It’s no secret that Toyota’s hydrogen fuel cell Mirai has not been successful in sales as the carmaker itself admitted. But that didn’t discourage the Japanese automaker from planning to accelerate the adoption of hydrogen fuel cell (FCEV) technology.
In its latest sales and production report, Toyota has shown year-on-year growth in both performance results globally.
Total sales of electrified vehicles, both inside and outside Japan as well as per region (North America, Europe, Asia, China, and other) have increased significantly. It’s also true across the board for reporting coverage – for September 2023, total from January-September 2023 and from April-September 2023.
Toyota’s FCEV Sales Performance
Toyota’s worldwide electric vehicle (EV) sales were up about 52% for the month of September. The same positive performance was achieved for 2023 (31%), and for the first half of fiscal year, April-September, (38%).
For FCEV sales, positive results are also observed for global sales but not for the outcome for Toyota’s home country. Hydrogen fuel cell EVs are also using an electric motor like a battery EV but it sources power from a fuel stack where hydrogen is stored.
Worldwide sales for FCEV increased for September, last nine months, and last six months by 166%, 22%, and 77%, respectively.
The remarkable results are all thanks to the carmaker’s sales outside Japan, with a whopping 289% increase for September. For the last 6 months and 9 months, figures were both up about 94% and 47%, respectively.
Looking at the yearly achievements, FCEV sales peaked in 2021 and painted a good picture overall. 2023 data is through September only, which the company believes to also increase YoY.
As Toyota aims to sell more by 2030, the company plans to tap into this technology that’s been touted as the future of mobility.

The Fight for Hydrogen Vehicle Goes On
The largest carmaker by sales has long placed a huge bet on FCEV as an alternative to fossil fuels. But the company’s sales of hydrogen vehicles weren’t that significant. It has only sold fewer than 22,000 hydrogen fuel cell Mirai since 2014.
The average annual number of FCEV sold was so insignificant compared to Toyota’s total vehicle sales. Expensive cost of the fuel and lack of hydrogen fueling stations are the two largest bottlenecks hindering sales growth.
Yet, this didn’t dissuade the car company to continue investing in and developing its hydrogen fuel cell technology.
In October, Isuzu and Toyota joined forces to mass produce a light hydrogen fuel cell truck. The truck is based on Isuzu’s light-duty truck platform and will be powered by Toyota’s hydrogen fuel cell system.
Toyota’s FCEV technology is also facing close rivalry from its peers, including Hyundai, Honda, Nissan, and Daimler. Hyundai has had fuel cell vehicles on the market for several years already. Meanwhile, Honda has also been experimenting with FCEV and improving it for some time.
Nonetheless, Toyota made headlines last July when it revealed plans to roll-out 200,000 hydrogen-powered vehicles, targeting Europe and China.
Such revelation is a major shift in Toyota’s focus, which announced intent to commercialize its game-changing solid-state battery by 2027. These next-gen batteries can potentially cut carbon emissions of EV batteries by 39%.
Reducing planet-warming emissions is one of the key drivers prompting Toyota, as well as other automakers, to invest in fossil fuel alternatives like FCEV. The ultimate goal is to bring the world to net zero emissions by 2050.
Toyota’s Net Zero Targets
For the Japanese car marker, that means achieving zero carbon emissions in three areas: lifecycle, new vehicle, and production at plants.
Life Cycle Zero CO2 Emission Target
The company aims to reduce GHG emissions by 30% throughout a vehicle’s life cycle by 2030 versus 2019 levels. As seen below, life cycle includes emissions from making materials and parts to vehicle manufacturing, logistics/delivery, driving, and recycling.
GHG emissions cover energy consumption in Toyota Motor Corporation and financially consolidation subsidiary corporate activities (Scopes 1 and 2). It also includes GHG emissions from suppliers and customers in relation to vehicles under the company and its subsidiaries (Scope 3).
New Vehicle Zero CO2 Emissions Target
In making new vehicles, Toyota aims to achieve carbon neutrality for average emissions (emissions from production of fuel and electricity and during vehicle operation) by 2050.
Reaching that goal means achieving its near-term targets for new vehicle average GHG emissions by 2030 and 2035 as follows:
- 2030: 33.3% GHG reduction from new vehicles vs. 2019 levels for passenger light duty vehicles and light commercial vehicles. For medium and heavy freight trucks, that’s 11.6% emissions reduction.
- 2035: over 50% GHG emissions reduction from new vehicles compared to the 2019 baseline.
Plant Zero CO2 Emissions Target
Finally, Toyota plans to achieve zero CO2 emissions from production at plants by midcentury. This includes CO2 emissions from energy use in Toyota and its subsidiary plants, as well as CO2 emissions from producing other Toyota brands, involving Scope 1 and 2 emissions).
Under this target, the Japanese automaker plans to tackle the environmental challenge at its factories with the following strategy.
Part of the plan is to purchase carbon credits from other companies to neutralize CO2 emissions. However, Toyota didn’t disclose how much of that emissions would be addressed using the credits.
Toyota’s pursuit of hydrogen fuel cell technology continues, showcasing global sales growth despite challenges in its home country. With a focus on reducing planet-warming emissions and achieving net zero targets, the company remains committed to advancing its FCEV technology.
The post Toyota’s Hydrogen Fuel Cell Vehicle Sales Saw 166% Increase appeared first on Carbon Credits.
Carbon Footprint
Climate-Linked Supply Chain Risk Is Already in Your P&L
The earnings calls that quietly reframed climate from sustainability question to operating risk.
Three earnings calls in the last 18 months tell the story without any help from a press release.
