Google’s Alphabet is advancing towards its zero-carbon goals by partnering with NV Energy, to supply its Nevada data centers with geothermal electricity. With this move, Google plans to inject 115 megawatts of carbon-free geothermal power over the next six years. However, the deal is pending approval from state utility regulators.
Let’s zoom in on the details here:
Google and NV Energy Amplify Clean Power 25x with CTT
From a regulatory perspective, Google’s partnership with Berkshire Hathaway’s electric utility, NV Energy is based on a “Clean Transition Tariff” (CTT) to procure 115MW of RE from a geothermal power plant operated by Fervo Energy.
Notably, Fervo Energy began a pilot program with Google in 2021 and is now set to significantly scale up its supply to meet Google’s growing demand for renewable power.
The company has been working with partners across the U.S. to create a scalable approach for utilities and large energy users to invest in clean firm capacity. They aim to speed up the commercial deployment of advanced clean technologies.
Most significantly, Google-NV energy deal will further enhance geothermal capacity by ~ 25 x.
This expansion brings more round-the-clock carbon-free energy to the local grid, supporting Google’s data center operations like AI and cloud computing in Nevada.
CCT Bolsters the Grid and Customers’ Confidence for a Sustainable Future
The Clean Transition Tariff (CTT) brings together utilities and customers in long-term energy agreements. Here’s how it can transition U.S. holistically to a sustainable future:
- Fosters investments in new projects that supply clean power to the grid. This, in turn, would amplify clean energy capacity and boost grid reliability.
- Allows customers to meet their rising power demands with 24/7 carbon-free energy.
- Customers gain long-term benefits of enhanced clean and reliable power through their existing utility connections.
Amanda Peterson Corio, Global Head of Data Center Energy, and Briana Kobor, Head of Energy Market Innovation at Google have expressed themselves in Google blog by noting,
“It’s not just Google that stands to benefit from this new model. If widely adopted across U.S. markets, the CTT structure can expand clean energy capacity and improve grid reliability, accelerate the roll-out of new technologies needed to enable clean industrial growth, and bring the economic benefits of clean energy to communities everywhere.”
The Rise of Revamped Procurement Models to Drive Energy Transition
Amanda and Briana have further revealed in their article that many companies secure clean energy, mainly wind and solar, through power purchase agreements (PPAs) with project developers. Google has been a leader in this successful model. Since 2008, corporate clean energy buyers have contributed nearly 200 GW of new solar and wind capacity globally.
However, they have highlighted the drawbacks of this method, like
- PPAs are often not integrated with broader grid planning and utility investment processes.
- Weather variability can lead to inconsistent availability of solar and wind energy.
Therefore, achieving fully decarbonized electricity systems necessitates technologies capable of providing clean power at any time, known as “clean firm capacity.” However, technology is still in its infancy primarily due to improper regulatory framework and huge cost factors. Consequently, customers are forced to depend on fossil fuels for consistent power when renewables are insufficient.
Thus, Google believes in taking full advantage of 24/7 carbon-free energy technologies. It is addressing the increasing demands of local grids with a streamlined approach to investing in clean energy projects that provide firm capacity.
Is Google’s CTT a Game-Changer for Clean Energy Investment?
Based on the confirmative statements made by Google officials, we can confidently say YES to this question.
Furthermore, Google claims that the CTT will enhance the clean energy transition by enabling companies like NV Energy to receive funds downright to invest in new technologies. Certainly, this is a unique approach and significantly different from traditional power purchase agreements (PPAs). Subsequently, helping Google offset its emissions.
In 2022, Google signed contracts for approximately 2.8 GW of clean energy generation capacity, the highest ever.
Google’s latest environmental report shows that 64% of its global operations use carbon-free energy such as wind and solar.
Below is the image of Google’s carbon footprint for 2022. It aims to reduce 50% of our
combined Scope 1, 2 (market-based), and 3 absolute GHG emissions before 2030.
source: Google Environmental Report
The deal with NV Energy is a strategic move to increase this percentage, highlighting Google’s commitment to its clean energy goals. From media reports, we also discovered that Duke Energy has already partnered with Google and others to develop a similar CTT model in the Southeast United States.
Powering Nevada: NV Energy and Google Transform Clean Energy Access
In Nevada’s regulated power markets, companies struggle to source entirely clean energy directly from generators. This groundbreaking partnership tackles this challenge by integrating Google into NV Energy’s power generation with the help of CCT.
Doug Cannon, president and CEO of NV Energy has given a long statement on the prospects of this deal. He said,
“The partnership can develop new solutions to bring clean, firm energy technology — like enhanced geothermal — onto Nevada’s grid at this scale is remarkable. This innovative proposal will not be paid for by NV Energy’s other customers but will help ensure all our customers benefit from cleaner, greener energy resources. If approved, it provides a blueprint for other utilities and large customers in Nevada to accelerate clean energy goals.”
Nevada consumes 6X more energy than the state produces in part because Nevada produces only small amounts of natural gas and crude oil and does not mine any coal. Geothermal energy, which utilizes naturally occurring underground heat to generate electricity, holds considerable promise in Nevada.
According to US Energy Information and Administration (US EIA)
- In 2023, Nevada accounted for 26% of the nation’s utility-scale electricity generation from geothermal energy. Only California generated more.
- Geothermal resources contribute to about 10% of Nevada’s total electricity generation.

This pivotal agreement with NV Energy integrates advanced geothermal projects, delivering carbon-free electricity to power Google’s data centers. Google will keep partnering with utilities, regulators, and energy customers to drive clean energy investments, and advanced technologies, and build a robust, carbon-free grid.
The post Google and NV Energy: Powering Nevada’s Future with 115 MW of Geothermal Energy appeared first on Carbon Credits.
Carbon Footprint
Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets
The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.
The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.
This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.
The two definitions, in plain English
Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.
Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.
The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.
What the GHG Protocol Land Sector Standard actually says
The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).
For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.
For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.
A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.
When insetting counts toward Scope 3 (and when it does not)
Insetting counts toward Scope 3 only when several conditions are met:
- The intervention must occur with an entity in your value chain.
- The emissions reduction or removal must be measured against a defensible baseline.
- The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
- It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.
The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.
When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.
The procurement and supplier engagement question
Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.
To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.
The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.
Choosing the right tool for the right target
A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.
The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.
If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.
Carbon Footprint
Net zero needs nature: a carbon credit guide
Net zero is often described as a balancing act: cut what you can, account for the rest, and reach zero on the ledger. That framing is useful, but it leaves something out. It treats every tonne of carbon as interchangeable and every route to zero as equally sound, while the science tells a more specific story.
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Carbon Footprint
Deforestation in Malawi: causes and solutions
Malawi has lost a striking share of its forests over the past three decades. Woodlands that once covered well over a third of the country now cover less than a quarter, and the pressure on what remains is increasing. Behind those figures sit two practical questions: what is driving the loss, and what reverses it?
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