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Google Hits $3 Trillion and Stock Surges to All-Time High: What About Its Net-Zero Goals?

Alphabet, the parent company of Google, has entered a new phase in its market journey. In September 2025, the company’s stock surged past a $3 trillion market capitalization, placing it in the same tier as Apple and Microsoft.

Google’s stock rise is not just about financial momentum. The company has gained from positive regulatory decisions, excitement about artificial intelligence (AI), and steady growth in its main advertising and cloud areas.

At the same time, the company continues to face scrutiny over its environmental impact as it expands its infrastructure to power AI applications. Google balances financial performance with net-zero goals. This focus makes it a key player in the ESG space.

Market Drivers Behind Alphabet’s Growth

Google’s stock trades at about $251.97, up roughly about 4.5% in the latest session. The rally has lifted its market capitalization above $3 trillion for the first time.

With Monday’s rise, the company’s stock is now up more than 32% this year, making it the strongest performer among the “Magnificent 7” tech giants. It is also well ahead of the 12.5% gain of the S&P 500 (SPX).

Google GOOG stock
Source: TradingView

Several recent events have shaped investor sentiment around Alphabet. The biggest news came from a U.S. federal court in early September. The court decided that Google would not be broken up. This was despite earlier findings that the tech giant had monopoly power in search and advertising.

The court blocked some of Google’s exclusive contracts but allowed the company to retain control over Android and Chrome. This outcome removed a cloud of uncertainty that had hung over the company for years, giving investors more clarity on its future.

Alphabet’s core businesses are also performing strongly. Advertising revenue continues to grow as YouTube, Search, and other platforms expand their reach. Meanwhile, Google Cloud has become a growth engine, attracting customers seeking to build AI and digital services.

Gemini, the company’s AI platform, is now part of more products. This move boosts its competitive edge. Analysts are raising their price targets. Some expect Alphabet shares to hit $280 in the next year.

Crossing the $3 trillion market capitalization threshold has also provided momentum. These milestones carry symbolic weight, signaling market confidence in Alphabet’s ability to deliver growth at scale.

For investors, it’s not just about company size. It’s also about the sectors they lead, like search, advertising, cloud computing, and now AI.

Governance Gets a Makeover

Google’s governance practices have come under intense scrutiny over the years, particularly in relation to antitrust cases. In mid-2025, the company agreed to spend $500 million over the next decade to revamp its compliance structure. This settlement led to the formation of a special board committee for risk and compliance. This shows how important regulatory oversight is for Alphabet’s operations.

These measures boost the “G” in ESG. They ease worries that Alphabet may lag in corporate accountability. Investors usually overlook companies with high governance risk.

By tackling these issues head-on, Google has become more appealing to long-term institutional investors. The company wants to improve governance. This shows it knows how important it is to link business performance with responsible practices.

Not only that, but the company is also concerned about its growing carbon footprint.

Chasing Carbon-Free Days: Alphabet’s Net Zero Goals and Clean Energy Push

Google has set some of the most ambitious environmental targets in the technology sector. It aims to reach net-zero emissions across its operations and value chain by 2030.

A key part of this goal is running all operations on 24/7 carbon-free energy (CFE) in every region where the company operates. This means matching every unit of electricity consumed with clean energy sources, rather than relying on offsets alone.

Google carbon reduction levers
Source: Google

The company has made progress. In 2024, Google signed power agreements totaling 8 gigawatts of new clean energy, and it brought around 2.5 gigawatts of capacity online. Its data centers power AI and cloud services. They’ve become more efficient, cutting emissions intensity by about 12% each year.

At the supply chain level, Google has asked major hardware suppliers to commit to 100% renewable energy by 2029. These steps show how the company is adding sustainability to its operations and partnerships.

The AI Energy Dilemma

Despite these achievements, Google faces serious challenges. Total emissions have jumped about 51% since 2019. This rise comes mainly from Scope 3 emissions in the supply chain and the growing energy needs of AI.

