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Amazon has taken another major move in addressing climate change by launching a new carbon credit service on its Sustainability Exchange platform. This initiative helps businesses invest in quality carbon credits. It supports nature-based projects and advanced carbon removal technologies. Amazon aims to enhance transparency, credibility, and corporate participation in voluntary carbon markets by offering access to vetted credits. Amazon’s Next Big Sustainability Move Amazon is making big changes to reach net-zero carbon emissions by 2040. It will switch to carbon-free energy, electrify its delivery fleet, and boost energy efficiency in data centers. The retail giant has achieved its 100% renewable energy goal 7 years ahead of schedule.  RELATED: Amazon Expands Renewable Energy with 17 New Projects in Spain & First in Portugal Source: Amazon The company knows that cutting emissions is important. However, some emissions are hard to get rid of completely, where carbon credits come in. Carbon credits provide a mechanism to offset these unavoidable emissions by funding projects that capture or prevent carbon from entering the atmosphere. Amazon’s Chief Sustainability Officer, Kara Hurst, highlighted the need to tackle deforestation. It makes up 30% of global carbon emissions. She said that businesses can make real progress on their climate goals by investing in nature and technology for carbon removal. Hurst particularly remarked that: "However, the science is clear: We must halt and reverse deforestation and restore millions of miles of forests to slow the worst effects of climate change. We’re using our size and high vetting standards to help promote additional investments in nature, and we are excited to share this new opportunity with companies who are also committed to the difficult work of decarbonizing their operations." How the Carbon Credit Service Works The new service expands Amazon’s Sustainability Exchange. It gives companies tools to create and carry out sustainability plans. Qualified businesses can buy carbon credits to support their decarbonization efforts. Key aspects of the service include: Science-Based Carbon Credits. Amazon makes sure that all credits on the platform meet strict environmental standards. This way, they provide real climate benefits. Support for Nature-Based Solutions. Projects that focus on reforestation, forest conservation, and land restoration. These efforts absorb carbon from the air and boost biodiversity. Investment in Carbon Removal Technologies. Amazon supports solutions like direct air capture and biochar. These methods help store carbon for a long time. Access for Climate Pledge Signatories. Businesses that have committed to The Climate Pledge can use this service to meet their sustainability targets. Who Can Take Part in the Initiative? Amazon set strict rules for companies that want to purchase carbon credits on its platform. Businesses must perform the following actions to be able to participate: Set a net-zero target that includes: Scope 1: direct emissions Scope 2: indirect emissions from electricity use Scope 3: emissions from the value chain Measure and publicly report their greenhouse gas emissions regularly. Put in place decarbonization strategies in line with the latest climate science. Many companies have already joined the initiative. They include real estate firms like Seneca Group and Ryan Companies, consumer electronics brand Corsair, and the consulting firm Slalom. These businesses view Amazon’s platform as a trusted source of reliable carbon credits that can help them fulfill their climate goals. Impact on the Voluntary Carbon Market Amazon's move into the carbon credit market could bring big changes. The voluntary carbon market, where companies buy credits to balance out their emissions, has faced issues like unclear rules and low-quality projects. Amazon’s involvement could help fix these problems in several ways. Lately, fewer companies are buying carbon credits. They often doubt the projects are truly benefiting the environment. In 2024, the number of retired carbon credits stayed at about 175 million, the same as the past four years. Source: Sylvera Some businesses worry that carbon offsets are not always effective, which has hurt demand (retired credits). By offering only high-quality credits with strict verification, the retailer is working to rebuild trust in the market. Amazon’s entry into this space could also increase demand for carbon credits. When a major company like Amazon supports carbon credits, other businesses may feel more confident about using them. In 2024, investments in carbon projects hit $16.3 billion. This shows that companies will spend on climate solutions if they see them as real. Source: Abatable Additionally, Amazon’s leadership could push other large companies to create similar services. More competition in the carbon credit market can give businesses better choices. It can also direct more funds to projects that cut emissions.  However, the voluntary carbon market has faced challenges lately. Amazon’s success will rely on its ability to ensure transparency and create real impact. Amazon’s carbon credit service could help solve market problems. It may improve trust, boost demand, and encourage more businesses to invest in climate change projects. Carbon credits can be useful, but many people are skeptical. Critics say they let companies postpone needed cuts in emissions. To tackle these issues, Amazon makes sure that businesses focus on reducing real emissions before buying offsets. The company has also invested in Beyond Value Chain Mitigation (BVCM). This means they fund climate solutions outside their direct impact. Amazon has teamed up with the LEAF Coalition. Together, they have raised over $1 billion to protect tropical forests. Looking Ahead: The Future of Amazon’s Carbon Credit Initiative Amazon’s new carbon credit service shows a bigger move toward corporate responsibility in carbon markets. As demand for high-quality offsets grows, Amazon’s platform could play a vital role in scaling up investments in climate solutions worldwide. Yet, the long-term success of this initiative will depend on: Ensuring Market Integrity. Amazon must continuously track and improve the verification process for carbon credits. Encouraging More Corporate Participation. Expanding eligibility to a broader range of companies while maintaining high standards. Tracking Real-World Impact. Measuring and publicly reporting the climate benefits of the funded projects. Amazon’s Sustainability Exchange expansion provides businesses with a valuable tool to offset unavoidable emissions while driving investments in environmental solutions. With this action, Amazon's role in the voluntary carbon market is growing. Its leadership could set a new standard for responsible corporate action on climate change. Amazon Unveils Carbon Credit Service: A Game Changer for Corporate Sustainability

