainability terms like carbon neutral and net-zero often made their way into marketing and product messaging. Consumer advocates rightly recognized that everyday customers can’t evaluate these phrases on their own. Additionally, vague phrases like green, eco, and sustainable are often used to promote sustainability without any supporting information. Consumer advocates also recognized that customers must be able to see why a product is green. These new regulations in California and Europe ensure that climate communications are always factual and transparent. They ensure that companies can promote their sustainability accomplishments with confidence and that customers have information to evaluate those accomplishments.
New global governance, VCMI in particular, ensures that companies apply sustainability solutions in the most effective way. Terrapass has long promoted the principle of 1. Calculate, 2. Conserve, and 3. Offset in our sustainability guidance to customers. This approach prioritizes:
- First, understand where carbon emissions are in your business,
- Second, disclose your plan to reduce the carbon emissions of your business and regularly report progress, and
- Third, balance your remaining emissions with carbon credits that fund global emission reduction projects.
When companies describe their climate strategy, they sometimes combine these different elements into one term like “carbon neutral.” Phrases like this do reflect an important environmental achievement. However, they hide the distinction between your company’s emission reductions vs. global emission reductions funded through carbon credits. Emission reduction and offsetting must be separate elements of your sustainability strategy and they should also be separate elements of your climate communications. Key elements for your climate communications include:
Steps and priorities:
- Measure your carbon emissions, reduce emissions on a science-based trajectory, and disclose your progress publicly.
- Address your remaining emissions by funding high-quality carbon credits that help reduce greenhouse gases globally.
Tell two different stories in your climate communications:
- Business Emission Reduction: Our carbon footprint was 5,000 mT in 2023, a reduction of 500 mT vs. 2021 and 5% ahead of plan.
- Global Climate Contribution: We purchased 5,000 mT of carbon credits in 2023 to fund global carbon reductions equal to our remaining emissions.
Other considerations:
- Climate communications should be factual, specific and detailed; provide evidence of all environmental claims made.
- Talk about carbon credits as a way to balance your remaining emissions by funding global carbon reduction.
- Talk about carbon credits as a way to support other global sustainability goals (UN SDGs) when applicable.
- Avoid using vague, generic terms like green, eco, climate friendly, sustainable, etc. that are not substantiated.
- Avoid terms that combine your company’s emission reduction and carbon offsetting into one phrase like carbon neutral, climate neutral, etc.
Highlights from each of the new rules and regulations are provided below. Please contact a Terrapass sustainability advisor to help your company navigate its specific needs.
California SB-253 Climate Corporate Data Accountability Act
- For entities with total annual revenues in excess of $1,000,000,000 that do business in California:
- Starting in 2026: Report Scope 1 and Scope 2 greenhouse gas emissions
- Starting in 2027: Report Scope 3 greenhouse gas emissions
- Other requirements:
- For the reporting entity’s prior fiscal year
- Reporting is due annually on a date to be determined by the state board.
- Reporting follows the Greenhouse Gas Protocol
- Reporting entity must obtain an assurance engagement, performed by an independent third-party assurance provider, of the entity’s public disclosure as provided.
California AB-1305 Voluntary Carbon Market Disclosures
- Entities operating in California and making climate-related claims:
- Must publicly disclose information documenting how the claim was determined to be accurate or accomplished, and the measurement of interim progress.
- Applies to claims of net-zero emissions, carbon neutrality or similar, as well as claims of significant reductions in greenhouse gas (“GHG”) emissions,
- Entities operating in California and using voluntary carbon credits to support a climate-related claim.
- Must publicly disclose detailed information related to the credits purchased, the underlying offset projects and any independent verification of the climate-related claims made.
EU Green Claims Directive
- Applies to EU companies and non-EU companies making environmental claims aimed at EU consumers.
