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Arkansas

Chestnut Carbon, a New York-based developer of nature-based carbon removal credits, has completed its third tree-planting season since launching in 2022. The company has now planted more than 17 million trees across 30,000+ acres of previously unused or marginal land in the Southeastern United States.

Chestnut Carbon Grows the Largest Afforestation Project in the U.S.

With a stronghold in states like Arkansas, Mississippi, Alabama, Louisiana, Texas, and Oklahoma, the Chestnut Sustainable Restoration Project has already grown to cover over twice the size of Manhattan.

  • It is now the largest U.S.-based afforestation project listed on the Gold Standard®

Sarah Ford, Chief Forestry Officer at Chestnut, expressed excitement by noting,

“We’re very pleased to continue the consistent planting and growth of the Chestnut Restoration Project. 30,000 acres planted is a significant step towards our goal of reforesting hundreds of thousands of acres by 2030, and this milestone highlights our commitment to revitalizing underperforming land with a long-term vision for environmental stewardship and community well-being.”

Chestnut’s Sustainable Restoration Project: Snapshot of Land Parcels

Chestnut Carbon
Source: Chestnut Carbon

Turning Land Into a Carbon Goldmine

Chestnut Carbon began planting trees on unused farmland and pasture to capture and store carbon. The company distinguishes itself with these:

  • Land Acquisition: Chestnut has acquired more than 35,000 acres in six U.S. states. These include Arkansas, Louisiana, Alabama, Mississippi, Oklahoma, and Texas.
  • Gold Standard® Verified Carbon Credits: These credits meet strict quality and integrity standards. This makes them appealing to companies focused on sustainability.
  • Chestnut uses special data tools and growth models. These help improve forest development and capture carbon effectively.
  • Long-Term Sustainability: The company aims to create lasting, strong forests. These forests do more than store carbon. They also help restore soil, retain water, and protect biodiversity.

Building Native Forests That Last for a Lifetime

They are pioneering a strong focus on creating healthy and long-lasting native forests. Notably, it follows the Forest Stewardship Council (FSC) standards for responsible forest management.

  • It’s the first U.S.-based afforestation project to be verified under FSC’s Verified Impact program for Biodiversity Conservation.

By planting various native tree species, Chestnut Carbon is reviving the underused land. These new forests do a lot more than store carbon. They help clean the air and water and provide safe habitats for local wildlife.

The Demand for Nature-Based Carbon Removal is High

Nature-based carbon removal is becoming a powerful tool in the fight against climate change. Planting new forests or afforestation and restoring old ones (reforestation) are key parts of this effort. And the market for these carbon credits is growing fast.

According to McKinsey, the demand for voluntary carbon credits could reach 1.5 to 2 gigatons per year by 2030. Nature-based solutions are expected to meet a big part of that demand.

Experts also believe the global carbon credit market could be worth $100 billion by 2030 and grow to $250 billion by 2050. Nature-based projects will play a major role in this growth.

carbon credits

Carbon Credits with Credibility: Chestnut Carbon’s Gold Standard Journey

With support from energy-focused investor Kimmeridge, Chestnut Carbon creates high-quality forest carbon offsets in the U.S.

Subsequently, it’s undergoing a strict certification process under the Gold Standard to produce verified carbon credits. These credits will be sold to companies focused on cutting emissions and reaching their net-zero targets.

According to Margaret Kim, CEO of Gold Standard.

“This milestone is a fantastic illustration of how the carbon market can deliver for nature. Forestry and other land use projects have a critical role to play in delivering high-integrity carbon removals while restoring ecosystems and supporting communities. At Gold Standard, we are committed to enabling projects that not only contribute to global climate goals but also drive tangible and verified impact for people and nature.”

In central Arkansas, Chestnut manages nearly 4,000 acres. To boost the local economy, it has joined the Morrilton Chamber of Commerce and the Conway County Economic Development Corporation. Additionally, ArborGen Nursery supplies seedlings, and DDK Forestry & Real Estate offers expert advice for these projects.

The 7MT Carbon Credit Deal with Microsoft

Chestnut’s high-quality offsets have attracted major corporate buyers. The company secured a 25-year agreement with Microsoft to deliver nearly 8 million tonnes of carbon removal, which is the largest deal in the U.S.

It also partnered with the Mercedes-AMG PETRONAS Formula One Team, reflecting the growing demand for credible nature-based carbon solutions.

The post Chestnut Carbon Scales Up Nature-Based Carbon Removal with Largest Afforestation Project in the U.S. appeared first on Carbon Credits.

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Carbon Footprint

Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets

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The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.

The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.

This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.

The two definitions, in plain English

Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.

Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.

The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.

What the GHG Protocol Land Sector Standard actually says

The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).

For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.

For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.

A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.

When insetting counts toward Scope 3 (and when it does not)

Insetting counts toward Scope 3 only when several conditions are met:

  • The intervention must occur with an entity in your value chain.
  • The emissions reduction or removal must be measured against a defensible baseline.
  • The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
  • It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.

The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.

When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.

The procurement and supplier engagement question

Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.

To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.

The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.

Choosing the right tool for the right target

A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.

The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.

If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.

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Carbon Footprint

Net zero needs nature: a carbon credit guide

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Net zero is often described as a balancing act: cut what you can, account for the rest, and reach zero on the ledger. That framing is useful, but it leaves something out. It treats every tonne of carbon as interchangeable and every route to zero as equally sound, while the science tells a more specific story.

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Carbon Footprint

Deforestation in Malawi: causes and solutions

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Malawi has lost a striking share of its forests over the past three decades. Woodlands that once covered well over a third of the country now cover less than a quarter, and the pressure on what remains is increasing. Behind those figures sit two practical questions: what is driving the loss, and what reverses it?

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