Amazon has taken another major move in addressing climate change by launching a new carbon credit service on its Sustainability Exchange platform. This initiative helps businesses invest in quality carbon credits. It supports nature-based projects and advanced carbon removal technologies.

Amazon aims to enhance transparency, credibility, and corporate participation in voluntary carbon markets by offering access to vetted credits.

Amazon’s Next Big Sustainability Move

Amazon is making big changes to reach net-zero carbon emissions by 2040. It will switch to carbon-free energy, electrify its delivery fleet, and boost energy efficiency in data centers. The retail giant has achieved its 100% renewable energy goal 7 years ahead of schedule. 

Amazon net zero emissions 2040
Source: Amazon

The company knows that cutting emissions is important. However, some emissions are hard to get rid of completely, where carbon credits come in.

Carbon credits provide a mechanism to offset these unavoidable emissions by funding projects that capture or prevent carbon from entering the atmosphere.

Amazon’s Chief Sustainability Officer, Kara Hurst, highlighted the need to tackle deforestation. It makes up 30% of global carbon emissions. She said that businesses can make real progress on their climate goals by investing in nature and technology for carbon removal. Hurst particularly remarked that:

“However, the science is clear: We must halt and reverse deforestation and restore millions of miles of forests to slow the worst effects of climate change. We’re using our size and high vetting standards to help promote additional investments in nature, and we are excited to share this new opportunity with companies who are also committed to the difficult work of decarbonizing their operations.”

How the Carbon Credit Service Works

The new service expands Amazon’s Sustainability Exchange. It gives companies tools to create and carry out sustainability plans. Qualified businesses can buy carbon credits to support their decarbonization efforts.

Key aspects of the service include:

  • Science-Based Carbon Credits. Amazon makes sure that all credits on the platform meet strict environmental standards. This way, they provide real climate benefits.
  • Support for Nature-Based Solutions. Projects that focus on reforestation, forest conservation, and land restoration. These efforts absorb carbon from the air and boost biodiversity.
  • Investment in Carbon Removal Technologies. Amazon supports solutions like direct air capture and biochar. These methods help store carbon for a long time.
  • Access for Climate Pledge Signatories. Businesses that have committed to The Climate Pledge can use this service to meet their sustainability targets.

Who Can Take Part in the Initiative?

Amazon set strict rules for companies that want to purchase carbon credits on its platform. Businesses must perform the following actions to be able to participate:

  • Set a net-zero target that includes:
    • Scope 1: direct emissions
    • Scope 2: indirect emissions from electricity use
    • Scope 3: emissions from the value chain
  • Measure and publicly report their greenhouse gas emissions regularly.
  • Put in place decarbonization strategies in line with the latest climate science.

Many companies have already joined the initiative. They include real estate firms like Seneca Group and Ryan Companies, consumer electronics brand Corsair, and the consulting firm Slalom. These businesses view Amazon’s platform as a trusted source of reliable carbon credits that can help them fulfill their climate goals.

