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Utsira Nord Will Lead Offshore Wind

Mads Arild Vedøy and Anders Nash explore the Utsira Nord project and Norway’s bid to lead in floating offshore wind technology. They discuss the strategic transition from oil and gas, the unique tender process, and the global implications of a successful execution. Learn more about the Utsira Nord bidding process!

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Welcome to Uptime Spotlight, shining Light on Wind. Energy’s brightest innovators. This is the Progress Powering Tomorrow.

Allen Hall 2025: Mads and Anders, welcome to the program.

Anders Nash: Thank you. Thanks Allen, for having us. And, uh, it’s a show we listen to a lot. So a pleasure to be with you today.

Allen Hall 2025: Well, we, we have a really interesting subject here, and I want to pick. Both your brains a about the, some of the complexities of floating wind in Norway. And, uh, we know that the floating offshore wind industry is still relatively new and it’s actually at a critical juncture.

And even though we have proven that technology works at scale, it’s, we, we don’t have large development yet. And that is where Norway is stepping in and changing that equation quite radically. Uh. Let’s just back up a minute. The project’s called OSU Nord, and [00:01:00] if you haven’t been paying attention, you’ve been missing a lot because, uh, floating wind is gonna be the way of the future.

But ultimately, what is the fundamental problem that OSU Nord is trying to solve?

Mads Arild Vedøy: So, of course, uh, node has been kind of on the verge. I, I would say, since the, the, since, at least since 2020, but also even before that with, uh, EOR, uh, launching their, uh, high wind, uh, demo turbine, right? The first world’s first floating wind turbine.

And Norway really kind of saw itself as a front runner in, in floating wind. Um, fast forward to 2020. The then government opened these areas for offshore wind in Norway with, um, with uja, nor as one of the bigger floating one, right, one and a half gigawatt of floating wind. And what Norway kind of wants to do is to take a position within this market.[00:02:00]

It and, and more kind of this industrial perspective rather than for the energy production. Right? Because Norway has, uh, we are self-sufficient for now at least. Uh, but with the electrification going on. We will soon run enough that as well. But, but for now, and the predictions going on to, to 2030, we are Okay.

Looking a bit further. It should be, well, the, the surplus is gonna diminish or, or at least be far less than we have. So, yeah. That, that’s the, I guess the problem we are trying to solve is, is more the transition from being an. Oil and gas community to, um, also secure the industry for the next phase of energy production, right?

And not only only gas, but also electricity. With Norway, then being this maritime nation and, and seeing ourselves as, as, uh, one of the leaders in, in, [00:03:00] in offshore installations, we, we see that we can take a position as a leading developer of, uh, of floating wind as well.

Joel Saxum: I think it’s very interesting, right?

That we, you, we come along this, this train, right? Because like you said, Norway is, you’re rife with renewable energies. You guys have a lot of hydro, you’re, you’re, you’re good there. And the PPA prices for that reason are fairly low. Um, comparatively so you, but you have this industrial, marine, industrial complex that a lot of places don’t have.

Allen and I have talked about on the podcast many times in the US we have a lot of coastline. The really only marine industrial complex we have is in the Gulf of Mexico, to be honest with you. Right. Otherwise, it’s just kind of port cities and stuff like that. So you guys have, and, and we, we talked about this a little bit off air.

You know, my, my, my past in the oil and gas offshore world, it was like, we need to solve something, bring in the Norwegians because we know they’re gonna get it done. We know they’re gonna do it. Right. So there’s a lot of [00:04:00] technology companies that already exist. For sub sea things up there, you have like, you know, one of the biggest ones, if you’re offshore, anywhere, you know about Kongsberg, they’re there, right?

So that they create all kinds of amazing instrumentation and tools for, for the marine environment. So you guys have that, that pedigree, that know-how. So I think it’s really cool that you take, the idea is to take that, that in industrial complex and turn it into something that can really turn the economy on for the future.

Right. As you guys start to, like you said, like you start to pivot away from oil and gas. You have this skill sets, you have all of these amazing workers and technicians and professionals there that can do things that other places may not have. So it puts you guys in the, kind of the driver’s seat for something like offshore floating wind.

I think it’s really interesting.

Anders Nash: Obviously I’m, I’m sitting in Copenhagen. I’m not in, uh, in, in Norway with mass, but, uh. I was fortunate enough to work on some of the, um, the offshore bids, uh, during my time with RW with eor, for example, and it’s, it’s pronounced, it’s very clear those strengths that you speak about in [00:05:00]Norway.

Those opportunities, they have that deep rooted ONG knowhow, very unique, um, in to some extent potentially an easy transition, something they can capitalize on in the in, in the wind sector as well. Curiously, we’ve seen recently NVE in Norway trying to push the government in the direction of fixed bottom offshore wind.

But clearly the government sees that their opportunity there deviates from the, should we say, tried and proven technology and can they leverage their know-how in that ONG sector, whether it’s through platforms, whatever else it is, it’s all there. I suppose the key question, mark, Allen and Joel, uh, and Mass and I reflect on this a lot.

Is Norway gonna be a nation of exporters of that knowledge? Will it be developed elsewhere or are they actually, do they have the appetite to develop that in their backyard as well? And that’s, that’s the sort of juncture that we sit at now.

Allen Hall 2025: Yeah. Because it really comes down to if [00:06:00] Sarah Norty isn’t completed, and if there’s not enough participation in the, uh, system that’s been set up.

And we’ll talk about that in a moment. The industry on, on the floating side is really gonna be in trouble. Uh, we need that leadership and the technology and the knowledge, as Joel has pointed out of, uh, of all the nor Norwegian offshore expertise to go ahead and do a floating project of that. It was relatively complicated.

It, these floating projects are not easy, particularly way up north. Uh, this is a big problem, right? And if, if, if nobody can pull this off, then pretty much the rest of the world. We’ll just follow suit, right?

Mads Arild Vedøy: Yes. But, but I mean, there, there’s also a competition here, right? We, we see all of, so we see France, we see uk, we see everyone’s trying to take this position as the leading country for, well develop being the first making large scale commercial, uh, floating wind farm.

So, um, [00:07:00] it, it, it’s just a, as much, uh, uh, an industrial endeavor. For, for, for Norway and for the, for the rest of the countries. But we, we also already see, um, Norwegian competencies, right? We see Norwegian ships, we, we and, and, um, anchor handlers and everything all over the world. Also in, in offshore wind projects.

So this is, well, depending on what kind of industry you’re looking at, of course, but, uh, except for the yards and so on, the, the industry is already, already moving in that direction. And what this UJA North can do is just kind of strengthening that, um, that effort we see. I, I would say,

Anders Nash: I think, and there’s a curious thing there isn’t there, mass, because there’s, there’s two elements to this.

