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It’s seed-ordering season. As you browse this year’s catalog, plan to help butterflies, bees, and birds keep our food system running. Plan your garden to give a lift to pollinators, which are responsible for the reproduction of more than 87% of the world’s flowering plant species and contribute to roughly 35% of global crop production volume. But these essential workers are in serious trouble.

A 2025 assessment of North American pollinators, the most comprehensive study of its kind to date, found that at least one in five native North American pollinators face elevated extinction risk. Among native bee species, 34.7% are at risk, with climate change, habitat loss, and pesticide use identified as the primary threats. Globally, approximately 40% of invertebrate pollinators, including bees and butterflies, face extinction risk. The eastern monarch butterfly population has declined by roughly 80% over recent decades, while some bumble bee species have seen hive occupancy declines of 57% or more since 1998.

You can make a real difference in defense of pollinators. Research published in the Journal of Ecology found that residential gardens account for 85% of nectar sugar produced in urban areas, because gardens are both nectar-rich and cover roughly a quarter to a third of urban land. A 2024 follow-up study from the same research team found that gardens provide between 50% and 95% of total available nectar during months when farmland sources nearly disappear. Home gardens are a critical safety net for pollinators.

Here’s how to plant a pollinator garden based on where you live in the U.S.

This article contains affiliate links. If you purchase an item through one of these links, we receive a small commission that helps fund our work.

Start With Native Plants

Before choosing specific products, understand the single most important principle of pollinator gardening: plant native species.

Native plants have co-evolved with local pollinators over thousands of years. They provide not just nectar and pollen, but also larval host plants — the specific species that butterflies and moths need to lay their eggs and complete their life cycles. Non-native ornamentals may offer nectar, but they rarely support the full web of pollinator relationships.

The National Wildlife Federation’s Native Plant Finder lets you enter your ZIP Code to discover the best native plants for your specific area, based on research by Dr. Doug Tallamy of the University of Delaware. The Xerces Society for Invertebrate Conservation also publishes region-specific pollinator plant lists and habitat guides. These free tools will give you more targeted recommendations than any single seed pack can deliver.

Summer Pollinator Garden Pack from NatureHills
Source: NatureHills

Know Your Hardiness Zone

Select plants most likely to thrive in your climate by checking the USDA Plant Hardiness Zone Map. The USDA released a significantly updated map in November 2023 — the first revision since 2012 — incorporating data from 13,412 weather stations and reflecting 30-year temperature averages through 2020.

Strikingly, about half the nation saw plant hardiness shifted by approximately half a zone warmer, meaning plants that wouldn’t have survived your winters a decade ago may now be viable choices. Enter your ZIP Code on the USDA site to confirm your current zone before shopping for plants.

Once you have selected the native plants to help pollinators in your region, follow these tips to turn your yard into a pollinator paradise.

  • Plant flowers with a range of sizes, shapes, and colors.
  • Avoid planting modern hybrids as they cannot produce nectar.
  • Plant in drifts, which imitate natural areas by creating colonies of a single plant variety. This increases the visibility of the plants to the pollinators.
  • Avoid landscape mulch and fabric.
  • Leave dead wood for nesting.

Pollinators for Most of the U.S.

You can plant a summer pollinator garden in most of the U.S. — mainly in the Midwest, Northeast, and Northwest. The key is selecting native perennials suited to your hardiness zone.

Plants: The Summer Pollinator Pocket Garden from Nature Hills Nursery is a 12-pack of native perennials that work well in zones 3–7: Sweet Black-Eyed Susan (Rudbeckia subtomentosa), Purple Coneflower (Echinacea purpurea), Mountain Mint (Pycnanthemum virginianum), and Smooth Blue Aster (Aster laevis). You get three of each species, a smart selection because it provides spring-through-fall bloom succession and a mix of flower shapes that serve different pollinators.

