Last Updated on March 18, 2025
By now you’ve probably seen the cruelty-free label on some of your products. But what exactly does it mean? And how does it correlate to sustainability?
Many beauty items are labeled cruelty-free, such as cosmetics and skincare. But many other items can carry the label, such as shoes, clothing, accessories and cleaning supplies.

The cruelty-free label essentially means no animals were harmed in the making of said product, or ingredient. This is important for a multitude of reasons, one being the inhumane treatment of lab animals. Most animals in laboratories are not legally protected and are subjected to horrifically painful experiments, often without pain killers.
Additionally, animals used for lab testing contribute to pollution and biodiversity loss. Animals, the most common being monkeys, are often taken from their natural habitats and bred in captivity for lab usage. Alongside this, millions of animal bodies and bedding are disposed of each year, creating biological hazardous waste.
Unfortunately, up to 126.9 million non-human vertebrate animals on a global scale are bred, used, and disposed for animal testing. This leads to a slew of ethical and environmental concerns.
This is why it’s vital to look for brands that don’t test on animals whenever possible. There are several ways we can do this, like choosing to go vegan or plant-based, advocating for animal rights, and checking for cruelty-free certified products.
Here’s what you need to know about animal testing and why opting for brands that avoid this matters.
is cruelty-free same as vegan?
No, cruelty-free is not the same as vegan. Cruelty-free means the product was developed without any tests on animals, whereas vegan means the product does not include any animal-derived ingredients.
Ideally, a product will be both vegan and cruelty-free. However, just because it is vegan does not automatically make it cruelty-free, and vice versa.
So, for example, a plant-based lipstick derived from vegan ingredients can still be considered “not cruelty-free” if it was tested on animals.
RELATED: The Best Vegan Shoes: 8 Brands Making Cruelty-Free Footwear

what is the legal definition of cruelty-free?
There is no legal definition of cruelty-free. The term can be used by any brand – so keep that in mind while shopping around for products. However, to ensure legitimacy, it’s best to look for certifications, like Leaping Bunny Certification. This ensures third party testing was involved.
In order to get Leaping Bunny certified, brands must:
- Adhere to a fixed cut-off date, an unalterable date after which neither the brand nor any of its suppliers and/or manufacturers may conduct, commission or be party to animal tests.
- Set up a Supplier Monitoring System to ensure all their suppliers and manufacturers comply with Leaping Bunny criteria.
- Be open to independent audits to ensure their Supplier Monitoring System adheres to the Leaping Bunny Standard.
- Renew their commitment to the Leaping Bunny Program annually.

is cruelty-free a good thing?
Yes, cruelty-free is a good thing, because it prevents unnecessary suffering and promotes more ethical testing of products.
In terms of its environmental impact, animal testing is resource-intensive, requiring substantial amounts of water, food, and shelter for the animals. The facilities housing lab animals consume energy up to ten times more than offices on a square meter basis.
There’s also the issue of chemical waste. A wide range of chemicals are used throughout animal testing for sanitation, disinfection, and sterilization. Toxic substances like irritants, neurotoxins and carcinogens are frequently used for extended periods of time in large amounts. These toxins can contaminate soil and water if not disposed of correctly.
When animal bodies are eventually discarded after use, they are often incinerated on-site, which contributes to air pollution. Incineration is extremely harmful to human health, causing chronic illness and developmental delays in nearby populations. Between 11 to 44 percent of U.S. laboratory workers experience allergic reactions to laboratory animals. Between 4 to 22 percent suffer from occupational asthma.
By supporting cruelty-free brands, you are ensuring no animal was harmed for the sake of your product. You’re also helping more ethical, humane, and sustainable alternatives become the norm.
what are cruelty-free products?
Cruelty-free products are any product that isn’t tested on animals in each and every phase of the production.
I’ve compiled a list of brands that don’t test on animals. I’ve gone ahead and highlighted some key features of each brand, but it isn’t an exhaustive list. Be sure to check out their websites for more information.