The first is, as Allen had touched upon a moment ago. Um, is it about, uh, Norway leveraging this in their own backyard? Um, is it something that we just develop [00:08:00] elsewhere? The danger, the juncture that we’re at now we’re seeing is with, with the UK floating projects, with what’s going on in France with what’s going on in Japan.

Does Norway now just start sending that knowledge elsewhere? Or is it something that they can actually develop locally and keep that local knowhow? And I think. Allen alluded to it a moment ago. This is a key juncture. Um, when we come back from our Nordic summer holidays, uh, we should hopefully start to see some bidders in the mix.

Um, but it’s really crunch time. And the Norwegian government, I think they recognize that. So, um, let’s see where we land.

Joel Saxum: Let’s put it in sports context, right? We’ll try, try to do this. We can be going go and be coaches on, on a soccer team or, you know, a soccer team anywhere and help out. However, we have an awesome practice pitch right out our back door.

Why don’t we practice there as well and refine these things and then take it around the world. Because at the end of the day, 70% ish of the continental shelf of Norway is too deep for fixed bottom floating. And it’s difficult too, right? [00:09:00] You’re, it’s very rocky. There’s a lot of the complexities in o and m complexities, um, around that Norwegian coast.

So if, and that’s kind of, I think where Allen was going before is if you can, if you can get it there, you have the practice field there to get it right. This project, this u Nord is, it’s, it’s a shining light right now. The people are focused on it, right? As we’ve seen tenders moving around the world, there’s a lot of people focused on this one, um, in the wind world.

And if they can get this one moving, get it nailed. I think that the export of floating wind technology, because your entire value chain is bought into it, can go a big way from from Norway going forward to the world.

Allen Hall 2025: I think we ought to talk about what this tender framework looks like because it’s different than things that I have seen, particularly in the United States for offshore.

Norway is taking a really different approach to it. Uh, Andres, maybe you can walk us through what this process looks like because it’s a two stage process.

Anders Nash: Happy to do so. Allen and I think [00:10:00] in part what’s intriguing about this is this, uh, the three 500 megawatt sites, but ultimately with only one. Winner of the overall subsidy and that that’s a real game changer.

So I think what Mass and I have typically seen through, should we call it the boom years, uh, for lack of a better term in the offshore sector, was companies trying to execute what we called optionality. So we’d have our boardrooms behind us saying, okay, um, let’s have a look at these sites, uh, particularly in an auction that looks resembles something like a a two-step auction.

We’re familiar with from, from the UK and elsewhere. Give us some optionality in that. Where this deviates substantially, I think is the new, should we call it macro outlook, uh, in the global economy. Um, those companies are reticent, I think, to make those kind of, uh, those kind of bets. Um, and I think with the, uh, the one subsidy winner in this model, um, the stakes are very high.

So the question is, do we see people go in. [00:11:00] With a slightly more aggressive attitude as they have in the past, or are people playing the safe game? And some of the announcements that we’ve seen, um, in the industry of late, perhaps lean a little bit to the latter. Um, what I would say, uh, added to the mix is of course, Norway did have a fixed bottom auction not long ago, um, that did have bidders.

Um, which perhaps, uh, was, was, was to the boon of, um, of, of the Norwegian government. I think this is, this is an intriguing thing. And, and you had mentioned, uh, what’s at stake in terms of subsidy. I mean, one might still argue. Does it really go far enough? Look at some of the, uh, the megawatt hour prices that went forward in the uk.

It’s still a nascent technology, as you’d alluded to before. Um, the L-C-E-L-C-O-E needs to be driven down substantially as a long maturation journey. Um, and I think a lot of the sector players know that. So Mass has got his finger on the pulse locally. He’s talking to these people in [00:12:00] hallways. Let’s see who’s ready to act.

Joel Saxum: I think, I think something really important that I like to see in this, uh, the tender framework is the scoring. A lot of the scoring is focused on like cost, realism, the ability to execute, and it’s more pragmatic. It’s like, okay, let’s put something real down here. Do you have the port facilities? Are you gonna be able to do this rather than.

Aspirational visions. I like to see things that are down to brass tacks. Okay, how are you gonna do this? Do you have the vessels? Do you have the manpower? Do you have the, the a HT knowledge to be able to mow these things off? How are we gonna do this? And I think that that’s, that’s a also, again, a very Norwegian point of view, and I like that.

Anders Nash: I would also say, um, so we have a, we have an industry, uh, term, which is speculative bids. They’re trying to kill off those speculative bids. Those have undermined the sector as a whole. Substantially. Um, with that said and done, all the things you just mentioned are fantastic aspirations to have, but the reality of the situation, I’ll revert to my [00:13:00] term earlier, this is a nascent technology.

Um, there is not a plug and play, uh, WTG out there that, um, they can just drop and, and get to work. So, um. It’s the right way to go about things. Pragmatism, as you said. Um, and the move away from very highly qualitative criteria, which was in place, uh, in the last, uh, failed round or the stopped round is now taken off the table.

So I think that’s positive and I’d agree with there, there, Joel clamped down on the speculative bids. My main concern is the macro. Situation and the nascency of, of the sector. So those are things that we, the Norwegian government has to recognize and tackle as well.

Mads Arild Vedøy: What you kind of alluded to here is for, you mentioned briefly, is that there was a failed round, right?

So U Nod was actually announced first in, in 2023, and then we saw a delay, delay and then the government said, well, we’ll get back to you. Right? Um. When they came back, now [00:14:00] they had just tightened all the screws and, and kind of made this framework even tighter than it was because it, well, when we were looking at it, uh, when we were in, in RWE, we, this wasn’t the easiest way forward, but, but at least, um.

Um, it was easier than it is now because now you have these, uh, uh, qua qualification, um, requirements, right? With, with, you have to have at least 20% of every stage of your development in, of a wind farm. So development, construction, and operation. And that wind farm needs to have been more than 200 megawatts and has been, uh, and.

Become online no later than, or no earlier than 2015. So I mean, that also kind of shrinks down the participants that kid could actually bid here.

Anders Nash: I totally agree, mass. If you look at the, the [00:15:00] basic criteria, cost level and realism, which you alluded to there, Joel. Innovation and technological development, but less speculative than it used to be.

And the key I think here is, is the ex execution capability, uh, which Mass had alluded to. So that sort of takes the speculative bidders out of the game. Um, proven projects in operation really slims the field. So I think I hear where you’re going with your next question, Joel and Allen. Um, I’ll throw that back over to you guys and let mass field that one.

Allen Hall 2025: Well, how many. Potential bidders are there. If they have to have 200 megawatts of offshore winds already deployed, what does that list look like?