Natural fertilizers: Use organic fertilizers like the Down to Earth Organic Rose & Flower Fertilizer Mix, a natural, OMRI-listed fertilizer suited for flowering plants. Avoid synthetic fertilizers and pesticides entirely — they can harm the very pollinators you’re trying to attract.

Once you have your native plants, follow these tips to turn your yard into a pollinator paradise:

Plant flowers with a range of sizes, shapes, and colors to serve different pollinator species.

Prioritize species-type and heirloom varieties over heavily hybridized cultivars, as some modern hybrids produce reduced nectar. Plant in groups of the same species to mimic natural areas and increase pollinator visibility. Avoid heavy landscape mulch and fabric, which prevent ground-nesting bees from accessing the soil (roughly 70% of native bee species nest underground). Leave dead wood and hollow stems for cavity-nesting bees and other beneficial insects.

Deep South Wildflower Garden

If you live in warmer regions like the Southwest, Texas, or Southeast, plant a different collection of wildflowers suited to drier climates. Getting the timing right is one of the most important factors for starting a wildflower garden in hot climates. In areas with intense summer heat, sow your wildflower seeds in early spring so plants can establish before peak temperatures arrive.

SeedGro Texas-Oklahoma Wildflower Blend
Source: SeedGro

Plants: Look for native wildflower blends formulated for your specific state or region. Bluebell, Foxglove, Comfrey, Clover, Greater Knapweed, and Hellebore are proven bee-attractors, though not all are native to the southern U.S. Prioritize blends that emphasize regional natives — species like Blanket Flower(Gaillardia), Texas Bluebonnet (Lupinus texensis), Black-Eyed Susan (Rudbeckia hirta), and native Salvias will perform well in southern heat and serve local pollinator communities. Use the Lady Bird Johnson Wildflower Center’s plant database to find species native to your specific state.

Natural fertilizer: Numerous organic and natural fertilizers are available to help your wildflower garden thrive. Down to Earth Organic Bat Guano Fertilizer is available in both 2-pound and larger sizes — the smaller box works well for container and window gardens.

To set your garden up for success, choose a site with full sun and prepare the soil for seeding. Scatter seeds following the coverage rate on the packaging. Compress seeds into the soil using a seed roller or by walking on a board placed over the seeded area. Water gently and keep the soil moist — not soaking wet — until plants establish.

If you enjoy birdsong in your yard, consider planting a bird garden alongside your pollinator plantings. Bird-friendly gardens provide natural, year-round food sources that are healthier than feeders and less vulnerable to squirrel raids.

Pacific Coast Bee Garden

Bees are essential to Pacific Coast ecosystems. Native bees pollinate native plants that introduced honeybees often can’t serve as effectively. A bee-friendly garden can support local bee populations, and the West Coast’s long growing season makes year-round bloom achievable.

SeedsNow Garden Variety Pack
Source: SeedsNow

This region faces a particularly urgent bee population decline. Research found that the western bumble bee (Bombus occidentalis), once common across western North America, has experienced a 57% declinein hive occupancy from 1998 to 2020, driven by rising temperatures, drought, and neonicotinoid pesticide exposure. A 2024 study in PLOS ONE found declining bee and butterfly species richness across western and southern North America, linked to climate change and land use.

Plants: Select native flowers that bloom across multiple seasons — not just spring or summer. California poppies (Eschscholzia californica), native Lupines, Seaside Daisy (Erigeron glaucus), California Fuchsia (Epilobium canum), and Coyote Mint (Monardella villosa) are excellent choices. Browse the Xerces Society’s Pacific Coast pollinator plant lists for comprehensive regional recommendations.

Natural fertilizers: You can easily ditch chemical-based fertilizers. Use Down to Earth Organic Bat Guano Fertilizer to supplement the garden bed when preparing soil for your flower seeds. For a window garden or container planting, the 2-pound box is sufficient.