Hershey, May 2024: cocoa price exposure compresses margin, and the company attributes part of the cost shock to West African weather. Olam, July 2024: coffee climate exposure quantified in the annual report. JBS, January 2025: supply chain climate disclosures expanded materially in response to investor pressure and regulatory expectation. None of these companies issued the announcement as climate news. They issued it as financial news. The climate-linked supply chain risk did not arrive with a sustainability framing; it arrived as a P&L line.
You are probably reading this article because you suspect the same thing is happening to your business. This piece walks through what is showing up on which earnings calls, how procurement and finance leaders are quantifying the exposure, and what serious corporates are doing about it before the regulator asks.
Where climate risk has already appeared in earnings
The pattern is consistent across resource-intensive sectors. A weather event compresses supply, the price spikes, the cost flows through the income statement, and the analyst on the call asks whether the event is anomalous or structural. Increasingly, the honest answer is the second one.
Cocoa is the cleanest example. The 2023 to 2024 West African harvest fell sharply on the back of erratic rainfall and disease. Cocoa futures more than tripled. Companies with concentrated West African sourcing absorbed the cost; companies with diversified sourcing absorbed less. The exposure was not climate as ESG topic. It was climate as cost of goods.
Coffee follows the same pattern. Brazilian and Vietnamese harvests have moved on weather more sharply across the last several seasons. Roasters with long-tenor supplier relationships and origin diversification have managed the volatility; roasters with spot-market exposure have not. Wheat, sugar, palm oil, beef: the same dynamic in different commodities, a pattern the IPCC AR6 Working Group II report projects will intensify across agricultural systems through mid-century.
What this means: climate risk is no longer a footnote in the 10-K. It is a line item the CFO has to explain on the call.
The three commodity exposures that hit margin first
For most companies with material Scope 3 exposure, three exposures dominate the near-term P&L risk.
- Concentrated single-origin sourcing in a climate-vulnerable region. If your tier-one supply for any material commodity sits in one geography, you have a concentration risk that climate amplifies. Diversification across origins is the obvious hedge, but it takes years to build and requires relationships you cannot acquire by tender.
- Supplier financial fragility under climate stress. Smallholder farmers, who supply a large share of the global cocoa, coffee, and palm oil market, do not carry the balance sheets to absorb yield shocks. When yields collapse, they exit. When they exit, your supply base shrinks, and the surviving suppliers raise prices. The risk is structural, not cyclical.
- Logistics and storage exposure to extreme weather. Hurricane disruptions to Gulf shipping, drought-driven Panama Canal restrictions, flooding in European inland waterways: each of these has moved input costs in the last three years, a pattern documented in Munich Re’s natural catastrophe data. The exposure shows up as a one-quarter event in the financial press but accumulates over time on the cost line.
TCFD and ISSB disclosure changes
The disclosure architecture has now caught up with the risk. The Task Force on Climate-related Financial Disclosures, whose recommendations are now embedded in the ISSB’s IFRS S2 climate standard, requires companies to disclose climate-related risks across physical and transition categories, with quantification where possible.
For physical risk specifically (the climate-linked supply chain risk you are reading about), the disclosure must address both acute exposures (extreme weather events) and chronic exposures (gradual changes in temperature, precipitation, and growing seasons). The disclosure must address the time horizon over which the risk is material, the parts of the value chain exposed, and the financial impact under different scenarios.
The CSRD imposes similar requirements under European law, with double materiality (both financial and impact materiality) embedded in the assessment. The practical effect: your auditors and your investor relations team now need a defensible answer to the climate-linked supply chain risk question, and the answer needs to be quantified.
What procurement and finance can do now
Three actions matter near-term.
Map your exposure. Most companies do not have a clear view of which tier-one and tier-two suppliers sit in which climate-vulnerable geographies. Without the map, you cannot quantify the risk, and without the quantification, you cannot disclose it credibly. The map is the foundation, and World Resources Institute climate risk research provides useful public tooling to start.
Diversify and deepen, in that order. Diversification across origins reduces concentration risk, but the deeper move is to invest in the resilience of the suppliers you already have. Regenerative practices, agroforestry, soil health interventions: these reduce yield volatility under climate stress and protect your input cost trajectory.
Embed the climate spend inside procurement, not outside it. Treating climate risk as a sustainability cost line subordinates it to the ESG budget. Treating it as a procurement and resilience investment puts it in the budget that matters, which is the cost-of-goods budget that the CFO defends quarterly.
Nature-based supply chain investments are the asset class designed for exactly this purpose. They sit inside the value chain, they reduce climate-linked supply risk, they generate verifiable Scope 3 reductions, and they produce the documentation an auditor and a regulator can both test.
If you are quantifying climate-linked supply chain risk in advance of the next earnings cycle or the next disclosure period, the carbon and sustainability experts at Carbon Credit Capital can help you map your exposure and structure a Dual-Value Model response that addresses reduction, resilience, and disclosure-readiness in a single program. Schedule a consultation.
Carbon Footprint
Where should an SME start with a carbon action plan?
More and more small and medium-sized businesses are hearing the same question from their larger customers: What is your carbon footprint? That question now travels down entire supply chains, and it arrives next to tender requirements, certification criteria, and rising customer expectations.
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Carbon Footprint
Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets
The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.
The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.
This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.
The two definitions, in plain English
Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.
Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.
The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.
What the GHG Protocol Land Sector Standard actually says
The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).
For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.
For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.
A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.
When insetting counts toward Scope 3 (and when it does not)
Insetting counts toward Scope 3 only when several conditions are met:
- The intervention must occur with an entity in your value chain.
- The emissions reduction or removal must be measured against a defensible baseline.
- The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
- It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.
The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.
When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.
The procurement and supplier engagement question
Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.
To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.
The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.
Choosing the right tool for the right target
A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.
The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.
If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.
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