Mads Arild Vedøy: Well, it, it, it’s, it’s become shorter, right? And, and it, it kind of, uh, just, just after the, the announcement, it kind of grew shorter by the hour we watched it dwindle through the press, right?

So, so now I think, well the, the, at least the, what the media and everyone’s saying is that we are [00:16:00] potentially looking at the, the three players that it’s expected to bid. None has confirmed, but of course, uh, three, uh, three might. Um, but also the, this kind of strict requirements has also made somewhat of a turmoil or also the, because the smaller operators.

Doesn’t of, of course, doesn’t like this. Right. Or, or the one that has, has this, uh, business model of, of developing and, and building, but not operating.

Joel Saxum: Yep. Flipping. Yeah.

Mads Arild Vedøy: Yeah. So that is, I mean, is do they have less of an experience compared to an investor who has been in all the phases? Um, I would say no, but, but I mean, so, so you get these questions about who really qualifies is, is it the right qualifications?

Joel Saxum: Is there space for a consortium in there? Like, like if there is one of these smaller players that’s kind of like [00:17:00] aggressive and they wanna really get something done, but they don’t necessarily have the track record, they go and grab an RWE or someone of that sort. To say like, Hey, we, we really want to do this, but we’ve got, we, we brought big brother in to, to be our, uh, our facilitator.

Anders Nash: But that’s as much as bringing down the risk profile on these projects. Right. So, um, I, I think what we’re gonna see, I would like to think one of the, the maturation journeys we see through this sort of. Challenge that the sector’s facing at the moment is a proliferation of consortia that can carry these sort of projects.

And I think it, and it’s necessary in terms of capital, it’s necessary to drive down risk. It’s necessary to leverage each other’s know-how. I think we’re gonna see that more and more. But going back to something, uh, Joel and Allen mentioned a moment ago, uh, I think Mass and I, from our, uh, experience on, on the Norwegian markets, um, has shown that.

You might not hear too many, too many murmurings from individual players. [00:18:00] But what you do see in Norway is highly active, uh, industry organizations. And I would expect if there’s an element of pushback, whether it’s related to the subsidy, whether it’s related to the criteria, it will usually be channeled through those groups because none of the critical, particularly Norwegian players.

Want to be seen giving direct pushback. So I wouldn’t be surprised if we see more announcements coming from those angles.

Mads Arild Vedøy: At the same time, man, we, we saw the same thing with SN two, right? We, we saw more and more players saying, well, no thanks, not this time. Right? Um, and, and ended up with a very few number of, of, uh, of bidders.

Anders Nash: I’ve had much the same experience in. Norway I felt through our regulatory teams as we had in Denmark. So the, the public side of the equation does tend to be relatively open to dialogue. It doesn’t necessarily move the needle sufficiently, but we are, um, we are in, involved in [00:19:00] markets where that dialogue is relatively open.

We’re getting to a late stage in Norway. Um, but, but there is somebody on the other side of the table willing to discuss and, and let’s see where that takes us.

Joel Saxum: So there is an inherent risk here, right? We’ve talked with some other people that are developing some offshore floating platform, and there’s this, there’s a risk, but there is an appetite in certain ways, right?

Like I said, one of the leading insurance companies that, and the, and the insurers are the ones who are gonna, are gonna underwrite the whole thing. That’s a Norwegian based company. They want to be the head of, or the, you know, that, that lead, that lead boat, uh, pun intended, I guess, uh, for offshore floating wind insurance.

So you have that appetite there. How, what are they, what do this does the, okay, we have the subsidy that’s gonna be in place. What other mechanisms are they putting in place to possibly reduce the risk so that Norway can jump ahead of the line and prove there might, in this sector,

Mads Arild Vedøy: it’s, it’s the subsidy that, that’s kind of, it is the, the tool that the, the government uses to drive this.

And of [00:20:00] course favorable politics and so on, right? But, but apart from that, we really don’t see This is so, so the floating wind endeavor for Norway is gonna be developed as close to a market condition as, as as possible. Realizing that for a few years now, or for the first project, there will be a need for, for state support in, in some way or the other, but.

Um, the government will not step in and kind of do a, um, a direct market intervention. That’s not the, what they want to do. That, that’s also a problem when it comes kind of, because now it’s a, it’s, it’s a labor government. They are very, uh, very positive to, to floating wind. Offshore wind kind of driving this, the conservative opposition is somewhat more.

Reluctant to take that, uh, position. They are [00:21:00] pointing to market conditions and, and saying, well, if it can’t pay for itself, why should we pay for it? Right.

Anders Nash: All sounds very familiar in the Norwegian context.

Mads Arild Vedøy: Yeah. Yeah. Uh, so, so, so it it’s kind of, that doesn’t mean that when or if they come to power, they will not su give the, the state support because.

Well in, I think they will because I see this, uh, industrial effort that we need to take sooner or later.

Anders Nash: So I think Ma Mass has alluded to a few of the challenges there actually. So, um, again, I’ll, I’ll, I’ll go back to that point. Appetite. Where does the Norwegian government’s appetite, how far can that take us?

Because they need to play a very prominent role if this is to succeed. Energy prices in Norway are extremely low, so the potential fee, PPA market question marks, um, you asked about risk mitigation. I think, um, great with if the insurance companies are on this, but project finance now, [00:22:00] we’re, we’re in a whole different ball game than we were three years ago.

Um, so can, can any companies come on this on an equity basis, the project finances? So it’s, it’s a challenging market and again, I would say. The Norwegian government, they’re in the hot seat. Can they deliver? Can they carry this over the line? That’s very much about if they want it in their own backyard or if they expect, export that knowledge.

And, um, it’s, uh, it’s an exciting time.

Allen Hall 2025: What does the winner of this process do differently than the companies that don’t win this process? What does that look like? What are they probably gonna do that makes them the winning bid? So

Anders Nash: if I’d, if I’d been looking at this again, uh. In the rear view mirror some time ago, I would be looking at companies that have a specific strategic interest there.

So, um, are they looking to future market opportunities in the near area? Are they looking to tie up certain supply, supply chain and knowledge upsides, uh, by being a first mover? Um, again, the, the sort of moves in the [00:23:00]markets, uh, the macroeconomic situation probably pushes back against that a little bit.

Um, I think mass and I probably going back some months would’ve said you’d very much be looking at the Norwegian players here. This should be in their interest to push forward on this, but they’ve been some of the most vocal about coming out and casting a bit of doubt on it. So again, um, I think the macroeconomic situation is slowly improving.

That’s gonna be a big player. Does it come too soon? Um, but again, we have seen in recent auctions there’s still an appetite for some strategic interest. Which players might come forward there and surprise us, or are they just gonna look at leveraging, uh, progress from the uk, from France and other markets

Mads Arild Vedøy: and that kind of strategic view.

