Microsoft has taken big steps toward reaching its climate goals. The company has agreed to buy up to 3 million nature-based carbon removal credits from EFM, a U.S.-based forest management firm. This multi-year deal shows Microsoft’s serious commitment to using natural ways to fight climate change.
On top of that, Microsoft has invested $300 million in EFM’s Fund IV. This funding will help climate-smart forestry projects in Washington State’s Olympic Peninsula.
Nature’s Power: How Forests Help Fight Climate Change
Nature-based solutions help remove carbon dioxide (CO₂) from the air. They include:
- Planting new forests,
- Improving forest management, and
- Agroforestry, which combines trees with farming
Microsoft plans to use these credits to meet its goal of becoming carbon negative by 2030. That means the company wants to remove more carbon from the atmosphere than it emits.
EFM’s projects focus on reforestation, sustainable forestry, and land conservation. Studies show that forests can absorb about 30% of global CO₂ emissions every year. By working with EFM, Microsoft supports healthy ecosystems and helps restore damaged lands.
Some studies suggest that nature-based solutions could cut CO₂ by 12 gigatonnes yearly by 2030 if used widely. For Microsoft, these projects help balance emissions from hard-to-reduce activities. This includes data center operations and cloud services.
Why Microsoft Invested $300 Million in EFM Fund IV
The $300 million investment by Microsoft is both an environmental and a business strategy. The carbon credit market is growing fast. According to the MSCI report, the market could grow to $7–35 billion, driven by:
- Rising demand for credible carbon removal credits,
- Corporate climate goals, and
- A shift toward higher-quality, transparent projects.

Companies are buying more credits to meet 2030 targets, boosting market trust. MSCI projects even greater growth by 2050, with the market potentially reaching $45–250 billion as interest in reliable, high-standard carbon credits continues to increase globally.
By investing in EFM’s fund, Microsoft supports sustainable forestry practices that store carbon, improve biodiversity, and create local jobs. EFM uses climate-smart forestry. This includes longer harvest cycles, planting many tree types, and protecting watersheds. These actions not only pull CO₂ out of the air but also make forests stronger against wildfires, pests, and climate stress.
Microsoft has said that it will use returns from this fund to help cover future carbon removal costs. This makes its sustainability strategy more financially sustainable over the long term.
Beyond Carbon Credits: Microsoft’s Big Climate Picture
This deal with EFM fits into Microsoft’s larger climate plan. In 2020, the company pledged to be carbon negative by 2030 and to remove all the carbon it has emitted since its founding in 1975 by 2050. The company is also working to run on 100% renewable energy by 2025 and to reduce emissions from its supply chain.

The company is also developing advanced digital tools to measure and track carbon removal projects. Its Planetary Computer uses satellite images and artificial intelligence (AI) to monitor land changes and forest health, helping partners like EFM verify their impact.
Why Companies Are Turning to Nature-Based Solutions
More companies are investing in nature-based solutions. A 2023 BloombergNEF report says that emerging markets need over $1.5 trillion for clean energy and carbon removal by 2030. This investment is crucial to meet global climate goals. Carbon credits from nature projects are one piece of the puzzle.
In 2024, over 400 global companies, like Amazon and Google, said they would buy more high-quality carbon removal credits. These companies view nature-based solutions as a cost-effective way to achieve short-term climate goals. They also aim to reduce their direct emissions over time.
The World Bank says that if companies invest $800 billion in nature-based climate solutions by 2030, we could create more than 80 million jobs around the world. This would especially benefit rural areas. Projects like EFM’s can deliver climate benefits while supporting local communities.
The Carbon Credit Boom: What’s Next for Nature and Tech?
Experts believe that the carbon market will keep growing quickly.
- McKinsey & Company says that demand for carbon credits might grow 15x by 2030. This could reach 1.5 to 2 billion metric tonnes of CO₂ equivalent each year.

Microsoft’s partnership with EFM shows how companies can combine technology, finance, and nature to fight climate change. By using AI, remote sensing, and data analytics, projects like these can be tracked and improved over time, making them more reliable and transparent.
However, experts also warn that carbon removal credits are not a replacement for cutting emissions. Companies still need to reduce their pollution as much as possible before relying on carbon offsets. The Science-Based Targets initiative (SBTi) stresses that offsets should only be used to balance emissions that cannot yet be eliminated.
Microsoft’s collaboration with EFM is an important example of how nature and technology can work together to tackle climate change. The purchase of up to 3 million carbon removal credits and the $300 million forestry investment show a strong commitment to both environmental restoration and economic growth.
These efforts help Microsoft get closer to its 2030 climate targets while setting an example for other companies. As the carbon removal market grows, partnerships like this will likely become more common. They offer a way to store carbon, support ecosystems, and create jobs — all key parts of building a sustainable future.
The post Microsoft’s $300M Bet on Forests: How A 3M Carbon Credit Deal Shapes Its Climate Strategy appeared first on Carbon Credits.
Carbon Footprint
Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets
The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.
The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.
This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.
The two definitions, in plain English
Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.
Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.
The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.
What the GHG Protocol Land Sector Standard actually says
The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).
For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.
For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.
A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.
When insetting counts toward Scope 3 (and when it does not)
Insetting counts toward Scope 3 only when several conditions are met:
- The intervention must occur with an entity in your value chain.
- The emissions reduction or removal must be measured against a defensible baseline.
- The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
- It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.
The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.
When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.
The procurement and supplier engagement question
Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.
To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.
The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.
Choosing the right tool for the right target
A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.
The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.
If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.
Carbon Footprint
Net zero needs nature: a carbon credit guide
Net zero is often described as a balancing act: cut what you can, account for the rest, and reach zero on the ledger. That framing is useful, but it leaves something out. It treats every tonne of carbon as interchangeable and every route to zero as equally sound, while the science tells a more specific story.
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Carbon Footprint
Deforestation in Malawi: causes and solutions
Malawi has lost a striking share of its forests over the past three decades. Woodlands that once covered well over a third of the country now cover less than a quarter, and the pressure on what remains is increasing. Behind those figures sit two practical questions: what is driving the loss, and what reverses it?
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