JPMorgan Chase, one of the largest banks in the world, has entered a landmark agreement with Vancouver-based carbon removal company CO280. The deal is worth $90 million and involves the purchase of 450,000 metric tons of carbon dioxide removal (CDR) over the next 13 years. This move shows more confidence in carbon removal tech. It also reflects a strong effort by companies to combat climate change in clear, measurable ways.
The deal makes JPMorgan the first major bank to commit to engineered carbon dioxide removal at this scale. Each ton of carbon will cost less than $200, a notable price improvement in a field that has often struggled with high costs. This long-term agreement boosts CO280’s growth. It also speeds up new carbon capture projects in North America.
Turning Pulp and Paper Mills into Carbon Removal Facilities
CO280 is taking a different approach to carbon capture. The company is retrofitting old pulp and paper mills. They will use carbon capture technology instead of building new factories. These mills produce biogenic CO₂, a carbon dioxide from natural sources, like wood and plants.
CO280 aims to capture emissions before they reach the atmosphere. Then, it stores them permanently underground in deep geological formations.

The technology used comes from SLB (formerly Schlumberger) and is known as SLB’s “Capturi” system. It captures up to 95% of CO₂ emissions from flue gas and purifies them for transport to secure storage locations.
CO280 partners with legacy mills. This choice saves time and money by avoiding new infrastructure. It also helps cut emissions right at the source. This model is scalable, cost-efficient, and a strong example of how to bring older industries into the clean energy future.
The method uses the current infrastructure and supply chains of the pulp and paper sector. This sector emits around 88 million tons of biogenic CO2 each year in the U.S.
By retrofitting instead of rebuilding, CO280 cuts down on complexity, cost, and risk. It also speeds up deployment and keeps mills running smoothly. This approach also supports local economies by preserving jobs and using established supply networks.
JPMorgan’s Climate Strategy in Action
JPMorgan has been working on ways to reduce its carbon footprint and support a low-carbon economy. The company has committed to financing $2.5 trillion in sustainable investments by 2030. Out of that, $1 trillion is for green projects. This includes renewable energy, energy efficiency, and carbon capture. This $90 million deal with CO280 fits directly into that framework.

According to Taylor Wright, Head of Operational Sustainability at JPMorgan Chase, the bank is focused on “solutions that can scale and be verified.” She noted:
“We’re thrilled to continue to help speed and scale the growth and development of CDR technologies with this latest offtake. CO280’s ability to provide near-term, affordable removals at scale is a key catalyst for making high-quality, engineered CDR available to a wider range of buyers.”
Engineered carbon removal is different from nature-based solutions like tree planting. It is seen as more measurable and permanent. The agreement with CO280 marks a move to better carbon removal credits. These credits can be audited, monitored, and verified for many years.
The 13-year term lets CO280 raise more funds. It can keep growing its pipeline of retrofit projects. As more mills adopt the model, the volume of carbon captured will increase, and costs could go down even further.
A Growing Market for Carbon Removal
JPMorgan’s deal with CO280 is part of a growing trend. According to BloombergNEF, the global carbon management market could exceed $800 billion by 2030. Engineered carbon removal was once viewed as costly and experimental. Now, it is drawing significant investment.
Microsoft, Stripe, Shopify, and Frontier have made similar deals. They aim to support carbon capture startups. Frontier is a carbon removal fund backed by tech companies. Early offtake agreements help startups grow. They lower prices and build the infrastructure for large-scale operations.
- CO280’s offering stands out because it delivers carbon removal for under $200 per ton.
Engineered removals cost more than nature-based offsets, which are often under $50 per ton. However, they are seen as more durable and reliable. They will be key to solving climate issues. This is especially true for sectors like aviation, shipping, and heavy industry. These sectors are tough to decarbonize.
Securing carbon removal for under $200 per ton is a big deal. Early-stage engineered CDR projects usually cost over $500 per ton. This price drop shows that CO280’s technology is now mature.
As seen below, more CDR suppliers expect to have the average cost per metric tonne to go down by 2030. Lower prices make high-quality engineered CDR easier to access and more appealing to many companies.

JPMorgan’s financial support adds credibility and visibility to this model. This helps attract more institutional investment in carbon removal. The deal comes after JPMorgan made several agreements worth over $200 million. This shows the bank’s strong role in backing climate technology on a large scale.
The Role of MRV: Making Carbon Removal Trustworthy
One of the biggest challenges facing the carbon credit market is trust. Critics say many voluntary carbon credits rely on weak assumptions or results that can’t be verified. That’s why CO280’s commitment to strong MRV standards (monitoring, reporting, and verification) is so important.
Every ton of CO₂ taken out through the JPMorgan agreement will be measured with third-party tools and checked by independent audits. This ensures that the carbon is not only captured but also stored in a way that is safe and permanent.
CO₂ will be stored in Class VI wells. These wells follow U.S. federal rules and are made for long-term storage of carbon dioxide.
A Blueprint for Scalable Climate Solutions
CO280 plans to continue expanding and is seeking further investment to bring more facilities online. The JPMorgan deal is a signal to other investors that carbon capture can be both environmentally and financially viable.
Each retrofit project could remove 100,000 metric tons of CO₂ per year. With dozens of mills across North America, the potential impact is significant.
From a climate perspective, biogenic CO₂ removal is particularly valuable. Capturing and storing carbon from renewable sources, like trees, has a net-negative effect.
Thus, CO280 doesn’t just cut emissions. It also removes carbon from the air. This helps balance out emissions from sectors that can’t fully go green.
The partnership between JPMorgan Chase and CO280 represents a promising shift in how major companies approach climate solutions. Their agreement uses real-world infrastructure and proven technology to deliver measurable, permanent results. With strong verification, clear pricing, and local job creation, this project serves as a blueprint for other corporations looking to invest in high-quality carbon removal.
The post Banking in Carbon: JPMorgan Chase Invests $90M in Carbon Removal with CO280 appeared first on Carbon Credits.
Carbon Footprint
Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets
The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.
The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.
This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.
The two definitions, in plain English
Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.
Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.
The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.
What the GHG Protocol Land Sector Standard actually says
The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).
For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.
For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.
A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.
When insetting counts toward Scope 3 (and when it does not)
Insetting counts toward Scope 3 only when several conditions are met:
- The intervention must occur with an entity in your value chain.
- The emissions reduction or removal must be measured against a defensible baseline.
- The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
- It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.
The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.
When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.
The procurement and supplier engagement question
Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.
To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.
The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.
Choosing the right tool for the right target
A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.
The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.
If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.
Carbon Footprint
Net zero needs nature: a carbon credit guide
Net zero is often described as a balancing act: cut what you can, account for the rest, and reach zero on the ledger. That framing is useful, but it leaves something out. It treats every tonne of carbon as interchangeable and every route to zero as equally sound, while the science tells a more specific story.
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Carbon Footprint
Deforestation in Malawi: causes and solutions
Malawi has lost a striking share of its forests over the past three decades. Woodlands that once covered well over a third of the country now cover less than a quarter, and the pressure on what remains is increasing. Behind those figures sit two practical questions: what is driving the loss, and what reverses it?
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