Quick Key Facts
- More than 45 million people bird in the U.S., spending around $41 billion a year on their hobby.
- U.S. ornithologist Florence Merriam Bailey published what is largely considered the first modern bird guide in 1889 titled Birds: Through an Opera-Glass.
- Twitching is a type of birding in which participants travel far and wide to see rare species.
- One study found that increasing the number of bird species in a person’s daily life by 10 percent raised their contentment more than increasing their income by 10 percent.
- People who engage in wildlife-based recreation like birding are four to five times more likely to actively promote conservation.
- Bird data posted specifically on eBird now varies from official scientific surveys by only 0.4 percent per year.
- The American Birding Association has crafted a “code of birding ethics” that has three main sections: 1. “Respect and promote birds and their environment;” 2. “Respect and promote the birding community and its individual members;” and 3. “Respect and promote the law and the rights of others.”
- Hummingbirds must drink nectar every 10 to 15 minutes from 1,000 to 2,000 flowers per day.
- One 2013 study found that domestic cats kill 1.3 to four billion birds in the U.S. every year. This makes them likely the leading human-related killer of birds in the country.
- In North America alone. bird populations have declined by 29 percent, or nearly three billion birds, since 1970.
What Is ‘Birding’?

McKinneMike / iStock Editorial / Getty Images Plus
Birding is the act of observing and identifying birds in the wild as a form of recreation. This can range from taking note of all the birds who visit a backyard feeder, or traveling across the country to try to see more U.S. bird species than anyone else in a 12-month period, like the characters played by Jack Black, Owen Wilson and Steve Martin do in The Big Year. Birding is a popular pastime: More than 45 million people bird in the U.S., and they spend around $41 billion a year on equipment like binoculars or trips to see birds. In the UK, more people belong to the Royal Society for the Protection of Birds than all of the country’s political parties put together. While it’s historically been associated with older, wealthier, whiter adults, visible interest in the activity is widening alongside awareness of its many benefits for both birders and birds.
In the past, bird lovers would differentiate between birdwatching and birding, with birdwatching seen as a more amateur and passive observation of birds and birding — defined in this case as going out and tracking down different species — as more serious and active. But in recent years there has been a push to make the community more inclusive by leveling the hierarchy and applying the term “birder” to everyone, since it includes people who perceive birds through senses other than their eyes. Birdability coordinator Freya McGregor has proposed a new definition of birding: Simply, “The act of enjoying wild birds.”

A Brief History of Birding
Humans have probably been observing birds since the beginning of our history as a species. One of the images painted on the walls of the Lascaux Cave in France in 15,000 to 10,000 B.C. was a man with the head of a bird, and some prehistoric artists painted owls in other French caves. However, the hobby we recognize today as “birdwatching” or “birding” evolved over the course of the 19th and 20th centuries.

Birding developed as an alternative to the 19th-century trend of collecting stuffed bird specimens for display or scientific study, as Tim Birkhead details in Birds and Us: A 12,000-Year History From Cave Art to Conservation. One early birder, British ornithologist Edmund Selous, converted from stuffing to watching while observing two European nightjars in 1898. “Now that I have watched birds closely, the killing of them seems to me as something monstrous and horrible,” he wrote. In 1901, he published a book called Bird Watching, which is believed to be the first use of that term. Another early proponent of observing over killing was U.S. ornithologist Florence Merriam Bailey, who published what is largely considered the first modern bird guide in 1889 titled Birds: Through an Opera-Glass, which is still in print! She was also distressed by the killing of birds to decorate hats with their plumage and recommended birdwatching as an antidote: “We’ll take the girls afield, and let them get acquainted with the birds,” she said. “Then of inborn necessity, they will wear feathers never more.”
Selous’ and Bailey’s models of compassionate and curious avian engagement took off on both sides of the Atlantic by the early 1900s, aided by improvements to the design of binoculars over the latter half of the 19th century. Birding saw a boost of popularity during and after World War II as well, driven in part by the publication of more field guides, including James Fisher’s Watching Birds, which sold more than a million copies. The hobby’s popularity continued to soar through the 50s, 60s, 70s, and 80s through to today. Improvements in spotting technology and access to the internet have made it easier to identify birds and share that information with others. Guides have become more extensive, and more birders sharing more information means that people are actually seeing more birds now despite some decreases in populations.
The expansion of air travel and communication technology in the second half of the 20th century has made it easier for people to travel far and wide in search of rare birds. This type of birding has earned its own name: twitching. The term comes from British birder Howard Medhurst, who used to ride on the back of a friend’s motorcycle when their group went to spot birds in the 1950s. When the group reached their destination, he would dismount jerkily and shiver, or twitch, while lighting a cigarette. The rest of the group began to copy his movements and to refer to rare-bird chasing as “to go on a twitch.” Twitchers will often attempt Big Years, in which they try to spot as many different species as they can in a certain area. One innovator of the practice was U.S. businessman Guy Emerson, who spotted 497 species while traveling in North America in 1939. The current international record holder is Arjan Dwarshuis of the Netherlands, who logged 6,852 species in 2016 by traveling to 40 countries on every continent except Antarctica.