1. pacifica
- Natural skincare, haircare + cosmetics
- Bio sourced ingredients
- Vegan and cruelty-free
- Partner with the ACLU and the Gentle Barn

2. plaine products
- Natural, plant-based haircare and skincare
- Rosemary mint vanilla, citrus lavender, and unscented options
- Refillable + comes plastic-free aluminum bottles
- Vegan, cruelty-free, women owned, carbon neutral
- 100% plastic-free shipping

3. ecoroots
- All-natural skincare and haircare products
- Various scents available
- Vegan + cruelty-free
- Silicone Free, Phthalate-free & Paraben Free
- Plastic-free shipping

4. brixy
- Natural shampoo, conditioner + body wash bars
- 3 scents available: citrus, mint eucalyptus and coconut vanilla
- Vegan + cruelty-free
- Free from palm oil, sulfates, silicones, phthalates, parabens, synthetic scents + colorants

5. ethique
- Natural body + haircare products
- Various scents + types available
- Vegan + cruelty-free
- Plastic free + home compostable packaging

6. good time
- Natural hair + body bars
- No parabens, sulphates, or preservatives
- Vegan + cruelty-free
- Carbon neutral shipping
- 50% of profits to clean water initiatives

7. patch
- Compostable bamboo bandages
- Come packaged in recycled cardboard
- Organic content
- Vegan + cruelty-free

8. megafood
- Sustainable vitamins and supplements
- USDA Certified Organic
- Committed to regenerative agriculture
- Fair employment practices
- Lobbying to ban glyphosate
- Vegan, gluten-free + cruelty-free

9. blueland
- Sustainable cleaning + personal care products
- Refillable + compostable refill packets
- Hypoallergenic
- Leaping bunny certified
- B corp

10. nae shoes
- Women, men + unisex footwear
- Vegan + cruelty-free
- Made from sustainable materials like Pinatex, apple skin, cork, organic cotton, etc.
- Pre-loved program allows you to send back your shoes to be recycled or resold
So, which of these sustainable brands free of animal testing would you like to try? Let me know in the comments!
The post What Does Cruelty-Free Mean? +10 Ethical Brands appeared first on Going Zero Waste.
Green Living
How to Compare Solar Quotes: What to Look For Before You Choose
Last winter, we kept our house at 60 degrees and our electric bill was STILL $280. I’ve been interested in solar for a long time, but on the long list of house projects (especially when you’re restoring a 200 year old house on the historic registry) some are more pressing than others.
But with a few of those major projects wrapping up, and a daunting bill before me, I figured now was the time for a quick google search on solar panels, and let me tell you….. It can be very overwhelming.
Figuring out the rules (cough, cough, historic society), incentives or rebates if applicable, how much it would cost, how much we could save, etc. felt a little like a part-time job. But, one website made it really easy to compare things, and I am happy to be partnering with Aurora Solar to share that site with you.
Because I think you should be able to easily run the numbers on your house without a lot of hassle!

This post is sponsored by Aurora Solar, but all thoughts and opinions are my own.
If you’ve ever gotten a solar quote, there’s a good chance that Aurora Solar was involved. Aurora was founded in 2013 after its co-founders spent seven months trying to design a solar energy system using a patchwork of different tools.
Afterall, designing a solar system shouldn’t be harder than actually installing one. So they built software specifically for solar professionals. Today, more than 7,000 solar organizations use Aurora, and more than 20 million solar projects have been designed using the platform. They are also the largest solar software provider in the world. Their software is used by roughly 80% of the top 75 residential solar companies in the U.S.
All of this tech has been primarily used by professional installers to map your roof and then create a proposal, but now Aurora is offering this tech to us to help compare quotes.
So instead of having to call a bunch of different installers, I could use the Aurora Solar Marketplace to understand my solar potential, compare estimates, understand my possible savings, look into battery storage and other home electrification incentives, and map out different financing options.
1. know how much electricity the system will actually produce
Before you even get into the price, make sure you understand what you’re actually being quoted.
Two solar systems can have very different prices because they may not be the same size or produce the same amount of electricity. A cheaper system might simply have fewer panels and offset less of your electric bill.
With Aurora, you can compare solar estimates and see the system size, energy production, and how much electricity the system should offset.
You can also upload your utility bill to get a solar estimate based more closely on your actual energy usage, to make the quote accurate for you instead of a ‘generic household’.
2. understand the solar payback period
Aurora calculates things like payback period and lifetime savings, which makes it much easier to understand the long-term finances.
The solar payback period is basically how long it takes for your estimated savings to make up for what you spent on the system, and this is the number that surprised me most!
One estimate had a payback period of around 7 years, and another was closer to 11 years! Over 25 years, two of the estimates I looked at had almost a $13,000 difference in projected savings.
Of course, these are still projections as electricity rates can change (HELLO 2026) but when you’re trying to compare two options for the same house, knowing that one is projected to pay for itself four years sooner is pretty useful information.
3. look beyond the monthly payment
Depending on the installer, you may be looking at a cash purchase, solar loan, lease, or power purchase agreement.
But thankfully with Aurora you can compare the different financing options side-by-side which makes it a lot easier to see the trade-offs. One option may have a lower upfront cost, another may have a lower monthly payment, and another may give you better long-term savings.

