Google is making another major move in carbon removal by participating in Frontier’s $33 million offtake agreement with Eion Carbon. This deal plans to cut about 79,000 tons of CO₂ by 2030. It uses enhanced rock weathering (ERW), a natural way to boost carbon absorption in rocks.
Reilly O’Hara, Program Manager, Carbon Removal at Google, remarked on this deal, noting:
“This deal isn’t just about removing CO2 – it’s also about building a robust, transparent understanding of enhanced weathering’s potential. By integrating with existing agricultural systems and prioritizing data sharing, Eion will help pave the way for scalable, impactful climate solutions.”
What is Enhanced Rock Weathering?
Eion deploys olivine, a fast-weathering rock, on Southern and Midwestern United States farmlands. This method permanently captures CO₂ while improving soil health and crop yields.
ERW stands out from traditional carbon capture methods. It fits easily into current farming practices, making it a cost-effective and scalable solution.
ERW involves spreading crushed silicate rocks, like olivine, onto farmland. When these rocks interact with rainwater, they absorb CO₂ from the air, converting it into a stable form stored in the soil or washed into the ocean.
- Research shows that spreading crushed silicate rocks on U.S. farms could capture 0.16 to 0.30 gigatons of CO₂ each year by 2050.
Atmospheric CDR by Enhanced Weathering with US Agriculture

Eion’s research extends beyond carbon capture. The company is conducting deep soil core measurements to better understand how rock-soil interactions influence carbon storage. This data will be made public, advancing the entire field of enhanced weathering.

Visit the company’s website here to learn about its step-by-step ERW processes and how they ensure each carbon credit represents real reductions.
- RELATED: Microsoft and UNDO Partner for 15,000 Tons of Carbon Removal Using Enhanced Rock Weathering!
Farming Meets Climate Tech: The Unexpected Perks for Agriculture
Agriculture plays a significant role in both emitting and removing carbon. Soil carbon sequestration, biochar, and enhanced rock weathering are emerging as promising techniques to make farming better for the climate.
- Soil Carbon Sequestration. Certain farming practices, like no-till farming and cover cropping, can store carbon in the soil for decades. These methods can absorb up to 5 gigatons of CO₂ annually, according to the IPCC.
- Biochar. This charcoal-like substance, made from plant waste, locks carbon into the soil while improving fertility.
- Enhanced Rock Weathering (ERW). By applying reactive minerals like olivine to farmland, ERW offers a dual benefit—capturing CO₂ while enhancing soil productivity.
Benefits for Farmers
Farmers in the Southern and Midwestern U.S. are choosing Eion’s olivine-based product over traditional agricultural lime. This substitution offers several advantages:
- Cost-Effective: Revenue from selling carbon removal credits allows Eion to offer its product at a lower price than conventional lime.
- Soil Improvement: Olivine helps neutralize acidic soils, enhancing plant growth and increasing crop yields.
- Environmental Impact: By integrating ERW into their practices, farmers contribute to reducing atmospheric CO₂ levels, playing a direct role in combating climate change.
The Role of Frontier
Frontier is a group that includes Google, Stripe, and Shopify. It helps invest in carbon removal technologies. Frontier pools resources to back innovative solutions, such as Eion’s ERW. This helps speed up their development and deployment. This collaborative effort underscores the importance of joint action in addressing climate change.
Google’s investment in ERW through Eion supports the transition toward carbon-smart agriculture. This approach could transform the agricultural sector into a major carbon sink, helping offset emissions from other industries.
Beyond Offsets: Google’s History of Carbon Removal Efforts
Google has long been a leader in sustainability and carbon reduction. Since 2007, the company has been carbon-neutral, meaning it offsets all of its emissions by purchasing carbon credits. Here are its major carbon removal deals:

In 2020, Google promised to run on 100% carbon-free energy by 2030. This goal aims to cut emissions from its data centers and offices completely. Past and ongoing initiatives include:
- Investment in Renewable Energy – Google has signed power purchase agreements (PPAs) to build solar and wind farms worldwide.
- Direct Air Capture (DAC) – Google has previously supported carbon removal technologies like DAC, which captures CO₂ directly from the atmosphere.
- Forest Conservation Projects – The company has funded reforestation efforts to absorb CO₂ and restore ecosystems.
- Carbon Removal Credits – Google has backed early-stage carbon credit markets, supporting projects that remove CO₂ from the atmosphere.

