Last Updated on March 18, 2025
By now you’ve probably seen the cruelty-free label on some of your products. But what exactly does it mean? And how does it correlate to sustainability?
Many beauty items are labeled cruelty-free, such as cosmetics and skincare. But many other items can carry the label, such as shoes, clothing, accessories and cleaning supplies.

The cruelty-free label essentially means no animals were harmed in the making of said product, or ingredient. This is important for a multitude of reasons, one being the inhumane treatment of lab animals. Most animals in laboratories are not legally protected and are subjected to horrifically painful experiments, often without pain killers.
Additionally, animals used for lab testing contribute to pollution and biodiversity loss. Animals, the most common being monkeys, are often taken from their natural habitats and bred in captivity for lab usage. Alongside this, millions of animal bodies and bedding are disposed of each year, creating biological hazardous waste.
Unfortunately, up to 126.9 million non-human vertebrate animals on a global scale are bred, used, and disposed for animal testing. This leads to a slew of ethical and environmental concerns.
This is why it’s vital to look for brands that don’t test on animals whenever possible. There are several ways we can do this, like choosing to go vegan or plant-based, advocating for animal rights, and checking for cruelty-free certified products.
Here’s what you need to know about animal testing and why opting for brands that avoid this matters.
is cruelty-free same as vegan?
No, cruelty-free is not the same as vegan. Cruelty-free means the product was developed without any tests on animals, whereas vegan means the product does not include any animal-derived ingredients.
Ideally, a product will be both vegan and cruelty-free. However, just because it is vegan does not automatically make it cruelty-free, and vice versa.
So, for example, a plant-based lipstick derived from vegan ingredients can still be considered “not cruelty-free” if it was tested on animals.
RELATED: The Best Vegan Shoes: 8 Brands Making Cruelty-Free Footwear

what is the legal definition of cruelty-free?
There is no legal definition of cruelty-free. The term can be used by any brand – so keep that in mind while shopping around for products. However, to ensure legitimacy, it’s best to look for certifications, like Leaping Bunny Certification. This ensures third party testing was involved.
In order to get Leaping Bunny certified, brands must:
- Adhere to a fixed cut-off date, an unalterable date after which neither the brand nor any of its suppliers and/or manufacturers may conduct, commission or be party to animal tests.
- Set up a Supplier Monitoring System to ensure all their suppliers and manufacturers comply with Leaping Bunny criteria.
- Be open to independent audits to ensure their Supplier Monitoring System adheres to the Leaping Bunny Standard.
- Renew their commitment to the Leaping Bunny Program annually.

is cruelty-free a good thing?
Yes, cruelty-free is a good thing, because it prevents unnecessary suffering and promotes more ethical testing of products.
In terms of its environmental impact, animal testing is resource-intensive, requiring substantial amounts of water, food, and shelter for the animals. The facilities housing lab animals consume energy up to ten times more than offices on a square meter basis.
There’s also the issue of chemical waste. A wide range of chemicals are used throughout animal testing for sanitation, disinfection, and sterilization. Toxic substances like irritants, neurotoxins and carcinogens are frequently used for extended periods of time in large amounts. These toxins can contaminate soil and water if not disposed of correctly.
When animal bodies are eventually discarded after use, they are often incinerated on-site, which contributes to air pollution. Incineration is extremely harmful to human health, causing chronic illness and developmental delays in nearby populations. Between 11 to 44 percent of U.S. laboratory workers experience allergic reactions to laboratory animals. Between 4 to 22 percent suffer from occupational asthma.
By supporting cruelty-free brands, you are ensuring no animal was harmed for the sake of your product. You’re also helping more ethical, humane, and sustainable alternatives become the norm.
what are cruelty-free products?
Cruelty-free products are any product that isn’t tested on animals in each and every phase of the production.
I’ve compiled a list of brands that don’t test on animals. I’ve gone ahead and highlighted some key features of each brand, but it isn’t an exhaustive list. Be sure to check out their websites for more information.

1. pacifica
- Natural skincare, haircare + cosmetics
- Bio sourced ingredients
- Vegan and cruelty-free
- Partner with the ACLU and the Gentle Barn

2. plaine products
- Natural, plant-based haircare and skincare
- Rosemary mint vanilla, citrus lavender, and unscented options
- Refillable + comes plastic-free aluminum bottles
- Vegan, cruelty-free, women owned, carbon neutral
- 100% plastic-free shipping

3. ecoroots
- All-natural skincare and haircare products
- Various scents available
- Vegan + cruelty-free
- Silicone Free, Phthalate-free & Paraben Free
- Plastic-free shipping

4. brixy
- Natural shampoo, conditioner + body wash bars
- 3 scents available: citrus, mint eucalyptus and coconut vanilla
- Vegan + cruelty-free
- Free from palm oil, sulfates, silicones, phthalates, parabens, synthetic scents + colorants

