SHEIN has become one of the biggest names in fast fashion, selling affordable clothes online to customers around the world. The company had revenues of around US$30–32 billion in 2023 and offered nearly 600,000 items for sale at any given time. However, SHEIN is also facing criticisms over its rising carbon footprint and net-zero initiatives.
The Fast Fashion Industry’s Environmental and Carbon Footprint
SHEIN’s business model uses artificial intelligence (AI) to spot fashion trends and produce clothes quickly in small batches. Items are then shipped directly to consumers, often by air. This model helps reduce the amount of unsold inventory, giving the company huge revenues. However, this approach also adds significantly to the company’s carbon footprint.

SHEIN’s 2023 Sustainability Report shows that total greenhouse gas emissions increased. They rose from 9.17 million metric tons of carbon dioxide equivalent (Mt CO₂e) in 2022 to 16.68 Mt CO₂e in 2023. That’s an 81% increase in just one year.

To put that into perspective, this is more than the annual emissions from 4 average coal-fired power plants. Most emissions come from the company’s supply chain and transportation. These areas are hard to control, but they cause most of its environmental impact.
Where SHEIN’s Carbon Emissions Come From
Greenhouse gas emissions are categorized into three groups or “scopes.” Scope 1 refers to emissions from a company’s direct operations, like its offices and warehouses. Scope 2 covers indirect emissions from the energy it purchases, like electricity. Together, these made up less than 1% of SHEIN’s total emissions in 2023.
The company reports that 72% of the electricity used at its facilities came from renewable sources last year, an increase from 68% in 2022. However, the bulk of SHEIN’s emissions—over 99%—fall under Scope 3. These emissions happen indirectly in the company’s value chain. They occur during manufacturing, shipping, and packaging.

In 2023, 61% of emissions came from supply-chain operations, while 38% were linked to transportation. To reduce these, SHEIN has begun sourcing more products from regions closer to its customers, like Brazil and Turkey. This “nearshoring” helped the company save over 314,000 tons of CO₂e by avoiding long-distance shipping routes.
Net-Zero Goals and Emissions Strategy
In response to growing environmental concerns, SHEIN has made several public commitments to reduce its carbon footprint. The company plans to reduce its Scope 1, 2, and 3 emissions by 25% by 2030, using 2023 levels as a starting point. It also aims to use only renewable electricity in its direct operations by the same year.
Longer-term, SHEIN has committed to achieving net-zero emissions across its value chain by 2050. These goals have been submitted to the Science-Based Targets initiative (SBTi) and were recently approved.
- The path to net zero includes a 42% reduction in Scope 1 and 2 emissions and a 25% reduction in Scope 3 emissions by 2030.

The company aims to reach its climate goals by:
- Expanding renewable energy use
- Improving energy efficiency at supplier sites
- Reducing transportation emissions
In addition, SHEIN is preparing to rely less on air freight and more on rail and sea, which are less carbon-intensive. While these steps show progress, they will need to be scaled up to significantly lower the company’s total emissions in the coming years.
Supply‑Chain Initiatives and Efficiency Improvements
SHEIN has launched several projects aimed at cutting emissions across its supply chain:
- Energy audits and efficiency upgrades at 28 supplier sites—cutting about 46,000 t CO₂e/year.
- Encouraging rooftop solar at 31 factories, with 10 in progress—cutting around 12,140 t CO₂e.
- Nearshoring to Turkey and Brazil reduced emissions by 314,805 t CO₂e, and cutting air transport saved another 49,578 t CO₂e.
- Logistics partnerships using electric or hybrid vehicles, saving about 54,614 t CO₂e.
These actions are aimed at tackling Scope 3 emissions, which are harder to manage but represent the majority of SHEIN’s carbon output. By supporting its suppliers and improving logistics, the company is starting to take responsibility for its broader environmental impact.
Criticism and Greenwashing Concerns
Despite its climate pledges, SHEIN has faced strong criticism from environmental groups and industry observers. The company has a key issue: its emissions are increasing more quickly than revenue. This shows that its business model doesn’t match its climate goals.
Critics also argue that SHEIN’s reliance on Scope 3 reductions, which are outside of its direct control, makes its net-zero targets difficult to achieve in practice.
There are also concerns about labor practices and the credibility of some of its sustainability claims. In 2024, SHEIN disclosed child labor violations found during supplier audits. Labor watchdogs still report bad working conditions and very long hours at some factories.
In Italy, regulators are looking into the company for possible greenwashing. This means they may have misled consumers about their environmental achievements. SHEIN got a low score of 2.5 out of 100 in a recent ranking by Stand.earth. The report noted that the company’s emissions increased by almost 50% in just one year.

These issues show that while SHEIN is making some progress, it still has a long way to go in proving that its climate promises are genuine and effective.
Can SHEIN Match Its Speed With Sustainability?
SHEIN’s efforts to reduce emissions and improve sustainability are a step in the right direction. The company is starting to work with suppliers, cut transportation emissions, and invest in cleaner energy. Getting its net-zero targets approved by SBTi adds credibility to its climate strategy.
However, the real test will be whether SHEIN can turn its goals into measurable reductions. Emissions continue to rise, which means the company must scale up its efforts quickly to stay on track. Expanding renewable energy, improving factory efficiency, and reducing overproduction will be key.
Fast fashion, by nature, is resource-intensive. For SHEIN to become a leader in sustainability, it must go beyond statements and show that net-zero efforts can match the speed and scale of its business.
- READ MORE: Clean Energy Beats Fossil Fuel in Historic $3.3T Global Energy Investment in 2025, IEA Report
The post Can Fast Fashion Go Green? SHEIN’s Net-Zero Ambitions Under Scrutiny appeared first on Carbon Credits.
Carbon Footprint
Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets
The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.
The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.
This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.
The two definitions, in plain English
Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.
Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.
The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.
What the GHG Protocol Land Sector Standard actually says
The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).
For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.
For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.
A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.
When insetting counts toward Scope 3 (and when it does not)
Insetting counts toward Scope 3 only when several conditions are met:
- The intervention must occur with an entity in your value chain.
- The emissions reduction or removal must be measured against a defensible baseline.
- The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
- It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.
The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.
When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.
The procurement and supplier engagement question
Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.
To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.
The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.
Choosing the right tool for the right target
A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.
The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.
If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.
Carbon Footprint
Net zero needs nature: a carbon credit guide
Net zero is often described as a balancing act: cut what you can, account for the rest, and reach zero on the ledger. That framing is useful, but it leaves something out. It treats every tonne of carbon as interchangeable and every route to zero as equally sound, while the science tells a more specific story.
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Carbon Footprint
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