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The U.S. residential solar market is uncertain. Its long-term potential is huge, exceeding current U.S. power generation capacity. However, recent policy changes threaten short-term growth.

Wood Mackenzie’s analysis, “Near-term challenges but long-term potential: evaluating the US residential solar addressable market,” shows how the One Big Beautiful Bill Act (OBBBA) affects homeowners and solar developers. The main concern is the removal of the Section 25D Investment Tax Credit (ITC) for customer-owned systems starting in 2026.

The U.S. Residential Solar Stumbles in Tough Climate

According to the SEIA Q2 solar report, residential solar installations fell sharply in Q1 2025. Homeowners installed 1,106 MWdc of capacity. This is a 13% drop from Q1 2024 and 4% lower than Q4 2024.

High interest rates, economic uncertainty, and upcoming changes to federal tax credits are slowing demand. California remains the top solar state with 255 MWdc installed, but this is its weakest performance since Q3 2020.

More than 20 states saw installation declines. Puerto Rico and Florida follow California, but nationwide momentum has stalled.

solar installations
Source: SEIA

OBBBA Shakes Up an Already Fragile Solar Policy

The OBBBA introduces significant policy uncertainty. The removal of the Section 25D credit has made solar less affordable for homeowners. While third-party-owned (TPO) systems can still qualify for credits under Section 48, they now face new restrictions like compliance with “foreign entity of concern” (FEOC) rules.

An executive order issued on July 7 adds to the confusion and may limit TPO system eligibility for incentives.

Additionally, the House passed a budget reconciliation bill on May 22. This bill could eliminate tax credits for both customer-owned and leased solar systems starting in 2026. Though it passed narrowly, it faces Senate negotiations, where amendments could change its impact.

Sunny Horizon Yet Cloudy Now

Due to rising policy and economic challenges, the five-year outlook for residential solar has been cut by 9%. Installers report significant disruption, and consumer demand is softening amid uncertainty around tariffs and future tax incentives.

Despite these challenges, the market’s potential is enormous. By the end of 2024, only 7.5% of suitable U.S. homes had solar installed. Wood Mackenzie forecasts that, barring setbacks, the residential solar segment could grow 9% annually through 2030 and reach a 13% penetration rate.

However, these figures do not account for OBBBA’s full impacts. In a worst-case scenario, assuming the loss of all tax credits and high interest rates, adoption could drop 46% below baseline projections by 2030.

Can the Solar Market Recover Without Tax Credits?

Looking ahead, the key question is how solar companies will adapt without the Section 25D ITC. Many smaller players may not survive the transition, especially if TPO options become less viable.

Industry veterans expect surviving companies to change. Homeowners might find solar appealing due to lower system costs, new financing options, and rising electricity bills. Concerns about resilience and energy independence may also increase adoption.

Even in the most pessimistic forecast, the U.S. residential solar market is expected to rebound after 2028 and add at least 150 GWdc by 2050.

Looking Ahead to 2050: Residential Solar’s Next Frontier

The solar industry’s long-term outlook is promising. With electricity demand expected to rise and the push for energy independence growing, solar remains a top solution for decarbonizing the residential sector.

By 2050, solar will play a vital role in how Americans power their homes. While only 7.5% of suitable homes had solar by the end of 2024, that number could increase significantly if conditions align.

Key growth drivers toward 2050 include:

  • Retail electricity rate hikes: Rising utility rates may lead more homeowners to adopt solar.

  • Battery storage adoption: Pairing solar energy with affordable home batteries can help solve intermittency issues and unlock significant savings.

  • State policy momentum: Even if federal support wanes, state-level incentives and renewable mandates could keep driving adoption.

  • Technological advances: More efficient panels, easier installations, and longer warranties will boost solar’s appeal.

Business Models Will Evolve

If traditional customer-owned systems lose their tax advantages, solar companies may pivot to new business models. Community solar, subscription-based plans, and solar-as-a-service may gain traction. These models allow broader participation, especially among renters and low-income households.

Digital platforms that streamline financing, permitting, and installation could cut costs, making solar feasible even without generous tax credits.

1,494 GWdc: A Market Bigger Than the Grid

Despite current challenges, the long-term market size is impressive. Wood Mac says, by 2050, there will be about 92 million owner-occupied single-family homes in the U.S. Excluding homes with solar already and those not suitable for installation, around 70 million homes could still get solar upgrades.

If average system sizes continue to increase, this leads to a total addressable market (TAM) of roughly 1,494 GWdc, exceeding the current U.S. electricity generation fleet of around 1,300 GW.

residential solar
Source: Wood Mackenzie

Will Solar Reach Its Full Potential?

Wood Mackenzie’s “low case” scenario suggests only 12% of the total addressable market may be reached by 2050. However, this might be too cautious. Over the next 25 years, innovation, lower costs, and new business models could greatly increase market penetration.

RESIDENTIAL SOLAR
Source: Wood Mackenzie

Under favorable conditions, the market might reach a penetration of 30–40%. If the average system size grows as expected and costs drop below grid parity, growth could speed up.

In summary, the 1,494 GWdc TAM won’t be fully captured, but even partial adoption could add hundreds of gigawatts of clean capacity.

Overall, the long-term picture is compelling. With a TAM that exceeds the U.S. power generation fleet, the opportunity is immense. Even modest adoption could reshape the residential energy landscape by 2050.

The next few years will test the resilience and agility of solar companies. Those that survive will likely power a cleaner, more self-sufficient future for millions of American homes.