Google carbon emissions 2024
Source: Google

Even though data center efficiency has gotten better, total energy use keeps rising. This is because AI applications need more computing power. This raises questions about whether Google can truly meet its net-zero goals. It may need more drastic changes in technology or energy sources.

The regional nature of electricity grids also complicates Google’s clean energy ambitions. In North America and parts of Europe, the company has made significant progress toward 24/7 carbon-free energy.

However, in Asia-Pacific markets, where grids rely more heavily on fossil fuels, progress has been slower. Alphabet knows that reaching its global goal needs changes that it can’t control. This includes faster permits for renewable projects and regulatory reforms.

Scope 3 emissions remain the hardest to tackle. These include emissions from suppliers, manufacturing, logistics, and product use. In 2024, these rose ~22% year-over-year, and account for about 73% of Google’s “ambition-based” total carbon footprint. Thua, the company is urging its partners to use renewable energy to lower this emission source.

Overall, here are the company’s efforts in tackling its environmental footprint:

  • Cut its data center energy emissions by 12% in 2024, even though electricity demand rose sharply.

  • Added 2.5 gigawatts of new clean energy capacity in 2024 via over 25 projects that came online, helping to expand its clean energy procurement.

  • In 2024, signed contracts for 8 GW of clean energy — its largest single-year clean energy procurement so far.

  • Google’s AI hardware efficiency improved: its new TPU “Ironwood” chip is nearly 30× more power efficient than its 2018 Cloud TPU.

  • Some of its products (e.g. Nest thermostats, Solar API, fuel-efficient routing in Maps, etc.) enabled users, cities, and partners to avoid an estimated 26 million metric tons of CO₂ equivalent in 2024.

  • Water usage rose, but so did conservation/replenishment: Google replenished 4.5 billion gallons of freshwater in 2024. This increased the replenishment rate from 18% to 64% of its freshwater consumption.

Investor Outlook: Balancing Growth and ESG Risk

Google’s strong stock and market performance show that investors think the company can lead in AI, search, and cloud services. Recent court rulings offer clear regulations. This lowers one of the biggest uncertainties for the company.

However, ESG considerations add complexity to the investment case. The same AI boom driving Alphabet’s growth is also responsible for its rising energy use and emissions. This duality highlights the tension between innovation and sustainability.

Investors will watch closely for progress on several fronts:

  • Evidence that Google can expand clean energy procurement fast enough to match AI-driven energy growth.
  • Clearer reductions in Scope 3 emissions, especially within its hardware supply chain.
  • Continued improvements in governance, ensuring that compliance measures reduce future legal and regulatory risks.

Google’s ability to balance these factors will determine not only its ESG ratings but also its long-term market performance. The company’s future lies in proving that innovation and sustainability can advance together. Whether Google can meet its 2030 net-zero target will be one of the defining questions for both the company and the broader technology sector.

The post Google Hits $3 Trillion and Stock Surges to All-Time High: What About Its Net-Zero Goals? appeared first on Carbon Credits.

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McKibben opts for a small-tent climate movement

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A few months ago I went to a climate change forum at the Center for Brooklyn History. The panel I attended, “Confronting Climate Change: Understanding Deniers,” featured the prominent climate activist, Bill McKibben.

Bill McKibben. Courtesy https://billmckibben.com/.

I was curious to hear McKibben’s take on climate change deniers. I don’t regard the true deniers as a big problem – they’re only 11-15% of our country, according to most polls. Rather, I wondered if McKibben would label as “climate deniers” people who agree that climate change is a significant problem but disagree with his framing and his proposed solutions. I have worked for decades on energy and climate matters as an energy lawyer. Now, more than ever, I believe that to address climate change we need to build a big tent.

In the Q&A I tested where McKibben is on this by asking if he would label as a climate denier someone who subscribes to the main tenets of climate change science yet holds that natural gas has a role to play as a bridge fuel. (Our exchange starts at 1:12:45 of the video.)

This could have been a chance for McKibben to make clear that such a view isn’t climate denialism, even if he feels it’s misguided. But he punted, saying “I don’t care whether they’re deniers or not.” For good measure, he threw in his long-standing refrain that swapping coal for natural gas makes climate change worse, despite coal’s far higher carbon content per unit of energy.