Down to Earth Organic Bat Guano Fertilizer

Avoid Neonicotinoids: Know the Rules in Your State

Do not purchase plants treated with neonicotinoid pesticides (neonics). While they may accelerate plant growth, neonicotinoids are systemically absorbed into plant tissues, including pollen and nectar, and are highly toxic to bees, butterflies, and other pollinators. In 2022, the EPA concluded that neonicotinoids likely adversely affect the majority of federally listed endangered species.

The policy landscape has also shifted significantly since 2021. As of January 2025, California banned retail sales of neonicotinoid pesticides in nurseries and garden centers. Twelve states have now enacted various restrictions on neonicotinoid use: Nevada, New Jersey, and Maine have banned all outdoor non-agricultural uses; Colorado has prohibited homeowner use; New York banned neonic-treated seeds for corn, soybean, and wheat; and Connecticut, Maryland, Massachusetts, Minnesota, Rhode Island, Vermont, and Washington have imposed additional residential restrictions. The EU has maintained a comprehensive outdoor ban since 2018.

When shopping for plants, ask your nursery whether their stock has been treated with neonicotinoids. Look for labels indicating neonic-free plants, and buy from nurseries that have committed to eliminating these pesticides. Go for natural pest management alternatives that create a safe, inviting environment for pollinators.

Five More Ways To Help Pollinators Thrive

Plan for year-round bloom. Pollinators need food from early spring through late fall. Most gardens produce abundant nectar in midsummer but leave pollinators hungry in March, April, October, and November. Plant early-blooming species like Crocus, native Willows, and Columbine alongside late-season bloomers like Asters, Goldenrod, and native Sedums to close the gaps.

Provide water. Pollinators need water just like any other animal. A shallow dish or saucer filled with pebbles and fresh water gives bees and butterflies a safe place to drink without drowning. Change the water regularly to prevent mosquito breeding.

Support ground-nesting bees. Roughly 70% of native bee species nest in the ground, not in hives. Leave patches of bare, undisturbed soil in sunny areas of your garden. Reduce tilling and avoid covering every inch with heavy mulch or landscape fabric.

Reduce mowing. Letting parts of your lawn grow longer allows clover, dandelions, and other flowering plants to bloom. These “weeds” are some of the most important early-season food sources for pollinators. Even mowing less frequently, such as every two to three weeks instead of weekly, can significantly increase the nectar available in your yard.

Think beyond your garden. Pollinator habitat works best as a connected network. Talk to neighbors about planting native species, advocate for pollinator-friendly practices in public parks and road verges and support local native plant societies. The National Wildlife Federation’s Certified Wildlife Habitat program can help you formalize your garden’s contribution.

Enjoy Your Garden, It Helps Nature Rebound

The continuing decline of pollinator populations is a major environmental threat with serious consequences for food security. But the scale of the crisis also means that individual action genuinely matters, and research have shown that the collective impact of millions of home gardens can sustain pollinator populations across entire landscapes.

By planting native species, avoiding pesticides, and providing the habitat features pollinators need, you’re doing more than beautifying your yard. You’re building a node in a living network that butterflies, bees, birds, and other pollinators depend on for survival.

Asters, Goldenrod, and native Sedums to close the gaps.

Provide water. Pollinators need water just like any other animal. A shallow dish or saucer filled with pebbles and fresh water gives bees and butterflies a safe place to drink without drowning. Change the water regularly to prevent mosquito breeding.

Support ground-nesting bees. Roughly 70% of native bee species nest in the ground, not in hives. Leave patches of bare, undisturbed soil in sunny areas of your garden. Reduce tilling and avoid covering every inch with heavy mulch or landscape fabric.

Reduce mowing. Letting parts of your lawn grow longer allows clover, dandelions, and other flowering plants to bloom. These “weeds” are some of the most important early-season food sources for pollinators. Even mowing less frequently — every two to three weeks instead of weekly — can significantly increase the nectar available in your yard.