Right. That’s, that’s, uh, also very interesting to look at because you see, so who are the, who are the expected say, right? So it’s Equin and, and V and it’s EDF, deep [00:24:00] wind, offshore at least, right? So. Eor having led the, the, uh, the floating wind market now for, uh, almost two decades volume stepping in on, on, um, green Volt.

You’ve got EDF right? With, uh, the, the projects in France. So it seems like these big players taking the, uh, strategic position or wanting to keep that strategic position. I would expect them to be there. But we also see the likes of Japanese companies, right? With, with Sai we see Tapco, we see kind of everyone kind of looking what to learn from the Norwegian, uh, process here because, uh, we talked about, um, so each known is kind of walk.

Unfortunately it’s not gonna be the first anymore without, like we [00:25:00]here in Norway hope for We see the French projects. Yeah, so see the French projects, we see UK projects and so on, but is maybe the stepping stone projects you need for alternative waters right at around 200 meters. Depth it. It kind of doubles what we see for the other other projects.

And then moving to, uh, west Coast, the US or, or, or, uh, Japan. Right. Uh, it, it becomes really deep. So I think that is also kind of, uh, uh, makes this attractive for a lot of, uh, operators or developers, uh, taking that strategic view of it.

Anders Nash: I think that’s an interesting one as well. That’s an interesting one there, mass.

And it could be, I mean, are we gonna see, as we’ve seen in. Some, some other markets local to me, where large Japanese investors have come in and invested directly in renewable energy projects. I mean, we’re talking big, big money. Are they gonna step [00:26:00] in and take a, a vested interest in this? Um, are we gonna see, um, some of the o and g um, discussions going on in the background that we might not be anticipating?

I think, uh, it had either been, uh. Joel or Allen, or even Phil who’d alluded to it in a past podcast, is there something going on in the background? It just seems to defy rationale that that’s not already happening. Um, so could there be moves going on in the background that help to elevate this and then the Norwegian government, they’re not in any shortage of, of strategizing.

Where do they take it? So there could be a, there could be a joker in the hand somewhere there.

Allen Hall 2025: Exactly. Which of the companies we’ve talked about, maybe a a, a company we haven’t mentioned yet, has the. Best access to capital to pull off a project like this and then pull off subsequent projects? I would say eor.

Anders Nash: Yeah, I, yeah, I would say so. And, and I think it’s companies that have been able to leverage their, their work in o and g, um, that is kind of paying the renewables business at the moment. So how, [00:27:00] on the flip side, a lot of those big players we, we see have divested or showed less appetite for renewables of late due to the, the boom in the ONG sector.

Um, I would say some of the big developers, not necessarily ONG, some of the bigger developers we know they’re looking for more bankable projects. So again, they may be reticence, throw a huge amount of capital, uh, into projects along these lines. So I think going back to what Mass said, it might be one of the more expected players.

Uh, it might be someone leaning on their ONG, um, finance. But again, all of that’s highly speculative. And, and this is one of those auctions I look at. As a bid manager, and I’d say, uh, this is a tough one to call.

Joel Saxum: Why I, why I would say EOR is you see a lot of the oil and gas majors divesting from offshore wind, bp, shell, repsol.

You’ve seen that happen. However, what we just saw, what, six months ago, Allen Eor stuck 10% of cash into stead. [00:28:00]

Anders Nash: We know it well here in Copenhagen. We know it well.

Joel Saxum: They still have that taste in their mouth for like, you know. And eor and EOR there, EOR as a company, mirrors the Norwegian transition goals.

Anders Nash: But I challenge that.

I’d challenge that, Joel, because I would say, um, so I would challenge that and say, great EOR is bought into it. And I’ve, I’ve had the pleasure of working with eor, great company to work together with great people, fantastic knowhow there. Thoroughly enjoyed my time working together with them. I would say that acquisition, what it tells me is that they are more keen to invest in mature.

Or developed opportunities. So if you look at certain auctions coming up and how much, uh, operational capacity you need to have, they might be excluded from things that suddenly they’re in the game with by virtue of being with ur. Still on the flip side, there might not be the same appetite for development because.

What you do see in a lot of these players is saying, okay, we’ll take a sit back and watch attitude say, might be the case in, in [00:29:00] floating. We’ll take a sit back and watch, and then we’ll buy in because we’re, you know, capital heavy at a later stage. So I’m speculating. It was great for Ursula, it was great for Denmark, it’s great for eor, but what their motives are, no one really knows.

Joel Saxum: I can, I can, I can completely see that.

Mads Arild Vedøy: Yep. They invest in right big player in in bottom fix. Uh, they have the, the projects in the US and so on and so on. The floating projects, they’re really chasing on their own, it seems, and it, it, it’s more kind of bringing that, uh, legacy from the high wind demo and high wind Scotland, high wind temple, right?

Just bringing that forward building on that knowhow that, that, that legacy. Um, but also people are telling me they are not. They don’t need to use the, the high wind concept. They’re looking at different types of floater as well. Right. So just using that knowledge u leveraging that and, and, and moving [00:30:00] from, um, yeah, as I said, high wind Scotland to, to high wind pump and the, the cost reduction.

There was, was it 36% or something like that. So, so I mean, yeah. Seeing that progress, it, it’s really good.

Joel Saxum: We can, we can sit and. Have conjecture until we’re blue in the face here, what we need to do is get this thing going and then once it’s, once someone wins this thing, the three or four of the four of us get back on and talk about it, then I think that’s a good plan.

Anders Nash: No, absolutely, Joel, and I think, you know, if, if we want to look at the, the upsides here, I mean, you’re talking about a technology with capacity factors that are unheard of. I mean, even offshore wind, people are out there talking about, we’re talking. 40% plus, you know, exceptional sites and now we’re talking about something that’s over 60.

Okay. The cost. The cost curve has to come down substantially. We we’re talking for our good friends in the NIMBY world, not in my backyard. Well, this is a long way off your backyard, and I doubt anyone’s out at 800 meters of depth. Right. Except for the

Mads Arild Vedøy: people living on [00:31:00] Uzi.

Anders Nash: But from what people say they, they’ll, they’re some of the more open people to having something in their backyard in any case.

Um, but then, then there’s sort of, again, there’s the longer term strategic opportunities that some of those deep water markets, and as you said, um. The opportunity there is massive. I mean, fixed is well established, but the good sites in a lot of countries actually, there’s something to dry up a little bit.

Um, and you’re looking at substantial markets. You’re looking at, uh, markets in the far East that have deep water, very close to China, but are a little bit. Dubious about whether they want to dip into that market. So great opportunities there. So floating. It is the future. It will come. It’s about driving the cost down.

