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The impossibility of throttling Big Oil through fossil fuel divestment campaigns was laid bare last week when ExxonMobil announced it was acquiring Pioneer Natural Resources, the #1 driller in the #1 producing U.S. oilfield, the Permian Basin.

Chart from macrotrends.net shows ExxonMobil’s market capitalization (stock price x shares outstanding) last week near an all-time high.

In a transaction priced at $59.5 billion, Pioneer shareholders will receive slightly more than 2.3 shares of ExxonMobil stock for each Pioneer share. No banks are involved, no debt, no third parties; and, most noteworthy, no cash. Pioneer’s management evidently holds Exxon’s current and future financial strength in such high regard that it was willing to sign on to an all-stock deal.

Had it been necessary, though, Exxon could have bankrolled the entire acquisition using cash generated by its sales of petroleum products to U.S. and world motorists, truckers, air travelers and shippers. Last year alone, Exxon generated more than enough cash flow, $76.8 billion, to buy Pioneer outright. Its market capitalization stands at $450 billion, triple the lows during the 2020 pandemic year and higher than the $400 billion in 2012, when climate author-activist Bill McKibben kicked off the divestment movement with his Rolling Stone manifesto, Global Warming’s Terrifying New Math.

Photos by Johnny Silvercloud (L, 2015) and Herb Keeney (R, 2016). Thousands of similar images and hundreds of divestments haven’t crimped the coffers of Exxon and its oil brethren.

McKibben was admirably candid about wanting to “make clear who the real [climate] enemy is”: the fossil-fuel industry, led and epitomized by the oil-and-gas giant ExxonMobil. The eleven intervening years have cemented Exxon’s standing as Big Oil incarnate. Not only is Exxon the industry’s most technologically proficient and politically connected member, it’s the one that for decades sowed disinformation about climate change even as its own scientists advised management to fortify the company’s drilling platforms against rising seas.

Unsurprisingly, “Exxon Knew” ranks high among contemporary climate-protest slogans. And the company certainly merits every ounce of opprobrium directed at it. Divestment was a righteous idea, but it has proven futile.

Wake-Up Call

The Pioneer acquisition should be a wake-up call. If the wave of divestments over the past decade by universities, philanthropies and pension funds had genuinely dented oil industry prospects, Exxon’s stock wouldn’t have had the cachet to lure Pioneer into an all-stock purchase. Nor would Exxon have been able to pull off a Plan B of forking over $60 billion in cash. The ease of the acquisition puts the lie to divestment’s starve-and-shame paradigm intended to dry up dollars and discredit industry brands.

Permian Basin map from ExxonMobil Oct 11 news release.

Pressuring institutions to divest from fossil fuels never made much sense as a pro-climate strategy. Targeting any one oil company was never going to be able to restrain carbon emissions. No single company supplies more than a small slice of the world’s petroleum.

Indeed, as Bloomberg News reported last week, even with Pioneer, Exxon will account for only 15 percent of Permian Basin extraction and a far smaller share of world oil production — three or four percent, according to my calculations. At that modest scale, a hole in any one company’s finances would simply make room for others.

Divestment’s futility actually went deeper, though. In the oil business, access to capital markets matters hardly at all. Most of the time the industry is flush with cash. Just about everything it does — exploration, extraction, pipelining, refining, selling — is self-financing, paid for by the ceaseless ka-ching from sales of gasoline, diesel, jet fuel, bunker fuel and other petroleum products, not to mention natural (methane) gas, which in 2022 provided nearly three-fourths as much primary energy worldwide as petrol, according to BP’s 2023 Statistical Review of World Energy (covering 2022).

To be fair, divestment campaigning did appear to penetrate Exxon’s inner sanctum in 2021, when the activist hedge fund Engine No. 1 succeeded in electing three directors to ExxonMobil’s 13-person board. “Exxon’s Board Defeat Signals the Rise of Social-Good Activists,” trumpeted the New York Times headline reporting the surprise incursion. Yet the ideological impact, if there was one, was short-lived. All three insurgent members backed the Pioneer acquisition, the Wall Street Journal reported last week.

WSJ Oct 14 headline canonizing Exxon CEO Woods for his $60B Permian Basin play.

Indeed, in the Journal story, Charles Penner, architect of the Engine No. 1 campaign, says the Pioneer deal “shows Exxon had heard some of the campaign’s critiques and changed its approach to focus on returns instead of costly megaprojects more dependent on long-term demand.” Oof. The story has nothing from Engine No. 1 on Exxon’s present or future complicity in climate-damaging emissions generated from its products. And nothing in its detailed portrait of CEO Darren Woods suggests that worries about divestment ever cost him a moment’s sleep.

