Food systems are responsible for around one-third of the world’s greenhouse gas emissions – and beef has the largest carbon footprint of any food.
Moving diets away from beef and other red meat has become increasingly seen as an important part of mitigating food-related emissions.
But such changes can have unintended consequences, especially for countries that rely heavily on beef production and exports.
In our new study, published in Ecological Economics, we examine the impacts of a gradual reduction in Brazil’s beef consumption on the country’s emissions and economy.
Using an economic model, we find that reducing the average person’s beef intake in line with health recommendations could make up as much as a third of the world’s potential mitigation from dietary changes (according to the UN) – with little impact on Brazil’s overall economy.
Mitigation potential
Research shows that shifts toward plant-based diets can contribute to both mitigating climate change and improving human health.
Meat and animal-derived food production emits more greenhouse gases and consumes more water and land resources than plant-based food production.
Animal-derived food production also results in calorific loss down the food chain. The amount of calories contained in an animal that humans consume is much lower than the sum of the calories of that animal’s food.
For example, of every 100 calories used for sustenance and growth in animals, humans receive between 17 and 30 calories from meat consumption. This loss during the process of raising, processing and consuming animals is due to various factors, including inefficiencies in digestive processes and the physical activity of the animals themselves.
According to the 2019 special report on climate change and land from the Intergovernmental Panel on Climate Change (IPCC), dietary shifts have the potential to mitigate up to 8bn tonnes of CO2-equivalents (GtCO2e) around the world each year by 2050.

In Brazil, approximately 60% of the country’s annual emissions stem from land-use change and agriculture. It is one of the largest beef producers in the world.
In addition, global demand for beef is directly linked to deforestation in the Amazon as forests are cleared to make space for rearing cattle. It is also of global concern, due to the importance of the Amazon as a carbon sink.
Reducing beef consumption
Reducing red meat consumption is crucial not only for mitigating greenhouse gas emissions, but also for improving public health.
Studies have shown that excessive meat consumption can lead to higher rates of cardiovascular diseases, type 2 diabetes and colorectal cancer. According to research from the World Cancer Research Fund and the American Institute for Cancer Research, the ideal limit for red meat – that is, beef, pork, lamb and goat – consumption is up to 300 grams per week per person.
Brazil – along with the US, Australia and Argentina – surpasses this recommended average per-capita meat consumption. Annual beef consumption in Brazil is more than 460 grams per week, according to data from the UN Food and Agriculture Organization and the Organisation for Economic Co-operation and Development.
Thus, in our study, we set out to reach the recommended per-capita average beef consumption by 2050 – a reduction in consumption of 40%.
We test two scenarios to reduce consumption.
First, we look at relative price changes. We consider a situation where taxes on beef are raised over time from the 2015 average rate of around 8% to approximately 40% in 2050. (Existing taxes on beef in Brazil vary, with specific rates set at the state level.) In a related scenario, we consider what would happen if the funds from such a tax were put towards subsidies for lower-carbon foods.
Second, we look at changing consumer preferences. This could require formal interventions, such as information campaigns and the consideration of culture, emotions and morality. However, it could also occur naturally. Our model does not consider the drivers of the change, but recognises that such a change would occur slowly.
Although there is some movement towards reduced meat consumption due to changing consumer preferences, it remains relatively limited and more concentrated in developed countries. Reasons for this shift in preferences may include higher levels of education and income.
However, in Brazil, meat is viewed as a culturally essential food. In addition, regional preferences differ – for example, there is typically a high beef consumption in the northern region of Brazil, where the Amazon is located.
Despite the international attention linking excessive beef consumption to climate change and Amazon deforestation in Brazil, it has had minimal impact on Brazilian dietary preferences.
Modelling impacts
Our study analyses the impacts of a reduction in beef consumption on Brazil’s domestic market.
We focus on impacts on the country’s economy as a whole, effects on individual sectors such as agriculture and industry, regional impacts and deforestation reduction in the Amazonia and Matopiba regions. Matopiba is a region in the Cerrado, a savannah biome where agriculture has advanced in the last three decades.