Think beyond your garden. Pollinator habitat works best as a connected network. Talk to neighbors about planting native species, advocate for pollinator-friendly practices in public parks and road verges, and support local native plant societies. The National Wildlife Federation’s Certified Wildlife Habitat program can help you formalize your garden’s contribution.

Enjoy Your Garden

The continuing decline of pollinator populations is a major environmental threat with serious consequences for food security. Pollinators contribute more than $15 billion annually to North American agriculture alone. But the scale of the crisis also means that individual action genuinely matters — researchers have shown that the collective impact of millions of home gardens can sustain pollinator populations across entire landscapes.

By planting native species, avoiding pesticides, and providing the habitat features pollinators need, you’re doing more than beautifying your yard. You’re building a node in a living network that butterflies, bees, birds, and other pollinators depend on for survival.

Editor’s Note: This article originally appeared on April 5, 2021, and was substantially updated in February 2026.

The post Plant a Pollinator Garden To Support Butterflies, Bees, & Birds appeared first on Earth911.

https://earth911.com/home-garden/plant-a-pollinator-garden/

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Green Living

Earth911 Inspiration: What Provides Survives — Simon M. Lamb

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Today’s quote is from writer, businessman, and conservationist Simon M. Lamb. In his book, Junglenomics: Nature’s Solutions to the World Environment Crisis, he suggests that nature provides solutions to help us reform our environmentally destructive economic practices.

Lamb writes, “As in nature, so in economics — what provides survives.”

Earth911 inspirations. Post them, share your desire to help people think of the planet first, every day. Click the poster to get a larger image.

"As in nature, so in economics -- what provides, survives." --Simon M. Lamb

Editor’s Note: This poster was originally published on March 27, 2020.

The post Earth911 Inspiration: What Provides Survives — Simon M. Lamb appeared first on Earth911.

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Green Living

Stop the Summer Reading Slide With Eco-Themed Kids’ Books

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Summer is a time for playing outside and enjoying the environment. At least one study has shown that playing outside as a child is an important predictor of protecting the environment as an adult. But parents need to ensure kids keep up their reading skills, which often slide over the summer.

These books with environmental themes, sorted by reading level, will improve both your kids’ literacy and their environmental awareness. We suggest reading them in a treehouse or on a picnic blanket in the sun.

Earth911 teams up with affiliate marketing partners to help fund our Recycling Directory. If you purchase an item through one of the affiliate links in this post, we will receive a small commission.

Picture Books

A Leaf Can Be …

by Laura Purdie Salas

A leaf can be a … shade spiller, mouth filler, tree topper, rain stopper. Find out about the many roles leaves play in this poetic exploration of leaves throughout the year. Pair it with the companion volumes A Rock Can Be … and Water Can Be … for a full nature-cycle set.

The Tantrum That Saved the World

by Megan Herbert and Michael E. Mann

A little girl inherits a huge problem she didn’t ask for — and then channels strong emotions into positive action. Co-written by climate scientist Michael E. Mann, the second half explains the science of climate change in age-appropriate language and closes with a kid-friendly action plan.

Seeds of Change: Wangari’s Gift to the World

by Jen Cullerton Johnson

It’s never too early for children to see examples of strong women who make the world a better place. This picture-book biography of Nobel Peace Prize winner Wangari Maathai illustrates the often-overlooked intersection between ecology and justice, which makes this example even better.

We Are Water Protectors

by Carole Lindstrom, illustrated by Michaela Goade

New to this list. Winner of the 2021 Caldecott Medal, the first awarded to a Native American illustrator, this lyrical, gorgeously painted book follows an Ojibwe girl who rallies her community to defend the water against a “black snake” pipeline. It introduces the youngest readers to Indigenous environmental stewardship and the idea that water is life.

Books for Younger Middle Grade

The Magic School Bus and the Climate Challenge

by Joanna Cole

Trust the beloved kids’ science series Magic School Bus to explain the facts of global warming in ways kids understand, and to give them ideas about how they can help. Ms. Frizzle takes the class from the Arctic to the equator to see the signs of a warming planet firsthand.

