Enbridge, traditionally a pipeline and gas infrastructure giant, is moving into renewable power in partnership with Meta, the company that owns Facebook, Instagram, WhatsApp, and Messenger. Enbridge committed $900 million to build the 600 MW Clear Fork Solar Project near San Antonio, Texas.
A long-term deal will have 100% of the project’s clean energy to power Meta’s regional data centers. This supports Meta’s sustainability goals and shows major shifts in how tech giants get their electricity.
America’s New Solar Powerhouse
Texas leads the U.S. in energy production. The state ranks first in wind and second in solar generation. Texas is expected to have a cumulative capacity nearly doubling to 80 GW by 2030.
Such rapid growth will meet the rising electricity demand from data center expansions. Companies like Oracle, OpenAI, and Google are all adding gigawatts of power load.
Texas is becoming a leader in clean energy. It already ranks first in wind power and second in solar in the U.S.

The state’s wide-open land, strong sun, and business-friendly rules make it perfect for solar farms. In fact, its expected yearly additions are enough to power millions of homes.
Big tech companies are also setting up large operations in Texas. These companies need huge amounts of energy. As more data centers open, Texas’s energy demand is rising fast.
The Electric Reliability Council of Texas (ERCOT) says the state’s total energy needs could double by 2030. Solar power will play a key role in meeting this growth. Projects like Clear Fork help ensure that new energy demand is met with clean, renewable power.
Meta has 6.7 GW of renewables in the U.S. and 11.7 GW worldwide. It needs more clean energy to support its growing data infrastructure. The Clear Fork project helps deliver reliable, cost-effective solar power under a power purchase agreement (PPA).
For Enbridge, the deal brings profits starting in 2027. It also boosts its ESG credentials by moving from fossil-heavy assets to clean energy.
Scaling Solar for Energy-Hungry Data Centers
Data centers are the engines of the internet. They run everything from emails to artificial intelligence. But they also use a lot of electricity. In 2024, data centers in the U.S. consumed over 46,000 megawatts (MW) of power. That number is expected to double by 2029.

Texas is seeing many new data centers built. These facilities need clean, reliable energy around the clock. This is where solar power comes in.
With big solar projects like Clear Fork, energy companies can deliver affordable and clean electricity. Enbridge’s project will supply 600 MW—enough to power thousands of homes or several data centers.
To make solar work even when the sun doesn’t shine, companies are adding battery storage. These batteries can save extra energy during the day and release it at night. This helps data centers stay online 24/7. With Meta’s partnership, Clear Fork becomes a model for how clean energy can support the future of digital life.
From Gas to Gigawatts: Enbridge’s Solar Surge
The Clear Fork project is just one of several major renewables investments by Enbridge. In November 2024, it started the 585 MW Sequoia Solar Project in Texas. It is also building the Fox Squirrel solar facility, which has 577 MW in Ohio. This project is in partnership with EDF Renewables and is set to power Amazon data centers.
In Wyoming, Enbridge leads a 771 MW solar project, marking a substantial entry into a state with just 330 MW of solar capacity before 2025.
These megaprojects align with Enbridge’s pivot strategy. The company balances traditional energy assets with new renewables to ensure stable long-term cash flow, even amid volatile commodity prices.
Jobs, Dollars, and Sunshine: Solar’s Ripple Effect
Utility-scale solar projects like Clear Fork bring more than clean energy. They spur local development, create hundreds of construction jobs, and increase tax revenues.
Recent Texas projects, like EdgeConneX’s $440 million data center in Bastrop County, have created thousands of construction jobs. They also provide long-term employment opportunities.
Texas regulators are looking at ways to improve transmission lines and increase grid capacity. They also want to balance the abundant solar energy during the day with energy storage. This will help ensure a reliable supply for facilities that operate 24/7.
As the solar-powered building boom continues, lawmakers grapple with how to prevent solar or wind opposition from limiting clean-energy growth.
Meta’s Sustainability Strategy: Building the Cleanest Cloud on Earth
Meta’s deal reinforces tech companies’ strategies to secure renewable energy certainty. Recent PPAs include a 791 MW deal with Invenergy covering multiple states and a 595 MW agreement with Zelestra in Texas. These deals align with commitments to 100% clean energy and support AI infrastructure demands.
Meta is rapidly growing its global data center footprint to support its AI and cloud services. New plans include large superclusters like the 5 GW “Hyperion” in Louisiana and the 1 GW “Prometheus” in Ohio. These centers will support high-demand AI workloads.
The company has already invested over $68 billion in capex over the past 18 months and holds 11.7 GW of contracted renewable capacity, with 6.7 GW live in the U.S.
Meta matches 100% of its data center electricity with renewable energy and achieves LEED Gold or higher certification across all facilities. Its centers average a PUE of 1.09 and WUE of 0.18, reflecting top-tier energy and water efficiency.
The tech giant also recycles 91% of construction waste. The company is exploring innovative technologies like geothermal and nuclear power to meet growing energy needs while staying aligned with its goal of net-zero emissions by 2030.
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RELATED: Meta and XGS Energy Launch 150 MW Geothermal Project to Power its Data Centers in New Mexico
Meta’s deal reinforces tech companies’ strategies to secure renewable energy certainty. Recent PPAs include a 791 MW deal with Invenergy covering multiple states and a 595 MW agreement with Zelestra in Texas. These deals align with commitments to 100% clean energy and support AI infrastructure demands.

For utilities and energy developers, long-term PPAs with tech partners are a lifeline. They provide the financing needed to build big solar farms while offering companies the green credentials they need for sustainability reporting and ESG goals.
Blueprint for a Solar-Powered Internet Future
Enbridge’s $900M commitment to the 600 MW Clear Fork Solar Project marks a key moment in clean-energy and data industry integration. It reflects a broader trend: utilities partnering with tech giants to secure reliable, sustainable energy for rapidly expanding data infrastructure.
By pairing large-scale solar with long-term PPAs, Enbridge and Meta are not just meeting sustainability goals—they’re helping create the blueprint for how future data-demand growth can be powered cleanly, affordably, and reliably.
- FURTHER READING: Top 4 Solar Stocks to Watch in 2025 and Why They Matter
The post Enbridge Powers Meta Data Centers with $900M Texas Solar Investment appeared first on Carbon Credits.
Carbon Footprint
Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets
The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.
The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.
This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.
The two definitions, in plain English
Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.
Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.
The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.
What the GHG Protocol Land Sector Standard actually says
The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).
For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.
For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.
A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.
When insetting counts toward Scope 3 (and when it does not)
Insetting counts toward Scope 3 only when several conditions are met:
- The intervention must occur with an entity in your value chain.
- The emissions reduction or removal must be measured against a defensible baseline.
- The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
- It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.
The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.
When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.
The procurement and supplier engagement question
Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.
To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.
The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.
Choosing the right tool for the right target
A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.
The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.
If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.
Carbon Footprint
Net zero needs nature: a carbon credit guide
Net zero is often described as a balancing act: cut what you can, account for the rest, and reach zero on the ledger. That framing is useful, but it leaves something out. It treats every tonne of carbon as interchangeable and every route to zero as equally sound, while the science tells a more specific story.
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Carbon Footprint
Deforestation in Malawi: causes and solutions
Malawi has lost a striking share of its forests over the past three decades. Woodlands that once covered well over a third of the country now cover less than a quarter, and the pressure on what remains is increasing. Behind those figures sit two practical questions: what is driving the loss, and what reverses it?
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