A new PwC report reveals that most companies remain committed to their climate goals. Despite economic uncertainty and shifting regulations, 84% of businesses are maintaining or even accelerating their decarbonization efforts. Only 16% have slowed down or stepped back from their commitments.
The finding challenges the perception that companies are abandoning sustainability goals. Instead, many businesses are quietly making steady progress. The report, which analyzed data from over 4,000 companies, found that climate commitments have grown nine times over the past five years. This trend shows that corporate sustainability is now a long-term focus, not just a temporary trend.

Let’s uncover other major findings that are relevant for corporate sustainability and net-zero goals.
Climate Goals Drive Financial Benefits
The report suggests a correlation between investing in sustainability initiatives and financial gains for companies. The report shows that sustainable products earn 6% to 25% more than non-sustainable ones.
This revenue boost comes from growing consumer demand for environmentally friendly options. More people are willing to pay extra for products with lower carbon footprints. They prefer items that use sustainable packaging or are ethically sourced. Businesses that embrace this shift are finding new opportunities for growth and profitability.
But Smaller Companies Join the Decarbonization Movement
Initially, larger corporations were prominent in setting climate targets. However, there is now increasing participation from smaller businesses. The report highlights a significant shift:
- In 2020, the median revenue of companies setting climate goals was $3.6 billion. By 2024, that number had dropped to $1.3 billion.
Sustainability isn’t just for big companies anymore. Smaller businesses are now making climate commitments, too.

One major driver of this trend is supply chain pressure. Big companies want their suppliers to act on climate change. This pressure is making smaller businesses cut their emissions. More companies are setting net-zero targets. So, the push to decarbonize will likely reach deeper into supply chains.
The Challenge of Scope 3 Emissions
Scope 3 emissions represent a significant challenge in corporate decarbonization. These are emissions that come from a company’s supply chain and product use, rather than its own operations. They account for the largest share of most businesses’ carbon footprints.
The report shows progress in tackling this challenge. In 2023, only 50% of companies were on track with their Scope 3 targets. In 2024, that number rose to 54%. This is better, but almost half of companies still struggle to manage emissions they can’t control.

Reducing Scope 3 emissions requires strong collaboration between companies and their suppliers. Businesses should work together to find cleaner ways to produce, transport, and use products. This is a complex task, but companies that effectively manage Scope 3 emissions may gain a competitive advantage in a low-carbon economy.
What Sets Leaders Apart?
The PwC report highlights four main factors that set top companies apart from those lagging in decarbonization:
- Strong Governance. Companies that fully integrate sustainability into their business strategy are more successful in meeting climate goals. This means that leadership teams take climate targets seriously and track progress regularly.
- Strategic Funding. Decarbonization requires investment in clean technology, renewable energy, and sustainable practices. Businesses that allocate proper funding to these areas are seeing better results.
- Value Chain Engagement. Working closely with suppliers and customers is crucial to reducing emissions beyond a company’s direct control. Businesses that engage their entire value chain are making faster progress on climate targets.
- Product Sustainability Focus. Eco-friendly companies focus on product design, low-carbon materials, and sustainable packaging. This helps cut emissions and draws in eco-conscious consumers.
Using these strategies helps companies succeed in the long run and support global climate goals.
Corporate Innovation in Low-Carbon Solutions
Companies are also investing in research and development (R&D) to drive sustainability. According to the report, 83% of businesses are actively investing in low-carbon innovation. This includes advancements in energy efficiency, carbon capture technology, and sustainable product design.
These investments help companies reach their climate goals. They also push the whole industry to make progress. When businesses develop new low-carbon solutions, they set market standards. This encourages competitors to do the same.
The Role of Regulations and Consumer Demand
Government rules are a key part of how companies reduce their carbon output. More countries are making climate laws stricter. They are also adding carbon pricing and incentives for green investments. Companies that act early to comply with these regulations will be better prepared for future policy changes.
There is increasing consumer awareness of climate issues. They want businesses to be more transparent. People want to see how companies cut their carbon footprints. They also want to know if these sustainability claims are real.
The report suggests that companies that do not address climate concerns may face the risk of customer attrition. They may shift to competitors who care more about the environment.
The Path Forward
While progress is being made, companies still have a long way to go in achieving net-zero emissions. Many businesses need to scale up. They also need to improve data tracking and strengthen collaboration across industries.
However, the report makes it clear that corporate decarbonization is not slowing down. Businesses that integrate sustainable practices are better positioned to address climate change. They can also potentially enhance growth, efficiency, and long-term resilience.
The PwC report shows that companies are staying committed to climate goals despite economic and political challenges. Businesses are realizing that sustainability is not just a responsibility—it’s also a smart business strategy.
The post 84% of Companies Are Doubling Down on Climate Targets, PwC Reports appeared first on Carbon Credits.
Carbon Footprint
Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets
The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.
The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.
This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.
The two definitions, in plain English
Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.
Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.
The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.
What the GHG Protocol Land Sector Standard actually says
The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).
For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.
For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.
A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.
When insetting counts toward Scope 3 (and when it does not)
Insetting counts toward Scope 3 only when several conditions are met:
- The intervention must occur with an entity in your value chain.
- The emissions reduction or removal must be measured against a defensible baseline.
- The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
- It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.
The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.
When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.
The procurement and supplier engagement question
Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.
To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.
The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.
Choosing the right tool for the right target
A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.
The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.
If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.
Carbon Footprint
Net zero needs nature: a carbon credit guide
Net zero is often described as a balancing act: cut what you can, account for the rest, and reach zero on the ledger. That framing is useful, but it leaves something out. It treats every tonne of carbon as interchangeable and every route to zero as equally sound, while the science tells a more specific story.
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Carbon Footprint
Deforestation in Malawi: causes and solutions
Malawi has lost a striking share of its forests over the past three decades. Woodlands that once covered well over a third of the country now cover less than a quarter, and the pressure on what remains is increasing. Behind those figures sit two practical questions: what is driving the loss, and what reverses it?
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