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With the frequency and severity of climate change disasters increasing steadily year by year, millions of lives are affected worldwide, and news outlets report new thresholds being broken with monotonous but dire regularity, and if that wasn’t enough climate change is driving a growing mental health crisis. Studies over recent years show significant increases in climate change anxiety worldwide.

 

According to Google’s data, searches related to “climate anxiety” or “eco-anxiety” increased by 4,590% from 2018 to 2023. A nationally representative survey by the EdWeek Research Center found 37% of teenagers feel anxious when thinking about climate change. And if the direct impacts of climate change aren’t enough, studies indicate the growing climate change anxiety is correlating to increases in depression and anxiety in younger people, going so far as to lead to panic attacks, insomnia, obsessive thinking, and other clinical symptoms.

 

Clearly we have a problem – The need for businesses to reduce their carbon emissions, transition to sustainable practices, and become “net-zero” has never been more important.

 

I’m Too Small To Be Net-Zero, Aren’t I?

Despite the obvious urgency, it often feels as though there’s really very little we can do. Fighting climate change seems to be an issue for governments and multinationals’ to solve, but is it really the case that smaller organizations are powerless to help combat climate change?

 

The truth is this is a misconception, and there’s A LOT small and medium-sized enterprises (SMEs) can do to be more environmentally friendly and become Net Zero, moreover SMEs play a crucial role in this transition, as they make up the majority of the global economy, contributing 50-70% of global GDP and providing ~60% of the jobs.

 

By transitioning to sustainable practices, SMEs not only contribute to efforts to combat climate change but also reap numerous benefits for their own operations. These may include:

  • Cost savings through energy efficiency
  • Improved brand reputation
  • Increased customer loyalty
  • Higher employee satisfaction and reduced recruitment costs

 

In this post we suggest an imagined case study that follows the efforts of the fictional ACME corporation, which recognized the importance of these benefits and was determined to make a positive impact on the environment while also improving its bottom line

 

Many of the steps ACME follows in the case study are actions any and every company can and should take, and our goal here is to inspire as many companies and individuals to start following suit, If ACME could do it, so can we! Let’s see HOW…

 

1. Carbon Footprint Assessment

To effectively reduce its carbon emissions and become Net Zero, ACME Corporation first conducted a comprehensive carbon footprint assessment that involved analyzing the company’s operations, including:

  • Energy consumption
  • Transportation
  • Waste management
  • Supply chain activities

By understanding where the highest emissions were coming from, ACME Corporation was able to identify key areas for improvement and develop targeted strategies for reducing its carbon footprint.

The methodology used for the carbon footprint assessment followed the internationally recognized standards and guidelines of the Greenhouse Gas Protocol. This ensured the assessment was accurate, transparent, comparable to other organizations’ assessments, and effective in supporting the ACME Corporation’s commitment to make substantial progress towards being Net Zero.

 

2. Key Emission Reduction Areas

The results of the assessment revealed ACME Corporation’s highest emissions were coming from its energy consumption and transportation activities. These two factors, together with supply chain management, are the likely culprits for most SME’s emissions, and they’re the ones that can be most directly addressed.

 

To reduce energy consumption, ACME Corporation implemented energy-efficient technologies throughout its operations. This included upgrading lighting systems to LED, installing motion sensors to control lighting and HVAC systems, and optimizing equipment and machinery for energy efficiency. Additionally, ACME Corporation invested in a new solar panel roof.

 

In terms of transportation, ACME Corporation implemented a fleet management system to optimize routes and reduce fuel consumption. The company also encouraged employees to use public transport and cycling, for their daily commute. To promote cycling the company built showers and lockers for employees, to everyone’s great delight. In fact the cycling initiative was so loved that it became one of the company’s best recruitment drivers!

 

3. Energy Efficiency & Renewable Energy

ACME Corporation implemented various energy-efficient technologies throughout its operations. This included upgrading lighting systems to LED, installing motion sensors to control lighting and HVAC systems, and optimizing equipment and machinery for energy efficiency. These measures not only reduced the company’s carbon emissions but also resulted in significant cost savings through reduced energy bills.

