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Can Fast Fashion Go Green? SHEIN’s Net-Zero Ambitions Under Scrutiny

SHEIN has become one of the biggest names in fast fashion, selling affordable clothes online to customers around the world. The company had revenues of around US$30–32 billion in 2023 and offered nearly 600,000 items for sale at any given time. However, SHEIN is also facing criticisms over its rising carbon footprint and net-zero initiatives. 

The Fast Fashion Industry’s Environmental and Carbon Footprint

The fast fashion industry is one of the most carbon-intensive sectors in the world. According to the United Nations Environment Programme, the global fashion industry accounts for up to 10% of annual carbon emissions—more than all international flights and maritime shipping combined.

The sector also uses large amounts of water, energy, and raw materials, while producing significant textile waste. Fast fashion brands like SHEIN depend on quick production, low-cost materials, and worldwide distribution. This approach raises their environmental impact.

Most fast fashion emissions still come from the upstream supply chain. This includes raw material extraction, dyeing, sewing, packaging, and shipping. Even with more consumers aware, the impact remains high. Many garments are worn only a few times before being discarded, contributing to landfill waste.

fast fashion environmental impact
Source: Green Match

Sustainability initiatives, like using recycled fabrics or reducing transport emissions, are steps forward. However, experts argue that true impact requires slowing down production and rethinking the fast fashion model altogether. So, how does Shein perform on this ground?

SHEIN’s business model uses artificial intelligence (AI) to spot fashion trends and produce clothes quickly in small batches. Items are then shipped directly to consumers, often by air. This model helps reduce the amount of unsold inventory, giving the company huge revenues. However, this approach also adds significantly to the company’s carbon footprint.

leading fast fashion brands by revenue 2024
Source: Green Match

SHEIN’s 2023 Sustainability Report shows that total greenhouse gas emissions increased. They rose from 9.17 million metric tons of carbon dioxide equivalent (Mt CO₂e) in 2022 to 16.68 Mt CO₂e in 2023. That’s an 81% increase in just one year.

Shein GHG carbon emissions 2023
Source: Shein 2023 Sustainability Report

To put that into perspective, this is more than the annual emissions from 4 average coal-fired power plants. Most emissions come from the company’s supply chain and transportation. These areas are hard to control, but they cause most of its environmental impact.

Where SHEIN’s Carbon Emissions Come From

Greenhouse gas emissions are categorized into three groups or “scopes.” Scope 1 refers to emissions from a company’s direct operations, like its offices and warehouses. Scope 2 covers indirect emissions from the energy it purchases, like electricity. Together, these made up less than 1% of SHEIN’s total emissions in 2023.

The company reports that 72% of the electricity used at its facilities came from renewable sources last year, an increase from 68% in 2022. However, the bulk of SHEIN’s emissions—over 99%—fall under Scope 3. These emissions happen indirectly in the company’s value chain. They occur during manufacturing, shipping, and packaging.

Shein upstream shipping
Source: Stand.earth

In 2023, 61% of emissions came from supply-chain operations, while 38% were linked to transportation. To reduce these, SHEIN has begun sourcing more products from regions closer to its customers, like Brazil and Turkey. This “nearshoring” helped the company save over 314,000 tons of CO₂e by avoiding long-distance shipping routes.

Net-Zero Goals and Emissions Strategy

In response to growing environmental concerns, SHEIN has made several public commitments to reduce its carbon footprint. The company plans to reduce its Scope 1, 2, and 3 emissions by 25% by 2030, using 2023 levels as a starting point. It also aims to use only renewable electricity in its direct operations by the same year.

Longer-term, SHEIN has committed to achieving net-zero emissions across its value chain by 2050. These goals have been submitted to the Science-Based Targets initiative (SBTi) and were recently approved.

  • The path to net zero includes a 42% reduction in Scope 1 and 2 emissions and a 25% reduction in Scope 3 emissions by 2030.
Shein emission reduction targets
Source: SHEIN

The company aims to reach its climate goals by:

  • Expanding renewable energy use
  • Improving energy efficiency at supplier sites
  • Reducing transportation emissions

In addition, SHEIN is preparing to rely less on air freight and more on rail and sea, which are less carbon-intensive. While these steps show progress, they will need to be scaled up to significantly lower the company’s total emissions in the coming years.