In the past several decades, birding has also gotten more diverse. When it first emerged, birdwatching was considered a hobby for the wealthy, especially men. But, as society changed over the 20th century, birding did too, with more women, minorities, and people of all economic classes getting involved. Black Birders Week was launched in 2020 to draw attention to African American bird lovers, and, as of 2023, the leaders of the National Audubon Society and the American Ornithological Society are both women. Molly Adams founded the Feminist Bird Club in 2016 to make birding and the outdoors more accessible to people who might not feel safe accessing it alone and to promote positive change. However, while birding has become more visibly diverse and inclusive in the last decades, if you take McGregor’s definition of “the act of enjoying wild birds,” it’s more likely than not that people of all genders, races, classes, nationalities and identities have been birding under the radar from the beginning. For example, in the early 1800s, rural working class poet John Clare penned detailed descriptions of the nests and habits of birds in the English fenlands based on careful observation. Clare is one of the rare working-class voices to enter the cannon relatively early, but doubtless there were many others whose observations stayed between them and the birds.
What Are the Benefits of Birding?
Birding has many benefits both for the people who do it and what they watch.
Mental and Physical Health
A growing body of research has shown that spending time in nature is good for your mental and physical health, and there is evidence that spending that time birding can be especially healing. One 2022 study found that hearing or seeing birds could boost mood for up to eight hours, both among healthy individuals and individuals with depression. The study controlled for seeing or hearing other natural elements like trees, plants or water and found that noticing birds still made a difference. Another, from 2013, found that participants associated birdsong more than any other natural sound with stress relief and improved attention span. A third, from 2021, found that living near more species of birds was correlated with increased happiness: Upping the number of species by 10 percent raised people’s contentment more than increasing their income by 10 percent. Birding is also good for physical health by encouraging people to spend more time outdoors and to walk or hike to better birding spots. The Royal Society for the Protection of Birds has even teamed up with doctors in Shetland to prescribe outdoor activities, including birdwatching.
Community

Another way that birding can boost your mental health and overall well-being is by introducing you to a larger community that shares your interest. Most local wildlife refuges or parks, local bird groups, or local chapters of national bird groups will host outings that anyone can join and learn how to spot birds in that area. If you prefer to bird alone, you can also interact with other birders through social media or digital platforms like eBird, where you can both log your own sightings and read what birds others have spotted in your area.
Conservation
From its origins as an alternative to specimen collections and a lure away from feathered hats, birdwatching has been closely linked with bird conservation. A 2015 study found that people who engage in wildlife-based recreation activities — including birdwatching — were four to five times more likely to actively participate in conservation activities like donating money, joining environmental groups, working to restore habitat on public lands and lobbying for more wildlife recreation. The three major birding organizations in the U.S. — The National Audubon Society, the American Birding Association (ABA) and the American Ornithological Society — consider conservation a key part of their work and missions. It turns out Bailey was right: When people begin to pay attention to birds, they often become more motivated to protect them and their habitats.
Citizen Science
One important way that birders aid conservation efforts is by providing more information to scientists about birds and their numbers and habits. Determining population trends is essential for conservation, and bird data posted on eBird specifically now varies from official scientific surveys by only 0.4 percent per year. Birders also engage in annual surveys of bird numbers to aid in research. One example is the National Audubon Society’s Christmas Bird Count. This was started by ornithologist Frank M. Chapman on Christmas Day, 1900, as an alternative to the tradition of hunting birds during the holidays. Now, tens of thousands of citizen scientists participate between December 14 and January 5 every year, and the data helps conservationists track the health of bird populations and determine priorities. Other annual surveys include The Big Sit and the Great Backyard Bird Count.
Are There Any Downsides to Birding?
While birding can have many positives for nature and humans, like any activity, it has drawbacks when participants choose to be less than respectful of nature and other humans. None of these problems are necessarily inherent to the act of looking at birds; they are rather things that birders should be mindful to avoid.
Damaging Species and Ecosystems
While birding has many conservation benefits, it can also harm birds and their habitat if done improperly. For example, some birders will play a recording of a bird they are seeking in order to encourage a response in the wild. This practice has been shown to increase the time some birds spend singing, which could harm them by using up energy and distracting them from other activities. In the age of social media, postings of rare or vulnerable birds can draw large crowds that could disturb or harm them. To address situations like these, ABA has crafted a “code of birding ethics” that has three main sections: 1. “Respect and promote birds and their environment;” 2. “Respect and promote the birding community and its individual members;” and 3. “Respect and promote the law and the rights of others.” Section 1 includes minimizing playback, being careful around nests and roosts and reducing habitat disturbance by sticking to paths and trails.
Taking It Too Far
Birding can turn competitive or obsessive, especially among people who attempt Big Years or travel in search of rare birds. People have missed important family events and put serious relationships in jeopardy. As sites like eBird have made it easier to share information, they have also increased the competitiveness, and sometimes people can be rude to birders who, for example, misidentify a bird in a public forum. The ABA code of ethics applies here too, encouraging birders to “respect the interests, rights, and skill levels of fellow birders” and be welcoming to newcomers.
Environmental Injustice
Birding has historically been seen as a hobby for white and well-off people. Sometimes, people of color can even be harassed when they attempt to spend time in nature, such as the infamous incident in 2020 when a woman called the cops on African American birder Christian Cooper when he asked her to leash her dog in a leash-only area of Central Park. For lower-income people, both purchasing binoculars and finding leisure time can be barriers to birding. There is also a legacy of colonialism and racism in early ornithology. John James Audubon — a prominent 19th century bird artist and scientist who gave the National Audubon Society its name — also owned slaves and embraced scientific racism. In recent years, the birding world has made efforts to reconcile with this history and make the hobby more inclusive. The National Audubon Society considered changing its name, but ultimately decided against it. However, local chapters have abandoned the Audubon name. The American Ornithological Society announced in 2023 that it would change all the English names of birds in its jurisdiction named after people, since many of them were named after controversial figures who had a history of racism. “Everyone who loves and cares about birds should be able to enjoy and study them freely — and birds need our help now more than ever,” AOS President Colleen Handel said of the change.
How to Get Started
If you are interested in birding, there are many resources available to help you get started.
Where to Find Birds

