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Google's Soaring Revenues Shadowed by Rising Carbon Footprint

Alphabet, Google’s parent company, reported a 14% year-over-year revenue increase, driven by search and cloud services, with cloud revenues surpassing $10 billion and achieving $1 billion in operating profit for the first time. Financial gains are increasing but so is Google’s carbon footprint.

Financial Highs, Environmental Lows

As a digital age conglomerate, Alphabet’s portfolio includes Google, YouTube TV, Google Workspace, and the AI chatbot Gemini, rival to ChatGPT. Advertising remains the core of its business, accounting for about 75% of its Q2 revenues, including $49 billion from search and $9 billion from YouTube ads.

Amid the AI boom, Alphabet’s stock has surged, returning about 50% over the past year and more than 100% since its late 2022 low. With a market value of nearly $2.3 trillion, Alphabet is the fourth-most-valuable company globally, following Apple, Microsoft, and Nvidia.

Google stock return
Chart from Forbes

Ad revenue rose to $64.62 billion from $58.14 billion, indicating continued growth despite slower expansion due to rising inflation and interest rates affecting marketing budgets. YouTube ad revenue grew to $8.66 billion, up from $7.66 billion, despite missing estimates and facing competition from platforms like TikTok.

Alphabet’s net income increased to $23.6 billion, or $1.89 per share, compared to $18.4 billion, or $1.44 per share, the previous year. CEO Sundar Pichai highlighted strong performance in Search and Cloud, emphasizing the company’s AI innovation and infrastructure leadership.

Amid this promising financial results, Google is experiencing a setback in its environmental impact as it strives to achieve its 2030 net zero target.

Google’s Way to Net Zero Carbon

Google is committed to accelerating the transition to a net zero future and has taken significant steps over the past two decades to minimize GHG emissions. In 2021, the company set an ambitious goal to achieve net zero emissions across all operations and its value chain by 2030. This goal is being pursued through two key strategies:

  • Reducing Emissions: Google focuses on reducing emissions across its operations and value chain, including advancing 24/7 carbon-free energy (CFE).
  • Addressing Residual Emissions: After reducing emissions, the company addresses any residual emissions with carbon removal initiatives.

The tech company’s net zero goal is designed not just for the company but also to help accelerate global decarbonization. To ensure maximum impact, the company regularly evaluates its plan to ensure it is rigorous, science-based, and realistic in light of evolving challenges and standards.

The company is also engaged in advocacy efforts, exploring data center innovations, accelerating global grid decarbonization, and advocating for GHG Protocol reform to drive systemic change. 

2023 Carbon Footprint Rises

  • Target: Reduce 50% of our combined Scope 1, 2 (market-based), and 3 absolute GHG emissions by 2030, 102 and invest in nature-based and technology-based carbon removal solutions to neutralize our remaining emissions
Google 2023 carbon footprint or GHG emissions
Charts from Google’s 2024 Environmental Report

In 2023, Google’s total GHG emissions were 14.3 million tCO2e, representing a 13% year-over-year increase and a 48% increase compared to the 2019 target base year. 

Google carbon emission reductions 2023 progress

This increase was primarily due to higher data center energy consumption and supply chain emissions. As Google further integrates AI into its products, reducing emissions may become more challenging due to the increased energy demands from the greater intensity of AI computing and the emissions associated with the expected growth in technical infrastructure investment.

Google Carbon Lens’ Focus: Carbon Removal Credits 

Google halted buying cheap carbon offsets that backed its carbon neutrality claim. As mentioned earlier, the tech giant is now focusing on investing in and advancing carbon removal solutions. 

To advance carbon removal technologies, Google addresses key challenges facing these solutions. The company committed $200 million to Frontier, an initiative designed to accelerate carbon removal technologies by ensuring future demand. It partners with Charm Industrial, CarbonCapture, and Lithos Carbon.

