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Google's Soaring Revenues Shadowed by Rising Carbon Footprint

Alphabet, Google’s parent company, reported a 14% year-over-year revenue increase, driven by search and cloud services, with cloud revenues surpassing $10 billion and achieving $1 billion in operating profit for the first time. Financial gains are increasing but so is Google’s carbon footprint.

Financial Highs, Environmental Lows

As a digital age conglomerate, Alphabet’s portfolio includes Google, YouTube TV, Google Workspace, and the AI chatbot Gemini, rival to ChatGPT. Advertising remains the core of its business, accounting for about 75% of its Q2 revenues, including $49 billion from search and $9 billion from YouTube ads.

Amid the AI boom, Alphabet’s stock has surged, returning about 50% over the past year and more than 100% since its late 2022 low. With a market value of nearly $2.3 trillion, Alphabet is the fourth-most-valuable company globally, following Apple, Microsoft, and Nvidia.

Google stock return
Chart from Forbes

Ad revenue rose to $64.62 billion from $58.14 billion, indicating continued growth despite slower expansion due to rising inflation and interest rates affecting marketing budgets. YouTube ad revenue grew to $8.66 billion, up from $7.66 billion, despite missing estimates and facing competition from platforms like TikTok.

Alphabet’s net income increased to $23.6 billion, or $1.89 per share, compared to $18.4 billion, or $1.44 per share, the previous year. CEO Sundar Pichai highlighted strong performance in Search and Cloud, emphasizing the company’s AI innovation and infrastructure leadership.

Amid this promising financial results, Google is experiencing a setback in its environmental impact as it strives to achieve its 2030 net zero target.

Google’s Way to Net Zero Carbon

Google is committed to accelerating the transition to a net zero future and has taken significant steps over the past two decades to minimize GHG emissions. In 2021, the company set an ambitious goal to achieve net zero emissions across all operations and its value chain by 2030. This goal is being pursued through two key strategies:

  • Reducing Emissions: Google focuses on reducing emissions across its operations and value chain, including advancing 24/7 carbon-free energy (CFE).
  • Addressing Residual Emissions: After reducing emissions, the company addresses any residual emissions with carbon removal initiatives.

The tech company’s net zero goal is designed not just for the company but also to help accelerate global decarbonization. To ensure maximum impact, the company regularly evaluates its plan to ensure it is rigorous, science-based, and realistic in light of evolving challenges and standards.

The company is also engaged in advocacy efforts, exploring data center innovations, accelerating global grid decarbonization, and advocating for GHG Protocol reform to drive systemic change. 

2023 Carbon Footprint Rises

  • Target: Reduce 50% of our combined Scope 1, 2 (market-based), and 3 absolute GHG emissions by 2030, 102 and invest in nature-based and technology-based carbon removal solutions to neutralize our remaining emissions
Google 2023 carbon footprint or GHG emissions
Charts from Google’s 2024 Environmental Report

In 2023, Google’s total GHG emissions were 14.3 million tCO2e, representing a 13% year-over-year increase and a 48% increase compared to the 2019 target base year. 

Google carbon emission reductions 2023 progress

This increase was primarily due to higher data center energy consumption and supply chain emissions. As Google further integrates AI into its products, reducing emissions may become more challenging due to the increased energy demands from the greater intensity of AI computing and the emissions associated with the expected growth in technical infrastructure investment.

Google Carbon Lens’ Focus: Carbon Removal Credits 

Google halted buying cheap carbon offsets that backed its carbon neutrality claim. As mentioned earlier, the tech giant is now focusing on investing in and advancing carbon removal solutions. 

To advance carbon removal technologies, Google addresses key challenges facing these solutions. The company committed $200 million to Frontier, an initiative designed to accelerate carbon removal technologies by ensuring future demand. It partners with Charm Industrial, CarbonCapture, and Lithos Carbon.

Moreover, in March 2024, Google announced it would match the U.S. Department of Energy’s Carbon Dioxide Removal Purchase program dollar for dollar, committing to purchase at least $35 million in carbon removal credits over the next year.

Carbon-Free Energy Every Hour, Every Day

One big source of its carbon emissions which Google has direct control over is Scope 2. The tech firm’s primary approach to reducing Scope 2 emissions is through the procurement of carbon-free energy. 

In 2020, Google set a goal to operate on 24/7 carbon-free energy (CFE)—every hour of every day on every grid where it operates—by 2030. This goal is being pursued through three main initiatives: purchasing carbon-free energy, accelerating new and improved technologies, and transforming the energy system through policy, partnerships, and advocacy.

The company buys electricity directly from new clean energy projects through various methods depending on the market, including:

  • Contracting directly via long-term power purchase agreements (PPAs).
  • Working with utilities or developers to buy and deliver carbon-free energy.
  • Structuring energy supply contracts with energy providers through the CFE Manager model.
  • Making targeted investments in renewable energy to enable additional projects on the grids where it operates.

From 2010 to 2023, Google signed more than 115 agreements to purchase over 14 GW of clean energy generation capacity—the equivalent of more than 36 million solar panels. Through these agreements, Google estimates it will spend more than $16 billion to purchase clean energy through 2040.

In 2023, Google signed contracts to purchase approximately 4 GW of clean energy generation capacity—more than in any prior year. These contracts included clean energy deals in North America, Europe, and Asia Pacific. 

In early 2024, Google announced new PPAs—including its largest offshore wind projects to date—that will bring 700 MW of clean energy generation capacity to European grids.

Google’s commitment to achieving net zero emissions by 2030 involves a comprehensive strategy of reducing emissions, investing in carbon removal, and pursuing 24/7 carbon-free energy. Despite challenges like increased energy demands from AI, Google’s innovative approaches and significant investments are driving progress towards a greener digital future.

The post Google’s Soaring Revenue of $85 Billion Shadowed by Rising Carbon Footprint appeared first on Carbon Credits.

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Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets

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The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.

The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.

This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.

The two definitions, in plain English

Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.

Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.

The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.

What the GHG Protocol Land Sector Standard actually says

The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).

For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.

For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.

A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.

When insetting counts toward Scope 3 (and when it does not)

Insetting counts toward Scope 3 only when several conditions are met:

  • The intervention must occur with an entity in your value chain.
  • The emissions reduction or removal must be measured against a defensible baseline.
  • The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
  • It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.

The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.

When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.

The procurement and supplier engagement question

Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.

To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.

The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.

Choosing the right tool for the right target

A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.

The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.

If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.

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Net zero needs nature: a carbon credit guide

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Net zero is often described as a balancing act: cut what you can, account for the rest, and reach zero on the ledger. That framing is useful, but it leaves something out. It treats every tonne of carbon as interchangeable and every route to zero as equally sound, while the science tells a more specific story.

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Deforestation in Malawi: causes and solutions

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Malawi has lost a striking share of its forests over the past three decades. Woodlands that once covered well over a third of the country now cover less than a quarter, and the pressure on what remains is increasing. Behind those figures sit two practical questions: what is driving the loss, and what reverses it?

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