Published

1 year ago

December 24, 2024

Alice Rush

It’s time to stop before you shop. We’re taking a step back to shed light on the issues with Black Friday and Cyber Monday.

The biggest shopping event of the year

It’s that time of the year again: with Halloween behind us and the holidays ahead, businesses are bombarding our mailboxes with promotional emails, and our social media feeds are filled with one thing—Black Friday.

The biggest shopping event of the year is happening on Friday 29th November, closely followed by Cyber Monday. As usual, we’ve been prompted for a good few weeks already to get the early deals and prepare for the hefty discounts. And this year, thanks to the cost of living crisis, many more shoppers than in years past are expected to seek out discounts, according to data from Deloitte.

But this shopping frenzy cannot be good for the planet, people, and animals, and consumers are increasingly questioning the ethics of shopping events like Black Friday and Cyber Monday.

Even when big brands and organisations put a “sustainable” spin on Black Friday, pushing “eco-friendly” deals, something feels off. There’s an air of greenwashing around these sales, and the overconsumption encouraged during this time can’t truly be sustainable.

So this year, we’re taking a step back to shed light on the environmental and social damage of Black Friday. It’s time to stop before you shop and ask: what is Black Friday? Where did it come from? What’s wrong with it? And most importantly, how can we, as conscious consumers, fight against the tide?

What is Black Friday?

Before we look into the issues with Black Friday, let’s rewind a little.

While many believe the term Black Friday is linked to the accounting description of being in the black, which connotes profit, the term is suggested to have been coined in 1960s Philadelphia, when traffic police officers used it to describe the large crowds rushing to stores on the Friday following Thanksgiving to start their Christmas shopping, creating traffic jams and overcrowded sidewalks.

Retailers have since taken advantage of Black Friday, putting a positive spin on it and doing their best to attract larger crowds thanks to exclusive deals and discounts. Black Friday is originally an (unofficial) American holiday, but in recent decades, the US phenomenon has spread its tendrils across the globe, in-store and online.

During Black Friday and its online cousin, Cyber Monday, retailers have one big goal: attract consumers to their store and website with one unmissable deal, hoping that you’ll fill your cart with more things you don’t need once you’re there.

What started as one day of shopping has become a whole season, with offers and discounts beginning as early as October.

What’s wrong with Black Friday?

Overconsumption may be one of the most discussed impacts of Black Friday, but its effect reaches further than that. Here are some of the main issues caused by the shopping event.

Black Friday’s environmental impact

The fashion industry, and especially fast fashion, is already polluting and exploitative as it is. Black Friday makes it even worse, as more and more people are prompted to spend their hard-earned dollars on those juicy deals.

More global consumer spending means more products being manufactured and shipped worldwide, so it’s no surprise that Black Friday’s carbon footprint has grown accordingly. According to data collected by Waste Managed, 2023’s Black Friday was expected to emit 429,000 tonnes of greenhouse gas emissions just from product deliveries.

Because so many transactions are made, more emissions are created, more waste is generated, and more trucks are dispatched to meet the demand. The Guardian revealed that in 2017, a diesel truck left an Amazon fulfilment centre every 93 seconds at peak Black Friday delivery times.

But Black Friday’s environmental impact doesn’t stop the moment the products land on our doorsteps. No—Black Friday promotes overconsumption, pushing consumerism to its extremes by telling us we need more unnecessary, unwanted, cheap goods made from poor-quality, unsustainable materials. And what happens when we realise that juicy deal is falling apart? Most of us throw it away. In fact, one study has suggested that up to 80% of our Black Friday purchases are thrown away after just one or even zero uses.

Black Friday’s social impact

Black Friday doesn’t just impact the planet we live on. It also affects all of us, starting with the workers who produce the goods we’re buying.

Production at a large scale often comes with outsourcing labour to nations where brands get away with paying pennies, depriving workers of access to a living wage and safe working conditions, and trapping them in an inhumane cycle of poverty. And as you might have guessed, the extra profit generated by the sale of even cheaper goods during Black Friday doesn’t end up in the workers’ wallets.

Then comes the workers that package, ship, and deliver the products. They are often under a lot of stress during this time of year, working long hours—from 12-16 each day at Amazon—to meet deadlines. In 2023, Amazon workers in 30 countries threatened to go on strike during Black Friday, demanding better pay and working conditions.

Black Friday also impacts us as consumers, playing on the idea that in this capitalist world, our value is based on the commodities we own and that by buying more things, we’ll feel better—more appreciated, loved, respected, and so on.