4. find out which solar incentives actually apply to you
The minute you start Googling solar, you can find federal incentives, state incentives, utility programs, rebates, net metering, and a whole bunch of information that may or may not even apply to where you live.
And some of the articles ranking at the top of Google are several years old! (RIP to the federal incentives canceled at the end of 2025.) But, Aurora can account for solar incentives when calculating the cost and savings of a system, including state, local, and utility-specific programs.
I would still double check any incentive or tax benefit you’re planning to use before signing a contract, especially because programs and eligibility can change, but having all the relevant information in the same place makes the research process much less overwhelming.
5. research the installer, equipment, and warranties
Aurora lets you compare solar installers based on things like reviews, reputation, pricing, and financing options, which I think is just as important as the actual quote.
I’d also look closely at what equipment is included. What panels are they using? What kind of inverter? How long are the equipment warranties? Is there also a workmanship warranty from the installer? Who handles repairs if something goes wrong five or ten years from now?
And, I know I’ve said it a million times, but it’s nice to see it side-by-side without having to fill out a bunch of forms and be hounded on the phone just to get an idea of what solar may look like.
The post How to Compare Solar Quotes: What to Look For Before You Choose appeared first on Going Zero Waste.
How to Compare Solar Quotes: What to Look For Before You Choose
Green Living
Sustainability In Your Ear: XPRIZE’s David Babson on Why Climate Grand Challenges Need Buyers, Too
Buyers contracted nearly 30 million tons of durable carbon removal in 2025, more than triple the 2024 total, according to CDR.fyi data reported by Heatmap. About 90% of those purchases came from a single company, Microsoft, and suppliers delivered only about 450,000 tons during the year. That is a sliver of the six to 10 billion tons of removal a year that climate scenarios suggest the world will need by 2050. The technology to pull carbon out of the air works, but the customers needed to scale it remain scarce.
Our guest today, David Babson, is executive vice president of the Energy, Climate, and Nature domain at the XPRIZE Foundation. He calls the slow progress a market failure, because the technology is progressing faster than it is being adopted. Babson previously led MIT’s Climate Grand Challenges initiative and was a program director at the U.S. Department of Energy’s ARPA-E. His portfolio includes XPRIZE Carbon Removal, which drew 1,334 teams and whose participants have raised more than $3.3 billion. In April 2025, Mati Carbon won its $50 million grand prize for spreading crushed basalt on smallholder farms in India, where the rock locks away carbon dioxide. “If people could make money taking carbon out of the air and putting it underground, as opposed to only being able to make money taking it from underground and putting it in the air, we would be in a better place,” Babson says. Mati is weathering the slump in part because its rock dust also improves soil health and crop yields, giving farmers a reason to participate that doesn’t depend on carbon credit prices.

