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Tesla’s struggles in Europe hit a new low in July 2025, with sales collapsing by 40% year-on-year. According to data from the European Automobile Manufacturers’ Association (ACEA), Tesla (TSLA) registered just 8,837 vehicles across the EU, UK, and EFTA. That marked Tesla’s seventh consecutive month of decline, even as the broader electric vehicle (EV) market expanded.

In stark contrast, Chinese rival BYD posted a 225% surge in registrations, hitting 13,503 units and overtaking Tesla in monthly sales for the first time on European soil. The result highlights how quickly the competitive balance is shifting in one of the world’s most important EV markets.

BYD Edges Out Tesla With Cheaper EVs in Europe

The July numbers were historic. Tesla, once seen as the face of Europe’s EV transition, slid to a mere 0.7% market share, while BYD (BYDDY) climbed to 1.1%. One major issue is Tesla’s aging lineup. The Model 3 and Model Y, once revolutionary, now feel stale compared to fresh, feature-packed EVs from competitors.

Notably, BYD has been expanding its European presence with new showrooms, competitive pricing, and hybrid options that cater to cost-conscious buyers. Its strong growth also reflects Europe’s appetite for affordable EVs, an area where Tesla has yet to deliver fully.

Tesla’s cost cuts don’t match the low prices from BYD and other Chinese EV makers. These rivals have better supply chains, allowing them to sell cheaper cars without damaging their profits as much.

For Tesla, the decline underscores a widening gap between brand prestige and consumer demand. While Musk’s company still dominates in the U.S., Europe has become a tougher battleground.

Tesla Europe Sales, Jan-July 2025
tesla EV sales
Source: Tesla Europe Sales, Jan-July 2025 (Data: European Automobile Manufacturers’ Association; sources: PBS, Yahoo Finance, JATO Dynamics).

Country-Level Trends Show Tesla’s Weakness

Tesla’s slump is evident across major European markets:

  • Germany – Europe’s largest EV market saw rising BEV demand, but Tesla’s share shrank as Volkswagen and BMW expanded their electric lineups.

  • France – National registrations of hybrids and EVs grew, yet Tesla’s numbers fell, reflecting reputational challenges and stronger competition from Renault.

  • Nordic countries (Sweden, Denmark, Norway) – Once core Tesla strongholds, these markets saw double-digit declines as consumers pivoted to newer, more affordable alternatives.

  • Spain and Italy – Plug-in hybrid sales surged in both countries, but Tesla’s BEV registrations didn’t benefit, further highlighting the brand’s challenges.

In each case, Tesla is losing ground not just to BYD but also to legacy automakers that have quickly adjusted to consumer preferences.

Tesla Europe EV

Rivals Gain While Tesla Slips

Tesla’s July decline wasn’t shared by the rest of the market. In fact, overall battery-electric vehicle sales rose 33.6% year-on-year across Europe. Several automakers gained momentum:

  • Volkswagen Group: Sales up 11.6%, with strong demand for its ID. series.

  • BMW: Up 11.6%, boosted by the Mini brand’s 41% jump in registrations.

  • Renault: Continued to grow its EV base, capitalizing on the mid-range market Tesla has largely ignored.

Meanwhile, Stellantis, Hyundai, Toyota, and Suzuki joined Tesla on the losing side, posting year-over-year declines. The divergence shows that while the EV market is still expanding, success depends on fresh offerings and competitive positioning.

In the case of Tesla, it seems to have missed shifting demand trends. European drivers are gravitating toward hybrids and smaller, affordable EVs, while Tesla continues to lean heavily on its premium lineup. This mismatch means Tesla is shrinking while the overall EV market keeps expanding.

The end result: Europe’s EV race is heating up, but Tesla is no longer leading the charge.

TSLA Stock Under Pressure

Tesla shares fell 3.5% after a 40% drop in July European EV registrations. The decline underscored tough competition and weakening demand in a critical market.

Analysts see the stock caught in a tight range, with resistance near $350 and support around $330. A breakout higher would need stronger delivery results or product news, while continued sales weakness could drive further losses.

tesla tsla stock
Source: Yahoo Finance

In this context, in Q2 2025, the company reported:

  • Revenue: $22.5 billion, down 12% year-on-year.

  • Net income: $1.17 billion, down 16%, pressured by price cuts and weaker deliveries.

  • Deliveries: 384,122 vehicles, a 14% drop from Q2 2024.

The earnings miss highlighted Tesla’s vulnerability to slowing sales in both Europe and China, where demand also slipped. Even the long-awaited Cybertruck has not met expectations.

tesla

Tesla’s next big drivers could be delivery numbers, regulatory changes, and progress in AI and Full Self-Driving (FSD). These will determine whether TSLA stock moves higher or stays flat.

Right now, analysts see resistance around $348–$350 and support near $330. Market sentiment is divided, with some optimistic about growth while others remain skeptical.

Can Tesla Win Back Europe’s Trust?

Musk has promised a new low-cost EV that could enter volume production in late 2025. If delivered on time, the model could help Tesla regain relevance in Europe’s highly competitive entry-level segment.

However, skepticism remains high. Production delays have plagued Tesla in the past, and with BYD, Volkswagen, and Renault already entrenched in the affordable EV space, Tesla’s late entry may not be enough to reverse its slide.

Furthermore, the brand’s reputation has also taken a hit. Elon Musk’s strong political views had upset many Europeans. Protests, boycotts, and negative headlines have weakened Tesla’s loyal fan base across the continent.

Europe’s EV market is booming, but it’s now evident that Tesla is losing ground. Notably. July drop was its seventh straight monthly decline, pointing to deeper problems with pricing, products, and perception.