674-MW methane-powered generating station, Salem, MA.

As you can hear in the recording, McKibben’s claim that gas is worse than coal draws on the work of Cornell scientist Robert Howarth. Yet McKibben didn’t mention that Howarth’s work is controversial and disputed by many scientists. The crux of the dispute is whether methane’s impact on warming should be measured with a 20-year or 100-year time frame.

Methane is a relatively short-lived greenhouse gas, with a lifetime of around 10 years, versus the 100-year life applicable to carbon dioxide. But each ton of methane is far more potent while in the atmosphere, trapping roughly 100 times as much heat as a ton of CO2. These cross-cutting facts about atmospheric methane — shorter life but greater potency than CO2 — have resulted in two opposing camps: one insisting on a 20-year timeframe for greenhouse gas accounting, the other adhering to the established 100-year frame. This matters because with a 20-year timeframe, generating electricity with natural gas (which, chemically speaking, is essentially all methane) is more damaging to climate than coal-fired electricity.

McKibben blew past this dispute. To hear him at the Center for Brooklyn History, one would have no inkling that there’s an active disagreement over which timeframe to use, that there are staunch climate activists who favor the 100-year time frame, and that the Intergovernmental Panel on Climate Change  (IPCC) generally uses the 100-year timeframe.

McKibben’s latest (2025) book. Published by W.W. Norton & Company.

McKibben also insisted that a discussion about natural gas’s potential role in mitigating climate change as a replacement for coal is irrelevant because solar “is now our cheapest resource.” McKibben’s claim, of course, suffuses “Here Comes the Sun,” his 2025 book that extols solar power as the cheapest solution for all of our energy needs. But this too is questionable, because it’s based on cost comparisons between solar farms and natural gas power plants (or nuclear power plants) that fail to consider that electricity supply and delivery is a complex system of wires and plants rather than individual power plants. Based on his remarks, McKibben is choosing to ignore studies such as the comprehensive 2025 report from the Clean Air Task Force that concluded that plant-level cost comparison “is a good metric to track historical technology cost evolution [but] is not an appropriate tool to use in the context of long-term planning and policymaking for deep decarbonization.” And the task force is not alone in finding that when electricity is treated as a system, solar loses its place as the cheapest low-carbon resource.

The dogmatism McKibben displayed at the Brooklyn meeting was unfortunate. We’re in a time when efforts to combat climate change are in retreat. A unified front is required to turn the tide. Instead of doubling down on absolutist positions, activists like McKibben who seem convinced that the solution to climate change is all-renewables, end of discussion, should be seeking common ground with others who want climate action but believe that nuclear power and natural gas must also play a role.

NYC Climate March, Sept 17, 2023. Photo: C. Komanoff.

Climate change activists need to build a bigger tent, rather than call anyone who disagrees with their positions a climate change denier. It is striking that McKibben stuck to his guns after saying in the same talk that the most important goal for everyone right now is to help climate change realists win more House and Senate seats in this year’s midterms. As some have noted, an absolutist position on natural gas appears less likely to achieve that win and politicians are following that advice.

Will McKibben evolve? He has demonstrated that he knows how to build a national climate movement centered around issues like divestment. Given the current political situation, he should focus on building an even bigger tent by welcoming all of the 85% who believe that we need to address climate change but do not agree with his ideological positions.

Rich Miller is an energy lawyer who has worked for a variety of stakeholders and now gives walking tours in lower Manhattan on the history of electricity. 

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Rebranding ‘Balcony Solar’ as ‘Guerrilla Solar’ won’t lift its climate value.

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Image generated with Claude. Why have we juxtaposed a bicycle with balcony solar? Read on.

First it was Plug-In Solar. Then it was Balcony Solar. Now it’s Guerrilla Solar, at least according to Inside Climate News, which yesterday proclaimed that The ‘Guerrilla Solar’ Era Has Arrived.