The map below shows how Brazil is divided between the Amazon (green), the Matopiba region (orange) and the rest of the country (blue).
MAP

We conduct a set of simulations using an economic model for the two regions. In our model, different groups – such as consumers and firms, including investors, agricultural firms, industries and food service – are assumed to make the best decisions based on what they prefer and what they can afford. For firms, the “best decisions” are the ones that minimise their costs, while consumers seek to maximise their “utility”, or satisfaction.
This model represents how the economy works by looking at how people and businesses behave, how they interact in markets, and when the market will reach equilibrium – that is, when supply and demand are balanced.
We use the model to analyse the effects of policies and shocks on different sectors, regions and groups. We present our results as deviations from a baseline trajectory that assumes constant per-capita beef consumption until 2050, with overall consumption growing at the same rate as the Brazilian population.
It is essential to note that the deforestation reduction captured in the model is related to agricultural activity, not to deforestation associated with illegal logging or land grabbing. However, beef and other agriculture drives around 90% of deforestation in Brazil currently, so this is unlikely to significantly change our results.
The latter has various motivations and can be more effectively inhibited through increased environmental monitoring, land demarcation and other mechanisms developed and applied over the last two decades.
Deforestation impacts
We find that a 40% reduction in beef consumption from 2022 to 2050 would help prevent deforestation of approximately 65,000 square kilometres – larger than the area of Sri Lanka.
It also has the potential to mitigate up to 2.8GtCO2e per year, which is one-third of the total mitigation potential from changing diets presented in the IPCC’s special report on land.
The charts below show the amount of avoided deforestation for the Amazon and Matopiba regions relative to the baseline scenario.
Grey and light green indicate lower amounts of avoided deforestation and dark green indicates the highest amounts. The top, middle and bottom maps show reduced beef consumption through changing consumer preferences, a beef tax and a beef tax with subsidies for other foods, respectively.

In addition to deforestation, we considered the impacts that these shifts would have on Brazil’s economy.
Our findings suggest that dietary shifts due to changes in preferences would have virtually no impact on Brazilian GDP in 2050, reducing it by 0.03% – largely due to a slight decrease in investment.
Adjusting diets through an increase in beef taxes would lead to overall cost increases, resulting in decreases in exports and GDP. We find that GDP would decline by 0.64% in this scenario, with exports decreasing by 1.5%.
However, in the scenario where the beef tax revenue is applied to other foods as subsidies, the national GDP declines by only 0.18%, despite similar decreases in exports.
In all scenarios, we find that the economic impacts would differ from one area of the country to the next. In particular, they would affect regions most dependent on the cattle and beef sector, which are also the most directly affected by the proposed taxation policies. In the beef tax scenario without subsidies, two northern states experience declines in GDP of 3% or higher.
Although Brazilians reducing their beef consumption would bring environmental and health benefits to the country, emissions mitigation cannot be solely Brazil’s responsibility. We observe that the reduction in beef consumption through preference changes leads to a negative effect on the domestic price of beef.
This decrease in domestic prices would, in turn, favour Brazilian beef exports, resulting in less mitigation and a smaller reduction in deforestation. Therefore, it is crucial for this change in habit to be followed by other economies worldwide – notably, those that heavily import Brazilian beef, including China, the US and EU.
The post Guest post: How shifting diets away from beef could cut Brazil’s emissions appeared first on Carbon Brief.
Guest post: How shifting diets away from beef could cut Brazil’s emissions
Climate Change
From firefighting to future-proofing: Preventing wildfires must be the priority
Gill Einhorn is head of the Forest Future Alliance and Natalie Çilem is community lead of the Global Wildfire Leadership Network.
Wildfires have devastated communities across the world this summer, claiming lives, displacing thousands of people and leaving billions in economic damage in their wake. In Europe alone, wildfires have already caused an estimated €19 billion in losses this year.
They are an economic, financial and public health challenge that is growing faster than many governments and markets are prepared for – and exposing the real costs of poor land management.