- Aims to eliminate greenwashing across EU markets by setting out detailed rules for how companies should market their environmental impacts and performance. It targets “vague, misleading or unfounded information on products’ environmental characteristics. “
- The current list of commercial practices that are banned in the EU is updated to include generic environmental claims – such as ‘environmentally friendly’, ‘natural’, ‘biodegradable’, ‘climate neutral’ or ‘eco’ – unless they can be properly evidenced.
- On the use of carbon credits specifically, the Green Claims Directive allows companies to make “carbon neutral” claims supported by carbon credits, but only if the carbon credits are disclosed correctly:
- Clearly state that carbon credits are being used to offset emissions.
- Disclose sources of emissions and amounts addressed with carbon credits.
- Identify carbon offset project types and distinguish between Reduction and removal offsets (requested, not required)
ICVCM (The Integrity Council for the Voluntary Carbon Market)
- New global quality standards for voluntary carbon credit projects; “regulatory-like”
- Program will be fully implemented over the course of 2023-2024.
- Rules for each carbon credit Category (Methodology/Project Type) were released in June 2023
- CCP-Eligible Programs (Registries) and CCP-Approved Categories (Project Types) will be announced in 2024.
- Not a one-time rule, standards will continuously evolve.
- First revision process for the CCPs in 2025, aimed at implementation starting in 2026.
- ICVCM points to VCMI for guidance on how businesses should use carbon credits.
VCMI (The Voluntary Carbon Markets Integrity Initiative)
- VCMI was established in 2021 to help ensure that voluntary carbon markets make a significant, measurable, and positive contribution to achieving the Paris Agreement goals.
- The VCMI Claims Code addresses market integrity on the demand side by guiding companies on:
- How they can credibly make voluntary use of carbon credits as part of their climate commitments, and
- The associated claims they can make regarding the use of those credits.
- The VCMI program should be followed together with ICVCM rules for high-integrity carbon credits.
Note: The above article provides introductory information only. Every organization must independently evaluate these rules and regulations, and determine specific actions needed for its own compliance.
Brought to you by terrapass.com
Written by Sam Tellen
Images per Copyright free
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Carbon Footprint
A Battery ‘2X Better’ than Tesla’s Is Reshaping the $90B Home Power Storage Market
Disseminated on behalf of StorEn.
Demand for home energy storage is booming, with up to 47% of US homes expected to have rooftop solar installations by 2050. But there’s one major flaw: the batteries powering those systems don’t last.
That’s why StorEn has created a home battery with the potential to last twice as long as Tesla’s Powerwall (the current market leader).
Here’s why investors need to watch this company.
How StorEn Is Solving the Home Battery Problem
Most home battery systems, including Tesla’s Powerwall, rely on lithium-ion technology. These batteries degrade quickly, pose safety risks, and create environmental waste. They typically need replacement every 5–10 years and aren’t built for long-term use. They can also burn for days when disaster strikes, releasing toxic fumes, as we saw in the recent California wildfires.
That’s why the most advanced power plants in the world have been using vanadium flow technology. It’s the same reliable, low-risk battery tech that powers major cities around the world today.
No one has been able to scale vanadium flow tech down to the residential level. But StorEn is doing it with their first-of-its-kind vanadium flow battery for homes. Instead of 10 years, it’s built to last 20. It’s also small enough to fit inside a garage, with a non-flammable and 100% recyclable design.
Why StorEn Is A Major Energy Disruptor
The residential energy storage market is expected to surpass $90 billion by 2033, and lithium-ion batteries simply aren’t sustainable enough to meet demand.
That’s why, while Tesla’s Powerwall holds 62% of the market, StorEn is a prime contender to dominate in the rise of home energy storage.
Not only can StorEn power homes for up to 20 years, but their solution also unlocks major commercial potential in the telecom and microgrid markets.
Amid this once-in-a-generation shift in energy, StorEn has all the pieces to thrive. What’s more, they have the track record to prove it.
StorEn Is Proving Themselves As We Speak
With a pipeline of $11M+ in forecasted revenue and a community of 9,000+ investors already, StorEn is on track to become the leader in long-duration home energy storage.