Once their energy consumption was optimized the ACME Corporation invested in solar panels to reduce its carbon emissions, generate clean energy on-site, and reduce its reliance on fossil fuels. Moving to renewable energy offered three major benefits:

  1. They significantly reduce carbon emissions associated with electricity consumption. By generating clean energy on-site, ACME Corporation was able to power its operations without contributing to greenhouse gas emissions from traditional power sources.
  2. Shifting to renewable energy sources provided immediate cost savings through reduced electricity bills. The upfront investment was recognized as a tax deductible and the long-term cost savings made it a worthwhile investment.
  3. The transition resulted in a new revenue opportunity, as ACME started selling its energy surpluses at a profit to their local grid provider.
 

4. Driving Employee Engagement with Net Zero

ACME Corporation recognized from the start that since employees are the ones directly involved in day-to-day operations, it was crucial to gain their trust and engagement in the new schemes for them to be a success.

To engage employees in the transition to Net Zero, ACME Corporation implemented initiatives that included:

  • Providing training on sustainable practices.
  • Organizing workshops and seminars on environmental topics.
  • Establishing employee-led sustainability committees.
  • Employees were encouraged to contribute suggestions for better sustainability practices.

These initiatives not only educated employees about the importance of sustainability but also empowered them to take ownership of sustainability initiatives within their respective roles.

An unexpected outcome of this training investment was an increase in employee satisfaction and a reduction of churn and recruitment costs. It became evident many of ACME Corporation’s younger employees were privately concerned about climate issues. Realizing their employer was obviously taking steps to be Net Zero made them feel empowered and proud of their workplace.

 

5. Communication and Marketing Strategies

With programs and operations well underway ACME Corporation’s marketing team set out to promote the new Net Zero commitment to customers and stakeholders. Transparency and accountability were key principles guiding the company’s communication efforts.

The team developed a comprehensive communication plan to inform customers and stakeholders about its sustainability initiatives. Steps taken included:

  • Updating the company’s website with information about its Net Zero goals
  • Publishing regular sustainability reports
  • Engaging customers through social media platforms

 

By being transparent about its sustainability efforts, ACME Corporation built trust with customers and stakeholders and demonstrated its commitment to making a positive impact on the environment. Here, once again, the initiative paid off in unexpected ways – ACME Corporation’s commitment to Net Zero, showcased by openly sharing the carbon footprint assessment results, emissions reduction targets, and project progress reports, led to interest from entirely new consumer segments for whom environmental issues were a primary purchasing motivator. Ultimately the choice to become Net Zero led to an increase in sales.

 

6. Monitoring and Reporting

Monitoring and reporting on progress towards Net Zero goals were crucial for ACME Corporation to track its performance and make adjustments as needed. By regularly measuring and analyzing data, the company rapidly identified when and where improvements were needed and how best to implement corrective actions. The new culture of accountability led to overall improvements in operational efficiency and helped drive ACME Corporation to better profitability.

Encouraged by the exposure to new target audiences of eco-conscious consumers, ACME Corporation engaged with industry associations and sustainability organizations, to obtain third-party verifications for its sustainability efforts. This external validation further boosted ACME Corporation’s credibility, adding to the brand’s value.

 

Net Zero Benefits

Despite the challenges faced along the way, such as the need to secure funding for implementing the new solar roof and energy-efficient technologies, and some resistance from a few of the older employees, the overall outcome of the transition to Net Zero was massively positive for ACME Corporation:

  1. The company achieved significant emissions reductions, aligning it with compliance requirements from some of its larger clients,
  2. Implementing renewable energy sources and energy-efficient technologies resulted in substantial cost savings.
  3. ACME Corporation saw improvements to its brand reputation
  4. Employee satisfaction went up, improving productivity, and reducing recruitment and retention costs
  5. The company started attracting new markets of environmentally conscious customers.

Once again there were additional unforeseen benefits: The success of ACME Corporation’s journey towards becoming Net Zero inspired other businesses in their immediate vicinity to take action towards sustainability, which improved the overall quality of the local environment, and drove up the value of the entire community

 

Conclusion

The story of ACME Corporation’s journey towards becoming Net Zero is a testament to the power of small and medium-sized enterprises in driving sustainability. By conducting a comprehensive carbon footprint assessment, identifying key areas for emissions reductions, implementing renewable energy sources and energy-efficient technologies, collaborating with suppliers and partners, engaging employees, and communicating progress transparently, companies can not only make significant strides towards attaining their Net Zero goals, but are also likely to gain a multitude of unforeseen auxiliary and ancillary benefits.

 

Contact us today to learn more about how your business can become Net Zero!