XPRIZE’s answer is to change what winners receive. Babson describes “mixed purses” that pair a cash award with a guaranteed buyer through an advance market commitment, a power purchase agreement, or an offtake contract. In one thought experiment, a carbon removal prize would come with a separate $1 billion fund raised from credit buyers, which qualified teams could draw on as they deliver verified tons. XPRIZE is applying the same thinking to a planned series of fusion energy prizes, pairing technical milestones with market mechanisms to build the supply chain that commercial fusion will require. The same gap between invention and adoption shows up in other XPRIZE competitions. On September 23, XPRIZE Wildfire awarded about $4.55 million from its $11 million purse, with defense contractor Anduril Industries taking first place in autonomous fire response along with a $1 million Lockheed Martin bonus. Babson expects costs to fall as fire agencies adopt the tools and as startups license individual components into cheaper platforms, though underfunded agencies will need a way to buy the first systems. He also notes that the competition left fuel management and ground-based autonomy for future prizes. Earlier this year, program director Andrea Santy told us that field testing had moved ahead of drone regulations. In biodiversity, Limelight Rainforest won $5 million for surveying 100 hectares of tropical forest in under 24 hours and identifying more than 250 species. Biodiversity still lacks a price, but Babson argues that once ecosystems can be measured, slow-walking policy becomes “a dereliction of what they should be doing.”
We also discuss the tension inside XPRIZE’s vision of “equitable abundance,” including a $101 million Healthspan prize that could add years of consumption to longer lives. Babson argues that abundant, cheap clean energy would let society move beyond efficiency as its organizing principle, powering uses such as indoor vertical farms that could return millions of acres of farmland to nature. You can follow XPRIZE’s new competitions and get involved in its prize ideation workshops at xprize.org.
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Interview Transcript
Mitch Ratcliffe 00:36
Hello. Good morning, good afternoon, or good evening, wherever you are on this beautiful planet of ours. Welcome to Sustainability In Your Ear. This is the podcast conversation about accelerating the transition to a sustainable, carbon-neutral society, and I’m your host, Mitch Ratcliffe. Thanks for joining the conversation today.
Let’s talk about the power and the uses of grand challenge programs to kickstart low-carbon industries and respond to the changing environment. Over the past several years, we’ve talked on the show with leaders of grand challenge programs designed to accelerate progress on humanity’s most difficult challenges, from pulling carbon out of the atmosphere to fighting rapidly growing wildfire threats in cities and rural communities. Many of these competitions have been launched by XPRIZE, whose leaders have shared on the show the stories of these competitions as they launched and unfolded.
Today is a chance to take stock, to look back and think about how climate markets, technology, and politics are changing fast, and how that makes this a good moment to ask the question: Are these programs designed to accelerate progress actually delivering that progress?
Our guest today designs XPRIZE’s climate bets. David Babson is executive vice president of the Energy, Climate, and Nature domain at the XPRIZE Foundation. Before XPRIZE, he was the executive director of MIT’s Climate Grand Challenges initiative and a program director at the U.S. Energy Department’s ARPA-E energy technology research agency.
His portfolio includes the largest incentive in prize history. In 2025, Mati Carbon received a $50 million grand prize for their enhanced rock weathering solution for capturing and drawing down carbon, and XPRIZE now reports that companies participating in its programs have raised $3.3 billion. That carbon removal win arrived just as the removal market hit serious turbulence, and as XPRIZE’s wildfire competition wrapped up with its top prize still unclaimed.
So we’re going to discuss what grand challenges can really accomplish, which winners continue to build and which stall, and what the reasons are, as well as the tensions inside a portfolio that funds both climate solutions and longer human lifespans. We’ll get to the conversation right after this brief commercial break. Stay tuned.
[COMMERCIAL BREAK]
Welcome back to Sustainability In Your Ear, and welcome, David Babson, to Sustainability In Your Ear. How are you doing today?
David Babson 03:10
I’m doing well.
Mitch Ratcliffe 03:11
I’m glad to have you here. You’ve run research portfolios at ARPA-E and MIT. What can a prize purse accomplish that a well-funded grant program can’t, or are they complementary?
David Babson 03:22
They’re absolutely complementary. The way that I think about it is that the value of these different mechanisms for promoting innovation is at different parts of the innovation supply chain, if you will. A prize is not a substitute for the very necessary investments that places like governments make into basic, applied, and advanced research. In fact, those types of investments are really valuable for establishing the innovation ecosystems and the technical capacities to eventually win prizes.
Where the prize is very valuable is somewhat downstream: translating technologies, ideas, and innovations that are coming out of academia and labs to market for scale. It challenges the innovators to imagine those technical capacities as solutions to global challenges, and then the visibility that the prize brings to those translations of technologies de-risks funding to flow to those innovators so they can imagine their uses in practice.
So I actually see them as very complementary, particularly when it comes to solutions in the energy and climate space that require rapid adoption of technologies in markets to have impact. Just having an energy solution or a climate solution is not valuable unless it can be de-risked and connected to markets to scale for impact. And that’s what the prize is actually very good at doing.
Mitch Ratcliffe 05:22
That c