The company is led by pioneers in energy storage and battery chemistry, including CEO Angelo D’Anzi, a 23-year veteran in fuel cell and electrolyzer development. Angelo himself holds 18 WIPO patents in Vanadium Flow Batteries and Fuel Cells.
Now, this team has patented a vanadium flow battery compact enough to power homes—with the same durability and reliability trusted by cities and industrial plants.
And you have an opportunity to join them.
Why Now Is the Time to Invest in StorEn
As clean energy adoption grows, the need for longer-lasting, safer, and more sustainable batteries is becoming urgent.
StorEn has raised $12.5M from 9,000+ investors and is preparing for global expansion.
As lithium supply chains face pressure and investors seek genuine innovation, StorEn’s vanadium flow technology offers the long-term solution the market has been anticipating.
Become a StorEn shareholder as they redefine energy storage.
This is a paid advertisement for StorEn’s Regulation CF offering. Please read the offering circular at https://invest.storen.tech/
Disclosure: Owners, members, directors, and employees of carboncredits.com have/may have stock or option positions in any of the companies mentioned: None.
Carboncredits.com receives compensation for this publication and has a business relationship with any company whose stock(s) is/are mentioned in this article.
Additional disclosure: This communication serves the sole purpose of adding value to the research process and is for information only. Please do your own due diligence. Every investment in securities mentioned in publications of carboncredits.com involves risks that could lead to a total loss of the invested capital.
Please read our Full RISKS and DISCLOSURE here.
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Carbon Footprint
Saudi Arabia’s Carbon Ambition: NEOM’s Enowa and VCM Ink 30M Tonnes Carbon Credit Deal
The Voluntary Carbon Market Company (VCM) and Enowa, NEOM’s energy and water arm, have struck a landmark deal to deliver at least 30 million tonnes of high-integrity carbon credits by 2030. This long-term agreement shows Enowa’s promise to offset its unavoidable emissions. It also supports global climate action. This is especially true for projects in the Global South, which gain stable, long-term funding. The first delivery occurred in December 2024.
VCM launched Saudi Arabia’s first carbon credit exchange in November 2024. It was founded by the Public Investment Fund (PIF) with 80% ownership and the Saudi Tadawul Group with 20%.
The platform offers top-level carbon trading, clear price discovery, global registry access, and aims to support Islamic finance structures. It also operates an auction system and will introduce spot trading in 2025.
This agreement highlights the growing demand. The global voluntary carbon market is expected to rise from $2 billion in 2020 to $250 billion by 2050. This growth is fueled by both companies and projects.
A Game-Changing Carbon Credit Pact
The VCM–Enowa agreement is a big step in voluntary carbon markets. It moves from one-time purchases to a long-term approach. Under the deal, Enowa will secure 30 million tonnes of high-quality carbon credits by 2030—about 3 million tonnes annually. This steady volume helps stabilize the market for everyone. It also unlocks vital funding for climate projects worldwide.
For developers, especially in the Global South, such long-term offtake agreements mean:
- Reduce risk,
- Support scalability, and
- Allow for better project planning.
As VCM CEO Riham ElGizy noted:
“The long-term agreement between VCM and Enowa to facilitate the delivery of over 30 million tons of carbon credits by 2030 marks a significant moment in Saudi Arabia’s journey to drive growth in global voluntary carbon markets. It helps Enowa compensate for today’s emissions while creating sustainable infrastructure for the long term.”
Enowa, already active in previous VCM auctions, becomes the first company in Saudi Arabia to enter such a long-term deal. Acting CEO Jens Madrian said it reflects their commitment to NEOM’s goal of 100% renewable energy. NEOM’s green infrastructure vision aligns closely with Enowa’s emissions management strategy.
This deal is huge: 30 million tonnes over ten years equals the yearly emissions of a mid-sized industrial country. This sets a high standard for corporate climate action in the area.