As Our Changing Climate highlights in its video, Black Friday’s deals and discounts aren’t created with shoppers in mind—they’re designed to plump up the companies’ balance sheets and the CEOs’ wallets. Black Friday is one of the many ways big brands are exploiting the working class for a profit.

A note on calling out people who shop during Black Friday

We’ve all seen the videos of the enormous crowds in shopping malls during Black Friday, and it’s easy to criticise those people for participating in the shopping event. But for some, Black Friday is one of their only chances to buy things they need. Calling out Black Friday shoppers doesn’t help, and some even argue that it’s classist, racist, and sexist. Part of the solution lies in all of us individually taking a step back, looking at what we consume, and asking ourselves if we really need to participate in Black Friday—not judging what’s in our neighbour’s cart. The other and most important part of the solution lies in addressing the systemic issues that lead to this yearly hysteria.

So what can you do instead?

Say no to the culture of overconsumption perpetuated by #BlackFriday sales, and remember we have power as consumers to push for positive change with more than just our spending

Find out more and get involved: https://t.co/EkvukYmfZC pic.twitter.com/nMqVI1NBh6

— Fashion Revolution (@Fash_Rev) November 11, 2021

So you’ve decided not to engage in Black Friday this year and to mindfully encourage those around you to do the same if they can—congrats! But, what can you do instead? And where do you start?

At Good On You, we want to help you avoid the hype and embrace conscious consumerism. And to do that, we recommend you stop before you shop. Give yourself the gift of taking a moment to shift from unconscious to conscious consumer. Before you reach for your wallet, start by asking yourself these three questions. After doing this short exercise, you might find that you don’t need to buy stuff after all.

Take a look at what’s already in your wardrobe and apply the 5 Rs of sustainable fashion: Reduce (what you own and consume), Rewear, Recycle, Repair, and Resell.

If, after all that, you still need to buy things, be curious and empower yourself to make better choices.

Here are a few other things you can do instead of chasing deals this Black Friday:

Shop from local fashion brands and support your communities at home.
At Good On You, we love to recommend some of the best more sustainable brands, rated “Good” or “Great”, but we also encourage shopping pre-owned (we love Vestiaire Collective and eBay) or having a clothes swap with friends, as other great ways to reduce the impact of your fashion choices.
Participate in Giving Tuesday instead of Black Friday. Giving Tuesday helps promote charitable acts of giving to foster a society that is “more gracious” and inspires people to work together and help each other.
Behind every discount, we should not forget that workers are being paid poverty wages for the clothes they make and that we wear.
Make sure to choose something from a fashion brand that positively impacts the planet and its inhabitants. You can use the free Good On You app or directory to check the labour, environment, and animal ratings for thousands of fashion and beauty brands.

To help you out, here is a selection of brands that recognise the damage of events like Black Friday on conscious consumerism and go out of their way to fight against the tide:

Flamingos’ Life (“Good”): Spanish plant-based shoemaker Flamingos’ Life will face Black Friday overconsumption by closing its online store on Black Friday.
PANGAIA (“Good): During the Black Friday shopping season, PANGAIA is encouraging shoppers to make a donation of £10, €10, or $10 to charity through its website, and in exchange, they’ll get 30% off their purchase.
Kotn (“Good”): From 29th November until 3rd December, 100% of Kotn’s sales will go towards building schools in rural Egypt, where the cotton in the brand’s collections is grown.
Cariuma (“Good”): For every sale made over the Black Friday weekend, sneaker brand Cariuma will plant 10 trees.
Dedicated (“Great”): Similarly, Swedish clothes brand Dedicated has partnered with One Tree Planted to assure that for every purchase made, a tree will be planted.
Tripulse (“Great”): This year, the activewear brand is sharing a guide full of “practical advice and tips on how to build a conscious wardrobe for everyday wear and activewear… We want to make it easy for people to consume and wear more responsibly,” says the brand.
Kuyichi (“Good”): The Dutch denim brand is donating 20% of its turnover from Black Friday to the Dutch Sustainable Fashion Circle, which works to fight greenwashing.

These different actions are changes we can all make to help push the fashion and beauty industries to become more sustainable. But if we want real change to happen, we need to pressure governments to implement regulation and hold brands accountable that are doing the most harm to our planet, people, and animals. In addition to buying less and buying better, you can also participate in social movements, ask for systemic change and justice, and challenge our capitalistic system and cultural habits.

