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Carbon removal means capturing CO₂ from the air and storing it for good. This helps lessen the effects of climate change. Methods include direct air capture, reforestation, and ocean-based solutions. It is becoming a key strategy for companies aiming to reduce emissions.

Climeworks recently boosted the market by securing big deals with TikTok and Two Drifters Distillery. They will remove over 6,000 tons of CO₂. These partnerships show a growing need for carbon removal solutions. Companies are striving for their net-zero goals.

Second, a new trading platform, Crbn.trade, is set to launch a mobile app to make carbon credit trading accessible to individual investors.

How Climeworks is Scaling Carbon Removal for a Net Zero Future

Climeworks, based in Switzerland believes that achieving net zero needs a blend of effective carbon removal methods. They provide tailored solutions by blending nature-based methods like afforestation and biochar with advanced tech. This includes enhanced weathering, BECCS, and Direct Air Capture (DAC). This flexible approach helps businesses meet sustainability targets while adapting to changing regulations.

Climeworks plans to be the first DAC company to reach net zero. As per their sustainability report, it aims to scale to gigaton capacity by 2050 and targets net zero corporate emissions by 2030.

In 2019, Climeworks launched the first online platform for carbon removal. This helps people and businesses offset their emissions. Since then, over 21,000 individuals and many small and medium-sized companies have used it. Ten23 Health and 118Group recently joined forces. This reflects a rising interest in carbon removal within business sustainability plans.

                       2050 Carbon Removal Target

climeworks direct air capture
Source: Climeworks

TikTok’s Multi-Year Carbon Removal Deal to Combat Emissions

The press release revealed TikTok has partnered with Climeworks to remove 5,100 tons of CO₂ by 2030. They will use Direct Air Capture (DAC), Biochar, and Reforestation to cut emissions. This effort follows industry best practices and supports TikTok’s sustainability goals.

Ian Gill, Global Head of Sustainability at TikTok, emphasized the company’s commitment:

“We carefully evaluated multiple providers to build a high-quality carbon removal portfolio. Climeworks met our highest standards and fits perfectly with our strategy to achieve carbon neutrality by 2030.”

TikTok’s short videos attract over 1 billion users, but its energy use comes at a cost. The platform’s heavy reliance on video streaming leads to an estimated 50 million tonnes of CO₂ emissions yearly—almost as much as Greece’s total emissions.

TIK TOK

Unlike Meta and Google, TikTok has not disclosed detailed emissions data, raising concerns about transparency. A Greenly report shows one minute on TikTok produces 2.921 grams of CO₂e—slightly less than YouTube but more than Instagram. However, TikTok’s high daily usage makes its total emissions much higher.

Most of its emissions come from energy-hungry data centers, which process and stream content. While TikTok operates one renewable-powered data center in Norway, the rest rely on fossil fuels like coal and natural gas.

Two Drifters Distillery Strengthens Commitment

Two Drifters Distillery makes the UK’s most sustainable rum. They focus on cutting emissions first and remove only what they can’t avoid. To stay accountable, they created a self-funded carbon tax and pay Climeworks to permanently remove any CO₂ they emit. Since carbon removal is expensive, reducing emissions is their top priority.

Since 2020, Two Drifters has partnered with Climeworks to lower its carbon footprint. Now, they are expanding this partnership. By 2032, they aim to remove 1,067 more tons of CO₂ using Direct Air Capture (DAC).

Cutting Emissions at Every Step

  • 100% electric distillery powered by renewable energy
  • Electric vehicles for deliveries
  • Lightweight UK-made glass bottles
  • Closed-loop cooling system to save water
  • Locally sourced labels to cut transport emissions

Through these efforts, Two Drifters has reduced its total carbon footprint to 1.20 kgCO₂e per bottle (cradle-to-grave)—far lower than the industry average of 2.95 kgCO₂e (cradle-to-gate). It then removes this CO₂ with Climeworks, making its footprint less than zero. The company boasts, “Every sip of its rum is carbon-negative, no matter where it’s enjoyed.”