“It,” of course, is Modular solar panels. They’re the hot new photovoltaic solution: cheap enough to buy at Home Depot, easy to hang or prop to catch maximum rays, and small enough to fit on a balcony (if you’ve got one) and plug into your “home grid.” But, alas, too meager a generator of electricity to be more than a bit player in decarbonizing most U.S. homes.

How do I know? I’ve done the math.

A standard, lower-end 220-watt balcony solar array will produce 337 kilowatt-hours a year, or 28 kWh a month averaged over the course of a year. That’s for a 220W unit measuring 3.5 feet by 3.5 feet. (220W x 1/1000 x 17.5% x 8760 hours per year = 337 kWh. Calculation assumes a 17.5% full-year capacity factor, which is arguably generous for New York, where I live. )

Our balcony solar mashup. Top: an install in Germany. Bottom: Home Depot advert.

A typical U.S. home consumes 10,500 kWh a year, or 28 to 29 kWh per day, says Solartech, drawing on U.S. Energy Information Administration data. That puts a home’s daily power needs on par with a balcony solar unit’s monthly output. In effect, once each month the balcony array gifts a homeowner or renter a bit more than day’s full complement of electricity. And earth’s atmosphere gets the same respite: a 3 percent reduction in carbon emissions caused by the home’s electricity usage.

(The 3 percent figure could also be calculated directly by dividing 337 kWh per year of solar production by 10,500 kWh per year to run the home. For bigger or smaller arrays, just prorate your assumed wattage by my 220W; for 440W, say, double my figures.)

Balcony Solar metrics

Why write about balcony solar if it’s so inconsequential? CTC’s mission includes puncturing would-be climate balloons before they ascend too far. In the same vein, we practice quantification to make clear what does and doesn’t move the climate needle. (More on that further below.)

The best way to depict balcony solar’s climate value is to express it in terms of tangible metrics. We’ve selected two. Both assume the basic, lower-end PV array I assumed at the top: a 3.5 foot-square array whose peak output is 220 watts.

1. It would take 50 million 220W balcony solar units (bsu’s) to restore the climate benefit we destroyed in 2020-2021 when we shut the high-performing Indian Point nuclear power plant 32 miles from Midtown Manhattan.

2. A single person cutting back their driving by a mile a day would provide the same climate benefit over the course of a year as a single 220W bsu.

(Calculations in sidebar. Now you know why we led with images of an urban dweller as cyclist and balcony solar user.)

Yes, it’s dense — as befits a sidebar. The numbers tell a story. Follow the color co-ordination.

Ponder that: It would take fifty million smallish bsu’s to level up to the fossil fuel carbon emissions that Indian Point was keeping at bay by supplying the New York City area year in and year out with abundant carbon-free power. Deploying that many balcony solar units would entail 10 bsu’s for each of the 5 million households in the MTA’s service territory. (The Metropolitan Transportation Authority provides subway, bus and commuter rail transit in the five boroughs and seven suburban counties.) Or, if those same households upgraded to 1100-watt bsu’s, collectively they would still make up only half of the lost Indian Point power.

The second comparison, involving driving, is perhaps trickier to grasp but more interesting, since it relates to people’s behavior. Living differently isn’t part of public discourse, at least not in the USA, and especially when what’s being served up is using less. But “reducing,” as we might call it (remember “Reduce, Reuse, Recycle”? or, “Insulate, then Insolate”?) is just as potent for cutting emissions as switching to renewables — even more so when the reducing means driving less, considering the multitude of benefits that accrue from diminishing cars’ imprints on our communities. Still, staying on topic: driving just one fewer mile per day brings about the same shrinkage in carbon emissions as deploying one 220W solar array.

What Balcony Solar boosters are really saying

To be fair, our friends at Inside Climate News and, yes, The New York Times appear to be trying to modulate their balcony solar enthusiasm.

ICN‘s Dan Gearino, whom we cited up front, said he looked to Germany, the birthplace of balcony solar, to see if the units made sense for U.S. households. His takeaway: “It may make more sense financially to spend the cost of plug-in solar on insulation, air sealing or other basic measures to reduce energy use.” Hooray: insulate before you insolate.

