Tech giants like Google and Microsoft are boosting demand for quality carbon removals through ARR (Afforestation, Reforestation, and Revegetation) projects. These projects restore degraded land, store carbon, and support biodiversity.
As the market shifts to durable, transparent credits, ARR projects are becoming the new gold rush in the voluntary carbon market.
Greening the Planet: What Are ARR Projects?
ARR projects help remove carbon dioxide by planting trees and vegetation in areas lacking green cover. They aim to restore ecosystems and increase biomass, which stores carbon.
ARR differs from REDD+, which prevents deforestation. ARR focuses on creating new green areas, especially where natural forests can’t grow back.
Three Key Ways to Restore Green Cover
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Afforestation: Planting trees where forests didn’t naturally exist, like grasslands.
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Reforestation: Rebuilding forests lost to farming, logging, or land-use changes.
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Revegetation: Regrowing woody plants and shrubs on damaged lands, not just tall trees.
All three methods aim to pull more carbon from the air and store it in the soil and plants.
Why Do They Matter Now?
Forests capture about 7.6 billion metric tonnes of CO₂ each year—more than the total emissions of the U.S. Yet, deforestation accounts for around 11% of global emissions, and this trend is worsening. ARR projects can reverse this by adding carbon-storing vegetation where it was absent.
These projects benefit the climate and support local wildlife and soil health. When done properly, they also provide long-term gains for nearby communities. Using native species and involving locals can improve crops, boost incomes, and build resilient communities.
Unlocking ARR Carbon Credits
ARR carbon credits represent the carbon stored by growing new trees and plants. Project developers estimate how much carbon the land would absorb without the project. They then compare this to actual growth over time, often using biomass data to calculate total CO₂ stored.
Since ARR targets degraded land, the natural carbon removal baseline is low. This means new growth from ARR activities provides a real benefit. These projects usually last for decades unless disrupted by wildfires or pests.
According to Sylvera’s State of Carbon Credits 2024 report, buyers typically pay about $5 more for higher-rated ARR projects.

This shows buyers are willing to invest more for credits with lower risks, like better permanence or additionality. The higher prices also reflect the cost of developing better-quality projects. However, prices vary widely. Some buyers may pay extra for biodiversity benefits, while others could overpay for similar credits.
Microsoft and Google Boost Demand for High-Quality ARR Credits
ARR carbon credits are gaining traction, especially those linked to reforestation and biodiversity. The DGB Group reports that tech companies like Microsoft and Google back premium ARR projects, sometimes paying up to $70 per tonne of CO₂. These higher costs reflect buyers’ expectations for clear environmental benefits, long-term durability, and high transparency.
Some key projects in this sector are:
Brazil’s Mombak
These high prices are not the norm. Most projects sell for less, but developers like Brazil’s Mombak are setting new standards. By planting up to 50 native tree species in remote areas, they boost biodiversity but also raise costs compared to simpler tree farms.
Panamanian Project by Ponterra
Microsoft recently bought credits from Ponterra’s Panamanian project, reportedly paying close to $70 per tonne. Buyers like Microsoft and Google now seek detailed cost breakdowns and future pricing forecasts to ensure high-quality projects that become more affordable over time.
The Symbiosis Coalition
The Symbiosis coalition, including Google, Meta, Microsoft, Salesforce, and McKinsey, pays around $50–$55 per credit as it aims for 20 million tonnes of carbon removals by 2030.
Newer credits are being validated under stricter standards like Verra’s VM0047. Yet the ARR market remains scattered, with no fixed price guide.
So currently, 12 ARR projects are under review, with first selections expected in late 2025 or early 2026.

The ARR Carbon Credit Market Shifts
The same Sylvera report reveals significant changes in the voluntary carbon market (VCM) over the past year. Verra still leads with 63% of credit retirements, but its share of new issuances has dropped to 36% as many REDD+ projects delay credits.
Gold Standard and other registries like Puro and Isometric are gaining traction, particularly in durable carbon removal (CDR).
