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During my years as a marketing consultant to large IT and communications tech companies, I helped my clients name or rename many dozens of products.  No need to be too clever or catchy; just pick something that makes an introduction in a way that’s clear and implies its power to create value.

Here, I’m not sure what the marketing people were thinking.  One thing’s for sure: you don’t want your kids being driven around by incoherent people.

Product Naming Is Important

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Renewable Energy

Empathy

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As shown here, we live in a society that glorifies the very worst traits of the human animal and seems to be on a rocket ride to its own destruction.

Empathy

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Renewable Energy

Cashing in on Ignorance

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Ignorance has terrific value to the billionaire class.  If you’re filthy rich, you really don’t want a nation full of people learning that pure market capitalism is, by its very nature, exploitative, or that the consumption of fossil fuels is destroying our planet’s capacity to support life.

Cashing in on Ignorance

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Renewable Energy

We Have Plenty of Problems that Actually DO Exist

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The Trump administration and congressional Republicans are exceptionally good at focusing the MAGA base on problems that don’t exist.

What bathrooms should trans people use?  Well, before we work ourselves into a frenzy, let’s ask ourselves if this is an issue that is really harming the good people of this nation.

Keep in mind that 60% of Americans live paycheck-to-paycheck and are struggling to afford groceries.

We Have Plenty of Problems that Actually DO Exist

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