United Airlines is taking a bold step toward cutting its carbon footprint by investing in Twelve, a California-based company that makes Power-to-Liquid (PtL) fuels. This move is part of United’s Sustainable Flight Fund, and it supports the airline’s goal of cutting aviation emissions by 90% by 2050. The fund is designed to back new ideas that can make air travel cleaner.
Turning CO2 into Jet Fuel: How Twelve’s Tech Works
Twelve has built a new way to make jet fuel that doesn’t rely on crops, waste oils, or fossil fuels. Their patented process takes carbon dioxide (CO2) captured from the air or factories and mixes it with renewable electricity (like solar or wind power). The result is a liquid fuel that works like regular jet fuel but with much lower emissions.
This carbon transformation method creates a closed-loop carbon cycle. That means the CO2 used to make the fuel is the same CO2 released when planes burn it — no extra carbon is added to the atmosphere. By closing this loop, Twelve’s process helps slow climate change and reduces the need to pump new fossil fuels from the ground.
It also fixes another problem. Many traditional types of Sustainable Aviation Fuel (SAF) use materials like used cooking oil, animal fats, or crops such as corn and sugarcane. These feedstocks are limited and can be hard to get in large amounts. They also raise ethical questions about using farmland for fuel instead of food.
Twelve’s technology skips these issues entirely, making it easier to grow the SAF supply in the long run.
United’s investment comes after Twelve raised $83 million in its recent Series C funding round. The company is also building its first commercial facility, called AirPlant™ One, in Moses Lake, Washington. The plant will start operating this year and will produce 50,000 gallons of sustainable aviation fuel each year.
Backing the Future: United’s Sustainable Flight Fund
United Airlines is serious about finding new ways to make flying greener. The airline launched the Sustainable Flight Fund in 2023, raising over $200 million so far. Partners in the fund include Air Canada, Boeing, JPMorgan Chase, and other major companies.
The goal of the fund is to help new SAF projects grow faster. By putting money into companies like Twelve, United hopes to build up the supply of cleaner fuels and cut emissions without relying heavily on buying carbon offsets.
United is also unique among U.S. airlines for its long-term SAF focus. The company has invested in over 5 different SAF developers, including Fulcrum BioEnergy and Cemvita Factory. With these moves, United aims to secure steady supplies of SAF for its future flights.
Andrew Chang, head of United Airlines Ventures, noted:
“Scaling the SAF industry is the major hurdle air travel needs to clear in order to increase the supply and reduce the price of lower carbon fuels. Twelve has differentiated themselves through the capital they have raised and the SAF contracts they have secured.”
Why SAF Is So Important (and Growing Fast)
The aviation industry is under pressure to cut emissions. Planes account for about 2.5% of global CO2 emissions today, and demand for flights is still growing.
- The International Air Transport Association (IATA) says airlines used only 300 million liters of SAF in 2022, but demand could grow to 7 billion liters by 2030.
That’s a huge jump, showing just how important SAF is becoming. Some key facts to know about this jet fuel:
- Today, SAF makes up less than 1% of all jet fuel used globally.
- Experts think the SAF market could be worth over $15 billion by 2030.
- SAF can lower lifecycle emissions by up to 80% compared to fossil jet fuel.
Annual SAF demand range over the main and accelerated cases compared with capacity potential, 2020-2026

Even though SAF is good for the planet, it still costs 3 to 5x more than regular jet fuel. That’s why government policies are helping. For example, the U.S. Inflation Reduction Act (IRA) offers tax credits for low-carbon fuels, making SAF cheaper to buy. The European Union also passed rules requiring airlines to use increasing amounts of SAF starting in 2025.
Many believe that as technology improves and more SAF is made, costs will drop to match regular fuel prices by the early 2030s.
How Twelve Fits into the Bigger Picture
Twelve is one of the few companies working on Power-to-Liquid (PtL) SAF, which uses only CO2 and clean energy instead of crops or oils. This means their fuel can be scaled up faster without competing for food or farmland.