What To Do?

There are so many climate campaigns needing and deserving of the energies now squandered pursuing fossil-fuel divestment. I suggested a few of them in The Climate Movement In Its Own Way, my April 2022 article in The Nation (reposted here at CTC). Here’s a top-10 list (in no particular order):

  1. Policy campaigns to curb motor vehicle size and weight
  2. Organizing to expedite up-zoning in cities and suburbs and otherwise promote housing density
  3. Advancing walkable, bikeable and transit-oriented communities
  4. Restricting and overcoming NIMBY power to block wind farms and solar arrays
  5. Supporting the operability of existing, well-functioning nuclear power plants
  6. Advancing congestion pricing and other road-pricing / traffic-pricing proposals (valuable for themselves and as templates for broad carbon-emission pricing)
  7. Taxing extreme wealth, to both attack luxury emissions and promote social solidarity needed to tackle carbon consumption
  8. Shrinking the local, state and national reach of the world’s sole major climate-denying political party (whose dysfunction is currently in especially plain sight, as NY Times columnist Jamelle Bouie trenchantly documented this week)
  9. Reducing animal agriculture through both culture and policy change
  10. Advancing or at least keeping alive the idea of robust carbon pricing at the state and especially national level

Note that all of the above measures, except perhaps #8, attack carbon and other greenhouse gas emissions from the demand side, insulating them from the all-too-real whack-a-mole syndrome that undermines most supply-side climate campaigns due to global substitutability by which increased drilling “there” offsets halts to drilling “here.”

Missing from the list: abetting the electrification of cars, trucks, cooking, heating and industry. Why not? For one thing, “electrify everything” has no shortage of NGO advocates like Rewiring America, and, thanks to President Biden’s Inflation Reduction Act, it enjoys generous federal subsidies. For another, decarbonization of U.S. grids is far from complete and, in many states and regions, painfully slow.

Graphic and data curated by Isuru Seneviratne, Nuclear NY, Oct 2023.

Here in New York City, CTC’s home territory, fossil fuel burning today generates more than 90 percent of all electricity (see graphic from Nuclear NY), down from 70 percent since the 2020-2021 closure of the downstate grid’s only large-scale non-carbon generator, the Indian Point nuclear plant.

As a result, rarely if ever is the incremental electricity that my grid calls on to recharge EV’s or energize electric heat pumps generated from a non-carbon source. The same is true at present in much of the United States. Electrification, an essential long-term program, is not yet a carbon-eliminating panacea .

Want to hurt Exxon AND fight climate change? Work to bring robust carbon pricing back into the national policy conversation. A meaningful carbon price — one that quickly ramps up to triple digits per ton of CO2 — will crimp the oil business, the coal business and the fossil-gas business, harming the fossil fuel industry’s shareholder value and political power, while effectuating steady and significant reductions in combustion. And, when considering the to-do list above, keep in mind that robust carbon pricing (#10) enhances all of the others.

Addendum: Two days after posting, we learned that Chevron is acquiring oil giant Hess Corp. in another all-stock deal, this one valued at $53 billion.

Carbon Footprint

How to improve Scope 3 data accuracy for CSRD

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For most businesses, the emissions that matter most sit outside their own walls. Scope 3 emissions, everything generated across your value chain, from the suppliers who make your inputs to the customers who use your products, typically make up the majority of a company’s total carbon footprint. Under the Corporate Sustainability Reporting Directive (CSRD), those value-chain emissions now have to be measured and disclosed with a rigour that spend-based estimates alone struggle to satisfy. This guide sets out how to improve Scope 3 data accuracy for CSRD: the calculation methods open to you, how to move from estimates to verified supplier data, and how to govern that data so it holds up to audit.

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Carbon Footprint

How community stewardship makes carbon credits durable

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A carbon credit is a commitment that extends well into the future. The tonne of CO₂ compensated for today from a nature-based carbon project must remain out of the atmosphere for good, which means the forest behind the credit has to remain standing long after the transaction is complete. For any buyer, this raises a defining question: What ensures that the forest endures?

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Carbon Footprint

Why Conventional Carbon Offsets Are Losing Boardroom Credibility

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What replaced the cheap REDD credit on the boardroom slide deck, and why procurement is leading the rewrite.

Three years ago, a corporate slide showing a portfolio of cheap REDD+ credits could carry a board meeting. The number was big, the price was low, and the press release wrote itself. Today, that same slide gets sent back with questions. The questions are uncomfortable, the answers are unclear, and your general counsel is suddenly in the room.

