A new report from a carbon rating company, BeZero Carbon, reveals that a $100 billion carbon market could protect 150 million hectares of land, equivalent to the size of Peru, and drive $700 billion annual investments in carbon projects.
The report, “$100bn for Planet and People,” highlights the potential environmental and economic benefits of a global carbon market of this scale. BeZero also estimates that such a market could support 12.4 million jobs in forestry, nearly 3 million in sustainable agriculture, 310,000 in renewables, and 50,000 in adjacent industries.
Tommy Ricketts, CEO and co-founder of BeZero Carbon, stated:
“A $100bn project-based carbon market would deliver immense benefits for the planet and people. It means companies spending billions on new technologies and land restoration, supporting more jobs than the oil and gas sector while reducing our global footprint.”
From Forests to Farmlands: Diverse Activities Generating Carbon Credits
Today, over 50 types of activities generate carbon credits, ranging from forestry and mangroves to methane capture and soil carbon sequestration. And the number is steadily increasing.
Each carbon credit represents one tonne of carbon dioxide or another greenhouse gas equivalent (CO2e) mitigated by a specific activity over a defined period.
This expanding array of carbon credit-generating activities highlights the versatile approaches available to combat climate change. It underscores the growing importance of the voluntary carbon market (VCM) in global emission reduction efforts.
The market has seen massive growth in 2021 but concerns over carbon credit integrity impacted the market. Issuances have dropped in two consecutive years as shown in the chart below.

Still, forecasts are positive for the VCM’s growth as the world strives to mitigate climate change and cut carbon emissions.
BloombergNEF projects that the global carbon market will surpass $100 billion by the mid-2030s. The analyst also estimated demand for credits to reach 2.5 billion annually at an average price of $40.
How a $100B Market Drives Emission Reductions
The report provided several relevant insights into what the $100 billion carbon credit market could offer. Here are some key findings that the entire sector should know.
- A $100B carbon credit market in the mid-2030s could finance emissions removal projects delivering about 20% of the carbon removals needed for a 1.5-degree Celsius pathway, according to the Paris Agreement. Such a market would focus on projects like reforestation, Direct Air Capture (DAC), and Bioenergy with Carbon Capture and Storage (BECCS).
- The market could drive $700 billion in annual investments into carbon projects, a ratio of 7:1. The revenue from carbon credits makes these projects viable, unlocking essential institutional capital, especially for technologies that need substantial upfront and operational investments like DAC. Without carbon credits, these projects would struggle to attract the necessary funding to reduce and remove carbon emissions effectively.
- The report suggests that in a $100B market, retired carbon credits will reduce or remove around 1.2 billion tonnes of CO2e emissions annually. This represents a significant environmental impact, equivalent to about 3% of current global emissions. This is equal to Japan’s annual emissions and one-and-a-half times that of the entire global aviation industry.
- The $100 billion carbon credit market could finance nature-based projects covering around 150 million hectares, equivalent to 30% of global forest loss since 2000 and larger than Peru. These projects, such as afforestation in Brazil, blue carbon in Indonesia, and soil carbon initiatives in the US, support endangered species, protect coastal areas, and improve soil health.

By preserving and rebuilding diverse ecosystems, carbon credits contribute significantly to global environmental sustainability and biodiversity.
Moreover, these credits, based on conservative risk adjustments, ensure genuine emissions reductions and removals. As such, this underscores their role in mitigating climate change by effectively offsetting substantial amounts of greenhouse gas from various sectors.
Clearing The Path to Expansion
But to achieve a $100 billion market, rapid expansion is needed, addressing recent issues with carbon credit projects and enhancing verification and certification services. The report calls for integrating voluntary carbon credits into compliance markets, clear regulatory definitions, and operationalizing international carbon markets under Article 6 of the Paris Agreement.
The Science Based Targets Initiative (SBTI) is considering allowing carbon credits for companies’ Scope 3 emissions, potentially impacting six gigatonnes of CO2e. If approved, this could value the global carbon market at $100 billion annually.
The report also urges corporates to adopt internal carbon prices and project developers to enhance high-quality project delivery.
While supporters believe this approach could boost investment in carbon removal projects, critics worry it may undermine the integrity of science-based targets and reduce pressure on companies to cut supply chain emissions.
The potential of a $100 billion carbon credit market extends far beyond just economic benefits. By protecting 150 million hectares of land and creating millions of jobs across various sectors, such a market could drive substantial environmental and social progress. Addressing verification and certification challenges, integrating carbon credits into compliance markets, and enhancing high-quality project delivery are crucial steps toward realizing this vision.
The post $100B Carbon Market Could Drive $700B Annual Investments in Projects appeared first on Carbon Credits.
Carbon Footprint
Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets
The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.
The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.
This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.
The two definitions, in plain English
Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.
Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.
The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.
What the GHG Protocol Land Sector Standard actually says
The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).
For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.
For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.
A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.
When insetting counts toward Scope 3 (and when it does not)
Insetting counts toward Scope 3 only when several conditions are met:
- The intervention must occur with an entity in your value chain.
- The emissions reduction or removal must be measured against a defensible baseline.
- The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
- It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.
The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.
When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.
The procurement and supplier engagement question
Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.
To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.
The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.
Choosing the right tool for the right target
A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.
The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.
If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.
Carbon Footprint
Net zero needs nature: a carbon credit guide
Net zero is often described as a balancing act: cut what you can, account for the rest, and reach zero on the ledger. That framing is useful, but it leaves something out. It treats every tonne of carbon as interchangeable and every route to zero as equally sound, while the science tells a more specific story.
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Carbon Footprint
Deforestation in Malawi: causes and solutions
Malawi has lost a striking share of its forests over the past three decades. Woodlands that once covered well over a third of the country now cover less than a quarter, and the pressure on what remains is increasing. Behind those figures sit two practical questions: what is driving the loss, and what reverses it?
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