Meta started 2025 with a bang! It reported soaring profits, strong ad sales, and rising daily users. While the tech giant crushed Wall Street expectations, it also ramped up climate action with bold investments in clean energy, carbon removal, and green data centers.
Top Revenue Drivers of Meta’s Q1 Growth
Revenue reached $42.31 billion, up 16% from last year. Net income was $16.64 billion, a 35% increase. Earnings per share rose to $6.43, up 37%. The operating margin improved to 41%, compared to 38% in Q1 2024Advertising remained the main driver, contributing $41.39 billion to the total revenue
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Advertising brought in $41.39 billion, making up most of the total revenue.
Explaining further, Meta’s growth came mainly from strong ad sales on Facebook and Instagram, even with global economic concerns. The company improved its profit margins by keeping costs under control.
It also raised its yearly spending budget to as much as $72 billion, focusing on building more AI data centers. Daily active users across all Meta platforms reached 3.43 billion, growing 6% year-over-year.
- Revenue from the U.S. and Canada totaled $18.61 billion. Europe contributed to $9.68 billion, followed by $8.44 billion from Asia-Pacific, and $5.59 billion from the rest of the world.
After Meta shared its earnings, the company’s stock went up by over 4%. For the second quarter of 2025, Meta expects revenue between $42.5 billion and $45.5 billion.

The Future is Meta
Meta is building the future of online connection using AI and new digital technology. Since Facebook started in 2004, it has helped billions of people stay in touch through apps like Instagram, Messenger, and WhatsApp. Now, Meta is going beyond traditional screens to create deeper and more engaging digital experiences.
Mark Zuckerberg, Meta founder and CEO said,
“We’ve had a strong start to an important year, our community continues to grow and our business is performing very well. We’re making good progress on AI glasses and Meta AI, which now has almost 1 billion monthly actives.”
Meta’s Commitment to Net Zero Emissions
As per its latest sustainability report, in 2023, Meta’s net emissions equaled 7.4 million metric tons of CO2. Key commitments include:
- Reducing Scope 1 and 2 emissions by 42% by 2031, compared to a 2021 baseline, and ensuring that maximum suppliers adopt science-aligned GHG reduction targets by 2026.
- Keep Scope 3 emissions at or below 2021 levels by 2031.
- Since 2020, Meta has successfully maintained net-zero emissions in its operations, and it is on track to achieve net-zero across its entire value chain by 2030.

To address residual emissions, Meta is investing in both nature-based and technological carbon removal projects. These help mitigate climate change and provide broader environmental benefits, including enhanced biodiversity.
Scaling Renewable Energy
Renewable energy has played a pivotal role in Meta’s emissions reduction strategy.
- In 2023 alone, the company’s renewable energy initiatives helped cut operational emissions by 5.1 million tons of CO2e, while value chain emissions were reduced by 1.4 million tons of CO2e.
Through strategic partnerships with utilities such as Pacific Power and Dominion Energy, Meta has facilitated the addition of 2,600 MW of new wind and solar capacity in the U.S., making clean energy more accessible.
- As of 2023, Meta’s global renewable energy portfolio exceeded 11,700 MW, with over 6,700 MW of that capacity online in the U.S.
Meta also uses “green tariffs”, which allow the company to purchase renewable energy directly from electricity providers. This not only supports clean energy projects but also increases the accessibility of renewable resources to a wider customer base.
Making Data Centers Green
Meta’s data center facilities have achieved LEED Gold Certification or higher and are powered by 100% renewable energy to meet their electricity needs.
In addition, 91% of the construction waste generated by Meta’s data centers was recycled in 2023. Additionally, it reduces embedded carbon by extending hardware lifespan and using recycled plastics and metals, promoting a circular model to cut waste and carbon impact.
Meta is reducing diesel use at its data centers. First, it improved the maintenance of backup generators, which cut fuel consumption. Then, it began testing hydrotreated vegetable oil (HVO) at its Clonee, Ireland, facility. Made from renewable sources, HVO can lower emissions by 40–85%. If the pilot succeeds, Meta plans to expand its use across more sites.
MUST READ: Meta, Google, and Amazon Join Global Pledge to Triple Nuclear Energy by 2050
Carbon Removal Solutions
Meta is boosting the carbon removal market by supporting projects that help both the planet and local communities. One such step is the deal with Catona Climate to buy 6.75 million metric tons of carbon removal credits from nature-based solutions to be delivered between 2027 and 2035.
Its Symbiosis Coalition with other companies supporting new and growing carbon removal technologies.
The post Meta Earnings Beat Q1 2025 Forecasts With 35% Profit Jump, Eyes AI & Green Future appeared first on Carbon Credits.
Carbon Footprint
Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets
The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.
The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.
This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.
The two definitions, in plain English
Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.
Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.
The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.
What the GHG Protocol Land Sector Standard actually says
The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).
For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.
For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.
A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.
When insetting counts toward Scope 3 (and when it does not)
Insetting counts toward Scope 3 only when several conditions are met:
- The intervention must occur with an entity in your value chain.
- The emissions reduction or removal must be measured against a defensible baseline.
- The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
- It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.
The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.
When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.
The procurement and supplier engagement question
Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.
To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.
The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.
Choosing the right tool for the right target
A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.
The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.
If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.
Carbon Footprint
Net zero needs nature: a carbon credit guide
Net zero is often described as a balancing act: cut what you can, account for the rest, and reach zero on the ledger. That framing is useful, but it leaves something out. It treats every tonne of carbon as interchangeable and every route to zero as equally sound, while the science tells a more specific story.
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Carbon Footprint
Deforestation in Malawi: causes and solutions
Malawi has lost a striking share of its forests over the past three decades. Woodlands that once covered well over a third of the country now cover less than a quarter, and the pressure on what remains is increasing. Behind those figures sit two practical questions: what is driving the loss, and what reverses it?
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