Reaching net zero isn’t just a visionary pledge anymore; it’s a business imperative. From investor expectations and ESG benchmarks to customer scrutiny and upcoming regulation, the pressure on companies to decarbonise is accelerating. But while reducing internal emissions is essential, there’s growing recognition that carbon offsetting strategies are a vital part of the solution, not a shortcut.
EU carbon credit claims changed on 27 September 2026, the day the Directive (EU) 2024/825 began to apply across the European Union. The change is narrow. It changes how a company can talk about the credits it buys. A product can no longer be called neutral on the strength of compensation alone; however, every specific, evidenced statement about what a company measured, reduced, and funded stays fully available.
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