The post Stop Before You Shop: The Issues With Black Friday and Cyber Monday appeared first on Good On You.

Stop Before You Shop: The Issues With Black Friday and Cyber Monday

Green Living

Earth911 Inspiration: Be True to the Earth — Edward Abbey

Published

3 days ago

May 22, 2026

Alice Rush

This week’s quote is from American novelist and pioneering environmentalist Edward Abbey: “I am not an atheist but an earthiest. Be true to the earth.”

Earth911 inspirations. Post them, share your desire to help people think of the planet first, every day. Click the poster to get a larger image.

This poster was originally published on January 31, 2020.

The post Earth911 Inspiration: Be True to the Earth — Edward Abbey appeared first on Earth911.

https://earth911.com/inspire/earth911-inspiration-be-true-to-the-earth-edward-abbey/

Green Living

10 Books to Counter Consumerism

Published

5 days ago

May 20, 2026

Alice Rush

We are constantly bombarded by messages that tell us we need more stuff to be happy. The average American household contains around 300,000 items. The average home size has roughly tripled since the 1950s, and we still rent self-storage units by the millions to hold the overflow.

If you are rethinking your relationship to consumer culture – whether by choice or necessity – we’ve rounded up a list of books to make breaking up with consumerism and easier to understand which of our purchases are really necessary.

(Amazon links are provided for convenience. Your local library and independent bookstore are excellent first stops.)

Empire of Things

by Frank Trentmann

Trentmann’s sweeping 2016 history follows material culture from late Ming China and Renaissance Italy through to today’s global supply chains. He shows that consumerism is not a recent American export but a centuries-long international phenomenon, one that has reshaped households, cities, and the planet.

Empire of Things is dense but never preachy, and it gives readers the long view needed to understand what we are actually pushing back against.

No Logo – 10th Anniversary Edition

by Naomi Klein

No Logo was a movement manifesto when it appeared in 1999, and its dissection of branding, sweatshop labor, and corporate cultural takeover reads as prescient now that nearly every screen on earth is an ad surface. To take the next step, pair this read with Klein’s more recent argument about capitalism and ecological collapse, How To Change Everything.

The Conscious Closet

by Elizabeth L. Cline

Cline first exposed the human and environmental costs of fast fashion in Overdressed (2012). The Conscious Closet is the practical follow-up: how to clean out, repair, swap, and rebuild a wardrobe without funding the industry that produces an estimated 92 million tons of textile waste each year. It is the most actionable book on this list for anyone with a closet.

The Myths of Happiness

by Sonja Lyubomirsky

Psychology professor Sonja Lyubomirsky brings the receipts. In The Myths of Happiness, she walks through decades of research showing that material milestones — the raise, the upgrade, the bigger house — produce short bursts of satisfaction that fade quickly. What actually sustains wellbeing is rarely for sale. A clarifying read for anyone tempted to outshop their way to contentment.

How to Do Nothing: Resisting the Attention Economy

by Jenny Odell

Waste is coming for our minds, too. Odell argues that our scarcest resource is attention — and that the platforms we use have turned it into the raw material of a trillion-dollar industry. How to Do Nothing is not a digital-detox manual; it is a case for reclaiming attention as a political act, with consequences for everything from bird-watching to civic life. More relevant in 2026 than when it was published in 2019.

Less Is More: How Degrowth Will Save the World

by Jason Hickel

Economic anthropologist Jason Hickel makes the case that endless GDP growth is incompatible with a livable planet, and that “green growth” is mostly a marketing exercise. Less Is More (2020) traces 500 years of capitalism and lays out what a degrowth economy could actually look like — one organized around human and ecological flourishing rather than perpetual expansion. The book has helped move degrowth from the margins of academia into the mainstream of the climate debate.

The Day the World Stops Shopping

by J.B. MacKinnon

Journalist J.B. MacKinnon designed The Day the World Stops Shopping (2021) as a thought experiment — what would happen if global consumption dropped by 25%? — and then watched the pandemic run a version of the experiment in real time. He travels from Namibian hunter-gatherer communities to American big-box retail, talking to economists, ecologists, and CEOs. The result is one of the most readable accounts of why we shop, why we cannot easily stop, and what we would gain if we did.