The market is shifting toward removal-based credits, but it’s unclear which methods or registries will dominate, especially for nature-based solutions like ARR.

Supply Drops But Demand Holds

Prices Split by Project Type
ARR credit prices vary widely. Projects with diverse native trees can reach $60 per ton, but these are rare and often tied up in long-term deals.
Conversely, projects planting fast-growing, non-native trees like eucalyptus are cheaper, selling for under $5 per ton.
Experts warn that faster credits may come with environmental trade-offs. Eucalyptus, for instance, drains water quickly and may harm local ecosystems.
Challenges in ARR Credit Issuance
ARR (Afforestation, Reforestation, and Revegetation) credit issuances lag due to several challenges.
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Slow Tree Growth: Newly planted trees take years to absorb enough carbon, limiting early credit generation.
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High Upfront Costs: Unlike projects managing existing forests, ARR projects need major investments and long commitments.
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Verification Delays: Complex third-party monitoring and registry approvals slow credit issuance.
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Landowner Hesitation: Farmers resist switching from crops to forests due to uncertain financial returns.
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Ecological Trade-Offs: Native trees grow slowly but have higher value; faster-growing non-native species issue credits quicker but risk harming ecosystems.
ARR: A Long-Term Investment
Developers say ARR is more than planting trees; it’s a major land-use shift. U.S.-based GreenTrees partners with landowners to convert old crop fields into forests. This transition demands time, money, and a long-term vision.
Chestnut Carbon, a U.S. firm launched in 2022, is growing slowly to ensure quality. It signed a deal with Microsoft in 2023 for 362,000 ARR credits, due for delivery in 2027. The company is holding back some credits for future sales, expecting prices to rise.
Interest in ARR and durable carbon removals is growing. Scaling these credits takes time. Demand is increasing for clear, eco-friendly, and long-lasting ARR credits. This trend is strong among big tech buyers. The market is moving toward higher-quality credits, which will take significant time.
The post ARR Carbon Credits: The Next Gold Rush Backed by Google and Microsoft appeared first on Carbon Credits.
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Want a simpler way to buy carbon credits? Discover our carbon marketplace
Most businesses that decide to act on their net-zero targets reach the same point of friction. Buying carbon credits has meant tracking down brokers, sitting through sales calls, and requesting a quote just to learn a price, sometimes with limited proof of what you are buying.
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Climate-Linked Supply Chain Risk Is Already in Your P&L
The earnings calls that quietly reframed climate from sustainability question to operating risk.
Three earnings calls in the last 18 months tell the story without any help from a press release.
Hershey, May 2024: cocoa price exposure compresses margin, and the company attributes part of the cost shock to West African weather. Olam, July 2024: coffee climate exposure quantified in the annual report. JBS, January 2025: supply chain climate disclosures expanded materially in response to investor pressure and regulatory expectation. None of these companies issued the announcement as climate news. They issued it as financial news. The climate-linked supply chain risk did not arrive with a sustainability framing; it arrived as a P&L line.
You are probably reading this article because you suspect the same thing is happening to your business. This piece walks through what is showing up on which earnings calls, how procurement and finance leaders are quantifying the exposure, and what serious corporates are doing about it before the regulator asks.
Where climate risk has already appeared in earnings
The pattern is consistent across resource-intensive sectors. A weather event compresses supply, the price spikes, the cost flows through the income statement, and the analyst on the call asks whether the event is anomalous or structural. Increasingly, the honest answer is the second one.
Cocoa is the cleanest example. The 2023 to 2024 West African harvest fell sharply on the back of erratic rainfall and disease. Cocoa futures more than tripled. Companies with concentrated West African sourcing absorbed the cost; companies with diversified sourcing absorbed less. The exposure was not climate as ESG topic. It was climate as cost of goods.