You can find birds everywhere, but the best place to start is somewhere near home with either green space, open water or both. Some birds, like gulls, crows or mallards, make their presence obvious. For others, you might have to look a little harder. The National Audubon Society recommends taking a moment to clear your head from other distractions, looking at places where birds might perch such as power lines or trees, scanning the landscape slowly, looking with your eyes before trying binoculars, listening for distinctive bird calls and moving on once you have seen a sizable number of birds in one area.
How to Attract Birds

You don’t even have to leave home to bird. Backyard birding is the act of observing birds from your porch or window by enticing them to come to you. The best way to do this is by planting native plants in your yard. This will draw both birds and insects, which the birds can eat. If you decide to install feeders, smaller tubular feeders filled with thistle seed will attract finches, while a larger feeder filled with nuts, fruit and sunflower seeds will be a hit with cardinals, grackles and blue jays. Place your feeders within 12 feet of another feature the birds can fly to if predators approach. This will make them feel safer visiting your home. The most important times to feed birds are during extreme weather events, migration season and late winter or early spring. During the summer, most species can find plenty of food.
The exceptions are nectar-hungry hummingbirds. There are at least 53 species of North American birds that primarily drink nectar, including hummingbirds and orioles. Hummingbirds in particular must drink nectar every 10 to 15 minutes from 1,000 to 2,000 flowers per day. You can plant hummingbird-friendly flowers, but while you wait for them to grow, fill feeders with a mixture of one part white sugar to three parts water. It’s important to remove feeders if you learn of any avian disease outbreaks in your area that your feeders could spread.

How to Identify Birds
There are many digital and paper resources that will help you identify birds. The Cornell Lab of Ornithology’s Merlin app will give you an ID based on a photograph or audio recording of their song. There are also many field guides to birds in your area. Popular books for U.S. birders include The Sibley Guide to Birds, the Peterson Field Guide to Birds of North America, the Golden Guide’s Birds of North America and National Geographic Field Guide to the Birds of North America. It’s better to choose a guide with drawings rather than photographs, as artists make sure to include all identifying features that might be obscured by lighting. When you are trying to match a wild bird to a potential ID, it’s important to consider what group it belongs to, i.e. is it a sparrow or an owl; its shape; its size; its behavior; where you are seeing it; when you are seeing it; any distinctive markings; and its song or call.
What You Need

Bird enthusiasts participate in the National Audubon Society’s 117th annual Christmas Bird Count in Anne Arundel County, Maryland on Dec. 18, 2016. Will Parson / Chesapeake Bay Program
You do need a limited amount of gear for birding — most importantly, binoculars. The National Audubon Society offers recommendations for specific models based on how much you want to spend. In general, look for a power of seven or eight and lenses on the wider end that are between 30 and 42 millimeters. In addition to binoculars and a field guide, bring whatever outdoor gear you need to safely and comfortably bird your chosen area. You may also want a notebook to compile a life list of all the different species you see. The Merlin app also allows you to keep a digital record.
How to Get Involved
Chances are, there are other birders in your area. The National Audubon Society has a guide to its local chapters here, the ABA has a list of birding clubs and organizations by state here, and the Feminist Bird Club here. Many of these local groups will advertise bird outings on their websites or social media pages in local parks that you can attend to get started or meet other birders. You can also sign up for their email listservs. Many will share opportunities to advocate for birds in your town, city or state as well.
How to Protect Birds (So You Can Keep Watching Them!)
Conservation is so important to birding that the ABA’s ethics code calls on birders to “support the conservation of birds and their habitats” and “Engage in and promote bird-friendly practices whenever possible.”
From Window Strikes
Building strikes killed an estimated median of 599 million birds in the U.S. in 2017. You can prevent birds from crashing into your own home by identifying large windows or windows near feeders and decorating them with vertical markings two inches by two inches apart. Adding screens can also be an effective deterrent. At night, bright lights during migration season can pull birds from their route and make them more likely to crash into the illuminated buildings. In addition to switching off your own lights during peak migration, you can advocate for your city or town to participate in a Lights Out initiative to reduce urban light pollution in spring or fall.
From Cats

One 2013 study found that domestic cats kill 1.3 to four billion birds in the U.S. every year. This makes them likely the leading human-related killer of birds in the country. While most of these deaths are caused by feral cats, there are things pet owners can do to protect birds. The most important thing is keeping your cats indoors. If that’s not possible, make sure your yard has lots of shrubs or bushes where smaller animals can hide. Place feeders or bird baths 10 to 12 feet from where cats could hide and take down your feeders if your cat is killing birds. If you want to get a cat, adopt a shelter animal to prevent it from ending up on the streets, and never abandon cats outside.
From Pesticides
Pesticide poisoning killed a median 72 million U.S. birds in 2017. Anticoagulant rodenticides can harm or kill birds of prey when they eat rats that have ingested them. To avoid this, manage rodents in alternative ways by not leaving out food, dismantling potential nesting spots and using non-lethal trapping methods. Herbicides and insecticides, especially neonicotinoids, can also harm birds. Avoid using pesticides on your own garden, and, when possible, choose organic produce to support pesticide-free agriculture.
From Habitat Loss
While numbers are difficult to ascertain, the U.S. Fish and Wildlife Service believes that habitat loss is the leading threat to birds. Human activity clears or disturbs forests or converts wild areas to farmland or human developments. In the U.S., 4.8 million acres of wild land were converted to agriculture between 2007 and 2018. This reduces the amount of land available for winter breeding and feeding for migratory birds. You can push back against habitat loss by planting native species; creating habitats like brush piles in your yard; avoiding raking; advocating for the protection or restoration of ecosystems on a local, state and national level; and choosing brands of coffee or beef that are grown in ways that don’t harm birds.
From Climate Change

