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Google, Stripe, H&M, Shopify of Frontier Invest $80M in Carbon Removal Credits

The Frontier coalition, comprising companies like Google, Stripe, H&M, and Shopify, has committed $80 million toward innovative carbon removal technologies. This investment supports two pioneering startups that generate carbon removal credits: CO280 and CREW. 

Notably, the deal highlights the premium price paid to incentivize innovation:

  • CO280: $48 million at $214 per metric ton, securing the removal of 224,500 metric tons of CO₂ between 2028 and 2030.
  • CREW Carbon: $32.1 million at $447 per metric ton, capturing 71,878 metric tons of CO₂ using limestone filtration.

While these carbon credit prices far exceed the target of $100 per ton, they reflect the coalition’s strategy to support early-stage technologies and drive costs down over time, ultimately making carbon removal scalable and affordable.

Why Frontier’s Model Matters

If the world continues to take its current path in carbon emissions, achieving the critical 1.5°C temperature limit is impossible. 

carbon removal pathway to limit global temperature rise

To avert the worst impacts of climate change, reducing emissions alone won’t suffice. Most climate models emphasize the need to permanently remove gigatons of carbon dioxide already present in the atmosphere and oceans. 

While methods like planting trees and soil carbon sequestration help, they are unlikely to scale adequately. A gigaton-scale portfolio of innovative, permanent carbon removal solutions is essential to meet this challenge. This is where the Frontier coalition comes in.

Frontier is an advance market commitment (AMC) established to accelerate the development of permanent carbon removal technologies by guaranteeing future demand. Founded by Stripe, Alphabet, Shopify, Meta, and McKinsey, and supported by tens of thousands of businesses using Stripe Climate, Frontier aims to purchase over $1 billion of carbon removal between 2022 and 2030.

How Frontier Works

Frontier operates by aggregating demand from participating buyers to set an annual maximum spend on carbon removal. Suppliers of carbon removal technologies apply for consideration through regular requests for proposal (RFP) processes. 

Frontier’s team of technical and commercial experts evaluates these suppliers and facilitates purchases on behalf of the buyers. For early-stage suppliers, agreements may involve low-volume pre-purchases, while larger suppliers ready to scale may enter into offtake agreements to purchase future tons of carbon removal at an agreed price upon delivery.

how Frontier carbon removal model works

The coalition prioritizes carbon removal solutions that are:

  • Durable: Capable of storing carbon permanently (over 1,000 years).
  • Cost-Effective: With a pathway to affordability at scale (less than $100 per ton).
  • High Capacity: Potential to contribute significantly to carbon removal efforts (over 0.5 gigatons per year).
  • Net Negative: Maximizing the net removal of atmospheric carbon dioxide.
  • Verifiable: Employing scientifically rigorous and transparent methods for monitoring and verification.
  • Safe and Legal: Adhering to high standards of safety, compliance, and environmental outcomes. 

The coalition’s AMC approach de-risks innovation by pre-purchasing carbon offset credits. This provides startups with financial certainty to scale technologies and lower costs. 

While in early development, carbon capture technologies are critical to addressing climate change. Unlike nature-based solutions like reforestation, these solutions directly remove emissions from industrial processes.

Frontier’s goal is to make carbon removal both scalable and affordable, fostering long-term decarbonization strategies. Its recently announced $80 million investment involving CO280 and CREW will support the deployment of innovative carbon capture technologies. These investments aim to reduce carbon removal costs and deliver scalable solutions.

Let’s take a closer look at each of these carbon removal startups’ technologies.

CO280: The Carbon Negative Developer

CO280 empowers businesses with innovative tools to tackle carbon emissions and align with net-zero goals. Its advanced platform simplifies carbon footprint assessments, emissions tracking, and offsetting strategies, offering real-time insights for decision-making. Here’s how the company tackles the carbon dilemma:

CO280 approach
Image from CO280 website

The carbon capture startup is using the oil industry’s carbon capture and storage (CCS) technology. By focusing on transparency, CO280 ensures that businesses can make measurable progress toward sustainability while adhering to global standards.

With a blend of data-driven solutions and strategic partnerships, CO280 is shaping the future of the voluntary carbon market, making it a vital ally for organizations seeking actionable climate impact.

