EFM, a forest investment and management firm, has signed a long-term deal with Meta. They will provide 676,000 carbon removal credits by 2035. This agreement will transform 68,000 acres of forest on Washington’s Olympic Peninsula to “climate-smart management”, removing over one million tonnes of carbon emissions in the next ten years.
Bettina von Hagen, CEO from EFM, expressed herself by saying,
“This long-term contract enables us to manage forests for their greatest value to society—producing high-quality timber, creating diverse, healthy habitats for wildlife and recreation, and collaborating with tribes to restore salmon populations—all while significantly increasing carbon storage. We’re deeply grateful to Meta for recognizing the critical role forests play in addressing climate challenges and for sharing our vision of high-quality carbon projects that enhance the long-term value of our forests. Together, we’re ensuring these landscapes will benefit communities, sawmills, tribes, investors, home builders, and everyone who depends on the health of commercial forests for generations to come.”
Meta Backs EFM’s Climate-Smart Forest Transition
EFM is an investment and management firm. It manages over 200,000 acres of FSC-certified forests. The firm uses climate-smart strategies in the Pacific Northwest and beyond. With 20 years of experience, EFM is now expanding into new markets. These markets allow climate investments to benefit investors, communities, and the public.
This contract guarantees steady, long-term carbon revenue. It reduces financial risks for climate-smart forest management. EFM’s funds and other investors will fund this new entity.
One major investor is the Natural Capital Fund, managed by Climate Asset Management. It has raised more than $1 billion from companies and institutions. This funding supports nature and carbon projects around the globe.
A New Step for Its Climate Commitment
Tracy Johns, Carbon Removal Lead at Meta, said,
“As part of Meta’s goal to achieve net zero emissions across our value chain in 2030, we focus our strategy on understanding and reducing our emissions, and removing any remaining emissions through carbon removal credits. We support high-impact projects, and EFM’s extensive track record in sustainable management of forests made them an ideal partner and aligned with our goals. Our commitment to this project supported EFM’s efforts to take an approach to forest management that not only drives strong climate and forestry outcomes, but also provides real value and environmental services to local communities.”
Each carbon credit stands for a reduction of one metric ton of carbon dioxide emissions. This gives companies a way to offset their carbon footprint. For Meta, this step aligns with its goal to reach net-zero emissions across its entire value chain by 2030.
As per its latest sustainability report, in 2023, Meta’s net emissions equaled 7.4 million metric tons of CO2. Key commitments include:
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Cutting Scope 1 and 2 emissions by 42% by 2031. This is based on a 2021 baseline. Also, make sure most suppliers adopt science-based GHG reduction targets by 2026.
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Keeping Scope 3 emissions at or below 2021 levels by 2031.

To tackle residual emissions, Meta invests in nature-based and technological carbon removal projects. These projects help fight climate change and boost biodiversity.
The company signed a carbon offset agreement with BTG Pactual’s forestry arm, Timberland Investment Group (TIG). The deal involves buying up to 3.9 million carbon credits through 2038.
Scaling Forest Management to Slash Carbon Emissions
- Restoring and managing forests can cut over a third of global carbon emissions by 2030.
The forests in the Pacific Northwest store more carbon per acre than any other ecosystem. Improved Forest Management (IFM) offers a strong opportunity to cut greenhouse gases in the air.
EFM’s FSC-certified, climate-smart management approach aligns perfectly with the region as it offers opportunities for climate action, conservation, and biodiversity.
They use the 5Rs™ strategy, i.e., Rotation, Reserves, Retention, Restoration, and Relationships.

The benefits of scaling Climate-Smart Forestry include the following:
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One Million Tonnes of Carbon Removal: Improved Forest Management (IFM) can capture more than 10 million tonnes of CO₂. It could also remove more than one million tonnes of carbon in the next decade.
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Sustainable Timber Growth: EFM plans to almost double timber stocks in 15 years. This will improve forest health and boost long-term timber production.
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Conservation on a Large Scale: This acquisition supports big conservation efforts. It creates a 150-mile corridor from Hood Canal to the Olympic Marine Sanctuary. This impacts 5 million acres.
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Boosting Biodiversity: Conservation will support endangered species and aid in wild salmon restoration.
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Tribal Collaboration: This project allows you to work with the Quileute and Hoh tribes. You’ll focus on wildlife, restoration, and cultural harvesting.
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Public Access and Tourism: EFM will improve access to national parks. They will link up with trails such as the Olympic Discovery Trail and the Pacific Northwest National Scenic Trail.
Most importantly, EFM’s years of experience in forest carbon projects ensure that buyers get quality credits. It uses ACR’s dynamic baseline method. This helps prevent over-crediting carbon credits.
Martin Berg, Chief Executive Officer of Climate Asset Management, commented,
“When we set up Climate Asset Management four years ago, it was very much with a pioneering spirit, to become a world leader in natural capital investing. So, it is particularly pleasing to have worked with EFM and Meta in completing the acquisition of Olympic Rainforest, with its innovative long-term contract, on behalf of the investors in our Natural Capital Fund. We remain committed to supporting bold and scalable nature-based investments to secure a more climate-resilient, nature-positive and inclusive world.”
The post Meta and EFM Join Forces to Deliver 676,000 Forest Carbon Credits by 2035 appeared first on Carbon Credits.
Carbon Footprint
Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets
The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.
The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.
This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.
The two definitions, in plain English
Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.
Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.
The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.
What the GHG Protocol Land Sector Standard actually says
The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).
For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.
For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.
A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.
When insetting counts toward Scope 3 (and when it does not)
Insetting counts toward Scope 3 only when several conditions are met:
- The intervention must occur with an entity in your value chain.
- The emissions reduction or removal must be measured against a defensible baseline.
- The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
- It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.
The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.
When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.
The procurement and supplier engagement question
Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.
To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.
The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.
Choosing the right tool for the right target
A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.
The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.
If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.
Carbon Footprint
Net zero needs nature: a carbon credit guide
Net zero is often described as a balancing act: cut what you can, account for the rest, and reach zero on the ledger. That framing is useful, but it leaves something out. It treats every tonne of carbon as interchangeable and every route to zero as equally sound, while the science tells a more specific story.
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Carbon Footprint
Deforestation in Malawi: causes and solutions
Malawi has lost a striking share of its forests over the past three decades. Woodlands that once covered well over a third of the country now cover less than a quarter, and the pressure on what remains is increasing. Behind those figures sit two practical questions: what is driving the loss, and what reverses it?
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