A system built for recovery, not resilience
Far more money is currently spent responding to the disastrous effects of wildfires than preventing them in the first place. The United Nations Environment Programme estimates that more than half of wildfire-related spending goes towards response, while planning receives only around 0.2 percent. This problem is not limited to wildfires; over 95 percent of disaster aid between 2005 and 2017 was allocated to response, and less than 4 percent was directed towards prevention or preparedness.
Forests are critical, but without investment in how land is managed and protected, their value is neither stable nor guaranteed. Protecting forests requires investing not only in conservation, but in the conditions that keep forests standing.
Each dollar invested in wildfire-resistant construction could save around $210 in avoided future economic losses, according to a report by the World Economic Forum and Forest Future Alliance. Despite this evidence that prevention can significantly reduce future costs, wildfire resilience remains chronically underfunded.
This spending discrepancy is creating significant challenges for insurers, asset owners and financial institutions. Global insured losses from natural catastrophes reached $107 billion in 2025, with wildfires, floods and storms accounting for 92 percent of claims.
In this context, insurers are reassessing where and how they are willing to underwrite risk. Around 56 percent of global wildfire losses between 2000 and 2023 were uninsured. In some high-risk areas, insurers are scaling back coverage altogether, leaving homeowners, businesses and governments to shoulder a growing share of the costs – making it increasingly difficult to break even.
Proven solutions are already paying off
In many regions, wildfires are driven not by natural causes but by the deliberate clearing of land for agriculture. Degraded landscapes are becoming drier, more flammable and increasingly vulnerable to catastrophic loss, creating a vicious cycle of deforestation, economic damage and rising emissions.
The answer is not simply stronger firefighting capacity. Governments, investors and businesses must work together to shift capital upstream into prevention, resilience and long-term landscape stewardship of healthy forests. That means planting appropriately, investing in heat-resistant species, exploring approaches that minimise fire footprints through active management, and exploring the AI and technology solutions that are burgeoning.


Solutions to this already exist and are proven to have an impact. Following devastating wildfires year-on-year, Portugal shifted its approach to wildfire management, increasing prevention spending within its national rural fire management system from around 20 percent in 2017 to approximately 60 percent in 2022. While many countries remain locked in a reactive cycle of disaster response, public policy can shift investment upstream and make resilience a priority before fires occur.
Indigenous communities have long used proactive land stewardship to reduce wildfire risk while supporting healthy and productive landscapes. For example, the Cheslatta Carrier Nation in British Columbia traditionally managed fuels through cultural fire practices but now implements mechanised fuel removal methods under commercial agreements. By combining Indigenous stewardship with sustainable forest management, Cheslatta is generating community benefits while also boosting wildfire prevention.
Resilience can also be strengthened through finance and technology. FireSat, a partnership led by Earth Fire Alliance with Google.org, the Gordon and Betty Moore Foundation and Muon, is a satellite constellation designed for rapid wildfire detection. Scanning every 20 minutes, it can detect fires 400 times smaller than current systems and track them through smoke and darkness in almost real time. In California alone, FireSat could prevent up to 350,000 acres from burning each year. It has recently received significant new investments allowing it to expand towards a constellation of more than 50 satellites that will monitor every point on Earth every 20 minutes or less.
In Brazil’s Pantanal, the Embrace the Forest initiative uses AI-powered detection towers across 2.5 million hectares to support earlier intervention and faster response. During the severe 2024 fire season, the initiative contributed to a 40 percent reduction in burned area compared to 2020.


These examples illustrate what is possible when resilience is treated as an investment priority rather than a recovery cost. But we must ensure funding for these measures is scaled before disaster strikes. Initiatives like the Global Wildfire Leadership Network (GWLN) are key, bringing together corporate decision-makers, investors, insurers, governments and Indigenous leaders to direct investment towards prevention and align finance, technology and stewardship to protect nature, safeguard communities and strengthen future economic stability. With a goal of doing more together than the sum of our parts, the network focuses on Forest Future Alliance GWLN Solutions Labs – where partners sign up with the intent to collaborate.
Rewarding prevention
Financial incentives must be created that reward prevention. This can be done by scaling public-private partnerships, supporting long-term landscape stewardship, investing in community capacity including Indigenous wisdom and technology. Ultimately, our terrestrial natural reserves are critical infrastructure that support resilient economies and thriving communities.