Building a Mature Carbon Market in Saudi Arabia
The VCM–Enowa deal also strengthens Saudi Arabia’s growing carbon trading ecosystem. Launched in November 2024, VCM’s voluntary carbon exchange is the Kingdom’s first institutional-grade platform. It provides key market tools such as auctions, RFQ features, block trades, and a new spot market. These tools improve price transparency, boost liquidity, and give access to a global registry.
Through successful auctions in 2022, 2023, and 2024, VCM has transacted over 4.7 million tonnes of carbon credits with buyers from 15+ countries. Projects include reforestation, soil carbon, clean cookstoves, and renewables. These show a strong demand for quality credits in many regions.
VCM stands out by aligning with both international standards and regional needs. It is creating Shariah-compliant infrastructure. This allows more MENA-based investors to use ethical finance tools. Its support ecosystem helps project developers in Africa and the Middle East. It includes advisory services and registry integrations. This way, developers can gain visibility and find long-term buyers.
This platform arrives as voluntary carbon markets face scrutiny over credibility. Backed by PIF and Tadawul, VCM provides a transparent, high-integrity marketplace. As ICVCM and COP29’s Article 6.4 advance global standards, VCM is positioning itself to lead regionally and globally.
Saudi Arabia aims to replicate its energy market leadership in climate finance. VCM’s success could channel billions into emerging economies and close the climate finance gap—estimated at $1.5–$2 trillion annually by the UN and World Bank. Voluntary carbon markets are increasingly vital to this mission.
Enowa and NEOM: A Blueprint for Net Zero
Enowa, the energy and water subsidiary of NEOM, plays a central role in advancing Saudi Arabia’s carbon neutrality goals. As part of the futuristic NEOM development, Enowa is building a 100% renewable-powered energy system that relies on solar, wind, green hydrogen, and cutting-edge digital infrastructure. This carbon-free framework is central to NEOM’s ambition to become a global model for low-emission urban living.
Enowa’s long-term agreement with VCM reflects its strategy to tackle unavoidable emissions through high-integrity carbon credits, complementing its broader sustainability efforts.
The company is actively involved in deploying smart grid technologies and water recycling systems that support circular economies. Its approach aligns with international net-zero frameworks, aiming to drastically reduce operational emissions while fostering innovation in climate resilience.
$250B and Counting: Why Voluntary Carbon Markets Are Booming
Voluntary carbon markets are set for explosive growth. Reports predict an increase from $2 billion in 2020 to $250 billion by 2050, with interim estimates ranging from $45 billion to $100 billion by 2030.
MSCI forecasts market expansion from $1.4 billion in 2024 to potentially $35 billion in high-demand scenarios by 2030. Around the world, projects that cut or eliminate carbon are getting more funding through voluntary carbon credits. There is strong demand for credits that also support community development and protect biodiversity.

Why Corporate Commitments Demand Certainty
Companies—especially those in tech, energy, and manufacturing—seek reliable offsets to meet net-zero goals. Long-term purchase agreements like VCM–Enowa’s offer greater credibility and transparency than spot buys.
They make sure that top-quality credits come from projects in developing countries. This aligns emissions cuts with sustainable development. In turn, these agreements help build carbon market capacity in the Global South.
Challenges and the Path to Integrity: Fixing Trust in Carbon Credits
However, voluntary carbon markets face credibility issues. High-profile cases, such as problems in Kenya’s Northern Rangelands project—backed by Meta and Netflix—have sparked concerns. With Verra reviewing the project amid legal and environmental scrutiny, trust in carbon credits has taken a hit.
New rules from COP29’s Article 6.4 and efforts like ICVCM’s framework seek to enhance market integrity and transparency.
VCM’s institutional focus, long-term contracts, and integration with recognized standards are designed to reduce these risks by ensuring quality and oversight.
Saudi Arabia’s Big Carbon Bet Has Global Stakes
Meanwhile, Saudi Arabia’s move through VCM positions it at the forefront of voluntary carbon market expansion in the Middle East. Globally, Asian and South American countries are also scaling their own platforms and frameworks. Deals involving multinational firms and sovereign or semi-sovereign buyers lend scale and legitimacy to these markets.
