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Meta Powers U.S. Data Centers with Nearly 800 MW of Clean Energy Deal with Invenergy

Meta Platforms—the parent company of Facebook, Instagram, and WhatsApp—signed a major deal to secure 791 megawatts (MW) of renewable energy from Invenergy. This brings Meta’s total clean energy procurement from Invenergy to 1,800 MW, supporting the company’s net-zero goals and expanding data center and AI operations.

The new agreement includes four projects:

  • 300 MW Yellow Wood Solar (Ohio)
  • 140 MW Pleasant Prairie Solar (Ohio)
  • 155 MW Decoy Solar (Arkansas)
  • 196 MW Seaway Wind (Texas)

All projects are scheduled to go live between 2027 and 2028. While the electricity flows into the local grid, Meta receives clean energy credits to meet its sustainability goals.

From Likes to Zero: Meta’s Climate Mission Takes Shape

Meta’s new renewable energy deal—nearly 800 megawatts (MW) of wind and solar power from Invenergy—is more than just a clean energy purchase. It’s part of the company’s larger plan to reach net-zero emissions across its entire value chain by 2030.

Meta first achieved 100% renewable energy for its global operations in 2020, powering all of its data centers and offices with clean electricity. Since then, it has continued to expand its renewable energy portfolio, which now totals nearly 10 gigawatts (GW) globally.

Meta sustainability priorities for data centers
Source: Meta

The new Invenergy agreement helps Meta maintain this progress as it builds more data centers to support AI, the metaverse, and other digital services. Invernergy is America’s largest privately held developer, owner, and operator of clean energy solutions.

Meta’s Head of Global Energy, Urvi Parekh, stated:

“We’re laser-focused on advancing our AI ambitions—and to do that, we need clean, reliable energy. We’re grateful for Invenergy’s longtime partnership that helps us support our energy needs and implement our clean energy goals, and look forward to continued collaboration.”

These clean energy investments also support Meta’s work to reduce Scope 3 emissions—those linked to suppliers, hardware production, and transportation. By partnering with clean energy developers and encouraging sustainable practices across its supply chain, Meta is helping to cut emissions beyond its direct operations.

meta GHG emissions 2023
Source: Meta

Meta is also improving energy efficiency at its data centers through advanced cooling systems, automation, and AI-powered power management. In 2023, over 80% of Meta’s suppliers had set or committed to science-based climate targets, further aligning with the company’s net-zero strategy.

In addition to reducing emissions, Meta is investing in long-term carbon removal solutions, such as reforestation and direct air capture. These efforts aim to balance out any remaining emissions the company can’t eliminate.

The latest renewable energy deal shows how Meta is linking its clean energy procurement directly to its climate goals—making sure that the growing demand for digital infrastructure doesn’t come at the cost of the environment.

Why Clean Energy Matters for Meta’s Data Centers

Data centers are the backbone of the internet, housing vast amounts of data and requiring constant power to run servers and cooling systems. According to the International Energy Agency, data centers currently use around 1–1.5% of the world’s total electricity. This number is set to rise sharply because of AI, video streaming, and cloud computing.

To prevent rising emissions alongside increasing demand, Meta is building new data centers powered entirely by clean energy. These facilities aim for energy efficiency. They are also located close to renewable energy sources.

data center electricity demand due AI 2030
Source: IEA

U.S. data centers used about 239 terawatt-hours (TWh) of electricity in 2024. That’s nearly as much as Florida uses in a year. A lot of this power still comes from fossil fuels.

Meta reached its 100% renewable energy target for operations in 2020. It plans to add 9.8 gigawatts (GW) of renewables to U.S. grids by the end of 2025. However, growing data infrastructure demands make continued large-scale clean energy deals essential.

Strategic Benefits of the Invenergy Partnership

Partnering with Invenergy, the leading private clean energy developer in the U.S., nearly doubles Meta’s capacity. It jumps from 1,000 MW to 1,800 MW. This expansion brings several benefits:

  • Renewable energy credits to help Meta stay on track with its net-zero targets

  • Access to grid-based electricity that supports regional power systems

  • Contribution to U.S. clean energy development and energy security

The projects boost economic activity in Ohio, Arkansas, and Texas. Here, solar and wind installations create local jobs and improve power reliability.

Big Tech’s Clean Energy Arms Race

Meta’s move is part of a broader trend in the tech industry. As AI drives up electricity needs, major firms are racing to secure clean power. Amazon, Microsoft, Google, and Meta boosted their clean energy contracts more significantly compared to the previous year.

According to the Clean Energy Buyers Association (CEBA), companies purchased a record-breaking 21.7 gigawatts of clean energy in 2024 alone—the highest annual total to date. With this surge, corporate-driven clean energy capacity in the U.S. has now reached 100 gigawatts since 2014.

CEBA deal tracker
Source: CEBA

Regional power grids are feeling the strain. Some utilities are pushing back on renewable projects to focus on fossil fuel plants. This raises worries about air pollution and environmental justice. To offset this, companies are using mechanisms like power purchase agreements (PPAs) and environmental attributes purchase agreements (EAPAs).

Meta often uses EAPAs. They buy renewable energy credits instead of electricity. This approach helps fund new clean power projects without directly using the energy source.

Meta is exploring nuclear energy. They are also looking into on-site renewables and sustainable infrastructure. This is important in places where grid expansion can’t keep up with data center growth.

Charging Ahead: Meta Plots a Cleaner, Smarter Grid Game

Meta plans to continue investing in clean energy to match the electricity needs of its expanding data center footprint. This latest deal reflects a commitment to powering large-scale infrastructure sustainably. Such agreements can boost local clean energy markets and create industry standards for responsible growth.

As technologies like AI, virtual reality, and cloud services evolve, energy demand will keep rising. Meta aims to meet this demand without growing its carbon footprint. The company is also investing in storage technologies and energy-efficient systems to maximize the impact of its clean energy use.

By securing long-term renewable energy partnerships, the tech giant supports both innovation and climate progress.

The post Meta Powers U.S. Data Centers with Nearly 800 MW of Clean Energy Deal with Invenergy appeared first on Carbon Credits.

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Carbon Footprint

Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets

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The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.

The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.

This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.

The two definitions, in plain English

Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.

Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.

The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.

What the GHG Protocol Land Sector Standard actually says

The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).

For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.

For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.

A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.

When insetting counts toward Scope 3 (and when it does not)

Insetting counts toward Scope 3 only when several conditions are met:

  • The intervention must occur with an entity in your value chain.
  • The emissions reduction or removal must be measured against a defensible baseline.
  • The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
  • It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.

The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.

When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.

The procurement and supplier engagement question

Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.

To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.

The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.

Choosing the right tool for the right target

A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.

The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.

If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.

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Carbon Footprint

Net zero needs nature: a carbon credit guide

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Net zero is often described as a balancing act: cut what you can, account for the rest, and reach zero on the ledger. That framing is useful, but it leaves something out. It treats every tonne of carbon as interchangeable and every route to zero as equally sound, while the science tells a more specific story.

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Carbon Footprint

Deforestation in Malawi: causes and solutions

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Malawi has lost a striking share of its forests over the past three decades. Woodlands that once covered well over a third of the country now cover less than a quarter, and the pressure on what remains is increasing. Behind those figures sit two practical questions: what is driving the loss, and what reverses it?

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