Cathay Pacific has reaffirmed its commitment to environmental sustainability by setting a new target to reduce carbon intensity by 12% from the 2019 level by 2030. This ambitious goal aligns with the airline’s ultimate climate goal of achieving net zero carbon emissions by 2050.
What is Sustainable Aviation Fuel?
Central to achieving this target is the accelerated adoption of Sustainable Aviation Fuel (SAF). Cathay aims to scale up SAF usage across all aspects of its operations, including employee duty travel.
SAF is a clean alternative to fossil jet fuel that is produced from sustainable and renewable sources. These include agricultural residue, waste oils, municipal solid waste, industrial waste gases, or other non-fossil carbon sources.
This cleaner fuel has the potential to reduce lifecycle carbon emissions by over 80% based on the total carbon output created from every stage of production, distribution and usage. Starting from 2024, Cathay will use SAF to offset 10% of the carbon emissions from employee duty travel on its flights. This initiative builds upon Cathay’s existing efforts, such as its voluntary carbon offset program, Fly Greener, which has been offsetting all emissions from employee duty travel since 2007.
Carbon offsets represent a certain amount of compensated carbon emissions generated from the flights. Each offset, also known as carbon credit, is equivalent to a tonne of carbon emissions.
Since 2007, Cathay has been offsetting all emissions from employee duty travel on flights with the airline using carbon credits through Fly Greener. This initiative is in line with its pioneering position in accelerating the development and deployment of SAF in the region. And more importantly, contributing to its broader goal of reaching 10% SAF usage by 2030.
The airline is using SAF via the following process:

Through SAF, Cathay aims to play a significant role in accelerating the development and deployment of sustainable aviation solutions in the region while thriving to achieve its net zero targets.
Cathay Pacific’s Flight to Net Zero
Cathay Group generated over 5 million tonnes of CO2 in 2022, down 11% from 2021, per its latest Sustainability Report.
The new target focuses on improving carbon intensity by reducing carbon emissions from Cathay’s jet fuel use per revenue tonne kilometer (RTK) from 761 gCO2/RTK to 670 gCO2/RTK. To achieve this, Cathay plans to introduce more than 70 new passenger and freighter aircraft. These units are expected to be up to 25% more fuel-efficient compared to previous generations.
As seen in the chart below, Cathay was able to drive down its emissions since the onset of the COVID-19 pandemic. The trend continues for three consecutive years and the airline plans to further cutting down emissions.
Cathay Pacific is one of the first Asian airlines to commit to achieving net zero carbon emissions by 2050. The company is using various means to get there, including:
- With the use of Sustainable Aviation Fuel,
- Investing in new technology and fuel-efficient aircraft, and
- Using carbon offsets.
Investing in Sustainable Aviation Fuel:
Cathay Pacific is actively increasing its use of SAF to make it a mainstream option in aviation. As a pioneer in this area, Cathay Pacific became the first airline investor in Fulcrum BioEnergy in 2014. This partnership aims to convert household waste into SAF. The Group has committed to purchasing 1.1 million tonnes of SAF over the next decade, covering around 2% of its total fuel requirements starting from 2023.
Emissions Reduction through Efficiency Enhancements:
This includes transitioning to a new fleet of fuel-efficient aircraft and implementing practices to minimize engine use on the ground. Moreover, the Group commits to reducing ground emissions by 32% from the 2018 baseline by the end of 2030.
Offsetting Carbon Emissions:
Through its carbon offset program, Fly Greener, Cathay Pacific provides passengers with the opportunity to offset the CO2 emissions generated by their flights. Contributions made through this program directly support Gold Standard-accredited third-party projects focused on actively reducing emissions. Since its inception in 2007, the program has offset over 300,000 tonnes of carbon emissions.
Cathay’s Sky-High Commitment to Climate Action
Cathay Pacific’s CEO Ronald Lam emphasized the airline’s commitment to further enhancing its climate performance, saying that:
“…we are determined to improve our climate performance even further via accelerating the use of sustainable aviation fuel (SAF), modernising our fleet and driving operational improvements. This new carbon intensity target will provide necessary drive for actions in the immediate future towards achieving our long-term goals.”
As one of the pioneers in Asia to set a target of 10% SAF for its total fuel consumption by 2030, Cathay Pacific acknowledges the challenges involved in transitioning to more sustainable energy sources in aviation.
The airline has taken proactive steps to forge strategic partnerships with like-minded organizations and stakeholders across the SAF value chain. This includes initiatives such as Asia’s first major Corporate SAF Programme, enabling corporate customers to leverage SAF to reduce their aviation-related emissions.
Cathay also played a key role in establishing the Hong Kong Sustainable Aviation Fuel Coalition earlier this year.
Cathay Pacific’s ambitious commitment to reducing emissions is crucial for its ultimate goal of achieving net zero by 2050. With strategic partnerships and a dedication to operational improvements, Cathay is setting a high standard for the industry.
The post Cathay Pacific’s Net Zero Flight Plan: 12% Reduction Target by 2030 appeared first on Carbon Credits.
Carbon Footprint
Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets
The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.
The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.
This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.
The two definitions, in plain English
Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.
Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.
The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.
What the GHG Protocol Land Sector Standard actually says
The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).
For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.
For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.
A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.
When insetting counts toward Scope 3 (and when it does not)
Insetting counts toward Scope 3 only when several conditions are met:
- The intervention must occur with an entity in your value chain.
- The emissions reduction or removal must be measured against a defensible baseline.
- The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
- It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.
The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.
When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.
The procurement and supplier engagement question
Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.
To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.
The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.
Choosing the right tool for the right target
A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.
The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.
If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.
Carbon Footprint
Net zero needs nature: a carbon credit guide
Net zero is often described as a balancing act: cut what you can, account for the rest, and reach zero on the ledger. That framing is useful, but it leaves something out. It treats every tonne of carbon as interchangeable and every route to zero as equally sound, while the science tells a more specific story.
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Carbon Footprint
Deforestation in Malawi: causes and solutions
Malawi has lost a striking share of its forests over the past three decades. Woodlands that once covered well over a third of the country now cover less than a quarter, and the pressure on what remains is increasing. Behind those figures sit two practical questions: what is driving the loss, and what reverses it?
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