The Last Bear

by Hannah Gold

New to this list. There are no polar bears left on Bear Island, or so April’s father tells her when his research takes them to a remote Arctic outpost. Then April spots one: hungry, lonely, and far from home. Hannah Gold’s award-winning debut (a Waterstones Children’s Book Prize and Blue Peter Book Award winner) pairs a tender friendship story with a clear-eyed look at melting sea ice, illustrated throughout by Levi Pinfold.

Operation Redwood

by S. Terrell French

The environmental movement is too often associated with white people. In Operation Redwood, a biracial boy challenges his rich relatives to look past the profit motive and protect an old-growth redwood grove on property they own.

Books for Middle-Grade Tweens

Two Degrees

by Alan Gratz

New to this list. From the #1 New York Times bestselling author of Refugee, this fast-moving novel braids together three kids facing three climate disasters — a California wildfire, stranded polar bears in Manitoba, and a Florida hurricane — into one connected story. It won the 2023 Green Earth Young Adult Book Award and reads like a thriller, which makes it a strong pick for reluctant readers.

Gorilla Dawn

by Gill Lewis

Two children living in the Congo’s war zone risk everything to protect a captured baby gorilla from a life in captivity. Although not graphic, this book is intense. It addresses the impact of violence on children and wildlife and reveals the connection between the rare-earth minerals in consumer electronics and devastating destruction in Africa.

Squirm

by Carl Hiaasen

While not as overtly environmentalist as the well-known Hoot, Hiaasen’s eco-adventure features tween protagonists who care about animals and appreciate the natural world more than the adults around them — here, a Florida kid who heads to Montana to find his father and ends up tangling with poachers, a spy drone, and a grizzly. His characteristic irreverent humor is on full display.

The Last Wild

by Piers Torday

A boy who can talk to animals — but not people — fights against extinction in a world where a virus has wiped out nearly all wildlife. The first book in a gripping trilogy, it’s a natural conversation-starter about biodiversity loss and what a landscape looks like once the wild things are gone.

The Casket of Time

by Andri Snær Magnason

From poetry to nonfiction, books by Icelandic author Andri Snær Magnason are unified by environmental concern. Now available in English, his 2013 novel for tweens and teens, The Casket of Time, tells the story of Sigrun, a teenager whose TimeBox® opens too early. Her family entered the TimeBoxes to sleep out “the situation,” but now she finds herself among the few who are left awake to fix the world. Younger readers will enjoy his first children’s book, The Story of the Blue Planet.

Make the Most of Summer Reading

A few simple habits help these books do double duty — building reading stamina and environmental awareness at the same time:

  1. Read outside. Pairing a nature story with time in a backyard, park, or trail reinforces the connection the research points to between outdoor play and lifelong environmental care.
  2. Borrow before you buy. Most of these titles are available through your local library or its e-book app, which keeps reading low-cost and low-waste. Buy the keepers your kids want to read again.
  3. Talk about the action steps. Several of these books — The Tantrum That Saved the World, Two Degrees, Old Enough-style activist stories — end with concrete things kids can do. Pick one and try it together.
  4. Pass them on. When your family outgrows a book, donate it to a school, Little Free Library, or shelter so it keeps circulating instead of heading to the recycling bin.

Editor’s Note: This article was originally published by Gemma Alexander on May 10, 2019, and was most recently updated with new titles in June 2026.

The post Stop the Summer Reading Slide With Eco-Themed Kids’ Books appeared first on Earth911.

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Green Living

How Clean Is Your Toothpaste?

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In 2025, independent lab testing found that roughly 90% of the toothpastes it examined contained detectable lead. The brands implicated were not fringe products, including household names like Crest, Colgate, Sensodyne, and Tom’s of Maine, along with dozens of formulas marketed for children and many sold as “natural” or “green.”