Supply‑Chain Initiatives and Efficiency Improvements

SHEIN has launched several projects aimed at cutting emissions across its supply chain:

  • Energy audits and efficiency upgrades at 28 supplier sites—cutting about 46,000 t CO₂e/year.
  • Encouraging rooftop solar at 31 factories, with 10 in progress—cutting around 12,140 t CO₂e.
  • Nearshoring to Turkey and Brazil reduced emissions by 314,805 t CO₂e, and cutting air transport saved another 49,578 t CO₂e.
  • Logistics partnerships using electric or hybrid vehicles, saving about 54,614 t CO₂e.

These actions are aimed at tackling Scope 3 emissions, which are harder to manage but represent the majority of SHEIN’s carbon output. By supporting its suppliers and improving logistics, the company is starting to take responsibility for its broader environmental impact. 

Criticism and Greenwashing Concerns

Despite its climate pledges, SHEIN has faced strong criticism from environmental groups and industry observers. The company has a key issue: its emissions are increasing more quickly than revenue. This shows that its business model doesn’t match its climate goals.

Critics also argue that SHEIN’s reliance on Scope 3 reductions, which are outside of its direct control, makes its net-zero targets difficult to achieve in practice.

There are also concerns about labor practices and the credibility of some of its sustainability claims. In 2024, SHEIN disclosed child labor violations found during supplier audits. Labor watchdogs still report bad working conditions and very long hours at some factories.

In Italy, regulators are looking into the company for possible greenwashing. This means they may have misled consumers about their environmental achievements. SHEIN got a low score of 2.5 out of 100 in a recent ranking by Stand.earth. The report noted that the company’s emissions increased by almost 50% in just one year.

Shein environmental ranking
Source: Stand.earth

These issues show that while SHEIN is making some progress, it still has a long way to go in proving that its climate promises are genuine and effective.

Can SHEIN Match Its Speed With Sustainability?

SHEIN’s efforts to reduce emissions and improve sustainability are a step in the right direction. The company is starting to work with suppliers, cut transportation emissions, and invest in cleaner energy. Getting its net-zero targets approved by SBTi adds credibility to its climate strategy.

However, the real test will be whether SHEIN can turn its goals into measurable reductions. Emissions continue to rise, which means the company must scale up its efforts quickly to stay on track. Expanding renewable energy, improving factory efficiency, and reducing overproduction will be key. 

Fast fashion, by nature, is resource-intensive. For SHEIN to become a leader in sustainability, it must go beyond statements and show that net-zero efforts can match the speed and scale of its business.

The post Can Fast Fashion Go Green? SHEIN’s Net-Zero Ambitions Under Scrutiny appeared first on Carbon Credits.

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Climate-Linked Supply Chain Risk Is Already in Your P&L

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The earnings calls that quietly reframed climate from sustainability question to operating risk.

Three earnings calls in the last 18 months tell the story without any help from a press release.

Hershey, May 2024: cocoa price exposure compresses margin, and the company attributes part of the cost shock to West African weather. Olam, July 2024: coffee climate exposure quantified in the annual report. JBS, January 2025: supply chain climate disclosures expanded materially in response to investor pressure and regulatory expectation. None of these companies issued the announcement as climate news. They issued it as financial news. The climate-linked supply chain risk did not arrive with a sustainability framing; it arrived as a P&L line.

You are probably reading this article because you suspect the same thing is happening to your business. This piece walks through what is showing up on which earnings calls, how procurement and finance leaders are quantifying the exposure, and what serious corporates are doing about it before the regulator asks.

Where climate risk has already appeared in earnings

The pattern is consistent across resource-intensive sectors. A weather event compresses supply, the price spikes, the cost flows through the income statement, and the analyst on the call asks whether the event is anomalous or structural. Increasingly, the honest answer is the second one.

Cocoa is the cleanest example. The 2023 to 2024 West African harvest fell sharply on the back of erratic rainfall and disease. Cocoa futures more than tripled. Companies with concentrated West African sourcing absorbed the cost; companies with diversified sourcing absorbed less. The exposure was not climate as ESG topic. It was climate as cost of goods.

