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We use the internet for everything from entertainment, communication, research, and it has completely transformed the way we work. Most people don’t realize that emissions from internet and cloud usage are quickly exceeding the amount of carbon from other industries. In 2023, cloud computing accounts for around 3% of all global emissions, which is more than the airline industry, shipping, and food processing.

 

Greenhouse gas emissions (GHGs) are often emitted due to the energy used in powering the data centers and servers necessary for online activities like sending emails and browsing the web. Even seemingly minor online actions, such as sending emails, can cumulatively contribute to global emissions in significant ways. According to research at Lancaster University, a standard email without attachments can emit approximately 0.004 kg CO2e. Even storing spam emails in your inbox produces carbon, around 0.01 kg CO2e a year per email. So if you’re one of those people (like me) with over a thousand emails sitting in your promotions inbox, on average those add up to produce 10 kg CO2e per year. That’s the equivalent of driving a car about 250 miles according to the EPA! One more reason to get to Inbox Zero. 

 

Measuring the emissions produced from internet and technology use is complex. Should the energy required to run the servers be calculated as well as refrigerant from the AC units that ensure they don’t overheat? Should employee commutes to work each day be included? What about the energy to manufacture the computers in the first place? While some data centers use renewable energy sources, others still rely on fossil fuels, leading to varying levels of GHG emissions by company and by region. 

 

The GHG Protocol is clear that all these elements need to be accounted for and reported, and due to expansion of the EU ETS cap and trade scheme in 2024, many companies will begin to pay carbon taxes passed on from their carbon-emitting vendors starting this year. So what can companies do? In fact, there are several steps that companies can take to reduce their emissions and exposure to carbon taxes. 

 

A first step is to evaluate emissions hotspots and benchmark important vendors to understand which are failing to make reduction progress. Selecting cloud vendors based on their emissions profiles is an increasingly important step for many companies. Google has the second highest DitchCarbon Score of the major cloud vendors, due to their key efforts including encouraging employees’ sustainable commutes, working to electrify their offices, and making sure their buildings meet green standards such as LEED. One specific office location, Sunnyvale, is being built completely using the mass timber technique, allowing the building to produce 96% less emissions than it would with a normal concrete and steel structure. See our full score criteria and weightings here.

 

To generate less emissions during normal work, employees can collectively make a dent by unsubscribing from unwanted commercial email lists. Organizations can take easy steps like setting employee email spam and deleted inboxes to clear out more quickly by default. They can also choose to adopt more eco-friendly cloud service providers and messaging tools. According to IT company Thales, Slack and Teams require less energy from servers than sending emails. 

 

The emissions produced from employees’ everyday technology use is relevant for many companies to include in their Scope 3 reporting, and vendor selection can make a material difference in overall company emissions. DitchCarbon has streamlined the process of comparing vendor emissions and calculating company-specific emissions from Scope 3 spend by aggregating hundreds of thousands of primary company emissions disclosures. If we can help with any of this, please get in touch

Carbon Footprint

Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets

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The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.

The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.

This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.

The two definitions, in plain English

Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.

Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.

The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.

What the GHG Protocol Land Sector Standard actually says

The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).

For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.

For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.

A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.

When insetting counts toward Scope 3 (and when it does not)

Insetting counts toward Scope 3 only when several conditions are met:

  • The intervention must occur with an entity in your value chain.
  • The emissions reduction or removal must be measured against a defensible baseline.
  • The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
  • It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.

The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.

When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.

The procurement and supplier engagement question

Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.

To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.

The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.

Choosing the right tool for the right target

A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.

The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.

If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.

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Carbon Footprint

Net zero needs nature: a carbon credit guide

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Net zero is often described as a balancing act: cut what you can, account for the rest, and reach zero on the ledger. That framing is useful, but it leaves something out. It treats every tonne of carbon as interchangeable and every route to zero as equally sound, while the science tells a more specific story.

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Carbon Footprint

Deforestation in Malawi: causes and solutions

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Malawi has lost a striking share of its forests over the past three decades. Woodlands that once covered well over a third of the country now cover less than a quarter, and the pressure on what remains is increasing. Behind those figures sit two practical questions: what is driving the loss, and what reverses it?

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