To recover, Musk’s EVs need more than AI promises—they must deliver new models, competitive prices, and most importantly, rebuild consumer trust. For now, Europe shows that even an EV pioneer like Tesla can lose momentum.

The post Tesla’s Europe Sales Crash 40% in July as BYD Surges Ahead Again! appeared first on Carbon Credits.

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Climate-Linked Supply Chain Risk Is Already in Your P&L

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The earnings calls that quietly reframed climate from sustainability question to operating risk.

Three earnings calls in the last 18 months tell the story without any help from a press release.

Hershey, May 2024: cocoa price exposure compresses margin, and the company attributes part of the cost shock to West African weather. Olam, July 2024: coffee climate exposure quantified in the annual report. JBS, January 2025: supply chain climate disclosures expanded materially in response to investor pressure and regulatory expectation. None of these companies issued the announcement as climate news. They issued it as financial news. The climate-linked supply chain risk did not arrive with a sustainability framing; it arrived as a P&L line.

You are probably reading this article because you suspect the same thing is happening to your business. This piece walks through what is showing up on which earnings calls, how procurement and finance leaders are quantifying the exposure, and what serious corporates are doing about it before the regulator asks.

Where climate risk has already appeared in earnings

The pattern is consistent across resource-intensive sectors. A weather event compresses supply, the price spikes, the cost flows through the income statement, and the analyst on the call asks whether the event is anomalous or structural. Increasingly, the honest answer is the second one.

Cocoa is the cleanest example. The 2023 to 2024 West African harvest fell sharply on the back of erratic rainfall and disease. Cocoa futures more than tripled. Companies with concentrated West African sourcing absorbed the cost; companies with diversified sourcing absorbed less. The exposure was not climate as ESG topic. It was climate as cost of goods.

Coffee follows the same pattern. Brazilian and Vietnamese harvests have moved on weather more sharply across the last several seasons. Roasters with long-tenor supplier relationships and origin diversification have managed the volatility; roasters with spot-market exposure have not. Wheat, sugar, palm oil, beef: the same dynamic in different commodities, a pattern the IPCC AR6 Working Group II report projects will intensify across agricultural systems through mid-century.

What this means: climate risk is no longer a footnote in the 10-K. It is a line item the CFO has to explain on the call.

The three commodity exposures that hit margin first

For most companies with material Scope 3 exposure, three exposures dominate the near-term P&L risk.

  • Concentrated single-origin sourcing in a climate-vulnerable region. If your tier-one supply for any material commodity sits in one geography, you have a concentration risk that climate amplifies. Diversification across origins is the obvious hedge, but it takes years to build and requires relationships you cannot acquire by tender.
  • Supplier financial fragility under climate stress. Smallholder farmers, who supply a large share of the global cocoa, coffee, and palm oil market, do not carry the balance sheets to absorb yield shocks. When yields collapse, they exit. When they exit, your supply base shrinks, and the surviving suppliers raise prices. The risk is structural, not cyclical.
  • Logistics and storage exposure to extreme weather. Hurricane disruptions to Gulf shipping, drought-driven Panama Canal restrictions, flooding in European inland waterways: each of these has moved input costs in the last three years, a pattern documented in Munich Re’s natural catastrophe data. The exposure shows up as a one-quarter event in the financial press but accumulates over time on the cost line.

TCFD and ISSB disclosure changes

The disclosure architecture has now caught up with the risk. The Task Force on Climate-related Financial Disclosures, whose recommendations are now embedded in the ISSB’s IFRS S2 climate standard, requires companies to disclose climate-related risks across physical and transition categories, with quantification where possible.

For physical risk specifically (the climate-linked supply chain risk you are reading about), the disclosure must address both acute exposures (extreme weather events) and chronic exposures (gradual changes in temperature, precipitation, and growing seasons). The disclosure must address the time horizon over which the risk is material, the parts of the value chain exposed, and the financial impact under different scenarios.

The CSRD imposes similar requirements under European law, with double materiality (both financial and impact materiality) embedded in the assessment. The practical effect: your auditors and your investor relations team now need a defensible answer to the climate-linked supply chain risk question, and the answer needs to be quantified.

What procurement and finance can do now

Three actions matter near-term.

Map your exposure. Most companies do not have a clear view of which tier-one and tier-two suppliers sit in which climate-vulnerable geographies. Without the map, you cannot quantify the risk, and without the quantification, you cannot disclose it credibly. The map is the foundation, and World Resources Institute climate risk research provides useful public tooling to start.

Diversify and deepen, in that order. Diversification across origins reduces concentration risk, but the deeper move is to invest in the resilience of the suppliers you already have. Regenerative practices, agroforestry, soil health interventions: these reduce yield volatility under climate stress and protect your input cost trajectory.

Embed the climate spend inside procurement, not outside it. Treating climate risk as a sustainability cost line subordinates it to the ESG budget. Treating it as a procurement and resilience investment puts it in the budget that matters, which is the cost-of-goods budget that the CFO defends quarterly.

Nature-based supply chain investments are the asset class designed for exactly this purpose. They sit inside the value chain, they reduce climate-linked supply risk, they generate verifiable Scope 3 reductions, and they produce the documentation an auditor and a regulator can both test.

If you are quantifying climate-linked supply chain risk in advance of the next earnings cycle or the next disclosure period, the carbon and sustainability experts at Carbon Credit Capital can help you map your exposure and structure a Dual-Value Model response that addresses reduction, resilience, and disclosure-readiness in a single program. Schedule a consultation.

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Where should an SME start with a carbon action plan?

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More and more small and medium-sized businesses are hearing the same question from their larger customers: What is your carbon footprint? That question now travels down entire supply chains, and it arrives next to tender requirements, certification criteria, and rising customer expectations.

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