Impact on the Voluntary Carbon Market

Amazon’s move into the carbon credit market could bring big changes. The voluntary carbon market, where companies buy credits to balance out their emissions, has faced issues like unclear rules and low-quality projects. Amazon’s involvement could help fix these problems in several ways.

Lately, fewer companies are buying carbon credits. They often doubt the projects are truly benefiting the environment. In 2024, the number of retired carbon credits stayed at about 175 million, the same as the past four years.

carbon credit retirement 2024 sylvera
Source: Sylvera

Some businesses worry that carbon offsets are not always effective, which has hurt demand (retired credits). By offering only high-quality credits with strict verification, the retailer is working to rebuild trust in the market.

voluntary carbon credit retired and issued 2023

Amazon’s entry into this space could also increase demand for carbon credits. When a major company like Amazon supports carbon credits, other businesses may feel more confident about using them. In 2024, investments in carbon projects hit $16.3 billion. This shows that companies will spend on climate solutions if they see them as real.

Primary carbon market value
Source: Abatable

Additionally, Amazon’s leadership could push other large companies to create similar services. More competition in the carbon credit market can give businesses better choices. It can also direct more funds to projects that cut emissions. 

  • However, the voluntary carbon market has faced challenges lately. Amazon’s success will rely on its ability to ensure transparency and create real impact.

Amazon’s carbon credit service could help solve market problems. It may improve trust, boost demand, and encourage more businesses to invest in climate change projects.

Carbon credits can be useful, but many people are skeptical. Critics say they let companies postpone needed cuts in emissions. To tackle these issues, Amazon makes sure that businesses focus on reducing real emissions before buying offsets.

The company has also invested in Beyond Value Chain Mitigation (BVCM). This means they fund climate solutions outside their direct impact. Amazon has teamed up with the LEAF Coalition. Together, they have raised over $1 billion to protect tropical forests.

Looking Ahead: The Future of Amazon’s Carbon Credit Initiative

Amazon’s new carbon credit service shows a bigger move toward corporate responsibility in carbon markets. As demand for high-quality offsets grows, Amazon’s platform could play a vital role in scaling up investments in climate solutions worldwide. Yet, the long-term success of this initiative will depend on:

  • Ensuring Market Integrity. Amazon must continuously track and improve the verification process for carbon credits.
  • Encouraging More Corporate Participation. Expanding eligibility to a broader range of companies while maintaining high standards.
  • Tracking Real-World Impact. Measuring and publicly reporting the climate benefits of the funded projects.

Amazon’s Sustainability Exchange expansion provides businesses with a valuable tool to offset unavoidable emissions while driving investments in environmental solutions. With this action, Amazon’s role in the voluntary carbon market is growing. Its leadership could set a new standard for responsible corporate action on climate change.

The post Amazon Unveils Carbon Credit Investment Service: A Game Changer for Corporate Sustainability appeared first on Carbon Credits.

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Carbon Footprint

Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets

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The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.

The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.

This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.

The two definitions, in plain English

Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.

Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.

The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.

What the GHG Protocol Land Sector Standard actually says

The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).

For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.

For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.

A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.

When insetting counts toward Scope 3 (and when it does not)

Insetting counts toward Scope 3 only when several conditions are met:

  • The intervention must occur with an entity in your value chain.
  • The emissions reduction or removal must be measured against a defensible baseline.
  • The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
  • It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.

The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.

When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.

The procurement and supplier engagement question

Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.

To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.

The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.

Choosing the right tool for the right target

A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.

The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.

If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.

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Net zero needs nature: a carbon credit guide

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Net zero is often described as a balancing act: cut what you can, account for the rest, and reach zero on the ledger. That framing is useful, but it leaves something out. It treats every tonne of carbon as interchangeable and every route to zero as equally sound, while the science tells a more specific story.

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Carbon Footprint

Deforestation in Malawi: causes and solutions

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Malawi has lost a striking share of its forests over the past three decades. Woodlands that once covered well over a third of the country now cover less than a quarter, and the pressure on what remains is increasing. Behind those figures sit two practical questions: what is driving the loss, and what reverses it?

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