That headline rattled a lot of medicine cabinets, and it deserves a careful look rather than a panic. Toothpaste is, after all, a cleaner we put in our mouths twice a day for a lifetime. Knowing what’s in it, what the science says about the risk, and which ingredients raise legitimate environmental and health questions is worth a few minutes. Here’s where the evidence stands now.

Toothpaste, a History

The history of oral hygiene dates back nearly 7,000 years to an abrasive powder made from materials like eggshells, pumice stone, or ox hoof ashes. Egyptians would wet the powder and rub it on their teeth. Later the Romans and Chinese sought to improve the flavor of their abrasive powders with herbal ingredients like mint and ginseng. Not much changed until the 1800s, when inventors added soap and chalk to the powder.

The first toothpaste tube, which was made of lead, was introduced in the 1890s. (Yes, lead has a long and unfortunate history with this product.) It was the first of many changes that followed in the 20th century, as a host of new chemicals both increased the effectiveness and the environmental and health risks of toothpaste. In 1955, Procter and Gamble released the first stannous fluoride cavity-preventing toothpaste. Fluoride remains the most common active ingredient in toothpaste today.

Personal care products of all kinds were largely homemade until the last century, and that is still an option today. You can make your own toothpaste and mouthwash at home using simple ingredients you already have in your kitchen. Talk to your dentist before giving up fluoride, though, which is proven to deter cavities.

toothpaste on toothbrush on sink
Are there troublesome ingredients in your favorite brand of toothpaste?

The Heavy Metals Question

The 2025 lead findings came from Lead Safe Mama, a consumer-advocacy operation run by lead-poisoning-prevention activist Tamara Rubin. Its program crowdfunds samples and sends them to an independent, third-party lab. Across roughly 51 toothpastes and a few tooth powders, about 90% tested positive for lead, 65% for arsenic, just under half for mercury, and about a third for cadmium. All four are toxic; lead and arsenic are particularly concerning for children’s developing brains.

That sounds alarming, and the contamination is real. But context matters enormously here.

Where the metals come from

The contamination appears to be unintentional, traced to naturally sourced ingredients that carry trace metals when they aren’t purified: hydroxyapatite (often derived from animal bone or mineral sources), calcium carbonate (an abrasive), and especially bentonite clay, a natural “detoxifying” ingredient that was a recurring culprit in the highest-contamination products.

Rubin’s ingredient testing found the raw materials themselves were contaminated, which points to a supply-chain and sourcing problem rather than one or more bad actors.

The regulatory gap

None of the tested products exceeded the FDA’s federal limit for lead in toothpaste, which is 10,000 parts per billion (ppb) for fluoride-free pastes and 20,000 ppb for fluoride pastes. However, those thresholds are substantially higher than the limits set for food. By comparison, California caps lead in baby food at 6 ppb, and the proposed federal Baby Food Safety Act would set 10 ppb, neither of which covers toothpaste. Most tested pastes cleared the baby-food bar by a wide margin but sit far below the cosmetic ceiling.

Washington State has moved to close part of that gap. Its Toxic-Free Cosmetics Act set a 1,000 ppb lead limit for cosmetics, including toothpaste. A handful of products in the testing exceeded it, with the worst offender, a brand called Primal, containing 7,800 ppb. Companies have been given time to come into compliance.

What an independent risk assessment found

After the headlines, toxicologists reviewed the Lead Safe Mama results. A peer-reviewed screening-level risk assessment published in Public Health Toxicology in 2025 used Lead Safe Mama’s own data and deliberately conservative assumptions, including the worst-case scenario that a child swallows a full smear of toothpaste at every brushing. The conclusion: for cadmium and mercury, exposures fell below health-guidance values across the board. For lead and arsenic, on the other hand, a handful of products exceeded the most protective guidance levels under heavy-use scenarios, but the doses were still several times to several orders of magnitude lower than what children and adults already get from food, household dust, and soil.