Two Drifters stands out because it uniquely includes carbon removal costs in its production expenses. This strategy promotes sustainability while also boosting profitability.

Co-founder Dr. Russ Wakeham pointed out how this model affects the company’s long-term goals. He said,

“The more carbon we avoid through sustainable practices, the greater our margins become.”

Two Drifters Distillery
Source: Two Drifters Distillery

Crbn.trade: Expanding Access to Carbon Markets

Quantum Commodity Intelligence reported that Crbn.trade, a new carbon trading platform is launching a mobile app.

This app will help individual investors trade carbon credits easily and allow users to buy, sell, and trade carbon credits like stock market trading.

Rene Velasquez, chief executive and founder of Crbn.trade said,

“Retail participation in equities helps to drive the market and is a massive component of liquidity. As investors have become more sophisticated, they’re more active. That liquidity helps not only in price discovery, but it helps market participants enter and exit at will,” he said.”

Thus, the whole purpose is to revive retail participation, offering a secure and regulated alternative.

Currently, the carbon market is dominated by large corporations and financial institutions. By simplifying access, Crbn.trade aims to attract small investors. The app’s testing phase begins on March 5 and users can register in advance.

Carbon Credits Portfolio

Crbn.trade tailors their portfolios based on different carbon removal methods, including, Direct Air Capture (DAC), Afforestation, Reforestation & Revegetation (ARR), Biochar, Regenerative Agriculture, Soil Carbon Sequestration, Bioenergy with Carbon Capture and Storage (BECCS), Enhanced Rock Weathering (ERW), Ocean Alkalinization and Fertilization, Blue Carbon, Agroforestry, and Improved Forestry Management

Financial Benefits and the Future of Carbon Removal

Experts consider carbon removal to be more than an environmental effort—it’s a smart financial move. As carbon pricing changes, companies with long-term agreements can avoid future cost spikes. A diverse carbon removal plan ensures reliable delivery and stable costs. Businesses now see it as a key strategy to stay profitable while meeting sustainability goals.

A report by Oliver Wyman, in partnership with the City of London Corporation and the UK Carbon Markets Forum, estimates that the global carbon removal market could grow to $100 billion per year by 2030-2035 with the right support.

However, despite rising interest and investment, the market still struggles to scale fast enough to meet climate goals. To attract more investment, demand needs to grow 3-5 times its current level.

As more companies see the benefits of carbon removal, demand for high-quality options will rise. Climeworks stands out by providing tailored solutions to help businesses meet net-zero targets. As financial gains align with sustainability, more companies will adopt carbon removal. This will make it a common practice across industries.

The post Carbon Removal Gets a Boost: Climeworks Partners with TikTok & Two Drifters, While Crbn Launches Carbon Credits App appeared first on Carbon Credits.

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Carbon Footprint

Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets

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The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.

The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.

This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.

The two definitions, in plain English

Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.

Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.

The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.

What the GHG Protocol Land Sector Standard actually says

The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).

For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.

For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.

A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.

When insetting counts toward Scope 3 (and when it does not)

Insetting counts toward Scope 3 only when several conditions are met:

  • The intervention must occur with an entity in your value chain.
  • The emissions reduction or removal must be measured against a defensible baseline.
  • The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
  • It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.

The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.

When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.

The procurement and supplier engagement question

Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.

To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.

The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.

Choosing the right tool for the right target

A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.

The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.

If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.

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Carbon Footprint

Net zero needs nature: a carbon credit guide

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Net zero is often described as a balancing act: cut what you can, account for the rest, and reach zero on the ledger. That framing is useful, but it leaves something out. It treats every tonne of carbon as interchangeable and every route to zero as equally sound, while the science tells a more specific story.

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Carbon Footprint

Deforestation in Malawi: causes and solutions

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Malawi has lost a striking share of its forests over the past three decades. Woodlands that once covered well over a third of the country now cover less than a quarter, and the pressure on what remains is increasing. Behind those figures sit two practical questions: what is driving the loss, and what reverses it?

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