Gearino helpfully interviewed renewables guru (and U.S. emigré) Craig Morris, who currently heads Germany’s plug-in solar trade association, Bundesverband Steckersolar. To Morris, balcony solar’s main advantages are that it provides power without taking up land, and that it affords people a way to “become participants in the transition to clean energy.” Behold, guerrilla solar. That, in turn, bolsters “the political consensus that supports the transition.” But Morris also made clear that widespread adoption of plug-in solar would only meet “about 2 percent of Germany’s electricity demand.”

Morris’s “about 2 percent” feels right for Germany. But not for the U.S., where widespread adoption of virtually any individual carbon alternative seems forever out of reach, and where the energy pie is so much larger — think giant fridges, freezers for beer, steroidal homes bursting with piles of powered toys, not to mention industrial and institutional electricity use that Morris correctly excluded from his figure.

Don’t forget to micro-dose. NYT headline + image for David Wallace-Wells’ guest essay (see text). Image by Rui Pu.

Both Gearino and Morris seem more measured than climate journalist Robinson Meyer, founding editor of Heatmap and frequent contributor to The Times, where he wrote about balcony solar in mid-June.

“New zero-carbon power kits will allow Americans to make their own energy choices,” declares the callout to the print version of Meyer’s NYT guest essay, The Tiny Solar Panel That Could Change America. (The even more expansive print headline invites us to “Forget Roofs. Backyard Solar Is the Next Frontier.”)

Wallace-Wells is of two minds. He calls balcony solar “a small way that apartment- and condo-dwelling Americans can take ownership of their energy choices and cut down their pollution on the margins.” No quarrel there, thanks to his qualifiers “small” and “on the margins.” Earlier, though, he opines that balcony solar units “have the potential to change how Americans understand and consume energy,” But read further and you’ll again see Wallace-Wells cautioning that “Balcony solar will play one small role in [the] drama” of transiting to the new world of clean, abundant energy.

Any such caveats are welcome these days, amid widespread solar hoopla. Still, it doesn’t seem to be in Wallace-Wells’ toolkit — or that of Inside Climate News and other mainstream climate journalists — to tutor their audiences as to the  true limits of balcony solar and other panaceas. Just like it wasn’t in their field of vision a decade ago to lay out the true stakes of shutting Indian Point as Riverkeeper was singing its siren song.

What’s Next for NY Balcony Solar

Meantime, as Canary Media reported recently (and helpfully), New Yorkers concerned with climate and affordability are waiting for NY Gov. Kathy Hochul to sign the recently passed SUNNY (Solar Up Now New York) Act legalizing balcony and other plug-in solar. It would be head-spinning (and politically suicidal) if she didn’t, given near-universal support ranging from Con Edison to DSA Assembly Member Emily Gallagher, who told Canary Media, “This is the most popular bill I’ve [ever] worked on.”

My guess is that Hochul is waiting for the right moment, and perhaps the right “package,” that can advance and not undercut her push to launch five large new nuclear power plants around the state — one to be built by the public New York Power Authority, the others to be constructed and operated privately. A little bit of math, a la what we offered here a la Indian Point, might help her out.

The governor also must manage the veritable hot potato of her deferred implementation of the landmark 2019 Community Leadership and Climate Protection Act. She might do well to consider jettisoning the act’s unwieldy cap-and-invest centerpiece in favor of a straight-up carbon tax (with the revenues distributed pro rata to the state’s households) in its place. That, far more than balcony (or guerrilla) solar, could blow open the door to the “innovations and technologies we cannot yet imagine” that Wallace-Wells fantasized about in his Times essay.

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The new SBTi Corporate Net-Zero Standard: what it means for business

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On 11 June 2026, the Science Based Targets initiative (SBTi) published the most substantial revision of its flagship corporate framework since its introduction. The SBTi Corporate Net-Zero Standard Version 2.0 takes effect on 1 February 2027 and reshapes the way companies approach their net-zero targets.

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