In 2023, Twelve opened its first demonstration plant in Moses Lake, Washington, to show that the technology works. Their long-term plan is to build bigger facilities that can produce millions of gallons of PtL SAF each year.
The U.S. Department of Energy has recognized PtL as a promising option for deep decarbonization. Studies show PtL fuels could cut aviation emissions by up to 90%, depending on how clean the electricity source is.
For United, working with Twelve is more than just cutting emissions — it’s about staying ahead of competitors. Many airlines still depend on buying carbon offsets to meet their climate goals. United wants to lead with direct emission cuts, which experts say is a stronger, more reliable strategy.
What Other Airlines Are Doing
United isn’t the only airline betting on SAF:
- Delta Air Lines partnered with Gevo to buy 385 million gallons of SAF over seven years.
- American Airlines signed a deal with Aemetis for 350 million gallons over 10 years.
- Lufthansa, KLM, and British Airways are also working with SAF producers like Neste and Velocys.
However, most of these deals are focused on SAF made from used cooking oil, fats, and biomass — not PtL. United’s early and large investment in Power-to-Liquid SAF sets it apart from airlines still relying mostly on crop-based or waste oil SAF.
What’s Next? A Greener Future for Aviation
The future of flight is changing fast. Analysts predict that investments like United’s could speed up a major shift in aviation. As governments around the world set stricter rules on emissions and offer more support for low-carbon technologies, SAF use is expected to soar.
If SAF production grows as hoped, airlines could shrink their carbon footprints by 40% to 70% in the next 20 years.
United’s investment in Twelve and other clean fuel companies shows it’s not just following the trend — it’s trying to shape the future of sustainable travel. The airline’s plan is to use a mix of SAF sources, from waste oils to PtL fuels, to make sure it can meet rising demand.
The post United Airlines Invests in Twelve for Sustainable Aviation Fuel appeared first on Carbon Credits.
Carbon Footprint
How to improve Scope 3 data accuracy for CSRD
For most businesses, the emissions that matter most sit outside their own walls. Scope 3 emissions, everything generated across your value chain, from the suppliers who make your inputs to the customers who use your products, typically make up the majority of a company’s total carbon footprint. Under the Corporate Sustainability Reporting Directive (CSRD), those value-chain emissions now have to be measured and disclosed with a rigour that spend-based estimates alone struggle to satisfy. This guide sets out how to improve Scope 3 data accuracy for CSRD: the calculation methods open to you, how to move from estimates to verified supplier data, and how to govern that data so it holds up to audit.
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Carbon Footprint
How community stewardship makes carbon credits durable
A carbon credit is a commitment that extends well into the future. The tonne of CO₂ compensated for today from a nature-based carbon project must remain out of the atmosphere for good, which means the forest behind the credit has to remain standing long after the transaction is complete. For any buyer, this raises a defining question: What ensures that the forest endures?
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Carbon Footprint
Why Conventional Carbon Offsets Are Losing Boardroom Credibility
What replaced the cheap REDD credit on the boardroom slide deck, and why procurement is leading the rewrite.
Three years ago, a corporate slide showing a portfolio of cheap REDD+ credits could carry a board meeting. The number was big, the price was low, and the press release wrote itself. Today, that same slide gets sent back with questions. The questions are uncomfortable, the answers are unclear, and your general counsel is suddenly in the room.
Conventional carbon offsets are not dead. The voluntary carbon market retired 202 million tonnes in 2025, and the Morgan Stanley Institute for Sustainable Investing survey published in January 2026 confirmed that interest from corporate buyers remains substantial. What changed is the credibility threshold. The integrity floor has risen, the disclosure scrutiny has tightened, and the buyer profile has shifted. This article tracks what changed, what sophisticated buyers now ask before signing, and what serious corporates are putting on the board slide instead.
What boards used to buy, and why it stopped working
The 2020 to 2022 model was simple: buy a large tranche of avoidance credits at low single-digit prices, retire them against the company footprint, announce the carbon-neutral claim, and move on. Most of those credits came from REDD+ projects, renewable energy installations in countries where the renewable energy was already economic, or methane projects with thin documentation.