The National Audubon Society found that rising temperatures caused by the climate crisis put two-thirds of North American bird species at risk of extinction as their ranges shift due to changing conditions. However, limiting global warming to 1.5 degrees Celsius above pre-industrial levels would improve the situation of 76 percent of vulnerable species and keep almost 150 species from extinction risk. The only way this will happen is if human societies and governments swiftly phase out fossil fuels and end the destruction of natural carbon sinks like forests. You can advocate for climate action on a global, national, regional and local level and take steps to reduce your own carbon footprint by, for example, reducing car and plane travel and cutting your home’s emissions by taking steps to improve its energy efficiency.
Takeaway

In North America alone, bird populations have declined by 29 percent, or nearly three billion birds, since 1970. The biodiversity and climate crises mean that birds are perhaps more threatened than ever. Yet more and more people are learning to appreciate them. During the Covid-19 pandemic, people turned to birding as an infection-safe activity, and sales of bird seed and feeders took flight. The more people who take up birding, the more people who will grow aware of birds and the threats they face and have a strong personal motivation to protect them. So if you’re thinking of giving birding a try, go ahead and install a feeder or upload Merlin. At the least, you will make your own life more interesting. At the most, you may be inspired to help save the world.

The post Birding 101: Everything You Need to Know appeared first on EcoWatch.
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Green Living
10 Best Sustainable Rugs For a Healthier Home and Planet
The right sustainable rug can completely transform a space. A plant-based fiber rug like jute or sisal can create a grounding warmth, while a thick responsibly-sourced wool rug adds a sense of luxury. An artisan handcrafted rug infuses character and authentic culture where a vintage one can add layers of history and soul.
Furniture is functional and can be beautiful, but adding an exceptional rug is what brings it all together. A rug is at the center — at the heart — of your living room or bedroom or dining room. In other words: a rug is how you start to turn those four walls into a home.
That said, unfortunately most rugs today are mass-produced from synthetic fibers like polyester (read: plastic), finished with toxic chemicals, and made in unethical labor conditions.
Thankfully, there is a better way. Let’s talk sustainable rugs.
What is a “Sustainable Rug”, Exactly?
I like to include an in-depth explanation on “sustainable” in our guides because there’s no standard definition of the term when it comes to fashion or home goods. So here’s how we define “sustainable rugs” at Conscious Life & Style.
Natural Materials:
We’re looking for natural fibers like jute, seagrass, sisal, hemp, cotton (less common) or ethically-sourced wool. Recycled natural fibers are a great bonus, as is organic. The most reputable organic certification for fibers currently on the market is Global Organic Textile Standard (GOTS).
We’re steering clear of synthetic rugs, including recycled polyester in this guide, because they risk releasing microplastics into our homes and environment.
Also natural fibers that aren’t treated with or blended with synthetics are generally biodegradable at the end of their life.
“Recyclability” when it comes to textiles is largely a misnomer. We have far more textile waste than we do textile recycling infrastructure capacity. Plus many types of fabrics still can’t be recycled properly — if at all — today.
Dyes & Chemical Usage
Another source of impact is the dyes and other finishes used on the rugs. Many of these dyes and finishes are synthetic.
One better option is a “low impact dye” — this generally refers to a synthetic dye that doesn’t contain common toxic chemicals (like heavy metals) and has a higher absorption rate, which requires less water. Natural dyes on the other hand are non-synthetic colorants derived from plants, minerals, or sometimes even insects.
There are also additional chemicals these companies may add to rugs like PFAS (forever chemicals) for stain or water resistance or flame retardants. So if you see claims like “stain resistant” or “easy care” you probably want to do some additional digging to ensure those textiles weren’t treated with toxic chemicals.
One certification to look for is OEKO-TEX® STANDARD 100, which is a label for textiles that have been tested against common harmful substances.
Ethical Production Practices:
Unfortunately forced and child labor is still happening in the carpet and rug industries. So transparency is key. Two certifications to look for are GoodWeave (assurance against child, forced, and bonded labor) and Fair Trade Certified