The researchers’ assessment concluded that the heavy metals detected “are not anticipated to increase health risk” through typical use, and that a normal pea-sized amount is safe. That doesn’t make the contamination acceptable; no level of lead exposure is considered safe, and unnecessary exposure is still worth avoiding. But it reframes the story from “your toothpaste is poisoning you” to “your toothpaste is one more avoidable trace source in a world that has too many.”

A small set of products came back as free of all four metals, proving cleaner sourcing is achievable. They included Dr. Brown’s Baby Toothpaste, Spry Kids’ tooth gel, Orajel Training Toothpaste, and Miessence. (Earth911 will receive a small fee if you make a purchase through these links.) As of mid-2025, Lead Safe Mama listed seven products meeting its non-detect threshold.

Other Ingredients Worth Watching

Heavy metals aren’t the only thing in the tube that draws scrutiny. A few others come up repeatedly:

  • Titanium dioxide. This white pigment (listed as CI 77891) does nothing for your teeth; it’s purely cosmetic, there to make the paste look bright white. The EU banned it as a food additive in 2022 over genotoxicity concerns, and the EU’s Scientific Committee on Consumer Safety has said a mutagenic effect from oral cosmetic use can’t be ruled out. It remains legal in toothpaste in both the EU and the US, and the FDA still permits it, but many manufacturers are dropping it voluntarily. Since it has no functional benefit, it’s an easy one to skip.
  • Sulfates (SLS). Sodium lauryl sulfate, the foaming agent, is not linked to cancer despite a persistent internet rumor. It can be a skin and tissue irritant for sensitive people and has been associated with canker sores. SLS-free options are widely available if you’re prone to either.
  • The sodium pyrophosphate used to prevent tartar can pass through wastewater treatment and feed algal blooms and create dead zones in waterways. Phosphates aren’t in every paste, and some mainstream brands offer phosphate-free formulas.

The Fluoride Debate Got Louder

Fluoride remains the most studied and most effective cavity-preventing ingredient in toothpaste, and major dental and pediatric organizations continue to recommend it. But the politics around it shifted sharply in 2025.

In May 2025, the FDA began action to pull ingestible fluoride supplements (drops and tablets that are swallowed) for children off the market, citing concerns about the gut microbiome and finalizing the move that October. It’s important to read what that action covers: the FDA explicitly distinguished swallowed supplements from topical fluoride in toothpaste and rinses, which you spit out and which it did not move against. The American Academy of Pediatrics and American Dental Association both pushed back hard, warning the broader anti-fluoride momentum could drive up tooth decay.

The underlying science is genuinely unsettled at the edges. A 2025 JAMA Pediatrics meta-analysis found an inverse association between fluoride exposure and children’s IQ, but mostly at exposure levels well above US water-fluoridation concentrations, with the dose-response uncertain at lower levels. The takeaway for toothpaste users is narrow: spitting out a topical fluoride paste is a different exposure than swallowing a concentrated supplement, and the evidence against topical use remains thin. If your water is already fluoridated and you’d rather avoid it, that’s a reasonable personal choice, and there’s now a better-supported alternative than there used to be.

Hydroxyapatite: The Fluoride Alternative That’s Earning Its Claims

Nano-hydroxyapatite is a synthetic version of the mineral that makes up tooth enamel, and has moved from niche fluoride alternative to credible option. A 2024 systematic review and meta-analysis in the Journal of Dentistry concluded that hydroxyapatite toothpaste can be an effective alternative to fluoride for preventing caries progression and remineralizing early lesions, with the added pitch of strong biocompatibility. A 2025 narrative review of recent clinical trials reached a similar conclusion, calling it a safe and effective option, especially for children or anyone at risk of fluoride overexposure, with possible added benefits for tooth sensitivity.

While the data is piling up fast, research on hydroxyapatite is earlier and thinner than fluoride’s decades of data, and some trials are industry-funded. Second — and this is the irony — hydroxyapatite is one of the ingredients flagged as a potential heavy-metals vector when it’s not well purified. The lesson isn’t to avoid it; it’s to favor brands that publish third-party purity testing.