One in three people are dependent on forest services, goods and economic opportunities for survival, so it’s in all our interests to protect what we have. Forests support cooling, water and food security – and are a very cost-effective way of removing carbon dioxide from the atmosphere, where done appropriately.
UN chief warns climate crisis “in overdrive” as El Niño threatens to fuel the fire
No sector can solve this challenge alone. The benefits of wildfire resilience are shared across communities, governments, insurers, investors, utilities and businesses. A single intervention can protect homes and livelihoods, reduce insurance claims, secure water supplies and lower future public costs. Because the benefits are shared, the solutions must be too. Coalitions of actors can take proven approaches further than any one individual or organisation could alone.
As wildfires continue to burn at an unprecedented scale, the opportunity now is to roll out solutions, shift investment upstream and build a future where resilience, rather than recovery, becomes the foundation of thriving economies.
The post From firefighting to future-proofing: Preventing wildfires must be the priority appeared first on Climate Home News.
From firefighting to future-proofing: Preventing wildfires must be the priority
Climate Change
Guest post: Why tough methane cuts are crucial for keeping warming ‘well-below’ 2C
Methane is a powerful greenhouse gas and the second-largest contributor to global warming after carbon dioxide (CO2).
Methane traps heat in the atmosphere more efficiently than CO2, but has a significantly shorter lifespan, fading after just a few decades.
Therefore, reducing emissions of methane – a gas primarily produced by agriculture, fossil fuels and waste management – is a powerful option for limiting global warming in the near-term.
Yet climate strategies and models often only focus on CO2, or combine all greenhouse gases into one metric known as “CO2 equivalent”.
The latter approach makes reducing methane emissions dependent on modelling choices and assumptions about the “equivalence” of methane and CO2.
It hides the opportunities and challenges linked to methane’s high warming and short lifetime.
In a new study, published in Communications Earth & Environment, we offer a different perspective that “decouples” CO2 and methane reduction and takes global warming limits as a starting point for determining the required level of methane cuts.
We show that, even under the most ambitious existing national net-zero targets, an absence of methane reduction leads to peak warming that exceeds 1.85C above pre-industrial levels.
The study highlights that, to limit peak warming to well-below 2C, net-zero CO2 targets must be complemented by stringent methane emissions cuts.
CO2 equivalent
How much methane corresponds to one tonne of CO2?
The question is as difficult to answer as: ‘how much spaghetti equals a chicken?’ You could compare the two meals according to their calories, protein content or cost. Each metric can be convenient, but is only valid for that specific comparison – no amount of spaghetti is the same as a chicken.
The same is true for the conversion of emissions of methane and other gases to CO2-equivalent emissions. It can be convenient, as it allows different gases to be compared or combined into a single number. This is why the metric is used in climate targets or evaluating the effectiveness of different mitigation options.
But, because methane and CO2 have different atmospheric lifetimes and warming properties, any conversion is only valid for a chosen time horizon and a chosen baseline.
Depending on the assumptions baked into calculations, methane mitigation can either appear as an immediate priority or framed as almost unnecessary.
There are a number of metrics that scientists use to convert greenhouse gases – whether methane, hydrofluorocarbons or nitrous oxide – into CO2-equivalent emissions:
- “GWP20” measures how much heat a greenhouse gas traps in the atmosphere over a 20-year period, relative to CO2. It emphasises urgent methane mitigation but has been criticised for its implicit discounting of future damages.
- “GWP100” looks at a 100-year timeline. It gives more weight to long-term warming and is used in “integrated assessment models” (IAMs) used by scientists, national emission reporting to the UN and by the GHG Protocol used by companies.
- “GWP*” considers the rate of emissions, rather than warming over a fixed time horizon. Under GWP*, very limited methane reductions bring CO2-equivalent emissions to zero, meaning remaining methane emissions can be designated as causing “no additional warming”. (This interpretation remains controversial as it assumes the continuation of historical levels of warming.)