. Certifications are certainly not an end all be all, so I’m also looking for transparency from the brand — who makes their products? How are they made? What is their relationship to those makers, artisan cooperatives, or facilities? Are they working in safe conditions? Are they paid fairly? A living wage?
Another element here is craftsmanship. Many of these rug-making techniques have been around centuries, but are at risk of dying out with the rise of mass-produced rug makers. Is the brand showing a commitment to sustaining heritage techniques and generations-old craftsmanship?
You might also like to look for local production, though local doesn’t automatically mean ethical. I still like to look for transparency here, as exposés have found there are still sweatshops in the US, too.
Durability & Longevity:
This one is the most challenging. Not only is it difficult to assess the durability of a rug before you’ve purchased it (even most reviewers only comment on their initial experience), but durability is also significantly impacted by how we care for that rug. Do you wash it often? Do you have pets? Kids? Are you putting the rug in a high-traffic area? Is it getting wet often (like in a kitchen or bathroom)?
That said, I’m looking for attention to craftsmanship from a brand, and attention to detail. There are also certain elements to look out for. For example:
- Thicker and denser rugs generally hold up better than looser or low-density tufted rugs.
- Reinforced edges prevent fraying and strong backings prevent the rug curling at the edges.
- Hand-knotted rugs are labor intensive (and may be pricier) but can last decades or even centuries.
Top Picks for Sustainable Rugs
Ok so that was a lot! But no stress — I’ve done the hours of heavy lifting and digging for you to curate this guide to brands with sustainable rugs. So let’s dive in.
Note that Conscious Life & Style is reader supported and this guide includes affiliate links, which means if you make a purchase via some of these links, I may earn a commission. As always all brands meet are rigorous sustainability criteria.
Secondhand First!
Part of our philosophy at Conscious Life & Style is to look secondhand first. So before we dive into the brands, here are some places to find vintage and pre-loved rugs first:
1. Urban Natural
Best for: Living rooms, dining rooms and bedrooms
Urban Natural is your online destination for finding responsibly-made, exceptionally crafted home goods from sustainably-minded makers. Brands on Urban Natural include Loloi, a well-respected GoodWeave certified rug brand with rugs ethically hand-woven in Varanasi, India; and Jaipur Living, a company dedicated to preserving time-honored handcrafted art and rug weaving traditions, partnering with 40,000 artisans across hundreds of rural communities throughout India.
Other sustainable rug options on Urban Natural include 100% linen rugs from Libeco, which holds the Masters of Linen® quality label; and 100% wool rugs made in the USA from Earth Weave, the first US carpet manufacturer with a completely natural product line.
Materials: Wool, Jute, Sisal, Cotton, Silk, and Linen (Note: there are a couple of “performance” rugs made with polyester)
Price Range: Starts at $179
Shipping: Ships within the US
2. Lorena Canals
Best for: Living rooms, entryways and bedrooms
Lorena Canals revolutionized the rug industry with machine-washable cotton and wool rugs that don’t compromise on beauty or sustainability. Handcrafted in the brand’s own factory in India since 1998, each piece uses natural or recycled fibers, non-toxic azo-free dyes certified by GOTS and OEKO-TEX standards, and a water-efficient cone-dyeing method that conserves 75% of water compared to traditional processes. The aesthetic ranges from playful geometric patterns and kitchen tile motifs to minimalist neutral textures in their Woolable collection. With customizable options and designs that celebrate the natural colors of undyed wool, these rugs pair practical washability with artisan craftsmanship, all while supporting the brand’s Sakûla Project school for children in northern India.
Materials: Cotton, Wool
Price Range: From $145
Shipping: Global | Outside of US and Canada? Use this website to order instead.
3. CICIL
Best for: Living rooms, bedrooms, hallways, and dining rooms
Founded by two former Patagonia textile experts in North Carolina, Cicil brings radical transparency to rug-making with a supply chain that travels less than 1,000 miles from wool to floor. Their braided and shuttle weave rugs use 70% undyed wool sourced directly from small family farms across upstate New York, Pennsylvania, and Vermont, combined with 30% jute for durability. With shapes ranging from linear and oval to curvy and arch designs, each piece celebrates natural wool tones—from deep grays to warm beiges—without any synthetic dyes or finishes. Made in the Carolinas using traditional techniques on vintage looms, Cicil’s approach is intentionally “anti-innovation,” focusing instead on time-tested methods that create rugs built to biodegrade gracefully after a lifetime of use.
Materials: Wool, Jute
Price Point: From $459
Shipping: Ships within the US (all orders ship free)
4. West Elm Fair Trade Certified