 

Image credit

Photo by Blake Wisz on Unsplash

Carbon Footprint

McKibben opts for a small-tent climate movement

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A few months ago I went to a climate change forum at the Center for Brooklyn History. The panel I attended, “Confronting Climate Change: Understanding Deniers,” featured the prominent climate activist, Bill McKibben.

Bill McKibben. Courtesy https://billmckibben.com/.

I was curious to hear McKibben’s take on climate change deniers. I don’t regard the true deniers as a big problem – they’re only 11-15% of our country, according to most polls. Rather, I wondered if McKibben would label as “climate deniers” people who agree that climate change is a significant problem but disagree with his framing and his proposed solutions. I have worked for decades on energy and climate matters as an energy lawyer. Now, more than ever, I believe that to address climate change we need to build a big tent.

In the Q&A I tested where McKibben is on this by asking if he would label as a climate denier someone who subscribes to the main tenets of climate change science yet holds that natural gas has a role to play as a bridge fuel. (Our exchange starts at 1:12:45 of the video.)

This could have been a chance for McKibben to make clear that such a view isn’t climate denialism, even if he feels it’s misguided. But he punted, saying “I don’t care whether they’re deniers or not.” For good measure, he threw in his long-standing refrain that swapping coal for natural gas makes climate change worse, despite coal’s far higher carbon content per unit of energy.

674-MW methane-powered generating station, Salem, MA.

As you can hear in the recording, McKibben’s claim that gas is worse than coal draws on the work of Cornell scientist Robert Howarth. Yet McKibben didn’t mention that Howarth’s work is controversial and disputed by many scientists. The crux of the dispute is whether methane’s impact on warming should be measured with a 20-year or 100-year time frame.

Methane is a relatively short-lived greenhouse gas, with a lifetime of around 10 years, versus the 100-year life applicable to carbon dioxide. But each ton of methane is far more potent while in the atmosphere, trapping roughly 100 times as much heat as a ton of CO2. These cross-cutting facts about atmospheric methane — shorter life but greater potency than CO2 — have resulted in two opposing camps: one insisting on a 20-year timeframe for greenhouse gas accounting, the other adhering to the established 100-year frame. This matters because with a 20-year timeframe, generating electricity with natural gas (which, chemically speaking, is essentially all methane) is more damaging to climate than coal-fired electricity.

McKibben blew past this dispute. To hear him at the Center for Brooklyn History, one would have no inkling that there’s an active disagreement over which timeframe to use, that there are staunch climate activists who favor the 100-year time frame, and that the Intergovernmental Panel on Climate Change  (IPCC) generally uses the 100-year timeframe.

McKibben’s latest (2025) book. Published by W.W. Norton & Company.

McKibben also insisted that a discussion about natural gas’s potential role in mitigating climate change as a replacement for coal is irrelevant because solar “is now our cheapest resource.” McKibben’s claim, of course, suffuses “Here Comes the Sun,” his 2025 book that extols solar power as the cheapest solution for all of our energy needs. But this too is questionable, because it’s based on cost comparisons between solar farms and natural gas power plants (or nuclear power plants) that fail to consider that electricity supply and delivery is a complex system of wires and plants rather than individual power plants. Based on his remarks, McKibben is choosing to ignore studies such as the comprehensive 2025 report from the Clean Air Task Force that concluded that plant-level cost comparison “is a good metric to track historical technology cost evolution [but] is not an appropriate tool to use in the context of long-term planning and policymaking for deep decarbonization.” And the task force is not alone in finding that when electricity is treated as a system, solar loses its place as the cheapest low-carbon resource.

The dogmatism McKibben displayed at the Brooklyn meeting was unfortunate. We’re in a time when efforts to combat climate change are in retreat. A unified front is required to turn the tide. Instead of doubling down on absolutist positions, activists like McKibben who seem convinced that the solution to climate change is all-renewables, end of discussion, should be seeking common ground with others who want climate action but believe that nuclear power and natural gas must also play a role.

NYC Climate March, Sept 17, 2023. Photo: C. Komanoff.

Climate change activists need to build a bigger tent, rather than call anyone who disagrees with their positions a climate change denier. It is striking that McKibben stuck to his guns after saying in the same talk that the most important goal for everyone right now is to help climate change realists win more House and Senate seats in this year’s midterms. As some have noted, an absolutist position on natural gas appears less likely to achieve that win and politicians are following that advice.

