Shell kicked off 2025 with a solid performance, reporting $5.6 billion in adjusted earnings for Q1. While this marked a 28% decline from the same period last year, mainly due to weaker oil prices and softer refining margins, it was still a big jump from the previous quarter’s $3.7 billion. But how is the oil giant managing its emissions and sustainability target?
Let’s explore…
Shell’s Focused Portfolio and Strategic Moves
Despite market headwinds, the oil major kept its financial footing strong, strengthening its energy portfolio in Q1 2025. The acquisition of Pavilion Energy furthered its global LNG trading and optimization capabilities.
At the same time, Shell exited less strategic assets, including its onshore operations in Nigeria and the Singapore Energy and Chemicals Park. These moves reflect Shell’s strategy to high-grade its portfolio and focus on higher-value assets.
Cash flow from operations came in at $9.3 billion, down from $13.2 billion in Q4 2024, reflecting a $2.7 billion working capital outflow.
Looking ahead, Shell is sticking to its disciplined investment approach with a 2025 capital expenditure plan of $20–22 billion.

Segment Performance
- Integrated Gas and Upstream: Delivered strong earnings, remaining Shell’s top-performing segments.
- Chemicals & Products: Returned to profitability after recent struggles.
- Renewables & Energy Solutions: Narrowed losses to breakeven, showing signs of improvement from Q4 2024.
Overall, Shell’s Q1 performance shows that it is staying financially disciplined, adapting to market shifts, and keeping investors front and center.
Shell Cuts Emissions, but Net Zero Still a Distant Goal
Energy major shows progress in Scope 1 and 2 emissions, but customer emissions remain stubbornly high.

Scope 1 and Scope 2 Emissions
Shell’s 2023 Sustainability Report showed measurable progress in cutting emissions from its operations.
- It reported 57 million tonnes of CO₂ equivalent in combined Scope 1 and 2 emissions.
It means it’s down 2% from 2022 and 31% lower than its 2016 baseline. This includes emissions from its oil refineries, LNG facilities, and other assets it operates globally.
Shell has committed to reducing 50% of its Scope 1 and 2 emissions by 2030, using 2016 as the baseline. Key actions include shuttering high-emitting sites, improving energy efficiency, and expanding its use of renewable power.
Scope 3 Emissions
Shell’s customer-driven Scope 3 emissions, which account for nearly 90% of Shell’s total carbon footprint, are significantly high. In 2023, these emissions totaled 1,147 million tonnes of CO₂ equivalent, only slightly below 2022 levels.
Last year in March, Shell set a new goal to cut emissions from the use of its oil products by 15–20% by 2030, using 2021 as the baseline. This supports the EU’s Fit for 55 plan and efforts to clean up transport. However, critics say the goal falls short because it excludes emissions from natural gas and LNG.
Other important milestones to reach its net-zero target include:
- Eliminate routine flaring of natural gas by 2025 to curb carbon emissions.
- Reduce methane emissions intensity below 0.2% and reach near-zero methane emissions by 2030.
From Oil Giant to Clean Energy Player
Shell is reducing its carbon footprint by closing or selling off older, high-emission refineries and oil assets. It’s also upgrading its infrastructure by swapping diesel for electric systems and using smart tools to boost energy efficiency.