Consumed: The Need for Collective Change

by Aja Barber

Writer and consultant Aja Barber connects fashion, colonialism, and climate in Consumed (2021), a debut that has become a touchstone for the ethical fashion conversation. Where Cline writes as a practitioner, Barber writes as a systems critic, tracing the textile trade’s roots in slavery and racial inequality and asking readers to confront why we fill emotional gaps with purchases. Pointed, generous, and built to be read in two sittings.

Wasteland: The Secret World of Waste and the Urgent Search for a Cleaner Future

by Oliver Franklin-Wallis

If consumerism is the input, waste is the output we work hardest not to see. Award-winning journalist Oliver Franklin-Wallis follows that output across continents in Wasteland (2023) — from New Delhi’s landfills and Ghana’s secondhand clothing markets to nuclear storage sites and the corporate origins of curbside recycling. Named a Best Book of 2023 by The New Yorker, The Guardian, and Kirkus, it is essential reading for anyone who has ever wondered where “away” actually goes.

Fixation: How to Have Stuff Without Breaking the Planet

by Sandra Goldmark

Sandra Goldmark runs a pop-up repair shop in New York and serves as director of sustainability at Barnard College. Fixation (2020) is her plainspoken case for getting things fixed instead of replaced, and for building a circular economy where good design, reuse, and repair are the default. Her five-rule formula — borrowed in spirit from Michael Pollan — is the most quotable advice on this list: “Have good stuff. Not too much. Mostly reclaimed. Care for it. Pass it on.”

What You Can Do

Reading is a start, not a finish. A few next steps:

Start at the library. Most of these titles are available through WorldCat or your local branch. Borrowing keeps a book in circulation and out of a landfill.
Audit one category of stuff before adding to it. Pick clothes, kitchenware, or electronics. Inventory what you already own before the next purchase. Most of us own more than we remember.
Find a repair option in your community. Take the time to locate repair, reuse, and donation outlets near you before tossing anything broken.
Support right-to-repair policy. Several U.S. states have passed right-to-repair laws since 2023; the rest are weighing them. Individual purchasing choices matter more when manufacturers are required to make repair possible.
Read one of these books and talk about it. Anti-consumption is harder alone. Book clubs, mutual-aid groups, and faith communities have all become surprising hubs for this work.

Editor’s Note: Originally authored by Gemma Alexander on June 18, 2020, this article was updated in May 2026.

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https://earth911.com/inspire/10-books-to-counter-consumerism/

Green Living

Best of Sustainability In Your Ear: EarthX CEO Peter Simek on Cultivating Bipartisan Climate Strategies

Published

5 days ago

May 20, 2026

Alice Rush

Subscribe to receive transcripts by email. Read along with this episode.

For 15 years, the Dallas-based climate conference the EarthX conference has created space where fossil fuel executives and environmental activists, Republican appropriations chairs and Democratic climate hawks, find common ground. The organization targets three core stakeholders: the corporate world, policymakers, and investors seeking startups where environmental solutions are baked into the bottom line. Peter Simek, EarthX’s CEO, explains how reframing climate action around shared values—stewardship, economic opportunity, and love of the land—unlocks support that crisis messaging alone cannot reach.

The doom story doesn’t sell, Simek explained. “We’re not motivated as a species by doomsday language. It puts people in fight-or-flight mode.” He points out how climate became an identity issue, tangled up in culture-war debates over hamburgers and gas-powered trucks, when the real conversation should center on clean air, clean water, and protecting the places we love. “The EPA and the Clean Air and Clean Water Act were passed during the Nixon administration,” he notes. “There are ways to message this that appeals across lines.”

Peter Simek, CEO of EarthX, is our guest on *Sustainability In Your Ear*.

Simek bets heavily on bottom-up action as EarthX works to build bridges. States, cities, and private capital often move faster than federal mandates, he argues, and they’re harder to reverse with a single executive order. Texas leads the nation in renewable energy deployment because wind and solar make bottom-line sense. “Even as there’s a policy turn against it, there’s still the driving reality that solar and wind are viable energy sources,” he says. A new event in 2026, the EarthX Institute, will focus on two policy priorities: nuclear energy, where bipartisan consensus is growing, and urban biodiversity.

Whether conversations at forums like EarthX translate into policy velocity that matches the pace of climate impacts remains to be seen. Simek says he stays focused on tracking downstream results, specifically the investments funded, the coalitions built, and the policies incubated from the local level up. “It’s about finding those ways in which there’s common sense, common ground, common values,” he says. “Elements to talking about nature and the environment that no one can really disagree with.”

Learn more about EarthX and its upcoming April 2026 conference at earthx.org.