Coffee follows the same pattern. Brazilian and Vietnamese harvests have moved on weather more sharply across the last several seasons. Roasters with long-tenor supplier relationships and origin diversification have managed the volatility; roasters with spot-market exposure have not. Wheat, sugar, palm oil, beef: the same dynamic in different commodities, a pattern the IPCC AR6 Working Group II report projects will intensify across agricultural systems through mid-century.
What this means: climate risk is no longer a footnote in the 10-K. It is a line item the CFO has to explain on the call.
The three commodity exposures that hit margin first
For most companies with material Scope 3 exposure, three exposures dominate the near-term P&L risk.
- Concentrated single-origin sourcing in a climate-vulnerable region. If your tier-one supply for any material commodity sits in one geography, you have a concentration risk that climate amplifies. Diversification across origins is the obvious hedge, but it takes years to build and requires relationships you cannot acquire by tender.
- Supplier financial fragility under climate stress. Smallholder farmers, who supply a large share of the global cocoa, coffee, and palm oil market, do not carry the balance sheets to absorb yield shocks. When yields collapse, they exit. When they exit, your supply base shrinks, and the surviving suppliers raise prices. The risk is structural, not cyclical.
- Logistics and storage exposure to extreme weather. Hurricane disruptions to Gulf shipping, drought-driven Panama Canal restrictions, flooding in European inland waterways: each of these has moved input costs in the last three years, a pattern documented in Munich Re’s natural catastrophe data. The exposure shows up as a one-quarter event in the financial press but accumulates over time on the cost line.
TCFD and ISSB disclosure changes
The disclosure architecture has now caught up with the risk. The Task Force on Climate-related Financial Disclosures, whose recommendations are now embedded in the ISSB’s IFRS S2 climate standard, requires companies to disclose climate-related risks across physical and transition categories, with quantification where possible.
For physical risk specifically (the climate-linked supply chain risk you are reading about), the disclosure must address both acute exposures (extreme weather events) and chronic exposures (gradual changes in temperature, precipitation, and growing seasons). The disclosure must address the time horizon over which the risk is material, the parts of the value chain exposed, and the financial impact under different scenarios.
The CSRD imposes similar requirements under European law, with double materiality (both financial and impact materiality) embedded in the assessment. The practical effect: your auditors and your investor relations team now need a defensible answer to the climate-linked supply chain risk question, and the answer needs to be quantified.
What procurement and finance can do now
Three actions matter near-term.
Map your exposure. Most companies do not have a clear view of which tier-one and tier-two suppliers sit in which climate-vulnerable geographies. Without the map, you cannot quantify the risk, and without the quantification, you cannot disclose it credibly. The map is the foundation, and World Resources Institute climate risk research provides useful public tooling to start.
Diversify and deepen, in that order. Diversification across origins reduces concentration risk, but the deeper move is to invest in the resilience of the suppliers you already have. Regenerative practices, agroforestry, soil health interventions: these reduce yield volatility under climate stress and protect your input cost trajectory.
Embed the climate spend inside procurement, not outside it. Treating climate risk as a sustainability cost line subordinates it to the ESG budget. Treating it as a procurement and resilience investment puts it in the budget that matters, which is the cost-of-goods budget that the CFO defends quarterly.
Nature-based supply chain investments are the asset class designed for exactly this purpose. They sit inside the value chain, they reduce climate-linked supply risk, they generate verifiable Scope 3 reductions, and they produce the documentation an auditor and a regulator can both test.
If you are quantifying climate-linked supply chain risk in advance of the next earnings cycle or the next disclosure period, the carbon and sustainability experts at Carbon Credit Capital can help you map your exposure and structure a Dual-Value Model response that addresses reduction, resilience, and disclosure-readiness in a single program. Schedule a consultation.
Carbon Footprint
Where should an SME start with a carbon action plan?
More and more small and medium-sized businesses are hearing the same question from their larger customers: What is your carbon footprint? That question now travels down entire supply chains, and it arrives next to tender requirements, certification criteria, and rising customer expectations.
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