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Amazon Powers Ahead with Petronas' Gentari Wind Energy Deal in India

Amazon Web Services (AWS) has signed a power purchase agreement (PPA) with Gentari for an 80-megawatt (MW) wind energy project in Tamil Nadu, India. This agreement is part of Amazon’s broader strategy to achieve net-zero carbon emissions by 2040 and supply its operations with 100% renewable energy.

Once operational in mid-2027, the wind farm could produce about 300,000 megawatt-hours (MWh) of electricity annually. This output can power many local operations and data center tasks. Plus, it helps reduce fossil fuel use.

The project also supports India’s renewable energy growth, which is essential to the country’s 2030 climate targets.

Strengthening Amazon’s Green Portfolio in India

The Gentari deal builds on AWS’s expanding renewable footprint in India. By mid-2025, Amazon had developed 50 large solar and wind projects. It also installed 44 rooftop solar systems at its facilities. Together, these projects represent more than 1.1 gigawatts (GW) of renewable capacity in the country.

This growing portfolio fuels Amazon’s offices, distribution centers, and data centers. It also helps the company aim to be the largest corporate buyer of renewable energy worldwide. The partnership with Gentari adds a strong wind element to its clean energy in India. It works well with the current solar capacity.

Why Wind Matters in AWS’s Net-Zero Game Plan

Amazon has committed to achieving net-zero carbon emissions by 2040, a decade ahead of the Paris Agreement’s target. The company is advancing by using renewable energy, improving energy efficiency, and making operational changes.

Amazon net zero 2040 journey
Source: Amazon report

Key highlights include:

  • Renewable Energy Leadership:

By 2024, Amazon had more than 500 renewable projects worldwide. Their total capacity was over 30 GW, enough to power millions of homes each year.

  • 100% Renewable Energy Goal:

The company aims to match all electricity use with renewable energy by 2025, five years ahead of its original target.

AMAZON ENERGY
Source: Amazon
  • Electrification of Transportation:

Over 15,000 electric delivery vehicles are now operating globally, part of Amazon’s order for 100,000 EVs from Rivian.

  • Emission Reductions:

Between 2021 and 2023, Amazon reported a 7% drop in carbon intensity, meaning emissions per dollar of sales decreased even as operations grew. In 2024, the tech giant emitted a total of over 68 million metric tons of CO2e.

amazon carbon footprint
Source: Amazon
  • Carbon Removal Investments:

The company is backing nature-based and technological carbon removal projects, including reforestation and direct air capture.

These initiatives back Amazon’s Climate Pledge. Over 400 companies also signed it. The goal is to reach net zero by 2040.

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Gentari’s Tamil Nadu Hub: More Than Just a Breeze

Gentari, a clean energy subsidiary of Petronas, is positioning Tamil Nadu’s Karur region as a wind energy hub. The collaboration between Gentari and AWS extends beyond power supply.

In 2023, both companies signed a memorandum of understanding (MoU) to support fleet electrification in India. Gentari has helped deploy over 7,200 electric vehicles for last-mile delivery. This effort has helped Amazon reduce its transportation emissions as the tech giant moves toward net zero.

The partnership tackles two major sources of corporate carbon emissions: energy use and transportation. It does this by combining renewable energy projects with electrified logistics.

India’s Renewable Boom: A Global Leader in the Making

India’s renewable energy sector is growing rapidly. This growth is making the country a global leader in clean energy. In 2023–24, over 70% of new power generation came from renewable sources. This shows that the shift away from coal and fossil fuels is speeding up.

By early 2024, India had over 220 gigawatts (GW) of renewable energy. This total includes solar, wind, hydro, and biomass sources. Solar made up the largest share of recent growth, with over 21 GW of new capacity added in that year alone, followed by 3 GW of new wind projects.

India annual solar manufacturing projections
Chart from SolarPower Europe

Government targets remain ambitious. India’s National Electricity Plan aims for 500 GW of non-fossil fuel capacity by 2030. This supports its goal to meet 50% of electricity needs from renewable sources by then. This would require adding roughly 30–40 GW of new renewable capacity each year over the next six years.