5. ethique
- Natural body + haircare products
- Various scents + types available
- Vegan + cruelty-free
- Plastic free + home compostable packaging

6. good time
- Natural hair + body bars
- No parabens, sulphates, or preservatives
- Vegan + cruelty-free
- Carbon neutral shipping
- 50% of profits to clean water initiatives

7. patch
- Compostable bamboo bandages
- Come packaged in recycled cardboard
- Organic content
- Vegan + cruelty-free

8. megafood
- Sustainable vitamins and supplements
- USDA Certified Organic
- Committed to regenerative agriculture
- Fair employment practices
- Lobbying to ban glyphosate
- Vegan, gluten-free + cruelty-free

9. blueland
- Sustainable cleaning + personal care products
- Refillable + compostable refill packets
- Hypoallergenic
- Leaping bunny certified
- B corp

10. nae shoes
- Women, men + unisex footwear
- Vegan + cruelty-free
- Made from sustainable materials like Pinatex, apple skin, cork, organic cotton, etc.
- Pre-loved program allows you to send back your shoes to be recycled or resold
So, which of these sustainable brands free of animal testing would you like to try? Let me know in the comments!
The post What Does Cruelty-Free Mean? +10 Ethical Brands appeared first on Going Zero Waste.
Green Living
Earth911 Inspiration: Time Is but the Stream
Thoreau wrote in Walden that “Time is but the stream I go a-fishing in,” which reminds us that life is short and nature fills it beautifully. What are you looking for that can’t be found during an afternoon in nature?
Earth911 inspirations. Post them, share your desire to help people think of the planet first, every day. Click the poster to get a larger image.
The post Earth911 Inspiration: Time Is but the Stream appeared first on Earth911.
https://earth911.com/inspire/earth911-inspiration-time-is-but-the-stream/
Green Living
Classic Sustainability In Your Ear: The Ocean River Institute’s Natural Lawn Challenge for Climate Action
Turn back the clock with this classic interview that will get you ready for Spring yard care planning. A lawn may be beautiful but it can take a heavy toll on the environment, accounting for between 30% and 60% of residential water use in the United States. Rob Moir, Ph.D., is president and executive director of the Ocean River Institute in Cambridge, Massachusetts. ORI works with residential lawn owners to heal damaged ecosystems by restoring coastal areas to lessen the destructive impacts of climate change. The benefits of a natural lawn reach far beyond reduced local water pollution, eliminating chemicals that can contribute to cancers, diabetes, Alzheimer’s disease, and other cellular diseases. Natural lawns are also better for local pollinators and store much more carbon than heavily fertilized lawns. If you considered removing your lawn to play a part in the battle against climate change, this interview may change your mind — a healthy lawn is a powerful carbon sink.

The Ocean River Institute is recruiting Massachusetts communities, town by town, to take a pledge to follow natural lawn practices in the Healthy Soils for Climate Restoration Challenge. You don’t need to live in Massachusetts to participate and learn about the alternatives to the traditional, chemical-intensive lawn practices that use Roundup, a source of glyphosates that kills soil-dwelling fungi and local pollinators, and fast-acting nitrogen fertilizers. You can learn more about the Ocean River Institute at www.oceanriver.org.
Rob has contributed many articles about climate change and the history of environmental change since this interview, including:
- Finding a Northwest Passage to the Sea
- Turning the Tide—How Land and Water Shape Our Climate Future
- Learning from Captain Scoresby’s Ten-gallon Fir-Cask
- Earth Savvy?
- Let the Ground Keep Falling Rainwater
- The Sultans of Swag Versus Looking at Clouds from Both Sides Now
- Subscribe to Sustainability in Your Ear on iTunes and Apple Podcasts.
- Follow Sustainability in Your Ear on Spreaker, iHeartRadio, or YouTube
Editor’s Note: This episode originally aired on May 30, 2022.
The post Classic Sustainability In Your Ear: The Ocean River Institute’s Natural Lawn Challenge for Climate Action appeared first on Earth911.
https://earth911.com/podcast/earth911-podcast-the-ocean-river-institutes-natural-lawn-challenge-for-climate-action/
Green Living
7 Best Sustainable Wedding Dresses for Your Special Day
Choosing your perfect gown can be one of the most exciting decisions for your special day, but for the eco fashionista, it can be a challenge to find a dress that fits your values and style — but these brands have exceptional sustainable wedding dresses you’ll swoon over!
Using earth-minded materials like hemp, cruelty-free peace silk, deadstock recycled fabrics and vintage lace, and producing consciously, either in small batches or handcrafting each individual piece made-to-order, the brands below meet high standards for transparency, ecological sustainability, and fair labor.
[For more sustainable wedding dresses, check out this guide to secondhand wedding dress sites!]
Note that the guide contains affiliate links. As always, we only feature brands that meet strict criteria for sustainability we love, that we think you’ll love too!
1. Christy Dawn