IAMs are the tools used to generate future emissions scenarios. Because they combine CO2 and methane emissions, the impact of methane emission cuts alone is difficult to isolate in existing emission scenarios.
IAM-generated scenarios also assume mitigation decisions driven by costs. Combinations of CO2 and methane emission pathways that are not purely cost-effective are, therefore, not represented, even though climate policy is messy and emission pathways are rarely cost-effective in the real world.
Only a few countries – including Japan, Mexico and South Korea – specify methane mitigation targets.
A different approach
In our study, we separate CO2 and methane emissions and treat them as independent.
Instead of choosing a conversion method, we suggest that states and organisations set a limit on peak global warming first, then, based on their existing net-zero targets, determine the minimum compatible methane reduction target.
Companies and countries around the world have set net-zero targets focused on CO2, as well as those that include all greenhouse gases. As a result, our research looks at the necessary methane reductions for both types of goal. We consider scenarios where companies or countries deliver linear – in other words, steady – emissions reductions to reach net-zero.
Using a simple climate model, we systematically combined methane and CO2 (or greenhouse gas) mitigation pathways starting in 2025 and calculated peak warming.
The figure below shows how peak warming depends on both the year of reaching net-zero CO2 and the level of methane cuts.
The blue arrows in the figure show that to limit warming to 1.7C under a 2050 net-zero CO2 scenario, methane emissions would need to fall by at least 69% by 2050, relative to 2020.
Our research also finds that, if an organisation or country’s 2050 net zero-target covers all greenhouse gases, its methane emissions would need to fall by 63% instead.
However, under current policies, methane emissions are expected to increase by around 20% by 2050, relative to 2020. We find that this pathway would result in peak warming above 2C by 2050 – even if global CO2 emissions were to reach net-zero by that date (see purple bar on the right-hand side of the figure above).
The figure also shows how, if methane emissions remained at 2020 levels and net-zero CO2 was delivered by 2040 or later, warming would exceed 1.85C. This level of warming is above what has been argued as consistent with the Paris Agreement’s “well-below” 2C limit.
Conversely, cutting methane emissions by around one-third – in line with the Global Methane Pledge target for 2030 – could reduce peak warming by 0.15C, of which 0.05C could be delivered by interventions that come at no net cost. These are shown by the orange and red bars, respectively, on the figure above.
The table below highlights the minimum compatible methane cuts for three different peak warming levels and net-zero CO2 or greenhouse-gas emission targets.
| Peak warming | Year of net-zero CO2 emissions | Year of net-zero greenhouse-gas emissions | ||||
| 2050 | 2060 | 2100 | 2050 | 2060 | 2100 | |
| 1.7C | -69% | – | – | -63% | – | – |
| 1.8C | -32% | -56% | – | -11% | -47% | – |
| 2C | +8% | -8% | -83% | >50% | +33% | -78% |
Minimum methane emission reductions between 2020 and the year of net-zero emissions, consistent with peak warming of 1.7C, 1.8C, and 2.0C at 50% likelihood, assuming linear emission trajectories. For some net-zero targets and peak warming levels, there are no compatible methane mitigation targets (indicated by “–”).
Remaining carbon budget
The global carbon budget refers to the amount of cumulative CO2 emissions allowable while still meeting a particular global warming threshold.
The 2021 climate science report from the Intergovernmental Panel on Climate Change (IPCC) and a 2023 Nature study estimated that, by 2025, the remaining carbon budget for holding warming to 2C would be around 1,000-1,150bn tonnes of CO2 (GtCO2).
We find that these estimates are founded on the assumption of methane reductions of 27-35% by 2050, relative to a 2020 baseline. (A 2024 Communications Earth & Environment study reached similar conclusions.)
Under the GWP* metric, where methane emissions are only cut to maintain “no additional warming”, the remaining carbon budget would be constrained. The best estimate of a 2C budget shrinks by around 30% to approximately 750GtCO2.
Finally, if methane emissions are not cut at all in the future, our findings suggest that the remaining carbon budget for 1.7C of global warming has, in effect, already been exhausted.
Our analysis shows how peak warming depends on both CO2 and methane reduction – and how methane-specific targets can help refine existing net-zero targets.