Best for: Living rooms, dining rooms, offices, or bedrooms
I tend to put large retailers, like West Elm, through much stricter scrutiny in my vetting process because they have larger supply chains which makes transparency much more difficult. It’s easy to know your factory without a certification if you work with one or two facilities. It’s much harder when you work with 20 — or 200. That’s why I appreciate that West Elm has such an extensive selection of rugs made in verified Fair Trade Certified
factories.
Most of West Elm’s rugs are also made from 100% natural materials like sisal, jute, wool, and cotton. Though like most companies, their “Performance Rugs” are made with polyester. West Elm does use 90-100% recycled polyester for these rugs which makes it a lower impact choice from a carbon emissions point of view. It may still shed microplastics, but if you have pets that could be worth the trade-off for you to have a durable rug.
Note that West Elm does not have non-toxic related certifications for most of their rugs, so this can be a great choice if you value aesthetic variety, ethical production, and natural materials, but if your top priority or concern is that the rug was tested for potentially harmful chemicals, West Elm might not be the right fit for you.
Materials: Wool, Jute, Sisal, Cotton (Performance rugs use recycled polyester)
Price Point: From $459
Shipping: Ships within the US and select other countries
5. Schoolhouse
Best for: Bedrooms, living rooms, and dining rooms
Schoolhouse brings American design sensibility to handcrafted rugs woven in India using natural materials. Their collection spans hand-knotted wool pieces with vivid, whimsical patterns like the Sundrop design to reversible flatweave plaid styles perfect for layering. Natural-dyed wool yarn creates rich, enduring colors—from burnt orange and chartreuse to soft neutrals—while jute-chenille blends offer versatility underfoot without the typical scratchiness. With 80% of their assortment domestic and FSC-certified materials across their product lines, Schoolhouse prioritizes reducing carbon emissions through consolidated shipping and minimal plastic packaging.
Materials: Wool, Jute, Cotton, Recycled PET (note: PET is plastic, so this isn’t our top recommendation)
Price Range: From $79
Shipping: Ships to all US States and Canada
6. Nestig
Best for: Nurseries and playrooms
Nestig transforms nursery floors with whimsical, machine-washable rugs that parents actually want to clean. Hand-loomed in Brazil by local artisans with over 20 years of experience, each piece uses 100% GOTS-certified organic cotton grown locally and dyed with non-toxic pigments. The designs range from playful vehicles (dump trucks, airplanes, sailboats) and animals (dinosaurs, bears) to sophisticated geometric patterns and world maps. Nestig operates on a “just enough” business model that minimizes warehouse inventory and carbon footprint, partnering exclusively with sustainable, family-owned businesses. Every rug arrives as a truly one-of-a-kind piece with natural variations that come from artisan craftsmanship.
Materials: Organic Cotton
Price Range: From $399
Shipping: Ships to US, Canada, and the UK
7. Salem Hello
Best for: Living rooms, bedrooms, hallways and statement spaces
Salam Hello bridges the gap between Moroccan artisan tradition and contemporary homes with transparency at its core. Each handwoven rug is crafted by Amazigh women in Morocco’s Atlas Mountains, preserving techniques passed through generations while ensuring fair wages and artisan recognition. The collection includes ready-to-ship vintage and new pieces alongside made-to-order designs where you choose size, color, and pattern. From neutral flatweaves and textured hand-knots to bold geometric designs rich in traditional symbolism, every rug carries protective meaning woven into its fibers. With collaborations like their Izra collection with General Assembly and the Atlas Form line, Salam Hello offers refined modern interpretations alongside authentic traditional styles.
Materials: Wool
Price: From $625
Shipping: Ships Worldwide
8. Organic Weave
Best for: Living rooms, bedrooms, and kids’ rooms
Organic Weave was born after founder Linda witnessed child labor at the rug manufacturers in India her family’s rug business was sourcing from. When Linda became the buyer at her family’s company, she started sourcing exclusively from the only supplier that was committed to not employing children.
Today, Organic Weave is GoodWeave certified — a certification providing additional assurance there isn’t child labor in the supply chain. And as the name suggests, the sustainable rug company also uses organic materials: 100% organic wool for high-traffic areas like living rooms and 100% organic cotton for lower traffic areas like bedrooms. Their handmade, artisan crafted rugs are Global Organic Textile Standard Certified too.
Materials: Organic Cotton, Organic Wool
Price Range: From $1,789
Shipping: Ships Worldwide
9. LOOMY
Best for: Living rooms, bedrooms, and dining rooms
LOOMY proves that sustainable doesn’t mean sacrificing style with a curated collection of contemporary rugs made entirely by hand from indigenous artisan weaving communities worldwide. Their natural fiber collection includes wool, jute, cotton, hemp, and sisal rugs alongside performance options crafted from recycled P.E.T. plastic diverted from oceans and landfills. From shaggy textures and bold geometric patterns to minimalist flatweaves, every design is exclusively created in-house and made without mechanical assistance, using traditional spinning, natural dye baths under the sun, and generations-old loom techniques. The brand’s transparency extends to sharing exactly who made each rug, how many hours it took, and the sustainable materials used.
Materials: Wool, Jute, Cotton, Hemp, Sisal, Recycled P.E.T.
Price Range: From $278
Shipping: Ships to all US States and Canada
10. Revival