It’s about making it competitive. The macroeconomic climate is against it right now. Um, but I think we’re in little doubt about where that’s going longer term.

Allen Hall 2025: So the next big stage for Nord is in September when, uh, all the bids will be reviewed and. The, the process really starts then, which is gonna [00:32:00] be an exciting time.

In order to follow this process, one of the things everybody should do is listening to the podcast is go download the document that Mads and Andres put together. Mads, how do you go find that document that talks about naura nor and, and the, and the process that Norway has set up?

Mads Arild Vedøy: Well, it is quite easy, I would say.

So go to, uh, this website of my, my advisory, uh, called MA vdo, so M-A-V-E-D-O-Y dot nano. There, there’s a, there’s a link to, to the, um, to the report. It, it’s no 2025, so should be quite easy to find. It’s a great report. Yeah. And of course we, as, as we, um, have posted on, on, on LinkedIn as well, we, we are not tied to anyone, so we, we, but we really like this project and, and, and.

Was thinking to myself or I was thinking to myself, uh, I know something about this that I want to share. And, and then, [00:33:00] uh, I reached out to, to Annas, uh, and, uh, another colleague of ours, uh, Nikolai, uh, knik of, to, to say, well, could we make something together to, to share what we know, what we have learned, how we see this, and.

Hopefully it’s for, uh, someone can use it, right? If it’s a developer, if it’s a supplier, anyone. And, and we just, uh, at least where we, where when we made that was kind of, let’s share what we know. Let’s make this project as good as we can do. Let’s contribute, uh, in our way. Because, uh, it’s, it’s not always about making money, it’s also about doing things you love.

So, um, yeah,

Anders Nash: as Asmas said, the, the element of impartiality is key in this. So for the first time, we saw an opportunity that we could go into a market that we were passionate about, a technology that we were passionate about, um, something that, that, that is coming, uh, not too far down line in the future.

And [00:34:00] how could we chip into that from our own perspectives and from experience. Um. Again, together with our colleague Nikolai, who also brings a vast amount of, uh, substation and cabling experience. Um, I think we had a pretty thorough package. Um, and if I go back to, to having sat all of us within large developers, uh, we covered things from a number of angles, so I.

Um, we’re fortunate enough to have discussions with some of the big developers still in hallways here, where they’re going. They hold their cards close to their chest. Um, but I think probably this report would reflect a lot of their take on things as well.

Allen Hall 2025: This has been a great discussion and I need everybody who’s listening to the podcast to go download this report about sewer Nord.

It’s going to be one of the big projects to, to watch going forward. And you can do that by going to the website and I’m gonna go to spell it out. It’s M-A-V-E-D-O y.no Norway and download it. There’s free, and the framework is great. The discussion is great in the document. It’s very simple to understand, even for an [00:35:00] electrical engineer like me.

But it also lays out the sort of the pathway that this process will take and. Gives you an idea of like who’s gonna participate, which is fascinating. So, unders eds, thank you so much for being on the podcast. We’re gonna have to have you back in September, October when everything settles out to see who’s participating.

It’ll be really interesting to see. That’s

Anders Nash: the deal. That’s the deal. And, uh, perhaps, uh, from my side mess, before we, we sign off, I could just throw in a little, uh, a little sign off from my side. Um, so to sort of. Break the tension a little bit because we’ve got some exciting times coming up and people sweating behind the scenes, developing bids.

But, um. Question for you. Why did the floating wind turbine bring a suitcase to the conference?

Mads Arild Vedøy: Hmm.

Anders Nash: Because it knew it wasn’t going anywhere fast. But when it does, it’s taking the whole energy transition with it.

Allen Hall 2025: Alright, well, well, Matt and Andres, thank you so much for being on the podcast. I love having you on.

It’s been a great discussion.

Mads Arild Vedøy: Thank you for having

Anders Nash: us. Thanks so much, gentlemen, and look forward to hearing more podcasts over the uh, the summer period. Thanks a [00:36:00] lot.

https://weatherguardwind.com/utsira-nord-norway-offshore/

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GE Vernova Q2 Wind Losses, Envision AI Turbine for Fortescue

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GE Vernova Q2 Wind Losses, Envision AI Turbine for Fortescue

GE Vernova posts a record quarter as gas and grid surge while wind orders drop 40%. Plus Envision grid-connects its first AI turbine for Fortescue. Visit https://woma2027.com/ to register speaking and sponsorship interest!

Sign up now for Uptime Tech News, our weekly newsletter on all things wind technology. This episode is sponsored by Weather Guard Lightning Tech. Learn more about Weather Guard’s StrikeTape Wind Turbine LPS retrofit. Follow the show on YouTubeLinkedin and visit Weather Guard on the web. And subscribe to Rosemary’s “Engineering with Rosie” YouTube channel here. Have a question we can answer on the show? Email us!

If you haven’t visited woma2027.com, you should do so right now because we are putting together all of the, uh, events at WOMA 2027, which is March 3rd through 5th in Melbourne at the Pullman, Matthew, Pullman East? Pullman East Melbourne. And it’s packed full. Our, in fact, actually, we have so many people applying to attend the event, we’re getting a little nervous on if the size of the venue is not large enough, and we, we have a lot of people already chime in wanting to be sponsors, which is great.

But I wanna talk about what you will experience at WOMA. We’ve done it for two years now, and the feedback has been great. And Yolanda, you’ve been to the one just this past February, and participated in panels and saw some of the, uh, workshops and was involved in a lot of WOMA 2026. What are you expecting in 2027, and what did you think of 2026?

Yolanda Padron: I thought [00:01:00] 2026 was great. I loved seeing everybody there. Uh, got to meet a lot of new people. It was, it was sweet. There was a lot of r- people returning from WOMA 2025, um, and a lot of new people that were told that that was the event to be at to learn about wind, which was really, really nice to hear. Uh, something that I loved, especially since we’ve been through quite a few conferences since then and before then, was just the fact that, like, you’re, you’re just talking about problems and just talking about solutions, and you’re talking about real stories, and it’s nothing that’s super, super public.

You know, like, you, you can have real conversations with real people. I know during a panel I mentioned a, a solution to an issue that I had seen that was kind of niche, and then, uh, like three minutes later, like I had had some people come up to me and we all talked about the problem that we saw and then [00:02:00]talked about their problem, and it was really similar, and obviously in a totally different continent.

And it was, it was good to, to be able to have those conversations that you usually wouldn’t have elsewhere, especially if everything’s just really, really public and just big and you’re having a lot of people sell at you, and it’s, it’s just something that we’ve really shied away from. What, what was your favorite part of it?