The post U.S. Residential Solar in 2025: Market Slowdown Now, but 2050 Forecast is Massive appeared first on Carbon Credits.

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Climate-Linked Supply Chain Risk Is Already in Your P&L

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The earnings calls that quietly reframed climate from sustainability question to operating risk.

Three earnings calls in the last 18 months tell the story without any help from a press release.

Hershey, May 2024: cocoa price exposure compresses margin, and the company attributes part of the cost shock to West African weather. Olam, July 2024: coffee climate exposure quantified in the annual report. JBS, January 2025: supply chain climate disclosures expanded materially in response to investor pressure and regulatory expectation. None of these companies issued the announcement as climate news. They issued it as financial news. The climate-linked supply chain risk did not arrive with a sustainability framing; it arrived as a P&L line.

You are probably reading this article because you suspect the same thing is happening to your business. This piece walks through what is showing up on which earnings calls, how procurement and finance leaders are quantifying the exposure, and what serious corporates are doing about it before the regulator asks.

Where climate risk has already appeared in earnings

The pattern is consistent across resource-intensive sectors. A weather event compresses supply, the price spikes, the cost flows through the income statement, and the analyst on the call asks whether the event is anomalous or structural. Increasingly, the honest answer is the second one.

Cocoa is the cleanest example. The 2023 to 2024 West African harvest fell sharply on the back of erratic rainfall and disease. Cocoa futures more than tripled. Companies with concentrated West African sourcing absorbed the cost; companies with diversified sourcing absorbed less. The exposure was not climate as ESG topic. It was climate as cost of goods.

Coffee follows the same pattern. Brazilian and Vietnamese harvests have moved on weather more sharply across the last several seasons. Roasters with long-tenor supplier relationships and origin diversification have managed the volatility; roasters with spot-market exposure have not. Wheat, sugar, palm oil, beef: the same dynamic in different commodities, a pattern the IPCC AR6 Working Group II report projects will intensify across agricultural systems through mid-century.

What this means: climate risk is no longer a footnote in the 10-K. It is a line item the CFO has to explain on the call.

The three commodity exposures that hit margin first

For most companies with material Scope 3 exposure, three exposures dominate the near-term P&L risk.

  • Concentrated single-origin sourcing in a climate-vulnerable region. If your tier-one supply for any material commodity sits in one geography, you have a concentration risk that climate amplifies. Diversification across origins is the obvious hedge, but it takes years to build and requires relationships you cannot acquire by tender.
  • Supplier financial fragility under climate stress. Smallholder farmers, who supply a large share of the global cocoa, coffee, and palm oil market, do not carry the balance sheets to absorb yield shocks. When yields collapse, they exit. When they exit, your supply base shrinks, and the surviving suppliers raise prices. The risk is structural, not cyclical.
  • Logistics and storage exposure to extreme weather. Hurricane disruptions to Gulf shipping, drought-driven Panama Canal restrictions, flooding in European inland waterways: each of these has moved input costs in the last three years, a pattern documented in Munich Re’s natural catastrophe data. The exposure shows up as a one-quarter event in the financial press but accumulates over time on the cost line.

TCFD and ISSB disclosure changes

The disclosure architecture has now caught up with the risk. The Task Force on Climate-related Financial Disclosures, whose recommendations are now embedded in the ISSB’s IFRS S2 climate standard, requires companies to disclose climate-related risks across physical and transition categories, with quantification where possible.

For physical risk specifically (the climate-linked supply chain risk you are reading about), the disclosure must address both acute exposures (extreme weather events) and chronic exposures (gradual changes in temperature, precipitation, and growing seasons). The disclosure must address the time horizon over which the risk is material, the parts of the value chain exposed, and the financial impact under different scenarios.

The CSRD imposes similar requirements under European law, with double materiality (both financial and impact materiality) embedded in the assessment. The practical effect: your auditors and your investor relations team now need a defensible answer to the climate-linked supply chain risk question, and the answer needs to be quantified.

What procurement and finance can do now

Three actions matter near-term.

Map your exposure. Most companies do not have a clear view of which tier-one and tier-two suppliers sit in which climate-vulnerable geographies. Without the map, you cannot quantify the risk, and without the quantification, you cannot disclose it credibly. The map is the foundation, and World Resources Institute climate risk research provides useful public tooling to start.

Diversify and deepen, in that order. Diversification across origins reduces concentration risk, but the deeper move is to invest in the resilience of the suppliers you already have. Regenerative practices, agroforestry, soil health interventions: these reduce yield volatility under climate stress and protect your input cost trajectory.

Embed the climate spend inside procurement, not outside it. Treating climate risk as a sustainability cost line subordinates it to the ESG budget. Treating it as a procurement and resilience investment puts it in the budget that matters, which is the cost-of-goods budget that the CFO defends quarterly.

Nature-based supply chain investments are the asset class designed for exactly this purpose. They sit inside the value chain, they reduce climate-linked supply risk, they generate verifiable Scope 3 reductions, and they produce the documentation an auditor and a regulator can both test.

If you are quantifying climate-linked supply chain risk in advance of the next earnings cycle or the next disclosure period, the carbon and sustainability experts at Carbon Credit Capital can help you map your exposure and structure a Dual-Value Model response that addresses reduction, resilience, and disclosure-readiness in a single program. Schedule a consultation.

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Where should an SME start with a carbon action plan?

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More and more small and medium-sized businesses are hearing the same question from their larger customers: What is your carbon footprint? That question now travels down entire supply chains, and it arrives next to tender requirements, certification criteria, and rising customer expectations.

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