Coffee follows the same pattern. Brazilian and Vietnamese harvests have moved on weather more sharply across the last several seasons. Roasters with long-tenor supplier relationships and origin diversification have managed the volatility; roasters with spot-market exposure have not. Wheat, sugar, palm oil, beef: the same dynamic in different commodities, a pattern the IPCC AR6 Working Group II report projects will intensify across agricultural systems through mid-century.

What this means: climate risk is no longer a footnote in the 10-K. It is a line item the CFO has to explain on the call.

The three commodity exposures that hit margin first

For most companies with material Scope 3 exposure, three exposures dominate the near-term P&L risk.

  • Concentrated single-origin sourcing in a climate-vulnerable region. If your tier-one supply for any material commodity sits in one geography, you have a concentration risk that climate amplifies. Diversification across origins is the obvious hedge, but it takes years to build and requires relationships you cannot acquire by tender.
  • Supplier financial fragility under climate stress. Smallholder farmers, who supply a large share of the global cocoa, coffee, and palm oil market, do not carry the balance sheets to absorb yield shocks. When yields collapse, they exit. When they exit, your supply base shrinks, and the surviving suppliers raise prices. The risk is structural, not cyclical.
  • Logistics and storage exposure to extreme weather. Hurricane disruptions to Gulf shipping, drought-driven Panama Canal restrictions, flooding in European inland waterways: each of these has moved input costs in the last three years, a pattern documented in Munich Re’s natural catastrophe data. The exposure shows up as a one-quarter event in the financial press but accumulates over time on the cost line.

TCFD and ISSB disclosure changes

The disclosure architecture has now caught up with the risk. The Task Force on Climate-related Financial Disclosures, whose recommendations are now embedded in the ISSB’s IFRS S2 climate standard, requires companies to disclose climate-related risks across physical and transition categories, with quantification where possible.

For physical risk specifically (the climate-linked supply chain risk you are reading about), the disclosure must address both acute exposures (extreme weather events) and chronic exposures (gradual changes in temperature, precipitation, and growing seasons). The disclosure must address the time horizon over which the risk is material, the parts of the value chain exposed, and the financial impact under different scenarios.

The CSRD imposes similar requirements under European law, with double materiality (both financial and impact materiality) embedded in the assessment. The practical effect: your auditors and your investor relations team now need a defensible answer to the climate-linked supply chain risk question, and the answer needs to be quantified.

What procurement and finance can do now

Three actions matter near-term.

Map your exposure. Most companies do not have a clear view of which tier-one and tier-two suppliers sit in which climate-vulnerable geographies. Without the map, you cannot quantify the risk, and without the quantification, you cannot disclose it credibly. The map is the foundation, and World Resources Institute climate risk research provides useful public tooling to start.

Diversify and deepen, in that order. Diversification across origins reduces concentration risk, but the deeper move is to invest in the resilience of the suppliers you already have. Regenerative practices, agroforestry, soil health interventions: these reduce yield volatility under climate stress and protect your input cost trajectory.

Embed the climate spend inside procurement, not outside it. Treating climate risk as a sustainability cost line subordinates it to the ESG budget. Treating it as a procurement and resilience investment puts it in the budget that matters, which is the cost-of-goods budget that the CFO defends quarterly.

Nature-based supply chain investments are the asset class designed for exactly this purpose. They sit inside the value chain, they reduce climate-linked supply risk, they generate verifiable Scope 3 reductions, and they produce the documentation an auditor and a regulator can both test.

If you are quantifying climate-linked supply chain risk in advance of the next earnings cycle or the next disclosure period, the carbon and sustainability experts at Carbon Credit Capital can help you map your exposure and structure a Dual-Value Model response that addresses reduction, resilience, and disclosure-readiness in a single program. Schedule a consultation.

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Where should an SME start with a carbon action plan?

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More and more small and medium-sized businesses are hearing the same question from their larger customers: What is your carbon footprint? That question now travels down entire supply chains, and it arrives next to tender requirements, certification criteria, and rising customer expectations.

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