Matthew Stead: I, I think, um, it was really the fact that it was a a technical, useful, helpful conference rather than having some rando talking about things that they’re told to talk to you about

Allen Hall: It’s real answers from real problem solvers. And everybody’s gonna be in Melbourne on the 3rd through the 5th of March 2027.

If you’re interested in attending, you need to go to woma2027.com. If you’re interested in sponsoring, it’s also woma2027.com. There’s limited [00:03:00]sponsorship left, so if you wanna do something, you better get in quick. And if you wanna attend the event, and I suggest that you do, that you visit woma2027.com and get registered today

The Uptime Wind Energy podcast, brought to you by StrikeTape. Protecting thousands of wind turbines from lightning damage worldwide. Visit StrikeTape.com. And now, your hosts

Welcome to the Uptime Wind Energy podcast. I’m your host, Allen Hall. I’m here with Rosemary Barnes, Matthew Stead, and Yolanda Padron. It’s been a busy day as we record because GE just announced its second quarter earnings and a bunch of things about the business. They had an investor call early, early, early on the East Coast, and even earlier for those on the West Coast of the US, and it was a very good quarter for GE, but a really lopsided one.

Uh, GE Vernova reported second quarter orders of [00:04:00] $24.2 billion, up 88% with a backlog that has now climbed to $176 billion. Free cash came in at $5.1 billion. Man, $5.1 billion is a lot of cash, everybody, which is more than the company generated in all of last year. So they made more in one quarter in cash than made in all of last year, and management is raising its full year guidance, but the strength is coming from gas power and the electric grid, not from wind.

The wind segment saw orders fall 40% and revenue slip 10%, and the company still expects wind to lose about $400 million this year. Although in the investor call, they did say that the forecast for wind in Q3 and maybe even Q4 was to be essentially break even on the EBITDA scale. So that’s a, a, a good number.

It does seem like GE is being more [00:05:00] aggressive on pricing and selective on the projects they are choosing to participate with. Repowers was way down, if I remember correctly. Uh, they are not doing a lot of that at the moment. So there is a slowdown they’re seeing in wind, but they’re more than making up for it in gas turbines and electrification.

Orders for gas turbines are out to ’30, ’31, and I think they’re gonna close out all of ’30, ’31, um, book orders for gas turbines here shortly. So if you want a gas turbine, Matthew, you’re gonna have to get in line because your GE has a long list of, of clients in front of them. What does this mean for wind?

When I hear the discussion where GE is focused on gas and electrification because of the huge cash flow that comes in their door- Does that mean a good positive things for wind because they have the cash to kinda hang around wind? Or is it gonna be set aside for other [00:06:00] more profitable business segments?

I

Matthew Stead: mean, GE’s had a number of setbacks over the years. Um, you know, we know, we know all about them. We’ve been talking about them, you know, multiple times. But, you know, they’ve gotta just wait it out, don’t they? Um, you know, wind is not gonna go away, so they just need to wait it out, get their problems out of the way, get their cash flow in, build the order books again, just wait for things to improve.

Um, I, I think one thing I just wanna pull out, the Sands Ear, i- isn’t that a massive achievement?

Allen Hall: It is. It’s, it’s a colossal engineering achievement on its own. Forget about just delivering and manufacturing all those turbines and getting them installed. And that’s a pattern energy project, and Fairwind I think was involved with that in terms of project development, EPC items.

It’s huge. It’s gigantic. But it may be the last one we see in the United States for a while.

Matthew Stead: And but Vineyard, you know, they’ve gotta resolve that, don’t they? We’ve spoken about that before. Get that one out the way, clear out the decks and, yeah. That’ll come good.

Allen Hall: Rosemary, of our former GE [00:07:00] employees, I guess we have two of them here.

I’m one. Not of wind, but of another division. What’s your thoughts on GE Vernova at the minute?

Rosemary Barnes: These days I see them through the O&M lens. That’s how I work with them, is when my clients need support for all their wind farms and It’s just, it’s just never enough. It’s not a GE-specific thing. Uh, you know, across Australia, anybody with a full service agreement does not…

Uh, the, the company performing that agreement just gives the impression that they just do not have enough, um, uh, enough people. Y- you know? It’s just, just hands or maybe it’s budget. Uh, I guess it, it’s both at the same time. Yeah, I mean, I see some good things like their, the pace of new technologies has slowed and they’re consolidating, which was needed, but it’s just hard to imagine that it’s even gonna be enough considering how many fewer blade engineers that they’ve got now.

Like, how are they, [00:08:00] how are they going to get the, you know, the issues with the platforms that they are, uh, pushing, how are they gonna get all that under control with so many fewer engineers? And will they ever be able to, you know, go back to innovating a- again when they’ve lost so much of their, you know, institutional knowledge?

Allen Hall: Two things they did not mention during the phone call today or in any of the documents that I saw was TPI Composites and that EPC has acquired that and is now operating the factories, uh, making GE blades. And LM Wind Power was not discussed either, although LM Wind Power has been integrated into the overall financials of the company, so it’s not a standalone financial entity like it was last year.

So you can’t really r- read the tea leaves of what’s happening at LM, but nobody talked about or even asked on the investor call what was happening on the wind side. They were very interested in gas turbines and what the order rate was going to be, and GE was concerned [00:09:00] on their side, saying that they’re trying to ramp up production to make more gas turbines, but there’s limitations to how much they can do.

Rosemary Barnes: I guess that’s the s- the zeitgeist now, right? Or it’s the, I don’t know, like, it’s, it’s a sign of the times. Everyone’s obsessed with data centers, and for some reason, data centers are obsessed with gas turbines, um, even though, like, it’s not a fast solution to, uh, y- you know, to, to anything. So I don’t… You know, I’m not saying that building a, you know, a wind farm or solar farms, batteries, those are not without challenges.

But I really don’t think that the, yeah, gas turbine challenge is so much easier than the, um, yeah, than the renewables challenges. It’s a bit weird to me how everyone has just kind of latched onto, “Oh, you need new power, then it needs to be gas.” It’s just a bit weird to me.

Allen Hall: GE was predicting a peak of orders in gas turbines to happen sometime in 2026.

They, they think that the demand curve is gonna trend downward because everybody is already in [00:10:00] line essentially, and it’s five years out, so not many other people are gonna join that line to make it seven, eight years out That also indicates that sort of the d- the demand for gas turbines may be waning a little bit, or there’s just a backlog, they just can’t produce more.

Is that going to then maybe finally open up the best solar wind discussion for AI data centers?

Rosemary Barnes: Yeah, I wonder if it’s partly because y- you know, in a lot of cases… So people wanna build data centers, and then those data centers need power. You can’t just plug into the grid in an easy, timely manner. So then now they’ve gotta BYO their own power, and in fact, in Australia they’ve just announced a, a policy where you will have to…

You can bring your own power, and it will have to be renewable, actually, in Australia. So, um, at least that’s, at least that’s a win for, you know, generation source.