Moreover, in March 2024, Google announced it would match the U.S. Department of Energy’s Carbon Dioxide Removal Purchase program dollar for dollar, committing to purchase at least $35 million in carbon removal credits over the next year.

Carbon-Free Energy Every Hour, Every Day

One big source of its carbon emissions which Google has direct control over is Scope 2. The tech firm’s primary approach to reducing Scope 2 emissions is through the procurement of carbon-free energy. 

In 2020, Google set a goal to operate on 24/7 carbon-free energy (CFE)—every hour of every day on every grid where it operates—by 2030. This goal is being pursued through three main initiatives: purchasing carbon-free energy, accelerating new and improved technologies, and transforming the energy system through policy, partnerships, and advocacy.

The company buys electricity directly from new clean energy projects through various methods depending on the market, including:

  • Contracting directly via long-term power purchase agreements (PPAs).
  • Working with utilities or developers to buy and deliver carbon-free energy.
  • Structuring energy supply contracts with energy providers through the CFE Manager model.
  • Making targeted investments in renewable energy to enable additional projects on the grids where it operates.

From 2010 to 2023, Google signed more than 115 agreements to purchase over 14 GW of clean energy generation capacity—the equivalent of more than 36 million solar panels. Through these agreements, Google estimates it will spend more than $16 billion to purchase clean energy through 2040.

In 2023, Google signed contracts to purchase approximately 4 GW of clean energy generation capacity—more than in any prior year. These contracts included clean energy deals in North America, Europe, and Asia Pacific. 

In early 2024, Google announced new PPAs—including its largest offshore wind projects to date—that will bring 700 MW of clean energy generation capacity to European grids.

Google’s commitment to achieving net zero emissions by 2030 involves a comprehensive strategy of reducing emissions, investing in carbon removal, and pursuing 24/7 carbon-free energy. Despite challenges like increased energy demands from AI, Google’s innovative approaches and significant investments are driving progress towards a greener digital future.

The post Google’s Soaring Revenue of $85 Billion Shadowed by Rising Carbon Footprint appeared first on Carbon Credits.

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Want a simpler way to buy carbon credits? Discover our carbon marketplace

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Most businesses that decide to act on their net-zero targets reach the same point of friction. Buying carbon credits has meant tracking down brokers, sitting through sales calls, and requesting a quote just to learn a price, sometimes with limited proof of what you are buying.

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Climate-Linked Supply Chain Risk Is Already in Your P&L

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The earnings calls that quietly reframed climate from sustainability question to operating risk.

Three earnings calls in the last 18 months tell the story without any help from a press release.

Hershey, May 2024: cocoa price exposure compresses margin, and the company attributes part of the cost shock to West African weather. Olam, July 2024: coffee climate exposure quantified in the annual report. JBS, January 2025: supply chain climate disclosures expanded materially in response to investor pressure and regulatory expectation. None of these companies issued the announcement as climate news. They issued it as financial news. The climate-linked supply chain risk did not arrive with a sustainability framing; it arrived as a P&L line.

You are probably reading this article because you suspect the same thing is happening to your business. This piece walks through what is showing up on which earnings calls, how procurement and finance leaders are quantifying the exposure, and what serious corporates are doing about it before the regulator asks.

Where climate risk has already appeared in earnings

The pattern is consistent across resource-intensive sectors. A weather event compresses supply, the price spikes, the cost flows through the income statement, and the analyst on the call asks whether the event is anomalous or structural. Increasingly, the honest answer is the second one.

Cocoa is the cleanest example. The 2023 to 2024 West African harvest fell sharply on the back of erratic rainfall and disease. Cocoa futures more than tripled. Companies with concentrated West African sourcing absorbed the cost; companies with diversified sourcing absorbed less. The exposure was not climate as ESG topic. It was climate as cost of goods.

