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Who Leads the Data Center Surge in the US

As the demand for data centers surges, several regions in the U.S. are emerging as significant markets, alongside a notable increase in renewable energy projects supporting this growth, according to S&P Global Market Intelligence data.

Northern Virginia remains the leading data center market in the US and is second only to Beijing globally. It is set to retain its top position in North America, with 280 data centers in development, adding to the more than 300 already operational in the state. 

The region’s data center power consumption is expected to exceed 10 GW by 2028. Dallas and Phoenix are ranked second and third in projected data center demand by 2028. Each of them anticipate to add over 3 GW of capacity in the next five years.

Several other regions are becoming hot spots for data center development, with ten markets projected to surpass 1 GW of demand by 2028. Thanks to the growing presence of tech giants like Google and Meta, Omaha, Nebraska, currently ranks second in operating data center power demand.

Top 10 US data center markets

In Texas, data centers will benefit from an extensive array of renewable energy projects. The state has nearly 150 GW of wind, solar, and battery storage capacity in development—the largest pipeline in the US.

Over 63 GW of renewables are being developed in California. Thus, the state’s interconnection queue has expanded to 395 GW of renewable capacity.

The Power Play Among Hyperscalers

Hyperscalers, the large-scale cloud service providers using data centers at the heart of their operations, rank among the top corporate buyers of renewable energy worldwide. As of March 2024, Amazon, Meta Platforms, Google, and Microsoft hold the first 4 spots in contracted renewable energy capacity. 

However, these rankings are expected to shift following several major deals announced by Microsoft in April and May 2024. Together, these four companies have contracted over 33 GW of wind, solar, and battery storage capacity in the US. Amazon accounted for about half of this total and Meta adding another 9 GW.

Power projects in 26 states have agreements with these cloud service providers. And their geographic reach is continuously expanding as they develop new data centers. 

corporate renewable and data centers

Currently, Amazon, Google, Meta, and Microsoft collectively own or lease about 9 GW of data center capacity in the US. Based on current development plans, this capacity could nearly triple to just under 26 GW by the end of 2028.

All four companies have set ambitious goals to source 100% of their power from clean energy. With the expanding pipeline of clean energy contracts, the 2028 data center power demand projections may even be conservative.

Data Center Demand by Utility: VEPCO Leads the Charge

Dominion Energy Inc. subsidiary Virginia Electric and Power Co. (VEPCO), which services Northern Virginia, home to the largest data center fleet in the country, leads all US utilities in energy demand from data centers with 4.6 GW. This demand could surge to 15.9 GW by 2028, nearly 5x that of second-place Oncor Electric Delivery Co. 

VEPCO currently has 5.5 GW of operating renewable capacity and an additional 8.7 GW in development. State law requires VEPCO to source 100% of its energy sales from clean energy sources by 2040, alongside meeting the rapidly rising data center demand.

By 2028, the top 10 utilities by data center load could have a combined capacity demand of 35.7 GW. These utilities operate 54.4 GW of wind, solar, and battery storage capacity, with another 52.3 GW in development. 

data center demand by utility subsidiary

Several have created dedicated green tariff programs for data center companies to purchase carbon-free electricity. The increasing data center load projections are driving these utilities to expand their renewable portfolios.

Oncor, covering large parts of Texas, including the Dallas-Fort Worth area, is expected to see 3.3 GW of data center demand by 2030, though this may be a conservative estimate. Oncor has 40.6 GW of renewable capacity either operating or in development across Texas. 

Ohio Power Co., serving the Columbus area where Amazon leads data center development, is projected to have 2.8 GW of data center power demand by 2028. However, Ohio Power currently has just 1.6 GW of combined operating and planned renewable capacity.

Data Center Power Demand on the Rise

The energy needs and power demands of data centers are expected to grow impressively over the next 5 years. As the data center segment evolves rapidly, upward revisions to demand are likely as the power needs of AI become better understood. 

The critical question is whether data centers will have access to sufficient green energy supply during this rapid growth.

S&P Global Research estimates that firm data center commitments through 2028 will drive an 85% increase in data center demand. This reached an aggregate demand of 60.6 GW and 530.6 TWh of electricity use. This translates to an added demand of 27.9 GW and a usage growth of 244.1 TWh, constituting 10%-12% of US electricity usage.

projected data center power demand vs forecast green energy generation

Baseline estimates suggest that green energy expansion (solar, wind, and battery storage) will keep pace with data center growth rate. Declining costs for green energy and durable federal subsidies will drive significant expansion. 

Federal tax credits are fully transferable, allowing data center stakeholders to easily contract with new renewable power facilities. Additionally, renewable mandates enforced by Renewable Energy Certificate markets in many states further support project returns.

The US data center market is experiencing robust growth, driven by technological advancements and the increasing power demands of hyperscalers. As data centers continue to proliferate, the integration of clean energy solutions remains vital to sustain their expansion and environmental impact.

The post Who Leads the Data Center Surge in the US? S&P Global Report appeared first on Carbon Credits.

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Carbon Footprint

Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets

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The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.

The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.

This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.

The two definitions, in plain English

Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.

Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.

The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.

What the GHG Protocol Land Sector Standard actually says

The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).

For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.

For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.

A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.

When insetting counts toward Scope 3 (and when it does not)

Insetting counts toward Scope 3 only when several conditions are met:

  • The intervention must occur with an entity in your value chain.
  • The emissions reduction or removal must be measured against a defensible baseline.
  • The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
  • It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.

The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.

When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.

The procurement and supplier engagement question

Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.

To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.

The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.

Choosing the right tool for the right target

A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.

The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.

If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.

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Carbon Footprint

Net zero needs nature: a carbon credit guide

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Net zero is often described as a balancing act: cut what you can, account for the rest, and reach zero on the ledger. That framing is useful, but it leaves something out. It treats every tonne of carbon as interchangeable and every route to zero as equally sound, while the science tells a more specific story.

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Carbon Footprint

Deforestation in Malawi: causes and solutions

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Malawi has lost a striking share of its forests over the past three decades. Woodlands that once covered well over a third of the country now cover less than a quarter, and the pressure on what remains is increasing. Behind those figures sit two practical questions: what is driving the loss, and what reverses it?

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