Allen Hall: Yeah. The, the AI data center discussion and gas turbines in the United States has more recently been focused [00:11:00] on, on the AI data centers that use those gas turbines, and the number of gas turbines that they’re choosing, and that they’re choosing gas turbines that fall under some sort of EPA threshold on size.

And what is happening, and which, uh, SpaceX has done and some others have done, is they go underneath that threshold on the size of the gas turbines, and then they, you know, and they daisy chain them together, right? So you, you… Instead of having one massive, I don’t know, two-megawatt generator of some sort, you have a bunch of 200 kilowatts, and you just stack them all together.

And the concern is, is that are some of these data centers violating EPA, the… If not the actual rule or the intent of the rule in terms of emissions, and it’s causing a little bit of a stink. It’s, it’s raised enough of, uh, the noise floor about it that you’re, you’re hearing it on podcasts, you’re hearing people involved in AI data ce- [00:12:00] data centers push back on it saying, “It’s all legal.

It’s all legal.” So it’s gonna come to a head pretty quickly in the United States.

Rosemary Barnes: It was some real, like, real sketchy loophole finding, right? Like, I can’t remember the exact wording, but you’re not supposed to be able to just chuck in a diesel generator or a gas turbine in without any kind of planning, right?

But they found a loophole where it’s like, okay, well, you know, it’s just like a truck except for that there’s no truck, and so it was called, like- off-road or non-road use or something. And it’s just, like, clearly not the, um, the meaning of the, of the law, right? The spirit of the law had, like, obviously been broken.

In Australia we have a saying, the pub test. It doesn’t pass the pub test. Like, if you said that to someone in a pub, then they would be like, “What the hell is that? That is not right.” They have closed the loophole. However, I think that they also kind of quietly just allowed them to keep the ones that they had or had planned or something, so [00:13:00] it’s, like, overall by far not ideal.

But I think that it’s just, like, you can, you can do that for a single site, but it’s obviously, like, the more that you do ridiculous stuff like that, that you lose the community ac- acceptance, which they barely had and definitely don’t really have anymore. Um, and secondly, yeah, like people, uh, people close the loophole and they respond.

It’s, it’s much better, and we see it with wind as well. Like, yeah, you can do things technically by the law, but if you wanna have a, you know, sustainable, uh, industry through the years, through the decades, you actually have to kind of, you know, think, “What happens if I do y- push to the furthest extent of the law, um, to get away with whatever I can?”

What’s gonna happen is regulation is gonna come down on you and you’ll lose the ability to kind of self-regulate.

Allen Hall: We’re gonna take a quick break, but when we come back we’ll meet a wind turbine that runs on artificial intelligence, Rosie.[00:14:00]

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In the red dirt of Western Australia, a mining company and a Chinese turbine maker are trying something new. Envision Energy says it has grid connected its first [00:15:00] artificial intelligence wind turbine prototype for Fortescue’s Nullagine Wind Project in Pilbara. The full project will use 17 of Envision’s EN182 turbines, each rated for 7.8 megawatts and built to handle mining sites, desert heat, and tough grid rules.

The turbines- The turbines pair a self-erecting tower from Nabler Wind with a hub standing an astonishing 188 meters tall. Behind it all sits Envision’s Energy Foundation Model software that company calls the world’s largest physical AI system. The goal is to swap diesel and gas for wind across the mine’s fleet and processing sites.

So this is an effort by Fortescue to power mining operations with electricity. It’s a pretty ex- exciting [00:16:00] project if you’re watching. The Envision artificial intelligence piece is an aspect that I didn’t know much about, and I still am trying to gather more information on, because there’s not a ton of info about what AI means in terms of a physical system.

And maybe Rosie, you know a little bit more, or Yolande, you can brief us on what this really is.

Rosemary Barnes: We just need to start with a pronunciation lesson, Allen. Sorry.

Matthew Stead: Not Pilbara, Pilbara. Pilbara.

Rosemary Barnes: I, I don’t actually… I hadn’t heard that part about AI and that it doesn’t… I, I don’t know. It’s, it’s such a buzzword that it might not mean anything, you know.

However, there’s so many cool aspects to that project that aren’t related to AI. Um, yeah, the tower height, the tower erection technology. I’m interested to hear that they have taken the heat of the environment into [00:17:00] consideration, ’cause that’s one of the, my obsessions actually, as long as I’ve been working on wind turbines, and ever since I found out how, you know, the materials qualification and certification process works, that it just doesn’t take into account the really high temperatures.

That’s one of the projects that Padlo has going on at the moment, is, um, putting sensors on some turbines to, like, look into that more. Um, yeah, because we do see in Australia a lot of sites have, you know, even within a few years, they might have 20 years of operation left, but we already see a whole lot of cracks that look suspiciously like end of, end of life fatigue cracks on them.

So yeah, we are looking into that more, and it’s very interesting to hear that Envision have taken the heat into consideration. I hope it includes the blade structure as well as just, you know, other turbine components, electronics, and that sort of thing.

Allen Hall: It does sound like they’re pairing batteries or BESS with wind turbines, where the BESS is located at the base of the turbine.

That would make sense in [00:18:00] Australia, particularly around where mines are, because it tends to be very remote, and storing electricity would make sense. The Discussions I’ve seen on YouTube deal with more on the energy trading side, that the wind turbine stores energy, of course, and it does it very efficiently into the best system, and then the AI system sits on top of that to help arbitrage the energy that’s stored in the battery to make more money.

Not a bad way of doing it, but it does lead to a ton of questions about national security, the use of AI, the, uh, and how this is all going to integrate together from a asset manager side. Yolande, I know in the United States we have a lot of restrictions about the technology that is in wind turbines and the, and the firewalls that exist there, where you, you can’t even plug into a wind turbine without having a lot of approvals.

Is AI coming in wind [00:19:00] turbines in the US and the rest of the world, or is this mostly a Western Australia event?

Yolanda Padron: We talked a little bit about a trading company a couple episodes ago, right? And that was a… It sounded like it’s, it’s coming. Um, I, when I first read the article that we’re talking about for Fortescue, I thought this was more of, like, a SCADA self-learning AI type thing, where, like It, it kind of learns from the, from itself, and then maybe it, it tells you you’re more likely to be seeing some sort of blade issue that wasn’t shown before

Rosemary Barnes: I heard, um, Andrew Forrest speak at a smart energy conference earlier this year, and he was talking about not for, um, not for wind, but for the solar and battery projects that they’ve already got there.