Industry forecasts say that by 2030, renewable energy will account for about 35% of India’s power generation. This is an increase from around 21% in 2024.

India Renewable energy 2030
Source: ICRA

This rapid growth comes from lower technology costs. In India, solar tariffs are very low, around ₹2–₹2.5 per kilowatt-hour (about $0.024–$0.03). State and central government incentives, such as the following, are helping to draw both domestic and foreign investment:

  • accelerated depreciation benefits,
  • production-linked incentives for solar manufacturing, and
  • renewable purchase obligations for utilities.

The International Energy Agency (IEA) says India will likely be the third-largest market for new renewable capacity in the 2030s.

Corporate PPAs: The Hidden Engine of the Energy Transition

Corporate procurement has emerged as a powerful driver of India’s renewable energy expansion. Long-term power purchase agreements (PPAs), such as the AWS–Gentari deal, are popular for growing renewable projects. They offer steady revenue for developers and stable prices for buyers. 

These agreements appeal to big energy users like data centers, factories, and logistics hubs. They need cost certainty and want to cut emissions to reach their environmental goals.

India has become a hotspot for corporate renewable energy adoption. BloombergNEF reports that in 2023, India’s corporate clean energy procurement topped 8 GW. This achievement ranks India as one of the top three countries for corporate renewable deals globally. 

Top companies like Amazon, Microsoft, and Google, along with Indian giants Tata and Reliance, are signing multi-year PPAs. This helps them secure clean power.

For AWS, the benefits of this approach go beyond energy cost stability. Reaching its 100% renewable energy goal in India by 2025 helps fulfill its global Climate Pledge. This pledge aims for net-zero carbon emissions by 2040. 

Opportunities and Obstacles on the Road to 2040

The AWS–Gentari deal shows how corporate partnerships can boost clean energy, but challenges still exist. Integrating variable renewable energy into India’s grid requires careful planning and investment in storage and transmission. Large-scale projects may also face land acquisition hurdles and permitting delays.

Even with these challenges, the outlook for renewable energy in India remains strong. AWS’s expanding presence in the country, along with key partnerships like this, shows how business needs can speed up the shift to a cleaner and stronger power sector.

AWS’s deal with Gentari for 80 MW of wind power in Tamil Nadu is more than buying renewable energy. It’s a smart investment in India’s clean energy system. By linking wind power generation with electric vehicle deployment, Amazon shows how corporate partnerships can deliver economic benefits and net zero progress in one of the world’s fastest-growing energy markets.

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The post Amazon Powers Ahead with Petronas’ Gentari Wind Energy Deal in India appeared first on Carbon Credits.

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Carbon Footprint

Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets

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The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.

The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.

This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.

The two definitions, in plain English

Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.

Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.

The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.

What the GHG Protocol Land Sector Standard actually says

The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).

For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.

For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.

A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.

When insetting counts toward Scope 3 (and when it does not)

Insetting counts toward Scope 3 only when several conditions are met:

  • The intervention must occur with an entity in your value chain.
  • The emissions reduction or removal must be measured against a defensible baseline.
  • The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
  • It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.

The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.

When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.

The procurement and supplier engagement question

Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.

To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.

The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.

Choosing the right tool for the right target

A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.

The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.

If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.

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Carbon Footprint

Net zero needs nature: a carbon credit guide

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Net zero is often described as a balancing act: cut what you can, account for the rest, and reach zero on the ledger. That framing is useful, but it leaves something out. It treats every tonne of carbon as interchangeable and every route to zero as equally sound, while the science tells a more specific story.

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Carbon Footprint

Deforestation in Malawi: causes and solutions

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Malawi has lost a striking share of its forests over the past three decades. Woodlands that once covered well over a third of the country now cover less than a quarter, and the pressure on what remains is increasing. Behind those figures sit two practical questions: what is driving the loss, and what reverses it?

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