Microsoft takes another significant step in its sustainability journey by partnering with Climate Impact Partners and Terra Natural Capital to support the Panna afforestation project in India’s Madhya Pradesh state. This initiative aims to plant up to 11.6 million native trees across 20,000 hectares, an area larger than Washington D.C., over the next 30 years.
The project aims to cut 3 million tonnes of carbon dioxide (CO₂) from the air. Microsoft will buy 1.5 million tonnes of verified carbon removal credits, which is half of what the project will produce.
Remarking on their big carbon removal initiative, Brian Marrs, Senior Director Energy Markets, Microsoft said:
“At Microsoft, we believe that high-quality, nature-based solutions are vital to addressing climate change. Panna forms an important part of our growing portfolio of carbon removal projects – our first in India and largest in the APAC region. The collaboration with Climate Impact Partners helps to ensure that millions more trees are planted, more carbon is removed from the atmosphere, more jobs are created, and more finance flows back to local communities.”
Climate Impact Partners is a leader in carbon market solutions, supporting over 600 carbon removal and reduction projects in 56 countries for more than 25 years. The company helps businesses offset emissions, drive carbon pricing, and achieve climate goals.
A Model for Sustainable Carbon Removal
The Panna afforestation project is a collaborative effort that brings together Climate Impact Partners’ expertise in project development, Terra Natural Capital’s financial backing, and Microsoft’s long-term commitment to carbon removal. This marks Microsoft’s largest carbon removal deal in the Asia-Pacific region and its first in India.

The initiative is more than just a tree-planting effort. This is a big community project. It helps local farmers and communities. At the same time, it plays a key role in global carbon sequestration efforts.
The project is built to provide lasting environmental, economic, and social benefits. It uses several key strategies to achieve this, including:
- Economic Empowerment: Farmers in the project will get a portion of the carbon credit revenue.
- Sustainable Agriculture: They will offer training on climate-smart farming.
- Biodiversity Boost: The project will plant native species.
- Water Conservation: They’ve built big water systems like ponds, borewells, and drip irrigation.
The project follows the latest Verra standards. It includes the Afforestation, Reforestation, and Revegetation Methodology (VM0047). This methodology is approved by the Integrity Council for the Voluntary Carbon Market (ICVCM) under the Core Carbon Principle (CCP) label. It got an ‘A’ rating from BeZero. It will also be verified under the Climate, Community, and Biodiversity Standard. This ensures it provides climate and social benefits.
More Than Just Trees: The Economic and Social Impact of Carbon Removal
Microsoft’s involvement in the Panna project underscores its leadership in the carbon removal sector. In 2024, the company retired 5.5 million carbon credits, making it one of the top buyers in the voluntary carbon market.

About 80% of these credits came from BECCS projects, which stands for Bioenergy with Carbon Capture and Storage. This shows Microsoft’s commitment to investing in new and reliable carbon removal technologies.
Carbon Dioxide Removal (CDR) is a critical component of global climate strategies. Simply reducing emissions is no longer enough to keep global warming below the 1.5°C threshold. The Intergovernmental Panel on Climate Change (IPCC) says the world needs to remove 5-16 billion metric tons of CO₂ each year by 2050 to meet this goal.
Microsoft’s purchase of 1.5 million tonnes of carbon removal credits from the Panna project aligns with its broader corporate commitment to becoming carbon-negative by 2030. This means the company aims to remove more CO₂ than it emits each year.

By backing projects like Panna, Microsoft cuts its carbon footprint. It also helps spread solutions that can work globally. Climate Impact Partners’ CEO emphasized the importance of this collaboration, saying:
“By securing a long-term supply of high-quality carbon credits, this model empowers companies like Microsoft to meet their ambitious climate targets, drive growth in the carbon removal market, and bring benefits to communities most impacted by climate change.”
The Role of Carbon Markets in Scaling Solutions
The voluntary carbon market is projected to grow from $2 billion in 2023 to over $50 billion by 2030, with CDR credits playing a significant role. CDR credits are different from traditional carbon offsets.
Instead of just reducing or avoiding emissions, CDR credits actually remove CO₂ from the atmosphere. They also ensure that this CO₂ is stored for a long time. This makes projects like Panna crucial for achieving long-term climate stability.
Nature-based solutions, like afforestation, hold great promise. But scaling these projects can be challenging. Key factors to address include access to project finance, land availability, and long-term monitoring of carbon sequestration.
Terra Natural Capital comes in by providing financial support. This shows how new financing solutions can boost carbon removal efforts.
Scaling Carbon Removal: The Future of Corporate Climate Action
Microsoft’s commitment to the Panna afforestation project is commendable. However, challenges still exist in scaling these efforts. High costs for new carbon removal technologies, like BECCS and Direct Air Capture (DAC), can slow down their adoption.
DAC pulls CO₂ from the air and stores it underground. However, it is costly. Prices are over $600 per tonne because of high tech and operation costs.
To make CDR easier to access, costs need to go down. This can happen through new technology and larger production. Government policies and incentives are key to supporting growth in the CDR market.

The United States has started programs like the 45Q tax credit. Meanwhile, the European Union is working on a certification framework for carbon removal.
Microsoft’s partnership with Climate Impact Partners and Terra Natural Capital for the Panna afforestation project shows the company’s dedication to combating climate change through innovative carbon removal strategies. Microsoft leads by investing in big, community-focused projects like Panna. This sets a standard for others to follow and helps reach global climate goals.
The post Microsoft and Climate Impact Partners Reveal Biggest Carbon Removal Deal in Asia appeared first on Carbon Credits.
Carbon Footprint
Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets
The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.
The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.
This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.
The two definitions, in plain English
Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.
Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.
The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.
What the GHG Protocol Land Sector Standard actually says
The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).
For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.
For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.
A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.
When insetting counts toward Scope 3 (and when it does not)
Insetting counts toward Scope 3 only when several conditions are met:
- The intervention must occur with an entity in your value chain.
- The emissions reduction or removal must be measured against a defensible baseline.
- The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
- It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.
The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.
When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.
The procurement and supplier engagement question
Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.
To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.
The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.
Choosing the right tool for the right target
A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.
The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.
If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.
Carbon Footprint
Net zero needs nature: a carbon credit guide
Net zero is often described as a balancing act: cut what you can, account for the rest, and reach zero on the ledger. That framing is useful, but it leaves something out. It treats every tonne of carbon as interchangeable and every route to zero as equally sound, while the science tells a more specific story.
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Carbon Footprint
Deforestation in Malawi: causes and solutions
Malawi has lost a striking share of its forests over the past three decades. Woodlands that once covered well over a third of the country now cover less than a quarter, and the pressure on what remains is increasing. Behind those figures sit two practical questions: what is driving the loss, and what reverses it?
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