Meta’s Earnings Surge Amid Strong Q2 Results
Meta’s shares surged about 5% in after-hours trading on Wednesday following a robust earnings report that exceeded analysts’ expectations for the second quarter. The company, which owns Facebook, Instagram, and WhatsApp, reported $39.07 billion in revenue and $5.16 earnings per share. Both surpassed market predictions of $38 billion in revenue and $4.7 earnings per share.
CEO Mark Zuckerberg highlighted the success of Meta AI and the company’s growth across its apps, including advancements in AI technology and Ray-Ban Meta AI glasses. The tech giant indicated that AI investments will be a significant driver of capital expenditure growth in 2025.
Meanwhile, other major tech companies have struggled recently, as their earnings reports didn’t show sufficient returns on their multibillion-dollar AI investments. This led to a decline in shares of Alphabet, Tesla, and Microsoft. But same with its peers, Meta is also faced with the biggest environmental challenge of tackling its growing carbon footprint, mainly due to AI.
How Does Meta Deal With Its Ambitious Net Zero Goal?
Meta, the world’s fifth-largest tech company, is tackling the challenge of sustainability with ambitious targets and bold actions. Having achieved net zero emissions in global operations by 2020, the company now aims to achieve net zero value chain emissions by 2030. This is a significant challenge, as 99% of Meta’s carbon footprint in 2022 came from Scope 3 emissions, which continue to rise.

Rachel Peterson, Vice President of Data Centre Strategy at Meta, acknowledged the difficulty of this task in the company’s 2023 Sustainability Report. She noted that Meta’s Scope 3 emissions are increasing as the company supports the global demand for its services.
Meta is addressing this challenge by focusing on efficiency, circularity, and low-carbon technology. Through its supplier engagement program, the company aims to decarbonize its supply chain and enable at least two-thirds of its suppliers to set Science Based Targets initiative (SBTi)-aligned reduction targets by 2026.
To reach its sustainability goals, Meta reduced operational emissions by 94% from a 2017 baseline, primarily by powering its data centers and offices with 100% renewable energy. These renewable energy commitments have resulted in a reduction of over 12.3 million metric tons of carbon dioxide equivalent (CO2e) since 2018.
Reducing Emissions
Reducing greenhouse gas (GHG) emissions across Meta’s global operations and value chain is a top priority and a critical strategy for reaching net zero. Meta recognizes that failing to reduce emissions today will result in a high-carbon intensity business model in the future.
Meta’s approach to emissions reduction is guided by several core principles:
- Choosing Better: Incorporating principles of circularity into the supply chain, construction, and purchases.
- Designing with Less: Reducing the volume of materials in construction and hardware, extending the life of hardware components, and minimizing waste.
- Embracing Low-Carbon Technology: Finding alternatives such as low-carbon fuels and innovative new materials.
Enabling Renewable Energy
Supporting Meta’s operations with 100% renewable energy is a critical component of the company’s net zero strategy. This task becomes increasingly challenging as the business grows.
Meta partners with many of the largest utilities in the U.S. to integrate renewable energy into their systems in ways that benefit both Meta and other customers. The tech giant’s portfolio of over 10,000 megawatts (MW) of contracted renewable energy projects positions it as one of the largest corporate buyers of renewable energy worldwide.
- In the U.S., Meta boasts the largest operating portfolio, with more than 5,500 MW of renewable energy capacity currently online. Meta’s renewable energy projects represent an estimated $14.2 billion in capital investment for new infrastructure.
Data Center Emissions
Facebook parent’s company focuses on circularity by designing hardware for efficiency and repairability. Its Design for Circularity guide integrates dematerialization, circular materials, reuse, and end-of-life principles. Key strategies include extending hardware lifespans, reusing components, and recycling end-of-life materials.
Meta partners with downstream firms to responsibly manage and repurpose residual materials, advancing its circular supply chain goals. Still, some emissions from hard-to-abate sectors will be difficult to reduce by the end of the decade. To address these, Meta has turned to carbon removal projects, a key component of its emissions reduction strategy.
Carbon Removal Credits: A Key to Slash Scope 3 Emissions
Meta’s diverse approach to carbon removal includes both nature-based and technological solutions. This strategy involves purchasing carbon credits from projects that align with Meta’s principles, ranging from reforestation to direct air capture technology.
Since 2021, Meta has supported numerous nature-based carbon removal projects worldwide. These include increasing forest carbon stock in community ejido forests in Oaxaca and protecting forests that provide habitat for salmon in California.

Demonstrating its commitment to nature-based solutions, Meta recently signed a major carbon credits deal for 6.75 million carbon credits with Aspiration, a leading provider of sustainable financial services. These credits come from various ecosystem restoration and natural carbon removal approaches, including reforestation, agroforestry, and sustainable agricultural practices.
Meta’s role in the voluntary carbon market extends beyond purchasing credits. The company also supports new project development through financing and encourages the evolution of standards to bring more certainty to the market.
Additionally, Meta collaborates with the World Resources Institute to develop methods for mapping forest canopy height using Meta AI training models. This initiative aims to provide publicly available data on forest canopy in areas like California and São Paulo, Brazil.
In 2022, Meta joined forces with other major tech companies to accelerate the development of carbon removal technologies by guaranteeing future demand. This effort, known as Frontier, is a $925 million joint commitment between Meta, Stripe, Shopify, McKinsey Sustainability, and Alphabet.
Meta’s strong financial performance and ambitious net zero goals underscore its commitment to innovation and environmental responsibility. As it continues to invest in AI and renewable energy and carbon removals, Meta is balancing its financial growth and environmental impact.
The post Meta’s Q2 Triumph: Earnings Soar And Carbon Removal Deals Multiply appeared first on Carbon Credits.
Carbon Footprint
Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets
The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.
The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.
This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.
The two definitions, in plain English
Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.
Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.
The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.
What the GHG Protocol Land Sector Standard actually says
The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).
For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.
For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.
A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.
When insetting counts toward Scope 3 (and when it does not)
Insetting counts toward Scope 3 only when several conditions are met:
- The intervention must occur with an entity in your value chain.
- The emissions reduction or removal must be measured against a defensible baseline.
- The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
- It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.
The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.
When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.
The procurement and supplier engagement question
Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.
To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.
The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.
Choosing the right tool for the right target
A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.
The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.
If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.
Carbon Footprint
Net zero needs nature: a carbon credit guide
Net zero is often described as a balancing act: cut what you can, account for the rest, and reach zero on the ledger. That framing is useful, but it leaves something out. It treats every tonne of carbon as interchangeable and every route to zero as equally sound, while the science tells a more specific story.
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Carbon Footprint
Deforestation in Malawi: causes and solutions
Malawi has lost a striking share of its forests over the past three decades. Woodlands that once covered well over a third of the country now cover less than a quarter, and the pressure on what remains is increasing. Behind those figures sit two practical questions: what is driving the loss, and what reverses it?
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