Will McKibben evolve? He has demonstrated that he knows how to build a national climate movement centered around issues like divestment. Given the current political situation, he should focus on building an even bigger tent by welcoming all of the 85% who believe that we need to address climate change but do not agree with his ideological positions.

Rich Miller is an energy lawyer who has worked for a variety of stakeholders and now gives walking tours in lower Manhattan on the history of electricity. 

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Carbon Footprint

Rebranding ‘Balcony Solar’ as ‘Guerrilla Solar’ won’t lift its climate value.

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Image generated with Claude. Why have we juxtaposed a bicycle with balcony solar? Read on.

First it was Plug-In Solar. Then it was Balcony Solar. Now it’s Guerrilla Solar, at least according to Inside Climate News, which yesterday proclaimed that The ‘Guerrilla Solar’ Era Has Arrived.

“It,” of course, is Modular solar panels. They’re the hot new photovoltaic solution: cheap enough to buy at Home Depot, easy to hang or prop to catch maximum rays, and small enough to fit on a balcony (if you’ve got one) and plug into your “home grid.” But, alas, too meager a generator of electricity to be more than a bit player in decarbonizing most U.S. homes.

How do I know? I’ve done the math.

A standard, lower-end 220-watt balcony solar array will produce 337 kilowatt-hours a year, or 28 kWh a month averaged over the course of a year. That’s for a 220W unit measuring 3.5 feet by 3.5 feet. (220W x 1/1000 x 17.5% x 8760 hours per year = 337 kWh. Calculation assumes a 17.5% full-year capacity factor, which is arguably generous for New York, where I live. )

Our balcony solar mashup. Top: an install in Germany. Bottom: Home Depot advert.

A typical U.S. home consumes 10,500 kWh a year, or 28 to 29 kWh per day, says Solartech, drawing on U.S. Energy Information Administration data. That puts a home’s daily power needs on par with a balcony solar unit’s monthly output. In effect, once each month the balcony array gifts a homeowner or renter a bit more than day’s full complement of electricity. And earth’s atmosphere gets the same respite: a 3 percent reduction in carbon emissions caused by the home’s electricity usage.

(The 3 percent figure could also be calculated directly by dividing 337 kWh per year of solar production by 10,500 kWh per year to run the home. For bigger or smaller arrays, just prorate your assumed wattage by my 220W; for 440W, say, double my figures.)

Balcony Solar metrics

Why write about balcony solar if it’s so inconsequential? CTC’s mission includes puncturing would-be climate balloons before they ascend too far. In the same vein, we practice quantification to make clear what does and doesn’t move the climate needle. (More on that further below.)

The best way to depict balcony solar’s climate value is to express it in terms of tangible metrics. We’ve selected two. Both assume the basic, lower-end PV array I assumed at the top: a 3.5 foot-square array whose peak output is 220 watts.

1. It would take 50 million 220W balcony solar units (bsu’s) to restore the climate benefit we destroyed in 2020-2021 when we shut the high-performing Indian Point nuclear power plant 32 miles from Midtown Manhattan.

2. A single person cutting back their driving by a mile a day would provide the same climate benefit over the course of a year as a single 220W bsu.

(Calculations in sidebar. Now you know why we led with images of an urban dweller as cyclist and balcony solar user.)

Yes, it’s dense — as befits a sidebar. The numbers tell a story. Follow the color co-ordination.

Ponder that: It would take fifty million smallish bsu’s to level up to the fossil fuel carbon emissions that Indian Point was keeping at bay by supplying the New York City area year in and year out with abundant carbon-free power. Deploying that many balcony solar units would entail 10 bsu’s for each of the 5 million households in the MTA’s service territory. (The Metropolitan Transportation Authority provides subway, bus and commuter rail transit in the five boroughs and seven suburban counties.) Or, if those same households upgraded to 1100-watt bsu’s, collectively they would still make up only half of the lost Indian Point power.

The second comparison, involving driving, is perhaps trickier to grasp but more interesting, since it relates to people’s behavior. Living differently isn’t part of public discourse, at least not in the USA, and especially when what’s being served up is using less. But “reducing,” as we might call it (remember “Reduce, Reuse, Recycle”? or, “Insulate, then Insolate”?) is just as potent for cutting emissions as switching to renewables — even more so when the reducing means driving less, considering the multitude of benefits that accrue from diminishing cars’ imprints on our communities. Still, staying on topic: driving just one fewer mile per day brings about the same shrinkage in carbon emissions as deploying one 220W solar array.