Conventional carbon offsets are not dead. The voluntary carbon market retired 202 million tonnes in 2025, and the Morgan Stanley Institute for Sustainable Investing survey published in January 2026 confirmed that interest from corporate buyers remains substantial. What changed is the credibility threshold. The integrity floor has risen, the disclosure scrutiny has tightened, and the buyer profile has shifted. This article tracks what changed, what sophisticated buyers now ask before signing, and what serious corporates are putting on the board slide instead.

What boards used to buy, and why it stopped working

The 2020 to 2022 model was simple: buy a large tranche of avoidance credits at low single-digit prices, retire them against the company footprint, announce the carbon-neutral claim, and move on. Most of those credits came from REDD+ projects, renewable energy installations in countries where the renewable energy was already economic, or methane projects with thin documentation.

Several things broke that model. Academic research published in 2023, including a widely cited Science paper, found that the majority of REDD+ credits issued under the most common methodologies did not represent additional reductions when tested against rigorous counterfactuals. The Voluntary Carbon Markets Integrity Initiative published its Claims Code of Practice, which sets requirements for what companies can credibly claim from credit use. The European Union finalised its Green Claims Directive, restricting how companies can describe products as climate-neutral. France’s Décret 2022-539 already restricts carbon neutrality advertising. California’s AB 1305 imposes disclosure requirements on any company making net-zero or carbon-neutral claims while doing business in the state.

The collective effect: the cheap credit no longer buys the announcement, and the announcement now carries litigation risk.

The integrity reset: ICVCM, VCMI, and what changed

The Integrity Council for the Voluntary Carbon Market published the Core Carbon Principles in 2023 and began assessing methodologies against them in 2024. The first methodologies received the CCP label later that year. The point of the label is to give corporate buyers a defensible quality screen they can cite in disclosure.

The Voluntary Carbon Markets Integrity Initiative complements this on the demand side. Its Claims Code of Practice defines what a buyer can say (Silver, Gold, or Platinum claims, with associated requirements) based on the quality of credits used and the underlying decarbonisation strategy. Together, CCP and VCMI build a quality stack: CCP on the supply, VCMI on the claim, with the science-based target sitting underneath both.

The reset is not a ban on offsets. It is a ratchet. Credits that meet the new bar continue to clear; credits that do not, do not. The Morgan Stanley survey found that 61% of current buyers like the CCP label concept but that supply of labelled credits remains limited. That supply constraint is now visible in pricing.

What sophisticated buyers ask before they sign

The questions on the procurement scorecard have changed. A 2022 buyer might have asked about price, vintage, and project type. A 2026 buyer asks five different questions before any of those.

  • What does the counterfactual look like, and who validated it.
  • What is the permanence regime, and what is the buffer pool exposure.
  • What is the leakage risk, and how is it mitigated.
  • What rating has the project received from the independent ratings agencies (Sylvera, BeZero, Calyx Global), and what was the rationale.
  • What is the documentation discipline that survives an audit four years from now when the procurement team that signed the contract has moved on.

If the vendor cannot answer those five questions on a first call, the conversation ends. Conversely, if the vendor can answer them with documented specificity, the conversation often expands beyond a single transaction toward a multi-year engagement.

Where this leaves your near-term commitments

You probably have near-term commitments that pre-date the integrity reset. Public targets to be carbon neutral by 2025 or 2030. Product-level claims that ran in last year’s marketing. Disclosed reduction trajectories that assumed continued access to cheap credits.

You have three workable paths. The first is to re-baseline your strategy, replacing the most exposed credits with higher-quality alternatives and adjusting the public language to match what you can defend. The second is to shift the underlying spend from offsetting outside your value chain to investing inside your value chain, where reductions count against Scope 3 directly and the audit trail is cleaner. The third is to keep the strategy and absorb the risk, which is increasingly the most expensive option once you price in litigation, restatement, and reputational exposure.

Most serious buyers are choosing the second path. It moves the carbon spend from a compliance cost to a procurement and resilience investment, and it removes the central failure point of the legacy model: the disconnect between where the emissions occurred and where the reductions sat. Nature-based supply chain investments, structured under the GHG Protocol Land Sector and Removals Standard and aligned to the SBTi FLAG Guidance, are the asset class that fits this brief. They generate inventory-grade reductions, they produce audit-grade documentation, and they survive the new claim restrictions because the carbon math sits inside the value chain that the disclosure already covers.

If you are reassessing a carbon strategy under the new integrity bar, or rebuilding a board narrative that has to survive a more skeptical audience, the carbon and sustainability experts at Carbon Credit Capital can help. The Dual-Value Model gives you a defensible alternative to legacy offset purchases, with the documentation and operational integration that survives the procurement scorecard and the audit. Schedule a consultation.

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