This shift supports climate finance goals:
- Global climate funding currently stands at roughly $120 billion annually for low‑ and middle‑income countries, well short of the $300 billion yearly target by 2035 agreed at COP29.
Carbon markets like VCM can help fill that gap, particularly in driving private investment.
The VCM–Enowa agreement sets a new standard in voluntary carbon trading—long-term, high-volume, and high-integrity. Voluntary markets will likely grow a lot in the coming decades, and deals like this build trust and stability. They also provide financial security for climate projects in developing economies. With improved standards in place, voluntary carbon credits can become a powerful tool in global efforts to reach net-zero.
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Carbon Footprint
Europe’s €240B Nuclear Revival and the Rise of BWX Technologies (BWXT) & Électricité de France (EDF.PA)
The European Commission released a draft version of its Nuclear Illustrative Programme, known as PINC. This roadmap lays out how nuclear energy will contribute to the European Union’s net-zero and energy goals through 2050. The report makes it clear: if the EU is to meet its clean energy targets while ensuring energy security, nuclear must play a bigger role.
The Commission estimates that achieving its nuclear goals will require around €241 billion in investment by 2050. That includes €205 billion for new nuclear plants and €36 billion for extending the lives of existing reactors.
How the EU Plans to Fund Its Nuclear Revival
Currently, nuclear power supplies about 24% of the EU’s electricity. The bloc has 98 gigawatts (GW) of nuclear capacity today and wants to increase that to 109 GW under its base scenario by 2050.

In a more ambitious plan, capacity could reach as high as 144 GW. These figures show how nuclear energy can help Europe move to a net-zero economy. It can also keep power reliable and affordable.
Twelve EU countries run nuclear power plants. Many more plan to build new ones or restart old projects. France is still the top nuclear producer in the region. However, Poland, Romania, and the Czech Republic are now working on small modular reactors (SMRs) and other new systems.
To meet its €240 billion investment needs, the European Commission is exploring new financing tools. One of the most important is a proposed €500 million pilot program to support nuclear power purchase agreements (PPAs).

The fund, probably created with the European Investment Bank, aims to lower financial risks for investors. It also makes nuclear energy more appealing to private capital. The Commission hopes that adding nuclear to the EU Taxonomy will open new paths for green investment.
Delays are a major concern. According to the PINC draft, if large projects are delayed by just 5 years, total costs could rise by €45 billion. This estimate shows how vital it is to have effective permitting and financing. These tools help keep projects on schedule and within budget.
Economic Benefits and Job Creation
Nuclear energy not only provides low-carbon electricity but also supports Europe’s economy and job market. Today, the sector generates about €251 billion in economic value annually and supports around 883,000 jobs. These include roles in construction, operation, maintenance, fuel supply, and decommissioning.
New studies say that if EU nuclear capacity reaches 150 GW by 2050, it could create over €330 billion in yearly output. This growth might also support around 1.5 million jobs. As such, nuclear power is crucial for Europe. It supports climate goals and boosts industrial competitiveness, and helps with energy independence.
Nuclear also supports other parts of the energy system. It can offer steady baseload electricity. This helps balance out the variable supply from wind and solar energy. In colder areas of Europe, nuclear heat can help district heating systems. This replaces fossil fuels and cuts emissions even more.
Small but Mighty: SMRs and the Next Nuclear Frontier
A major part of the EU’s nuclear future involves small modular reactors (SMRs) and other advanced systems. SMRs are small, factory-made reactors. They offer flexibility, lower initial costs, and easier grid integration. The first commercial SMRs in Europe are expected between 2030 and 2035, with wider deployment possible by 2040.
The European Commission’s draft PINC also mentions advanced modular reactors (AMRs), microreactors, and even fusion energy as part of the long-term mix. These technologies are still in development but could offer benefits such as higher safety margins, more efficient fuel use, and easier siting.