The Frontier-Eion deal is part of Google’s broader commitment to carbon removal. This initiative removes CO₂ permanently, unlike traditional offsets. It fits well with Google’s long-term climate strategy.
Google’s Climate Strategy
Google aims to achieve net-zero emissions across its operations and supply chain by 2030. Now, it aims to eliminate emissions completely instead of just offsetting them.

A key goal is running on 100% carbon-free energy (CFE) 24/7 by 2030. Currently, 64% of Google’s energy use is matched with clean sources, with some regions exceeding 90%. The tech giant has also signed 80+ renewable energy deals, totaling over 9 GW of clean energy capacity.
Google has invested $200 million in early-stage carbon removal projects. The company is pushing suppliers to adopt clean energy. It is also using AI to boost energy efficiency in its data centers.
These efforts position Google as a leader in corporate climate action, setting a standard for net-zero goals worldwide.
- READ MORE: Google’s Q4 Financial Success vs. Net-Zero Pledge: Can It Balance AI Growth with Sustainability?
Carbon Capture at Scale: The Challenges and Opportunities Ahead
While ERW presents a promising avenue for carbon removal, several challenges remain. Using ERW on a large scale needs careful planning. This includes sourcing, transporting, and applying large amounts of crushed rock.
Also, accurately quantifying the amount of CO₂ removed through ERW is complex. Ongoing research aims to develop robust monitoring, reporting, and verification (MRV) frameworks to ensure transparency and effectiveness.
Lastly, reducing the costs associated with ERW is essential for widespread adoption. New methods in mining, grinding, and application can boost economic viability.
As climate issues increase, big tech firms like Google are stepping up to manage their emissions. Its partnership with Eion through Frontier’s $33 million offtake deal marks a major advancement in carbon removal. This deal highlights the importance of high-quality, verifiable carbon removal solutions. It also underscores the potential for agriculture to play a key role in climate action.
With Google’s leadership, enhanced weathering and other carbon removal technologies could scale up to remove millions of tons of CO₂ in the coming years. As the voluntary carbon market grows, initiatives like this will be crucial in the fight against climate change and the journey toward a net-zero future.
- FURTHER READING: Google, Meta, Microsoft, and Salesforce Launch “Symbiosis”, Pledging for 20M Tons of Nature-Based CDR Credits
The post Google’s Carbon Credit Expansion with Frontier’s $33M Bet on Rock Weathering appeared first on Carbon Credits.
Carbon Footprint
Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets
The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.
The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.
This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.
The two definitions, in plain English
Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.
Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.
The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.
What the GHG Protocol Land Sector Standard actually says
The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).
For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.
For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.
A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.
When insetting counts toward Scope 3 (and when it does not)
Insetting counts toward Scope 3 only when several conditions are met:
- The intervention must occur with an entity in your value chain.
- The emissions reduction or removal must be measured against a defensible baseline.
- The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
- It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.
The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.
When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.
The procurement and supplier engagement question
Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.
To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.
The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.
Choosing the right tool for the right target
A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.
The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.
If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.
Carbon Footprint
Net zero needs nature: a carbon credit guide
Net zero is often described as a balancing act: cut what you can, account for the rest, and reach zero on the ledger. That framing is useful, but it leaves something out. It treats every tonne of carbon as interchangeable and every route to zero as equally sound, while the science tells a more specific story.
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Carbon Footprint
Deforestation in Malawi: causes and solutions
Malawi has lost a striking share of its forests over the past three decades. Woodlands that once covered well over a third of the country now cover less than a quarter, and the pressure on what remains is increasing. Behind those figures sit two practical questions: what is driving the loss, and what reverses it?
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