Several things broke that model. Academic research published in 2023, including a widely cited Science paper, found that the majority of REDD+ credits issued under the most common methodologies did not represent additional reductions when tested against rigorous counterfactuals. The Voluntary Carbon Markets Integrity Initiative published its Claims Code of Practice, which sets requirements for what companies can credibly claim from credit use. The European Union finalised its Green Claims Directive, restricting how companies can describe products as climate-neutral. France’s Décret 2022-539 already restricts carbon neutrality advertising. California’s AB 1305 imposes disclosure requirements on any company making net-zero or carbon-neutral claims while doing business in the state.
The collective effect: the cheap credit no longer buys the announcement, and the announcement now carries litigation risk.
The integrity reset: ICVCM, VCMI, and what changed
The Integrity Council for the Voluntary Carbon Market published the Core Carbon Principles in 2023 and began assessing methodologies against them in 2024. The first methodologies received the CCP label later that year. The point of the label is to give corporate buyers a defensible quality screen they can cite in disclosure.
The Voluntary Carbon Markets Integrity Initiative complements this on the demand side. Its Claims Code of Practice defines what a buyer can say (Silver, Gold, or Platinum claims, with associated requirements) based on the quality of credits used and the underlying decarbonisation strategy. Together, CCP and VCMI build a quality stack: CCP on the supply, VCMI on the claim, with the science-based target sitting underneath both.
The reset is not a ban on offsets. It is a ratchet. Credits that meet the new bar continue to clear; credits that do not, do not. The Morgan Stanley survey found that 61% of current buyers like the CCP label concept but that supply of labelled credits remains limited. That supply constraint is now visible in pricing.
What sophisticated buyers ask before they sign
The questions on the procurement scorecard have changed. A 2022 buyer might have asked about price, vintage, and project type. A 2026 buyer asks five different questions before any of those.
- What does the counterfactual look like, and who validated it.
- What is the permanence regime, and what is the buffer pool exposure.
- What is the leakage risk, and how is it mitigated.
- What rating has the project received from the independent ratings agencies (Sylvera, BeZero, Calyx Global), and what was the rationale.
- What is the documentation discipline that survives an audit four years from now when the procurement team that signed the contract has moved on.
If the vendor cannot answer those five questions on a first call, the conversation ends. Conversely, if the vendor can answer them with documented specificity, the conversation often expands beyond a single transaction toward a multi-year engagement.
Where this leaves your near-term commitments
You probably have near-term commitments that pre-date the integrity reset. Public targets to be carbon neutral by 2025 or 2030. Product-level claims that ran in last year’s marketing. Disclosed reduction trajectories that assumed continued access to cheap credits.
You have three workable paths. The first is to re-baseline your strategy, replacing the most exposed credits with higher-quality alternatives and adjusting the public language to match what you can defend. The second is to shift the underlying spend from offsetting outside your value chain to investing inside your value chain, where reductions count against Scope 3 directly and the audit trail is cleaner. The third is to keep the strategy and absorb the risk, which is increasingly the most expensive option once you price in litigation, restatement, and reputational exposure.
Most serious buyers are choosing the second path. It moves the carbon spend from a compliance cost to a procurement and resilience investment, and it removes the central failure point of the legacy model: the disconnect between where the emissions occurred and where the reductions sat. Nature-based supply chain investments, structured under the GHG Protocol Land Sector and Removals Standard and aligned to the SBTi FLAG Guidance, are the asset class that fits this brief. They generate inventory-grade reductions, they produce audit-grade documentation, and they survive the new claim restrictions because the carbon math sits inside the value chain that the disclosure already covers.
If you are reassessing a carbon strategy under the new integrity bar, or rebuilding a board narrative that has to survive a more skeptical audience, the carbon and sustainability experts at Carbon Credit Capital can help. The Dual-Value Model gives you a defensible alternative to legacy offset purchases, with the documentation and operational integration that survives the procurement scorecard and the audit. Schedule a consultation.
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