France is developing the Nuward SMR, while Poland is advancing projects with U.S. companies like NuScale and GE Hitachi. Romania plans to build NuScale reactors at the Doicești site, supported by U.S. and Canadian funding. The UK government is funding faster SMR licensing. Companies like Rolls-Royce and GE Hitachi are competing for contracts.
The International Energy Agency (IEA) estimates that global SMR capacity could reach 190 GW by 2050, up from nearly zero today, if costs decline and licensing processes become more efficient. SMRs could play a vital role in energy systems with high shares of renewable power by providing firm, dispatchable energy.
Small modular reactor global installed capacity by scenario and case, 2025-2050

Turning Tides: Politics, Public Opinion, and Nuclear Momentum
Nuclear energy policy in the EU is changing quickly. In 2025, Germany, which used to oppose nuclear power, changed its position under Chancellor Friedrich Merz. Now, Germany treats nuclear energy like renewables and is working with France on new reactor technology. This could help more countries work together on nuclear projects.
Other countries are rethinking their plans, too. In Spain, major utilities want to keep the current nuclear plants running longer instead of shutting them down. The UK continues to expand its nuclear program with large projects and faster approval for new designs.
Moreover, public support for nuclear energy is growing. In the UK, about 65% of people are in favor. In Germany, support ranges from 31% to 56%, depending on age and politics. Many now see nuclear as a clean, reliable way to meet climate goals and avoid power shortages.
However, there are still big challenges. Past nuclear projects in Finland and France faced long delays and high costs. Europe also depends on imported nuclear fuel, which is risky if supply chains are disrupted.
There are also problems with closing old plants and managing nuclear waste, and there is a large funding gap for these tasks. Solving these issues will require better planning, investment, and teamwork.
Movers and Makers: Who’s Building Europe’s Nuclear Future?
As the EU increases its investment in nuclear energy, several companies—both European and international—are playing major roles in driving innovation, building new reactors, and strengthening supply chains. These firms represent a mix of state-owned utilities, private startups, and publicly traded industry leaders, all contributing to Europe’s evolving nuclear landscape.
-
Électricité de France (EDF) – Public Utility, France
EDF is central to Europe’s nuclear energy future. It operates the largest nuclear fleet in the EU and is developing the Nuward SMR, France’s flagship small modular reactor. The Nuward is designed to replace aging fossil fuel plants and support export strategies across Europe.
As a state-owned utility, EDF plays a critical role in executing the EU’s nuclear roadmap, from extending the life of current reactors to launching new build projects. EDF is also involved in collaborative efforts with Germany and other EU nations as nuclear power regains political momentum.
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BWX Technologies (NYSE: BWXT) – United States
BWX Technologies is a major U.S.-based publicly traded company specializing in nuclear components, fuel, and services. It is a key supplier to the U.S. Navy’s nuclear propulsion program and is actively expanding into commercial advanced reactor technologies, including modular microreactors and HALEU fuel production. The company is exploring partnerships in Europe to support fuel and component supply.
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Newcleo – Private, UK/Italy
Newcleo is a fast-rising European startup focused on lead-cooled fast reactors (LFRs) using fuel from reprocessed nuclear waste. The company has raised over €500 million and plans to build reactors in France and the UK. It aligns well with EU goals around sustainability, waste reduction, and energy sovereignty.
Newcleo’s promise to “close the fuel cycle” directly addresses long-term waste and supply chain concerns that are central to the EU’s nuclear strategy.
As EU nations explore a mix of SMR and advanced reactor types, Kairos offers a safe, efficient, and scalable option that fits EU goals for grid flexibility and industrial decarbonization.
Overall, Europe’s nuclear revival is no longer a distant vision—it’s a fast-moving strategy backed by billions in investment, rising public support, and bold policy shifts. With key players like EDF, Newcleo, and BWXT leading the charge, the EU is building a nuclear sector fit for a decarbonized, secure energy future. If successful, nuclear energy could become the backbone of Europe’s net-zero transition.
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