Animal Welfare

It may surprise you that some toothpastes contain animal products. Propolis is sourced from bees. Unless specified otherwise, calcium phosphate and glycerin can be derived from animal bone and fat. If you’d rather not brush with animal byproducts, look for vegan-certified products.

Even toothpastes without animal ingredients may have been tested on animals. To avoid those, look for Leaping Bunny certified products. Vegan and cruelty-free aren’t the same thing, so a product can carry one certification without the other.

Packaging

Toothbrushes and toothpaste tubes can be recycled, but it’s not as simple as tossing them in the curbside bin. Most tubes are multi-layer plastic that local programs can’t process. That’s slowly changing: Tom’s of Maine, Colgate (though Bloomberg found the company’s recyclability claims aren’t well supported), and other brands are transitioning to recyclable plastic tubes.

Tube-free products sidestep the packaging problem entirely. Toothpaste tablets and chewables come in glass or metal-tin packaging, tooth powders ship in tins or jars, and some brands now use aluminum pods.

Sorting the Concerns by How Much They Matter

Not every flagged ingredient carries the same weight. Here’s a plain-language triage based on current evidence:

 
Concern What the evidence says What to do
Heavy metals (lead, arsenic) Real but small relative to diet and dust; below federal limits, above some state and baby-food limits. No safe level of lead exists. Use a pea-sized amount; favor brands publishing purity testing; supervise kids’ brushing.
Titanium dioxide Cosmetic only, no dental benefit; EU genotoxicity concerns; still legal in toothpaste. Easy to skip — it does nothing for your teeth. Check the label for CI 77891.
Phosphates Mainly an environmental concern (algal blooms), not a personal-health one. Choose phosphate-free if available; not in every brand.
SLS (sulfates) Not carcinogenic; can irritate sensitive tissue and trigger canker sores. Go SLS-free only if you get canker sores or have sensitivity.
Fluoride Topical use (spit out) remains well supported; concerns center on swallowed supplements at high doses. Keep using it, or switch to clinically supported hydroxyapatite if you prefer fluoride-free.

What You Can Do

You don’t need to throw out your toothpaste. A few practical moves address the real concerns without overcorrecting for the overblown ones:

  • Use a pea-sized amount. It’s the single most effective step for cutting any ingredient exposure. The risk assessment found it erases most heavy-metal concerns, and it make the tube last longer, which reduces waste.
  • Supervise young kids’ brushing. Children swallow more toothpaste than adults, so they’re the most relevant group for any ingestion concern. Use a rice-grain smear for under-3s and a pea for older kids.
  • Favor transparency. Choose brands that publish third-party testing for heavy-metal purity, especially if your paste contains hydroxyapatite, calcium carbonate, or bentonite clay.
  • Skip the purely cosmetic stuff. Titanium dioxide adds whiteness and nothing else. Check the ingredient list for “CI 77891” and pick a formula without it.
  • Keep brushing with an effective active. Fluoride (spit it out) or clinically supported hydroxyapatite both prevent cavities. Don’t trade a proven benefit for an unproven fear.
  • Ditch the tube where you can. Tablets, powders, and tinned formats avoid multi-layer plastic.
  • Don’t run the tap. Leaving the water running while you brush can waste up to four gallons of fresh water each time, even with a low-flow faucet.

Toothpaste is cleaner than the scariest headlines suggest and messier than the industry would like to admit. The contamination is real, the regulatory ceiling is too high, and the fixes are simple. Brush well, use less, read the label, and don’t let the noise talk you out of caring for your teeth.

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Editor’s Note: This article was originally published by Gemma Alexander on January 3, 2022, and was substantially updated in June 2026, when we added the 2025 findings on heavy-metal contamination, the FDA’s fluoride-supplement action, titanium dioxide regulation, and clinical evidence on hydroxyapatite.

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https://earth911.com/health/how-clean-is-your-toothpaste/

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