Coffee follows the same pattern. Brazilian and Vietnamese harvests have moved on weather more sharply across the last several seasons. Roasters with long-tenor supplier relationships and origin diversification have managed the volatility; roasters with spot-market exposure have not. Wheat, sugar, palm oil, beef: the same dynamic in different commodities, a pattern the IPCC AR6 Working Group II report projects will intensify across agricultural systems through mid-century.

What this means: climate risk is no longer a footnote in the 10-K. It is a line item the CFO has to explain on the call.

The three commodity exposures that hit margin first

For most companies with material Scope 3 exposure, three exposures dominate the near-term P&L risk.

  • Concentrated single-origin sourcing in a climate-vulnerable region. If your tier-one supply for any material commodity sits in one geography, you have a concentration risk that climate amplifies. Diversification across origins is the obvious hedge, but it takes years to build and requires relationships you cannot acquire by tender.
  • Supplier financial fragility under climate stress. Smallholder farmers, who supply a large share of the global cocoa, coffee, and palm oil market, do not carry the balance sheets to absorb yield shocks. When yields collapse, they exit. When they exit, your supply base shrinks, and the surviving suppliers raise prices. The risk is structural, not cyclical.
  • Logistics and storage exposure to extreme weather. Hurricane disruptions to Gulf shipping, drought-driven Panama Canal restrictions, flooding in European inland waterways: each of these has moved input costs in the last three years, a pattern documented in Munich Re’s natural catastrophe data. The exposure shows up as a one-quarter event in the financial press but accumulates over time on the cost line.

TCFD and ISSB disclosure changes

The disclosure architecture has now caught up with the risk. The Task Force on Climate-related Financial Disclosures, whose recommendations are now embedded in the ISSB’s IFRS S2 climate standard, requires companies to disclose climate-related risks across physical and transition categories, with quantification where possible.

For physical risk specifically (the climate-linked supply chain risk you are reading about), the disclosure must address both acute exposures (extreme weather events) and chronic exposures (gradual changes in temperature, precipitation, and growing seasons). The disclosure must address the time horizon over which the risk is material, the parts of the value chain exposed, and the financial impact under different scenarios.

The CSRD imposes similar requirements under European law, with double materiality (both financial and impact materiality) embedded in the assessment. The practical effect: your auditors and your investor relations team now need a defensible answer to the climate-linked supply chain risk question, and the answer needs to be quantified.

What procurement and finance can do now

Three actions matter near-term.

Map your exposure. Most companies do not have a clear view of which tier-one and tier-two suppliers sit in which climate-vulnerable geographies. Without the map, you cannot quantify the risk, and without the quantification, you cannot disclose it credibly. The map is the foundation, and World Resources Institute climate risk research provides useful public tooling to start.

Diversify and deepen, in that order. Diversification across origins reduces concentration risk, but the deeper move is to invest in the resilience of the suppliers you already have. Regenerative practices, agroforestry, soil health interventions: these reduce yield volatility under climate stress and protect your input cost trajectory.

Embed the climate spend inside procurement, not outside it. Treating climate risk as a sustainability cost line subordinates it to the ESG budget. Treating it as a procurement and resilience investment puts it in the budget that matters, which is the cost-of-goods budget that the CFO defends quarterly.

Nature-based supply chain investments are the asset class designed for exactly this purpose. They sit inside the value chain, they reduce climate-linked supply risk, they generate verifiable Scope 3 reductions, and they produce the documentation an auditor and a regulator can both test.

If you are quantifying climate-linked supply chain risk in advance of the next earnings cycle or the next disclosure period, the carbon and sustainability experts at Carbon Credit Capital can help you map your exposure and structure a Dual-Value Model response that addresses reduction, resilience, and disclosure-readiness in a single program. Schedule a consultation.

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Where should an SME start with a carbon action plan?

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More and more small and medium-sized businesses are hearing the same question from their larger customers: What is your carbon footprint? That question now travels down entire supply chains, and it arrives next to tender requirements, certification criteria, and rising customer expectations.

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