Best for: Living rooms, bedrooms, and dining rooms
Originally founded as a vintage rug curator, Revival now makes a wide range of affordable, beautiful rugs for all needs, whether you have kids, pets, or just want an easy-care washable rug.
Not all options from Revival are sustainable, and some are made from virgin polyester, so for natural fibers I’d direct you to their Wool Rugs collection and Jute Rugs collection, including their naturally dyed jute rugs. Revival also carries one-of-a-kind rugs, which include vintage options.
Materials: Wool, Jute, Recycled Polyester (also has some rugs made with new polyester, which I’d avoid)
Price Range: From $169
Shipping: Ships to contiguous US and selected other international destinations
Honorable Mentions: More Sustainable Rug Options
Here are some additional companies with sustainable rugs to check out! These didn’t make the “top 10” list based on our criteria, but you might have different priorities. So if you’re not finding what you’re looking for above, I recommend taking a look at this list too.
Hook and Loom: if you’re looking for a non-toxic organic rug, Hook and Loom has undyed organic cotton and natural wool rugs made without added chemicals. Their website doesn’t have the most modern user experience, which can make shopping a bit more cumbersome, but the brand has thousands of positive reviews.
Sabai: Sabai’s all-natural textured rugs are crafted from jute and wool in North Carolina by skilled rug makers. They are one of the few companies to manufacture their rugs in the US. That said, the rug does appear to be on the thinner side considering the price point.
The Citizenry: Hand-knotted and hand-loomed by artisan partners across the globe from Morocco to Peru each piece blends modern minimalist design with time-tested techniques passed down through generations. The Citizenry’s collection features everything from plush, textured wool designs to natural jute pieces, and the retailer guarantees 100% fair trade standards on every product, partnering directly with artisan communities. However, many customers complain online about slow shipping and poor customer service, so that’s something to keep in mind before purchasing.
Yaya & Co: this brand has some high sustainability standards like 100% organic certified materials and production in a Fair Trade Certified family-owned factory! Their designs are quite colorful and fun too, which isn’t always easy to find with organic materials. Their selection is more limited compared to the other brands and retailers, which is the only reason they didn’t make it onto the top 10 list.
The post 10 Best Sustainable Rugs For a Healthier Home and Planet appeared first on Conscious Life & Style.
Green Living
7 Best Ethical Fair Trade Rugs to Elevate Your Space
Just like fashion has been overrun by fast fashion, home goods and furniture have similarly seen a rapid decline in quality. Rugs are no exception.
And similar to fashion, these cheap goods come at a high cost — namely, to the planet and to people. In fact carpet and rug production is rampant with exploitation.
On the other hand, fair trade rugs present the best of what a rug can bring to your home: artistry, craftsmanship, and heritage.
The brands featured in this guide are partnering with (and fairly paying!) skilled artisans who are using generations-old — and sometimes even centuries-old — techniques. These artisans are sustaining long lines of crafts, preserving their cultural diversity, and celebrating the richness of their time-honored crafts.
There’s simply no replacement for a timeless, quality artisan-made rug — they’re like pieces of art you can lay out on your floor or hang on your walls.
So, enjoy browsing through this guide to sustainable rug brands listed out below and best of luck on your search for the right fair trade rug!
Where to Find Ethical and Fair Trade Rugs
Note that this guide includes affiliates and partners. As always, brands must meet high standards for ethics and sustainability to be featured and all opinions are my own.
1. The Citizenry
If you’re browsing for fair trade rugs, but looking for a more minimalist or neutral aesthetic, look no further than The Citizenry.
The brand’s natural, handmade rugs — made by artisans working in fair trade conditions — feature striking prints but more subtle colors. Next to each product page you’ll be able to learn more about the workshop and the artisans behind that piece.
Price Range: $$$
Conscious Qualities: Fair Trade, Natural Fibers, Craft Preservation
Categories: Area Rugs
2. Kiliim
If you’re well-versed in rug terminology, you may recognize that this brand’s name looks similar to the word kilim. Kiliim’s rug are made using authentic, well, kilim rug craftsmanship by artisans in Egypt coming from generations of kilim artisans. To ensure ethical production and to support the preservation of this heritage craft, Kiliim pays living wages to all artisans.
Price Range: $ – $$$
Conscious Qualities: Ethical Production, Heritage Craft Preservation, Natural Fibers
Categories: Area Rugs, Accent Rugs
3. Urban Natural
This natural home and lifestyle retailer has a beautifully curated selection of sustainably-made rugs crafted with materials like jute, sisal, wool, and cotton.
Several brands on Urban Natural are also ethically hand-loomed or hand-knotted, such as Loloi — a GoodWeave partner — and Jaipur Living — a brand that partners with thousands of local artisans to sustain heritage crafts.
Price Range: $$+
Conscious Qualities: Eco-Conscious Materials
Categories: Outdoor, Area Rugs, and Accent Rugs
4. Zuahaza
Each of Zuahaza’s artisan-made rugs is creatively designed with unique patterns and expertly handwoven by weavers in Colombia. Zuahaza’s captivating rugs are made from sustainably-sourced fique, a natural fiber from Colombia that is similar to hemp. And, just like hemp, fique requires little water to grow and is rarely attacked by pests (meaning fique is always grown organically without chemical pesticides).
Price Range: $$ – $$$
Conscious Qualities: Organic Fibers & Natural Dyes, Cultural Preservation, BIPOC-Owned
Categories: Area Rugs, Runner Rugs, Accent Rugs
5. LOOMY
Founded by a weaver, LOOMY is dedicated to making beautiful, non-toxic rugs that will last for decades to come.
LOOMY partners with highly-skilled artisan weavers who craft quality rugs made from eco-minded materials like banana silk, jute, and recycled cotton built to withstand whatever life brings you.
Price Range: $$ – $$$
Conscious Qualities: Eco & Non-Toxic Materials, Craft Preservation
Categories: Area Rugs, Accent Rugs, Runners, Outdoor Rugs
6. Leah Singh
Leah Singh’s designs are a reflection of the designer’s background, growing up surrounded by the rich artistry of India and studying at Parsons amidst the structural, minimal lines of New York.
All of the brand’s rugs are made by artisans in India who use embroidery, weaving, and printing techniques native to their respective regions.
Price Range: $$ – $$$
Conscious Qualities: BIPOC-Owned, Ethical Production, Cultural Preservation
Categories: Area Rugs, Accent Rugs, Runners
7. West Elm
West Elm is bringing ethical rugs to a broader market with their collection of Fair Trade Certified
wool and cotton rugs. While I recommend browsing the smaller shops listed above first, West Elm is supporting the movement to responsibly-made, fair trade rugs.
Price Range: $$$
Conscious Qualities: Fair Trade production, Majority Natural Materials