CREW Carbon: Redefining Wastewater Management

CREW Carbon is at the forefront of climate innovation with its cutting-edge technology that enhances wastewater treatment while capturing greenhouse gases permanently using limestone. The company’s systems transform the environmental impact of wastewater management, making the process safer and more efficient.

By integrating advanced carbon removal solutions, the startup addresses two critical challenges simultaneously: 

  1. Reducing emissions from wastewater and 
  2. Preventing harmful gases from entering the atmosphere. 

The image shows how the company’s technology seamlessly integrates into wastewater treatment.

CREW carbon solution
Image from CREW website

The carbon capture startup also supports projects focused on reforestation, clean energy, and carbon removal, ensuring each initiative meets rigorous sustainability standards. The company prioritizes accessibility and transparency, simplifying the carbon offset process with tools and education for users at all levels.

Beyond the Target: A Broader Vision for Carbon Markets

Frontier plays a crucial role in shaping the future carbon credit market by supporting these innovative removal companies. It helps startups raise additional funds through purchase commitments, enabling large-scale deployment.

With backing from major companies like Stripe, Alphabet, and Shopify, Frontier drives innovation that aligns with global decarbonization targets, aiming for 1,500 GW of storage capacity by 2030.

Long-term projections indicate that billions of tonnes of carbon removal will be needed by 2050. According to BCG, voluntary demand from large corporations will primarily drive this market.

BCG carbon removal credit demand projection 2030-2040

By 2030, demand for durable carbon removal could reach 40–200 million tonnes annually, valued at $10–$40 billion. By 2040, demand may climb to 80–870 million tonnes per year, with a market value of $20–$135 billion.

Initiatives like Frontier show how private-sector collaboration can transform carbon removal into a cornerstone of the global energy transition. It offers opportunities for both buyers and suppliers to participate in accelerating carbon removal technologies. Buyers can join the commitment to create demand, while suppliers can apply to have their technologies evaluated and potentially funded.

By fostering collaboration between credit buyers and suppliers, Frontier aims to drive innovation and scale in the carbon removal industry, contributing to global efforts to mitigate climate change.

The post Google, Stripe, H&M, Shopify of Frontier Invest $80M in Carbon Removal Credits appeared first on Carbon Credits.

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Carbon Footprint

Climate-Linked Supply Chain Risk Is Already in Your P&L

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The earnings calls that quietly reframed climate from sustainability question to operating risk.

Three earnings calls in the last 18 months tell the story without any help from a press release.

Hershey, May 2024: cocoa price exposure compresses margin, and the company attributes part of the cost shock to West African weather. Olam, July 2024: coffee climate exposure quantified in the annual report. JBS, January 2025: supply chain climate disclosures expanded materially in response to investor pressure and regulatory expectation. None of these companies issued the announcement as climate news. They issued it as financial news. The climate-linked supply chain risk did not arrive with a sustainability framing; it arrived as a P&L line.

You are probably reading this article because you suspect the same thing is happening to your business. This piece walks through what is showing up on which earnings calls, how procurement and finance leaders are quantifying the exposure, and what serious corporates are doing about it before the regulator asks.

Where climate risk has already appeared in earnings

The pattern is consistent across resource-intensive sectors. A weather event compresses supply, the price spikes, the cost flows through the income statement, and the analyst on the call asks whether the event is anomalous or structural. Increasingly, the honest answer is the second one.

Cocoa is the cleanest example. The 2023 to 2024 West African harvest fell sharply on the back of erratic rainfall and disease. Cocoa futures more than tripled. Companies with concentrated West African sourcing absorbed the cost; companies with diversified sourcing absorbed less. The exposure was not climate as ESG topic. It was climate as cost of goods.

Coffee follows the same pattern. Brazilian and Vietnamese harvests have moved on weather more sharply across the last several seasons. Roasters with long-tenor supplier relationships and origin diversification have managed the volatility; roasters with spot-market exposure have not. Wheat, sugar, palm oil, beef: the same dynamic in different commodities, a pattern the IPCC AR6 Working Group II report projects will intensify across agricultural systems through mid-century.

What this means: climate risk is no longer a footnote in the 10-K. It is a line item the CFO has to explain on the call.