He called it a self-healing grid, and AI was the technology that enabled that. And so he, [00:20:00] he was saying, and I can’t remember the, the details specifically either, but when there was a, a disturbance, something that would’ve caused the, you know, without the AI, um, you know, layer looking after everything, a fault that would’ve shut the whole site down was able to self, self-heal with no interruption to supply.

Um, and that that was the kind of AI that, uh, they were talking about. I believe that the new wind farm addition to that is the same sort of thing, where they’re looking at, you know, a very complex system with… I mean, they don’t have energy prices to deal with, uh, in that case because it’s self-contained.

They’re not conne- connected to any external grid. Um, but you know, they’ve got wind, they’ve got solar, they’ve got, uh, so obviously weather conditions related to those two going on. They’ve got batteries, they’ve got, you know, yeah, the, um, availability of every single different… of probably many [00:21:00] thousands of different components in that system that, um, y- you know, you need to make sure that if there’s a failure or when there’s a failure in any one or combination of those things, that you’re always going to be able to reroute around that and kind of heal itself.

So it probably does include some of, of what you were saying, Yolanda, but I think when they say this is the biggest physical AI, like, I think that that might be a little bit of a meaningless term because y- you know, like, there’s AI… It, it could be like… I, I don’t know. It, like, what, what does that mean?

Like, if you have AI that is, um, you know, playing some role in controlling America’s electricity grids, then that would be the biggest, the biggest one, even if it was, you know, like a tiny little, playing a tiny role. I, I, I don’t know what that specifically means and… Is it bad marketing ’cause it’s just confusing and makes you assume that it’s, um, just meaningless buzzword cool [00:22:00]sounding thing

Allen Hall: It’s probably genius marketing because they attach AI to whatever the product is.

So we have AI lightning diverters at Weather Guard. EOLOGIX-PING has AI CMS, and Partload has whatever Partload does, AI-Partload. So that’s the smart move, th- uh, because it does seem to raise the value

Rosemary Barnes: But you know what? Partload is anti-AI because 90% of our work is you get, you know, drone inspections, and they use AI, and then it w- and it works really, w- it works really…

I’d never wanna make it sound like it is bad technology because, you know, the status quo before we had drones with using AI was to just not inspect your blades. So, you know, like, we’re doing much better than that now. But everything that we do is where AI was not able to do it or AI did it wrong. So y- you know, um, like I- we use AI in that everything that comes into us is AI.

Allen Hall: Well, if the same AI [00:23:00] technology that is reviewing blade images is being applied inside of a wind turbine, what do you see as a likely outcome there, Rosemary?

Rosemary Barnes: Well, it’s not, I mean, it’s not the, it’s not the same. And like I said, uh, it’s very easy for me to be like, “Oh, AI, you know, makes all these mistakes,” but it, I only see the mistakes.

I don’t see the 90%-plus of correctly categorized things. I don’t, they’re not relevant to me. Um- Uh, but I think for controlling a complex system, like it, it is… That, that’s a really great application. I mean, I think it’s like with any like super hyped up technology, it’s like really useful in a few things, and that’s what leads to the hype, and then people start to just wanna apply it everywhere.

It becomes the, you know, like when the only tool you’ve got is a hammer, everything looks like a nail. Like, that’s where we’re at. Like AI is this, um, is this hammer that we’ve got, and everyone wants to solve every problem with it. And I do it myself, you know. Like I hate writing LinkedIn posts, and so I’ll work with, with Claude or, um, I [00:24:00] use NotebookLM as well to, you know, I draft my LinkedIn post.

And you’re like, “Well, th- no, that sucks. Do this, do this, do this.” And then, you know, like half an hour later, you’re like, okay, I could very easily have written my own post in less time, and I could… I, I try again and again because I just, I, uh, you know, hate that kind of writing so much. But yeah, I think that like economy-wide, that’s the problem, that everyone is just trying to whack every problem with AI regardless of whether it’s the right one.

Allen Hall: Okay, so there’s gonna be products that are gonna incorporate AI or have AI somewhere hyphenated in the name of the product. What products should not be using AI right now?

Matthew Stead: Yeah, I think there’s… Uh, I wanna add to the… You know, go back a few steps. That calling this the largest, you know, physical AI device is complete rubbish really.

That’s stupid, really. It’s like, like, like what you said, Rosie. It’s like putting an AI machine on a road, and then it becomes the world’s largest AI infrastructure. I mean, that was, that was pretty stupid, um, [00:25:00] really. And that, that’s just marketing. My, my view is if you can’t explain what it does, you shouldn’t be using the word AI So in marketing, you know, you can’t just say, “Oh, it’s AI ’cause I don’t understand what it does.”

You should actually be able to explain, “This is what this product does, and this is why it does it, and we use AI to help make that occur in a smart way.” Rather than just being randomly talking about, um, AI solving all of these complex issues and not actually knowing how it’s done is rubbish.

Rosemary Barnes: To answer your question, Allen, I think AI shouldn’t be used for most creative stuff.

Like video, um, creation, everybody hates it, and companies keep on pushing it, and it sucks. And I think also it’s kind of… It, it makes people so angry, I think it’s gonna backfire if it hasn’t already for most, [00:26:00] most people that are using it. Um, yeah, so that would be one thing. And also, uh, you shouldn’t use too much AI for, like, I see it heaps on LinkedIn now, and it’s, it’s kind of…

Like, at the first time you use AI, you’re like, “Whoa, th- this is pretty, pretty good. Like, this is something, you know, like I could… That’s very similar to the stuff that I, yeah, used to post on LinkedIn or the infographics that I used to make.” But the issue is that, like, it looks that way the first time, but then once you use it a bit and you can recognize that it’s AI, then you see it everywhere and it, it turns you, really turns you off whoever’s put it out there.

And so, like, there’s so much on LinkedIn now where it’s, like, just AI-generated things. It’s… Even if, you know, like, if an expert has created it and edited it afterwards and made sure that the output is accurate, then I wouldn’t call it AI slop. But it is also, like, it’s always too [00:27:00] wordy. It’s, um, you know, it’s just like the style is just clearly e- the h- if the point is that you’re trying to express, “I’m an expert.

These are my expert opinions. I know what I’m talking about,” AI is not doing that for you. Like, you write your post or create your graphic with AI, it’s just not doing that for you. So I think that that is another example of where people shouldn’t be using AI.

Allen Hall: That wraps up another episode of the Uptime Wind Energy podcast.

If today’s discussion sparked any questions or ideas, we’d love to hear from you. Reach out to us on LinkedIn. And if you found value in today’s conversation, please leave us a review. It really helps other wind energy professionals discover the show. And please, please, please don’t forget to subscribe so you never miss an episode.

For Rosie, Yolande, and Matthew, I’m Allen Hall, and we’ll see you here next week on the Uptime Wind Energy [00:28:00] podcast.

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