Categories: Area Rugs, Accent Rugs
Liked this guide to sustainable rugs? You might also enjoy:
Ethical Home Decor Brands to Curate a Beautiful, Conscious Space
Eco-Friendly Furniture to Furnish Your Home Sustainably
Fair Trade and Eco-Friendly Blankets to Cozy Up With
The post 7 Best Ethical Fair Trade Rugs to Elevate Your Space appeared first on Conscious Life & Style.
Green Living
7 Eco-Friendly Dinnerware Brands To Set Your Sustainable Table
A durable set of eco-friendly dinnerware is a solid ingredient for a sustainably set table! But…
What is Sustainable Dinnerware?
Well looking for secondhand and vintage dinnerware is always a good start, whether that’s your grandmother’s porcelain dining sets or a pre-loved set of colorful plates and bowls at your local thrift store.
Another great place to look is estate sales. You can likely find full sets of dinnerware! If none of those options are available to you (or your just not finding something you love) you can check out a site like Etsy Used or Chairish.
*Important note on secondhand dinnerware: the FDA started regulating the use of lead in dinnerware in 1971. So you might want to avoid any dinnerware produced before 1971, unless it’s just for display!
Here are some qualities to look for when shopping for new sustainable dinnerware:
Sustainably sourced materials: such as responsibly-harvested bamboo and recycled glass.
Quality: when it comes to products you’re going to potentially use and wash daily, durability is an important factor to keep in mind. Also consider your lifestyle! Perhaps glass and porcelain aren’t the best choices if you have little ones, or you tend to drop things often. (Guilty!!)
Usefulness: You might also want to consider if you will be hand-washing or dishwashing your dinnerware. Some materials are too fragile for the dishwasher, so consider if you’ll have the time (and willingness) to hand wash them all the time. Because part of sustainability is that you’ll actually use the products and they won’t just sit and collect dust!
Ethical production: this could look like transparent local manufacturing or artisan-made and fair trade. In any case, an ethical dinnerware brand would prioritize fair living wages for the workers, ensure safe healthy conditions (this includes no toxic chemicals used in production!) and go above and beyond to consider the wellbeing of the people who work for them and/or produce their products.
Ownership and Equity: this means looking at who owns and profits from the brands we’re supporting; if a brand is owned by a person of color, it will be indicated in their description below (BIPOC-owned stands for Black, Indigenous, Person of Color-owned and WOC-owned stands for Woman of Color-owned).
Your Values: you may have other elements you look for in a brand, such as traditional craft preservation. Or perhaps it’s really important to you that a brand is giving back to their local community.
Where to Find Eco-Friendly Dinnerware
The eco-friendly tableware and sustainable dinnerware brands featured below meet at least one (though most of them meet several) of the above criteria.
In this roundup, you’ll find sustainable pottery (including ceramic plates, sustainable mugs, and more), recycled glassware, artisan-made ethical dinnerware, and everything in between to suit your needs. I hope that this variety of brands will help you set the table, whether that’s for fancy dinner parties, Friday night pizza, or something in between.
This article features affiliates and partners. As always, we only feature brands that meet strict standards for sustainability that we love — and that we think you’ll love too!
1. East Fork
East Fork’s ethically-made dinnerware and tableware is next level — their gorgeous sustainable ceramics, glassware, mugs, and other goods are exquisitely designed and built for durability.
Committed to creating local manufacturing jobs, all of East Fork’s eco-friendly pottery is made in Asheville, North Carolina and is working to center equity and inclusion throughout their business.
Categories: Plates, Bowls, Cups, Drinking Glasses, Flatware/Silverware,
Conscious Qualities: Locally-Made, Transparent Production
Price Range: $$$
2. Our Place
From the same brand that brought us their cult-favorite Always Pan, comes a gorgeous collection of non-toxic dinnerware and sustainable pottery.
Our Place has hand-painted main plates and side bowls made with recycled and virgin porcelain ceramic and dinner glasses handmade from recycled glass and colored with natural dyes.
Categories: Glassware, Bowls, Plates
Conscious Qualities: Eco Materials, Gives Back, WOC-Owned
Price Range: $$
3. Fable
Prioritizing timelessness and sustainability, Fable sources quality materials and simple designs that last the test of time.
The eco-minded dinnerware company partners with makers in Portugal, Germany, Italy, Japan, and the US that use conscious practices, like ethical employment, craftsmanship, and low-waste practices (like sourcing recycled clay).
Categories: Dinnerware, Drinkware, Cutlery, Serveware, and Decor
Conscious Qualities: Quality Craftsmanship, Low Waste Practices, Responsibly Sourced
Price Range: $$$
4. Zungleboo
Lightweight, shatterproof, and made from corn starch + bamboo fiber, Zungleboo creates family-friendly and eco-friendly dinnerware!
Their versatile plant-based bowls and plates are also dishwasher and microwave safe, making them easy to care for no matter how busy mealtime is. As Zungleboo writes on their website, their sustainable dinnerware is “from real plants, for real life”.
Categories: Bowls, Plates
Conscious Qualities: Eco Materials, WOC-Owned
Price Range: $$
Use code CONSCIOUS15 for 15% off!
5. Urban Natural
Green home retailer Urban Natural has stunning eco-friendly tabletop goods from leading contemporary brands like Farmhouse Pottery and Ethnicraft.
The brands Urban Natural curates source natural materials, use time-honored processes, and take quality craftsmanship seriously.
Categories: Plates, Bowls, Cups & Mugs, Flatware
Conscious Qualities: Artisan Goods, Natural Materials, Locally and Ethically Made
Price Range: $$ – $$$
6. GOODEE
For artisanal plates that can elevate your tablescape, GOODEE is the answer.
From 100% porcelain stone ceramic plates hand-crafted in the ancient Japanese town of Arita and hand-painted plates made from Egyptian clay to marble patterned ecothylene® (upcycled BPA-free plastic) plates ideal for family-friendly daily wares, GOODEE has options for everyone.
Categories: Plates, Glassware, Cups & Mugs, Serving, Flatware
Conscious Qualities: Ethical Production, Craft Preservation
Price Range: $$$
7. Ekobo
Ekobo’s colorful eco-friendly dinnerware is available in a variety of colors and sizes, perfect for mixing and matching to create a unique sustainable table setting for any space.
The eco-friendly dinnerware from Ekobo is made from upcycled bamboo and the result is durable, dishwasher-safe, and non-toxic diningware.
Categories: Plates, Bowls, Cups, Trays, Baby Diningware
Conscious Qualities: Eco Materials
Price Range: $$
More Guides For An Eco-Friendly Kitchen:
Best Fair Trade and Eco-Friendly Tablecloths
Your Sustainable and Zero Waste Kitchen Guide
The Best Zero Waste Food Storage Options
The post 7 Eco-Friendly Dinnerware Brands To Set Your Sustainable Table appeared first on Conscious Life & Style.
7 Eco-Friendly Dinnerware Brands To Set Your Sustainable Table
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