The three commodity exposures that hit margin first

For most companies with material Scope 3 exposure, three exposures dominate the near-term P&L risk.

  • Concentrated single-origin sourcing in a climate-vulnerable region. If your tier-one supply for any material commodity sits in one geography, you have a concentration risk that climate amplifies. Diversification across origins is the obvious hedge, but it takes years to build and requires relationships you cannot acquire by tender.
  • Supplier financial fragility under climate stress. Smallholder farmers, who supply a large share of the global cocoa, coffee, and palm oil market, do not carry the balance sheets to absorb yield shocks. When yields collapse, they exit. When they exit, your supply base shrinks, and the surviving suppliers raise prices. The risk is structural, not cyclical.
  • Logistics and storage exposure to extreme weather. Hurricane disruptions to Gulf shipping, drought-driven Panama Canal restrictions, flooding in European inland waterways: each of these has moved input costs in the last three years, a pattern documented in Munich Re’s natural catastrophe data. The exposure shows up as a one-quarter event in the financial press but accumulates over time on the cost line.

TCFD and ISSB disclosure changes

The disclosure architecture has now caught up with the risk. The Task Force on Climate-related Financial Disclosures, whose recommendations are now embedded in the ISSB’s IFRS S2 climate standard, requires companies to disclose climate-related risks across physical and transition categories, with quantification where possible.

For physical risk specifically (the climate-linked supply chain risk you are reading about), the disclosure must address both acute exposures (extreme weather events) and chronic exposures (gradual changes in temperature, precipitation, and growing seasons). The disclosure must address the time horizon over which the risk is material, the parts of the value chain exposed, and the financial impact under different scenarios.

The CSRD imposes similar requirements under European law, with double materiality (both financial and impact materiality) embedded in the assessment. The practical effect: your auditors and your investor relations team now need a defensible answer to the climate-linked supply chain risk question, and the answer needs to be quantified.

What procurement and finance can do now

Three actions matter near-term.

Map your exposure. Most companies do not have a clear view of which tier-one and tier-two suppliers sit in which climate-vulnerable geographies. Without the map, you cannot quantify the risk, and without the quantification, you cannot disclose it credibly. The map is the foundation, and World Resources Institute climate risk research provides useful public tooling to start.

Diversify and deepen, in that order. Diversification across origins reduces concentration risk, but the deeper move is to invest in the resilience of the suppliers you already have. Regenerative practices, agroforestry, soil health interventions: these reduce yield volatility under climate stress and protect your input cost trajectory.

Embed the climate spend inside procurement, not outside it. Treating climate risk as a sustainability cost line subordinates it to the ESG budget. Treating it as a procurement and resilience investment puts it in the budget that matters, which is the cost-of-goods budget that the CFO defends quarterly.

Nature-based supply chain investments are the asset class designed for exactly this purpose. They sit inside the value chain, they reduce climate-linked supply risk, they generate verifiable Scope 3 reductions, and they produce the documentation an auditor and a regulator can both test.

If you are quantifying climate-linked supply chain risk in advance of the next earnings cycle or the next disclosure period, the carbon and sustainability experts at Carbon Credit Capital can help you map your exposure and structure a Dual-Value Model response that addresses reduction, resilience, and disclosure-readiness in a single program. Schedule a consultation.

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Carbon Footprint

Where should an SME start with a carbon action plan?

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More and more small and medium-sized businesses are hearing the same question from their larger customers: What is your carbon footprint? That question now travels down entire supply chains, and it arrives next to tender requirements, certification criteria, and rising customer expectations.

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Carbon Footprint

Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets

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The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.

The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.

This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.

The two definitions, in plain English

Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.

Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.

The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.

What the GHG Protocol Land Sector Standard actually says

The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).

For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.

For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.

A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.

When insetting counts toward Scope 3 (and when it does not)

Insetting counts toward Scope 3 only when several conditions are met:

  • The intervention must occur with an entity in your value chain.
  • The emissions reduction or removal must be measured against a defensible baseline.
  • The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
  • It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.

The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.

When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.

The procurement and supplier engagement question

Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.

To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.

The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.

Choosing the right tool for the right target

A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.

The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.

If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.

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