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Joby Aviation Inc. (NYSE: JOBY) is closing in on its dream of launching electric air taxis. The California-based company has spent years building its all-electric, vertical take-off and landing (eVTOL) aircraft, designed for fast, quiet, and convenient city travel.

Air Taxis: The Future of Fast, Clean, and Congestion-Free Urban Travel

Air taxis are small electric or hybrid aircraft that take off and land vertically, ideal for short city hops, airport transfers, and reaching remote areas. Target users include executives, business travelers, and emergency services. Countries like the U.S., Germany, and the UAE are investing heavily in supporting infrastructure.

A report highlighted that the global air taxi market, valued at USD 1.32 billion in 2024, is projected to hit USD 7.74 billion by 2033 at a 21.72% CAGR, driven by eVTOL technology, urban mobility demand, and congestion-free travel needs.

air taxi JOby
Source: Renub Research

Growth is fueled by advances in batteries, lightweight materials, and electric propulsion, making aircraft cleaner and more efficient, plus worsening city traffic that air taxis can bypass—cutting multi-hour trips to just 15–20 minutes.

This August, Joby made a series of bold moves that pushed it closer to commercial operations, from a high-profile acquisition and defense partnership to major FAA progress and manufacturing growth. Investors noticed, sending the stock near record highs.

Blade Deal Unlocks Instant Market Access and Growth

One of the month’s biggest headlines came on August 4, when Joby announced plans to acquire Blade Air Mobility’s passenger business for up to $125 million in cash or stock.

The deal is a game-changer. Blade brings premium infrastructure, including dedicated terminals at major New York airports and a strong presence in Southern Europe. More importantly, it comes with a loyal customer base — more than 50,000 passengers flew Blade in 2024.

By absorbing Blade’s passenger operations, Joby gains instant market access without the time and expense of building from scratch. The acquisition is expected to slash infrastructure costs, speed up customer acquisition, and put Joby ahead of competitors in key urban corridors.

The transaction is set to close in the coming weeks, pending customary approvals. Once complete, Blade’s passenger services will continue under Joby’s ownership, setting the stage for a smooth integration.

Defense Partnership Opens a New Revenue Stream

Joby revealed another major move, a collaboration with defense contractor L3Harris.

The partnership will develop a gas turbine hybrid variant of Joby’s existing eVTOL aircraft for low-altitude defense missions. The design aims to combine Joby’s manufacturing expertise with L3Harris’ deep defense technology capabilities.

Flight testing is set to begin this fall, with operational demonstrations planned during government exercises in 2026.

This venture signals Joby’s ambition to be more than just a commercial passenger service. By stepping into the defense sector, Joby diversifies its revenue streams and showcases its aircraft’s versatility for both civilian and military use.

FAA Certification Moves Into Final Stages

On August 6, Joby shared a crucial regulatory update. It has started final assembly of its first FAA-approved electric air taxi, a major step toward Type Inspection Authorization (TIA) flight testing. This stage needs FAA-approved test plans, a certified design, and proven manufacturing — all of which Joby has achieved, with over 50% of its test plans already accepted.

The aircraft, developed over years of testing, will fly with Joby pilots in 2025, followed by FAA pilots. Structural and systems tests have confirmed its strength and readiness.

Joby’s in-house design and manufacturing have boosted development and improved quality. With new facilities in California and Ohio, backed by Toyota, the company will soon be able to build up to 24 aircraft a year.

Cash-Rich and Backed by Toyota, Joby Eyes Massive Growth Ahead

  • Joby’s balance sheet is strong, ending Q2 2025 with $991 million in cash, cash equivalents, and marketable securities.

The company also closed the first $250 million tranche of a $500 million strategic investment from Toyota, one of Joby’s largest and most influential partners.

For 2025, Joby expects to use between $500 million and $540 million in cash, excluding the Blade acquisition. Revenue remains small, just $59,600 expected for Q2, but growth projections are huge, with a forecasted 900% year-on-year increase from a low base.

JoeBen Bevirt, founder and CEO of Joby, said,

“This is a pivotal moment. Regulatory progress around the world is unlocking market access, our commercialization strategy is taking hold, and we’re now focused on scaling production to meet real demand—a challenge we’re fully committed to and working hard to deliver on.” 

JOBY Stock Surge Reflects Growing Investor Confidence

Joby’s recent string of announcements sent its stock soaring. In the past month alone, shares have jumped more than 70% due to heavy trading. Year-to-date, the stock has risen 142%, surpassing its market capitalization of $14 billion.

However, volatility remains. Analyst price target changes and insider sales have caused swings, but the long-term outlook hinges more on regulatory milestones than short-term earnings.

JOBY
Source: Yahoo Finance

Manufacturing Expansion Doubles Output

To meet growing demand, Joby expanded its Marina, California, manufacturing facility to 435,000 square feet. This upgrade will double production capacity to 24 aircraft per year.

Meanwhile, its newly renovated Dayton, Ohio, site is ramping up to produce and test key aircraft components. Over time, Dayton could scale to build up to 500 aircraft annually, making it a cornerstone of Joby’s manufacturing strategy.

International Partnerships Boost Global Reach

Joby is not just looking at U.S. cities. The company also announced an expanded partnership with ANA Holdings in Japan.

The two companies plan to deploy over 100 Joby air taxis starting in Tokyo, creating an urban air mobility ecosystem complete with dedicated vertiports and operational support. The partnership will leverage Toyota’s network and government cooperation to fast-track development.

Joby also signed new agreements with Abdul Latif Jameel and ANA to explore deploying approximately 300 aircraft in other markets.

What’s Next for Joby Aviation?

With the Blade acquisition, defense partnership, FAA certification progress, and global expansion, Joby is executing on multiple fronts at once.

The next 12 months will be critical. If Joby completes certification on schedule, ramps production, and integrates Blade’s passenger network, it could be one of the first eVTOL companies to operate at scale.

For now, investors are betting big that Joby’s head start, strategic partnerships, and strong balance sheet will translate into a dominant position in the fast-emerging air taxi market.

Joby Aviation isn’t just inching toward launch; it’s accelerating. From New York to Dubai to Tokyo, the pieces are falling into place for a global eVTOL network. If all goes according to plan, 2026 could be the year flying taxis move from concept to reality.

The post JOBY Aviation Stock Soars on Blade Acquisition and Electric Air Taxi Commercial Launch Plans appeared first on Carbon Credits.

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Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets

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The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.

The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.

This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.

The two definitions, in plain English

Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.

Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.

The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.

What the GHG Protocol Land Sector Standard actually says

The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).

For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.

For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.

A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.

When insetting counts toward Scope 3 (and when it does not)

Insetting counts toward Scope 3 only when several conditions are met:

  • The intervention must occur with an entity in your value chain.
  • The emissions reduction or removal must be measured against a defensible baseline.
  • The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
  • It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.

The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.

When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.

The procurement and supplier engagement question

Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.

To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.

The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.

Choosing the right tool for the right target

A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.

The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.

If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.

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Net zero needs nature: a carbon credit guide

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Net zero is often described as a balancing act: cut what you can, account for the rest, and reach zero on the ledger. That framing is useful, but it leaves something out. It treats every tonne of carbon as interchangeable and every route to zero as equally sound, while the science tells a more specific story.

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Carbon Footprint

Deforestation in Malawi: causes and solutions

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Malawi has lost a striking share of its forests over the past three decades. Woodlands that once covered well over a third of the country now cover less than a quarter, and the pressure on what remains is increasing. Behind those figures sit two practical questions: what is driving the loss, and what reverses it?

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