Dreamy dress brand Christy Dawn does not disappoint with their romantic bridal collection! Each piece is more swoon-worthy than the next.
Their three sustainable bridal gowns are made from regenerative silk charmeuse —sourced through BOMBYX, an innovative silk producer using best practices — and colored in a beautiful pearl silk with non-toxic dyes. Each dress is ethically cut and sewn by makers in Los Angeles earning living wages, as with the rest of Christy Dawn’s collections.
The Britta Dress and Fitzgerald Dress are 1920s inspired while the Athena Dress is a more modern (but equally romantic) option. All of these dresses are made-to-order with an estimated timeline of 4 weeks.
Conscious Qualities: Regenerative silk and organic non-toxic dyes, ethically made-to-order in Los Angeles
Price Range: $2,500 – $3,000
Size Range: XS – XL
2. Pure Magnolia

Blending the traditional with the modern, Pure Magnolia designs classic-inspired sustainable wedding dresses with contemporary touches. And each dress is made in their Canadian studio by seamstresses earning fair wages from eco-fabrics, such as organic cotton and hemp silk.
The brand sources recycled fabrics whenever possible as well, and recycles their scrap fabric through FABCYCLE.
Conscious Qualities: Eco-friendly fabrics, locally and fairly made, recycles scrap fabrics
Price Range: $845 – $3,300 CAD
Size Range: 0 – 28
3. Lost in Paris

Lost in Paris crafts each of their creatively designed bohemian-inspired gowns ethically in their Sydney, Australia studio. Unconventional yet undeniably striking, Lost in Paris’ dresses are made from vintage lace and cotton.
Investing in a dress from Lost in Paris is seamless — the brand offers at-home sample try-ons, offers train and sleeve adjustments on several styles, ships their dresses worldwide for free, and even accepts returns. Oh, and, if one of their ready-made sizes doesn’t work for you, you can get a dress designed to your measurements.
Conscious Qualities: Made-to-order model, uses vintage lace, locally made
Price Range: $950 – $3900 AUD
Size Range: XXS – XXL + custom sizing options
For More Slow Fashion Content:
4. Wear Your Love

Wear Your Love creates feminine, effortless dresses in their Northern California studio that are — in contrast to the majority of wedding dresses on the market — actually comfortable! The brand’s free-spirited designs are made with soft, earth-minded fabrics like organic cotton and each dress is made to order for each bride to their exact measurements.
There are also customizations available for each eco-friendly wedding dress such as train or no train, skirt or sleeve linings, back coverage, skirt style, and more.
Conscious Qualities: Eco-friendly fabrics, made-to-order model, locally and transparently made
Price Range: $680 – $1,700
Size Range: N/A; dresses are made to your measurements
5. Larimeloom

Based in Reggio Emilia, Italy, Larimeloom crafts exceptional custom-made dresses by hand in their atelier. The brand creates comfortable minimalist dresses from durable natural fabrics and colors them with natural or non-toxic dyes.
Larimeloom has also implemented zero waste design techniques, cutting their patterns strategically in order to minimize fabric waste.
Conscious Qualities: Made-to-order model, zero-waste designs, natural fabrics and dyes
Price Range: 650€ – 2,650€
Size Range: XS – XL
6. Sister Organics

Sourcing quality earth-friendly natural fabrics like organic hemp and cotton, Sister Organics creates classic, eco-friendly wedding dresses for UK-based brides.
Each dress is made to order in England, so you can select a pre-defined size, customize the length of a size, or get an entirely different dress made for your measurements.
Conscious Qualities: Eco-friendly fabrics, made-to-order model
Price Range: £125 – £390
Size Range: XXS – XXL + custom sizing
7. Indiebride London

Indiebride’s vintage-inspired sustainable wedding dresses are delicate and romantic yet free-spirited, offering a unique collection for the bride that wants to skip the conventional wedding gown and choose a piece that fits their individual style.
The brand’s conscious wedding dresses are handmade in London using majority natural fibers and can be altered or customized to your specifications.
Conscious Qualities: Made-to-order model, uses many natural fabrics, locally made
Price Range: £1,200 – £1,700
Size Range: 8 – 16 (UK sizes)
More Resources For Your Eco Wedding:
10 Secondhand Wedding Dress Sites for the Eco Bride
7 Ethical Lab-Grown Diamond Engagement and Wedding Rings
17 Brands with Conscious Dresses (great options for bridesmaid dresses in here!)
The post 7 Best Sustainable Wedding Dresses for Your Special Day appeared first on Conscious Life & Style.
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