The global tech sector faces a growing challenge to power energy-hungry services, like AI and cloud computing, while cutting carbon emissions. Google, one of the world’s largest technology companies, is pushing ahead on both fronts.
The tech giant is making new investments in advanced nuclear energy. It is also taking strong steps to cut powerful greenhouse gases. These actions help Google become a leader in corporate sustainability.
This article looks at Google’s latest clean energy strategies — combining nuclear power, carbon removal, and superpollutant destruction — to support its long-term carbon-free goals.
A Big Bet on Advanced Nuclear Energy
Google has teamed up with Elementl Power to invest in 3 new advanced nuclear projects in the U.S. Each plant will produce at least 600 megawatts (MW) of electricity. This move supports Google’s goal to run its operations on carbon-free energy 24/7.
The collaboration focuses on small modular reactors (SMRs). These next-gen nuclear designs offer better safety, more flexibility, and lower costs than traditional nuclear plants. SMRs are modular, meaning they can be built in factories and assembled on-site more quickly and at lower risk.
Key facts about the projects:
- Total capacity: At least 1,800 MW (600 MW each x 3)
- Location: United States (specific sites not yet disclosed)
- Expected benefits: Reliable, zero-carbon baseload power to complement intermittent wind and solar energy
By adding reliable, carbon-free power, Google hopes to support its growing energy needs while cutting emissions. Nuclear energy can provide steady electricity even when wind or solar power is unavailable. This is important as Google works toward running on 24/7 carbon-free energy by 2030. The project is also expected to create thousands of new jobs and boost local economies.

According to the National Renewable Energy Laboratory (NREL), nuclear energy could provide up to 25% of U.S. electricity by 2050. This makes it a crucial player in the transition to a clean energy grid. In 2023, nuclear power was responsible for generating 100 GW of power in the country, per Bloomberg data.

Beyond decarbonization, the projects will create thousands of jobs during construction and operations. This will help boost local economies, in addition to decarbonization efforts.
Google’s investments in nuclear align with broader industry trends. Governments in the U.S., Canada, and Europe are ramping up funding for advanced reactors. The Trump administration has proposed billions in support for nuclear innovations.
The World Nuclear Association says about 440 reactors supply 10% of the world’s electricity now. They expect this to grow to 15% in the next ten years.
Eliminating Superpollutants: Tackling Potent Greenhouse Gases
Alongside its nuclear push, Google is stepping up efforts to eliminate superpollutants. These gases trap far more heat than carbon dioxide (CO₂) per ton. These include:
- Methane (CH₄)
- Nitrous oxide (N₂O)
- Fluorinated gases (HFCs, HCFCs)
Although short-lived, these gases contribute significantly to near-term global warming. The Intergovernmental Panel on Climate Change (IPCC) estimates they’ve caused nearly 50% of historical warming.
Google announced new partnerships with Recoolit and Cool Effect to target these superpollutants.
Recoolit, based in Indonesia, partners with HVAC technicians. They recover and destroy harmful HFC refrigerants from air conditioners. This process prevents leaks into the atmosphere.
Cool Effect, in Brazil, helps destroy landfill methane. They install systems to capture and flare methane from waste as it decomposes.
Through these initiatives, Google aims to eliminate over 25,000 tons of superpollutants by 2030. This is equal to 1 million tons of CO₂ in long-term warming impact.
These programs build on Google’s other superpollutant work:
- Partnering with the Environmental Defense Fund (EDF) on the MethaneSAT satellite to detect global methane leaks
- Supporting the Global Methane Hub through grants
- Using low-GWP refrigerants in Google’s own cooling systems
By targeting both long-lived CO₂ and short-lived superpollutants, Google is attacking climate change from many angles. As Randy Spock, Carbon Credits and Removals Lead at Google, noted,
“We can’t combat climate change without solving for superpollutants – and we’re eager to use every tool we have available to catalyze the range of solutions needed to address near-term warming…”
Google’s Broader Carbon-Free Strategy
These new initiatives fit into Google’s overarching goal of running on 24/7 carbon-free energy globally by 2030. This means using carbon-free sources for every hour of electricity consumption, not just offsetting yearly totals.

To date, Google has:
- Signed contracts for over 7 gigawatts (GW) of renewable energy worldwide
- Helped pioneer hourly clean energy tracking to measure real-time carbon-free electricity use
- Invested in direct air capture, bioenergy with carbon capture and storage (BECCS), and other emerging carbon removal technologies
The company is also a founding member of Frontier, a $1 billion advanced market commitment that supports early-stage carbon removal companies. These efforts aim to eliminate Google’s operational emissions and its carbon footprint since 1998 by 2050.
Why Tech Companies Are Betting on Nuclear
Google isn’t the only one that views nuclear energy as a solution for the next-gen AI data centers. These centers need a lot of power, all day and night.
Other big tech companies in the U.S., such as Amazon and Microsoft, are also looking into nuclear power purchase agreements. They are also considering data center co-location with nuclear plants.
For example, Amazon acquired a data center campus powered by Pennsylvania’s Susquehanna Nuclear Plant. Moreover, Microsoft signed a 20-year nuclear PPA with Constellation Energy to restart a retired reactor.
Data center energy demand in the U.S. is set to rise by 19% each year until 2029, according to 451 Research. This makes reliable, carbon-free power sources like nuclear more appealing.
A Multi-Pronged Approach to Clean Energy
Google’s investments in nuclear energy and superpollutant destruction show a clear strategy: diversify its clean energy mix to deliver reliable, zero-carbon power while tackling the most potent climate pollutants.
Google leads in sustainable innovation by using advanced nuclear technology, carbon removal, and pollutant destruction. As energy demands grow and climate goals tighten, these bold moves could serve as a model for how major businesses can meet both their power needs and environmental responsibilities.
If successful, these efforts will cut Google’s carbon footprint. They will also speed up the technologies and markets needed for a sustainable global economy.
The post Google Bets Big on Next-Gen Nuclear and Carbon Credits from Superpollutants For a Greener AI appeared first on Carbon Credits.
Carbon Footprint
Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets
The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.
The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.
This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.
The two definitions, in plain English
Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.
Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.
The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.
What the GHG Protocol Land Sector Standard actually says
The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).
For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.
For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.
A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.
When insetting counts toward Scope 3 (and when it does not)
Insetting counts toward Scope 3 only when several conditions are met:
- The intervention must occur with an entity in your value chain.
- The emissions reduction or removal must be measured against a defensible baseline.
- The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
- It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.
The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.
When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.
The procurement and supplier engagement question
Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.
To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.
The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.
Choosing the right tool for the right target
A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.
The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.
If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.
Carbon Footprint
Net zero needs nature: a carbon credit guide
Net zero is often described as a balancing act: cut what you can, account for the rest, and reach zero on the ledger. That framing is useful, but it leaves something out. It treats every tonne of carbon as interchangeable and every route to zero as equally sound, while the science tells a more specific story.
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Carbon Footprint
Deforestation in Malawi: causes and solutions
Malawi has lost a striking share of its forests over the past three decades. Woodlands that once covered well over a third of the country now cover less than a quarter, and the pressure on what remains is increasing. Behind those figures sit two practical questions: what is driving the loss, and what reverses it?
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