Crucially, we show that complementing net-zero CO2 targets with stringent methane cuts is necessary to limit peak warming to well-below 2C.
Weber, K. et al. (2026) Limiting warming by CO2 and methane mitigation in an expanded scenario space, Communications Earth & Environment, doi:10.1038/s43247-026-03832-1
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The post Guest post: Why tough methane cuts are crucial for keeping warming ‘well-below’ 2C appeared first on Carbon Brief.
Guest post: Why tough methane cuts are crucial for keeping warming ‘well-below’ 2C
Climate Change
Pacific Islands Forum leaders, Albanese must not lose focus on Pacific priorities of climate and ocean
KOROR, PALAU, Monday 31 August 2026 — As Pacific leaders gather for the 55th Pacific Islands Forum Leaders Meeting in Palau from today, Greenpeace Australia Pacific is urging Prime Minister Anthony Albanese to stand with Pacific family by keeping Pacific needs at the heart of negotiations, backing longstanding Pacific leadership, supporting Pacific energy sovereignty and ocean custodianship, and holding the line on 1.5°C.
Against the backdrop of tense geopolitical turmoil, increasingly frequent and lethal extreme weather disasters, the threat of deep sea mining and an energy crisis driven by fossil fuel dependence, the Pacific Islands Forum Leaders Meeting (PIFLM) is a critical moment for Pacific nations to unite with Pacific needs central to regional dialogue.
The climate crisis, security, the opportunities of renewable energy in the Pacific, ocean protection, and the shifting political landscape will be the focus of the Forum’s discussions.
Speaking from Palau, Shiva Gounden, Head of Pacific at Greenpeace Australia Pacific, said:
“The Pacific Islands Forum is the most important multilateral forum in our region, unifying the Pacific under increasingly turbulent global circumstances. We are urging Forum members, including Australia, to not lose focus of Pacific priorities of climate and oceans amid noise and external pressures at this year’s meeting.
“It is very clear that the greatest security threat to our region is climate change and the only way we can address that is through a just transition away from fossil fuels. Regional cooperation is an antidote to climate chaos and geopolitical tension – together, our region can be guided by Pacific nations’ legacy of leadership from the frontlines of the climate crisis, as we build a more peaceful and secure world.
“This year’s Forum will set the stage as we build momentum toward COP31 and a Fossil Fuel Free Pacific. Australia must back Pacific energy sovereignty as a solution to the compounding threats facing our region, including soaring costs of living and increasingly lethal extreme weather disasters, and resist the militarisation of our oceans, deep sea mining, and power politics.
“We must not lose sight of what is needed. The regional adoption of Pacific-led solutions, a Pacific pre-COP with focus on advancing the just transition away from fossil fuels and community-targeted finance for strong and resilient futures beyond fossil fuels must be the foundations of this year’s Forum discussion. What we need now is stronger political will.”
Also in Palau, Dr Simon Bradshaw, COP31 Lead and climate expert at Greenpeace Australia Pacific, said:
“Prime Minister Albanese faces a major test of Australia’s climate credibility and Pacific partnership this week. We cannot be a friend to the Pacific and continue to expand fossil fuel production. The best way for Australia to remain the Pacific’s security partner of choice is to act faster on the Pacific’s number one security concern — climate change.
“The Albanese Government has approved at least five new coal and gas projects since the last Pacific Islands Forum Leaders Meeting, and 36 since being elected, every one of which increases the threats to life, security and sovereignty facing Pacific communities.
“Nowhere in the world are the dangers of fossil fuels or the benefits of renewable energy clearer than in the Pacific, which faces the double blow of climate disasters and expensive fuel imports.
“Australia, as incoming President of Negotiations for COP31, has a responsibility to follow the Pacific’s lead, embrace the vision of a resilient Fossil Fuel Free Pacific, and do everything possible to keep 1.5°C alive. Doing so would establish Australia as a highly effective middle power, a force for good in troubled times, and a true ally and partner to the Pacific.”
—ENDS—
Greenpeace Australia Pacific has delegates from the Pacific and Australia at the PIFLM in Palau available for interview
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