Renewable Energy

Product Naming Is Important

Published

3 months ago

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During my years as a marketing consultant to large IT and communications tech companies, I helped my clients name or rename many dozens of products.  No need to be too clever or catchy; just pick something that makes an introduction in a way that’s clear and implies its power to create value.

Here, I’m not sure what the marketing people were thinking.  One thing’s for sure: you don’t want your kids being driven around by incoherent people.

Product Naming Is Important
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