What Balcony Solar boosters are really saying

To be fair, our friends at Inside Climate News and, yes, The New York Times appear to be trying to modulate their balcony solar enthusiasm.

ICN‘s Dan Gearino, whom we cited up front, said he looked to Germany, the birthplace of balcony solar, to see if the units made sense for U.S. households. His takeaway: “It may make more sense financially to spend the cost of plug-in solar on insulation, air sealing or other basic measures to reduce energy use.” Hooray: insulate before you insolate.

Gearino helpfully interviewed renewables guru (and U.S. emigré) Craig Morris, who currently heads Germany’s plug-in solar trade association, Bundesverband Steckersolar. To Morris, balcony solar’s main advantages are that it provides power without taking up land, and that it affords people a way to “become participants in the transition to clean energy.” Behold, guerrilla solar. That, in turn, bolsters “the political consensus that supports the transition.” But Morris also made clear that widespread adoption of plug-in solar would only meet “about 2 percent of Germany’s electricity demand.”

Morris’s “about 2 percent” feels right for Germany. But not for the U.S., where widespread adoption of virtually any individual carbon alternative seems forever out of reach, and where the energy pie is so much larger — think giant fridges, freezers for beer, steroidal homes bursting with piles of powered toys, not to mention industrial and institutional electricity use that Morris correctly excluded from his figure.

Don’t forget to micro-dose. NYT headline + image for David Wallace-Wells’ guest essay (see text). Image by Rui Pu.

Both Gearino and Morris seem more measured than climate journalist Robinson Meyer, founding editor of Heatmap and frequent contributor to The Times, where he wrote about balcony solar in mid-June.

“New zero-carbon power kits will allow Americans to make their own energy choices,” declares the callout to the print version of Meyer’s NYT guest essay, The Tiny Solar Panel That Could Change America. (The even more expansive print headline invites us to “Forget Roofs. Backyard Solar Is the Next Frontier.”)

Wallace-Wells is of two minds. He calls balcony solar “a small way that apartment- and condo-dwelling Americans can take ownership of their energy choices and cut down their pollution on the margins.” No quarrel there, thanks to his qualifiers “small” and “on the margins.” Earlier, though, he opines that balcony solar units “have the potential to change how Americans understand and consume energy,” But read further and you’ll again see Wallace-Wells cautioning that “Balcony solar will play one small role in [the] drama” of transiting to the new world of clean, abundant energy.

Any such caveats are welcome these days, amid widespread solar hoopla. Still, it doesn’t seem to be in Wallace-Wells’ toolkit — or that of Inside Climate News and other mainstream climate journalists — to tutor their audiences as to the  true limits of balcony solar and other panaceas. Just like it wasn’t in their field of vision a decade ago to lay out the true stakes of shutting Indian Point as Riverkeeper was singing its siren song.

What’s Next for NY Balcony Solar

Meantime, as Canary Media reported recently (and helpfully), New Yorkers concerned with climate and affordability are waiting for NY Gov. Kathy Hochul to sign the recently passed SUNNY (Solar Up Now New York) Act legalizing balcony and other plug-in solar. It would be head-spinning (and politically suicidal) if she didn’t, given near-universal support ranging from Con Edison to DSA Assembly Member Emily Gallagher, who told Canary Media, “This is the most popular bill I’ve [ever] worked on.”

My guess is that Hochul is waiting for the right moment, and perhaps the right “package,” that can advance and not undercut her push to launch five large new nuclear power plants around the state — one to be built by the public New York Power Authority, the others to be constructed and operated privately. A little bit of math, a la what we offered here a la Indian Point, might help her out.

The governor also must manage the veritable hot potato of her deferred implementation of the landmark 2019 Community Leadership and Climate Protection Act. She might do well to consider jettisoning the act’s unwieldy cap-and-invest centerpiece in favor of a straight-up carbon tax (with the revenues distributed pro rata to the state’s households) in its place. That, far more than balcony (or guerrilla) solar, could blow open the door to the “innovations and technologies we cannot yet imagine” that Wallace-Wells fantasized about in his Times essay.

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Carbon Footprint

The new SBTi Corporate Net-Zero Standard: what it means for business

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On 11 June 2026, the Science Based Targets initiative (SBTi) published the most substantial revision of its flagship corporate framework since its introduction. The SBTi Corporate Net-Zero Standard Version 2.0 takes effect on 1 February 2027 and reshapes the way companies approach their net-zero targets.

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