Investing in Solar and Wind
Shell is going big on renewables. It’s installing solar panels and wind turbines across its operations to power sites with clean electricity. In some regions, renewables now meet all their electricity needs, slashing Scope 2 emissions.
From U.S. solar parks to offshore wind farms in Europe, Shell is scaling up its clean energy game. These projects not only cut emissions but also help power green hydrogen production.
Trapping Emissions with CCS
For industries that are hard to decarbonize, like chemicals and refining, Shell is betting on carbon capture and storage (CCS). It’s building large CCS hubs in Europe and North America to trap CO₂ and store it safely underground.
Shell is a key player in Europe’s biggest CCS projects, including Northern Lights (Norway), Porthos (Netherlands), and Acorn (UK). These hubs will store emissions from heavy industry in underground reservoirs.
From Offsets to Removals
Shell has relied on carbon credits in the past, but it’s now pivoting to tech-based removals like direct air capture. These newer methods offer more reliable and permanent carbon removal.
Changing the Fuel Mix
Shell is shifting its product line, too. It’s moving away from oil and focusing more on its low-carbon fuels business, natural gas, biofuels, and hydrogen.
It supported the EU’s renewable hydrogen rules and backed the U.S. Inflation Reduction Act, which funds CCS and clean fuels. Additionally, it is also working with India and Canada to build hydrogen infrastructure and CO₂ transport systems.
In the Netherlands, Shell is building Holland Hydrogen 1, Europe’s largest green hydrogen plant, powered by offshore wind. When it launches in 2025, it could be a blueprint for clean hydrogen at scale.
The Takeaways from Shell’s Sustainability Snapshot:
- Increasing the proportion of gas and LNG in hydrocarbon sales
- Rising sales of low-carbon fuels, such as biofuels
- Growing our power sales, including those of renewable power
- Reducing sales of oil products
- Developing and deploying more CCS
- Using High-quality carbon credits, such as nature-based solutions, to offset remaining carbon emissions.
Shell is moving from being an oil major to an energy transition leader. By cutting emissions, scaling renewables, and pushing new tech like hydrogen and CCS, it’s trying to future-proof its business and the planet.
- FURTHER READING: The “Northern Lights” Shines: Shell, Equinor, and TotalEnergies JV Powers the Norway CCS Project
The post Shell’s Big Q1 Profit Fuels Net Zero Drive Amid Emissions Challenge appeared first on Carbon Credits.
Carbon Footprint
Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets
The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.
The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.
This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.
The two definitions, in plain English
Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.
Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.
The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.
What the GHG Protocol Land Sector Standard actually says
The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).
For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.
For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.
A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.
When insetting counts toward Scope 3 (and when it does not)
Insetting counts toward Scope 3 only when several conditions are met:
- The intervention must occur with an entity in your value chain.
- The emissions reduction or removal must be measured against a defensible baseline.
- The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
- It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.
The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.
When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.
The procurement and supplier engagement question
Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.
To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.
The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.
Choosing the right tool for the right target
A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.
The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.
If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.
Carbon Footprint
Net zero needs nature: a carbon credit guide
Net zero is often described as a balancing act: cut what you can, account for the rest, and reach zero on the ledger. That framing is useful, but it leaves something out. It treats every tonne of carbon as interchangeable and every route to zero as equally sound, while the science tells a more specific story.
![]()
Carbon Footprint
Deforestation in Malawi: causes and solutions
Malawi has lost a striking share of its forests over the past three decades. Woodlands that once covered well over a third of the country now cover less than a quarter, and the pressure on what remains is increasing. Behind those figures sit two practical questions: what is driving the loss, and what reverses it?
![]()
-
Climate Change1 year ago
Guest post: Why China is still building new coal – and when it might stop
-
Greenhouse Gases1 year ago
Guest post: Why China is still building new coal – and when it might stop
-
Greenhouse Gases2 years ago嘉宾来稿:满足中国增长的用电需求 光伏加储能“比新建煤电更实惠”
-
Climate Change2 years ago嘉宾来稿:满足中国增长的用电需求 光伏加储能“比新建煤电更实惠”
-
Climate Change2 years ago
Bill Discounting Climate Change in Florida’s Energy Policy Awaits DeSantis’ Approval
-
Renewable Energy10 months agoSending Progressive Philanthropist George Soros to Prison?
-
Greenhouse Gases1 year ago
嘉宾来稿:探究火山喷发如何影响气候预测
-
Carbon Footprint2 years agoUS SEC’s Climate Disclosure Rules Spur Renewed Interest in Carbon Credits

