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Tencent Partners with Temasek-Backed GenZero to Boost Carbon Credits

Tencent, one of China’s largest technology companies, has made a significant move towards sustainability by forming a partnership with GenZero, a Temasek-owned investment platform. This partnership focuses on buying carbon credits and is part of Tencent’s plan to reach its environmental and climate goals.

Tencent is securing carbon credits to show its commitment to cutting its carbon footprint. This also helps the global fight against climate change.

The Key Elements of the Partnership

The partnership between Tencent and GenZero is formalized under a Memorandum of Understanding (MoU). Through this agreement, Tencent has the option to purchase 1 million carbon credits from GenZero. It will use these credits to offset residual emissions—the hard-to-abate emissions from both its operations and supply chain.

Credits should come from projects that lower greenhouse gas emissions or capture carbon in the air. Tencent’s involvement shows that big companies are increasingly investing in environmental sustainability. The specific volume of carbon credits and financial details are not disclosed.

GenZero plays a key role in the carbon market. It helps keep carbon credit transactions honest and clear. Their portfolio typically includes projects in reforestation, afforestation, biochar, and carbon capture technologies.

This partnership seeks to boost the carbon credit market’s credibility. It does this by backing projects that are effective and verifiable.

Growing Demand for Carbon Credits

The global carbon credit market is growing quickly. This growth is due to stronger regulations and more businesses committing to sustainability. With the world under pressure to reduce greenhouse gas emissions, carbon credits are now a valuable tool for companies to help offset their environmental impact.

Businesses can buy carbon credits to help projects that cut emissions or capture carbon. These projects include reforestation and renewable energy initiatives.

The carbon credit market is set to grow a lot in the next decade. Some projections say it could reach over $250 billion by 2050. This surge comes from stricter climate rules and rising demand. Companies want to meet their climate goals, and carbon credits are one option to consider. 

carbon credit market value 2050 MSCI
Source: MSCI

Tencent’s Roadmap to Carbon Neutrality by 2030

In February 2022, Tencent shared its plan for carbon neutrality by 2030 as shown below. They also pledged to use 100% green electricity. The company’s targets—validated by the Science Based Targets initiative (SBTi)—align with the 1.5°C global warming goal.

Tencent carbon neutrality roadmap
Source: Tencent

To meet this goal, the company is focusing on three key strategies:

In 2023, Tencent reported total greenhouse gas (GHG) emissions of 5,793,823.7 tCO2e, with the following breakdown:

  • Scope 1 (direct emissions) accounted for 4.75% of the total,
  • Scope 2 (emissions from purchased energy) made up 44.21%, and
  • Scope 3 (supply chain and other indirect emissions) represented 51.04%.

Tencent’s strategy prioritizes direct emissions reduction while minimizing reliance on carbon offsets. The tech company is boosting resource efficiency. They are reducing energy use per output unit. They do this by using high-performance servers, advanced cooling systems, and better server use.

Moreover, Tencent used artificial intelligence (AI) to run data center operations. This cut electricity use by about 5,000 MWh. It also helped avoid 2,851.5 tonnes of carbon emissions in 2023.

A major part of the plan involves expanding renewable energy use. Tencent actively participates in China’s green power trading market and has steadily increased green electricity consumption.

In 2023, it purchased 604,277.1 MWh of green power—up 79.6% from 2022—avoiding 344,619.2 tonnes of carbon emissions. It also increased rooftop solar installations at its data centers. By the end of 2023, total capacity reached 52.2 MW, a 166.3% rise from the previous year.

The share of renewable electricity in Tencent’s total energy mix rose from 7.2% in 2022 to 12.4% in 2023. For hard-to-abate supply chain emissions—such as from equipment procurement and building materials—Tencent plans to use carbon credits to meet its 2030 carbon neutrality goal. Accelerated action is also underway to reduce emissions from AI-driven cloud computing services.

The Future of Carbon Credits and Climate Finance

Tencent’s partnership with GenZero shows a growing trend. Companies across different sectors now see carbon credits as key to their environmental plans. As demand for carbon credits grows, the need for clear markets also increases. Companies want to invest in projects that reduce emissions.

GenZero knows carbon markets well. This will help Tencent and other companies make sure their investments lead to real, measurable environmental benefits.

The global carbon market is changing. Digital platforms and new monitoring technologies help companies access carbon credits more easily. These advances should lower transaction costs. They will also boost the efficiency of carbon credit trading, which will help the market grow.

For companies like Tencent, these platforms offer new chances to invest in emission reduction projects and help them meet their sustainability goals.

Tencent’s partnership with GenZero is an important step in the company’s ongoing efforts to achieve its sustainability goals. By purchasing carbon credits, the Chinese company is taking responsibility for its own emissions. It is also contributing to the larger global effort to combat climate change.

This collaboration also highlights the growing role of the private sector in climate finance. As companies around the world begin to recognize the financial and reputational benefits of sustainability, it is likely that more businesses will follow Tencent’s lead by engaging in the carbon credit market. By doing so, these companies can not only reduce their own environmental impact but also support the global transition to a low-carbon economy.

The post Tencent Partners with Temasek-Backed GenZero to Boost Carbon Credits appeared first on Carbon Credits.

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Carbon Footprint

Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets

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The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.

The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.

This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.

The two definitions, in plain English

Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.

Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.

The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.

What the GHG Protocol Land Sector Standard actually says

The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).

For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.

For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.

A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.

When insetting counts toward Scope 3 (and when it does not)

Insetting counts toward Scope 3 only when several conditions are met:

  • The intervention must occur with an entity in your value chain.
  • The emissions reduction or removal must be measured against a defensible baseline.
  • The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
  • It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.

The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.

When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.

The procurement and supplier engagement question

Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.

To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.

The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.

Choosing the right tool for the right target

A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.

The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.

If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.

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Carbon Footprint

Net zero needs nature: a carbon credit guide

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Net zero is often described as a balancing act: cut what you can, account for the rest, and reach zero on the ledger. That framing is useful, but it leaves something out. It treats every tonne of carbon as interchangeable and every route to zero as equally sound, while the science tells a more specific story.

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Carbon Footprint

Deforestation in Malawi: causes and solutions

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Malawi has lost a striking share of its forests over the past three decades. Woodlands that once covered well over a third of the country now cover less than a quarter, and the pressure on what remains is increasing. Behind those figures sit two practical questions: what is driving the loss, and what reverses it?

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