Connect with us

Published

on

The U.S. is witnessing a surge in utility-scale solar development, driven by growing corporate demand for clean energy. Major tech companies like Meta and Google are securing long-term deals in Texas, combining renewable energy growth with economic and grid benefits.

This trend highlights how corporate commitments are shaping the future of the clean energy transition. Let’s find out.

Zelestra and Meta’s $600 Million Solar Deal

Madrid-based renewable energy firm Zelestra secured a massive $600 million green financing facility, signaling strong investor confidence in utility-scale solar. The funding, backed by Société Générale and HSBC, will support two large solar projects in Texas—Echols Grove (252 MW) and Cedar Range (187 MW).

These projects are not standalone efforts. Instead, they are part of a broader clean energy partnership with Meta, one of the world’s largest corporate renewable energy buyers. Together, they form a portion of a seven-project portfolio totaling 1.2 GW under long-term power purchase agreements (PPAs).

Sybil Milo Cioffi, Zelestra’s U.S. CFO, said:

“This financing marks a significant milestone in the delivery of our largest U.S. solar projects to date. It reflects strong confidence from Societe Generale and HSBC in our strategy and execution capabilities and reinforces our ability to attract first-class capital to support our growth platform in the U.S. market.”

Zelestra is strengthening its presence in the U.S. energy market with innovative solutions for hyperscalers and corporate clients. It is developing around 15 GW of renewable projects across key markets. In February 2026, BloombergNEF ranked Zelestra among the top 10 PPA sellers to U.S. corporations.

Solar Powering Meta’s Climate Strategy

Meta continues to aggressively expand its clean energy footprint. The company has made renewable energy procurement a core part of its climate roadmap—and the numbers clearly reflect that shift.

In 2024, Meta reported emissions of 8.2 million metric tonnes of CO₂e after accounting for clean energy contracts. In comparison, its location-based emissions stood at 15.6 million tonnes. This marked a sharp 48% reduction, largely driven by renewable energy purchases.

Moreover, the company has consistently maintained momentum:

  • Since 2020, it has matched 100% of its electricity consumption with renewable energy.
  • Over the past decade, it has secured more than 15 GW of clean energy globally.
  • Overall, renewable energy procurement has helped cut 23.8 million MT CO₂e emissions since 2021.

As a result, Meta cut operational emissions by around 6 million tonnes in 2024 alone. At the same time, it tackled value chain emissions using Energy Attribute Certificates (EACs), reducing Scope 3 emissions by another 1.4 million tonnes.

meta emissions

Most of these deals were concentrated in the U.S., highlighting the country’s growing importance in corporate decarbonization strategies.

Google Partners with Sunraycer for 400 MWac Texas Solar Project

Meanwhile, Google is also accelerating its clean energy investments. The company recently signed two long-term PPAs with Sunraycer Renewables for the Lupinus and Lupinus 2 solar projects in Texas.
These agreements will support the construction of a nearly 400 MWac solar facility in Franklin County. The project is expected to become operational by late 2027.

Importantly, this collaboration goes beyond just energy supply. It also aims to deliver broader economic benefits, including:

  • Local job creation during construction
  • Long-term tax revenue for the region
  • Continued investment in local infrastructure

David Lillefloren, CEO at Sunraycer, said:

“These agreements with Google represent a significant milestone for Sunraycer and underscore the strength of our development platform. We are proud to support Google’s clean energy objectives while delivering high-quality renewable infrastructure in Texas.”

Additionally, the deal was facilitated through LevelTen Energy’s LEAP process, which simplifies and speeds up PPA execution. This highlights how innovative platforms are now playing a key role in scaling renewable deployment.

“Google’s data centers are long-term investments in the communities we call home,” said Will Conkling, Director of Energy and Power, Google. “This collaboration with Sunraycer will fuel local economic growth while helping to build a more robust and affordable energy future for Texas.” 

Google’s Global Clean Energy Push

Google, like Meta, has built a strong clean energy portfolio over time. Since 2010, it has signed over 170 agreements totaling more than 22 GW of capacity worldwide. Its long-term ambition is even more ambitious—achieving 100% carbon-free energy, every hour of every day, by 2030.

These agreements cover more than 17.3 GW in North America, over 4.5 GW in Europe, around 400 MW in Latin America, and more than 300 MW across the Asia-Pacific region.

Significantly, between 2011 and 2024, its clean energy purchases have avoided over 44 million tCO₂e—equivalent to the total annual electricity emissions of all homes in New York State combined.

GOOGLE EMISSIONS
Source: Google

In the broader context, Google has committed over $3.7 billion to clean energy projects and partnerships, expected to generate around 6 GW of renewable electricity. For example, the company developed an investment framework supporting a 1.5 GW portfolio of new solar projects across the PJM grid.

By providing both investment capital and power purchase agreements, these projects gain a faster, more certain path to construction. In essence, the tech giant isn’t just a buyer of clean energy—it actively invests to create more, using its resources and engineering-driven approach to help these projects launch and scale.

Why Texas Is Becoming the Center of Energy Transformation

All these developments point to one clear trend—Texas is rapidly becoming a global hub for clean energy and data center growth.

On one hand, the state offers strong solar resources, vast land availability, and a deregulated power market. On the other hand, it is witnessing a surge in electricity demand, especially from data centers and AI-driven workloads.

According to projections from the EIA, U.S. electricity demand could rise by 20% or more by 2030. Data centers are expected to play a major role in this growth. In fact, energy consumption from data centers increased by over 20% between 2020 and 2025.

data center

As a result, energy infrastructure in Texas is facing growing pressure. Rising industrial activity, extreme weather events, and rapid digital expansion are all contributing to grid stress. Yet, at the same time, this demand is driving unprecedented investment in renewable energy.

The EIA expects Texas to lead solar expansion in the coming years, accounting for nearly 40% of new solar capacity in the U.S. California will follow closely, and together, the two states will drive almost half of total additions.

TEXAS SOLAR

U.S. Solar Capacity for 2026: 86 GW on the Horizon 

Even though the sector has faced temporary slowdowns, the long-term outlook for U.S. solar remains highly positive.

In 2025, the U.S. added 53 GW of new electricity capacity—the highest annual addition since 2002. Notably, wind and utility-scale solar together generated 17% of the country’s electricity, a massive jump from less than 1% two decades ago.

EIA us

Looking ahead, growth is expected to accelerate again. Developers are planning to add around 86 GW of new capacity in 2026, which could set a new record. Solar alone is projected to account for more than half of this expansion.

Breaking it down further:

  • Solar is expected to contribute 51% of new capacity
  • Battery storage will make up 28%
  • Wind will account for 14%

Utility-scale solar capacity additions could reach 43.4 GW in 2026, marking a 60% increase compared to 2025 levels.

Analysis: Corporate Demand Is Reshaping Energy Markets

Overall, the developments from Zelestra, Meta, Google, and Sunraycer highlight a broader transformation underway in global energy markets.

First, corporate buyers are no longer passive participants. Instead, they are actively shaping energy infrastructure through long-term PPAs. These agreements provide stable revenue for developers while ensuring a clean power supply for companies.

corporate buyer

Second, financing is becoming more accessible. Large-scale funding deals, like Zelestra’s $600 million facility, show that banks are increasingly willing to back renewable projects with strong contractual support.

Third, regions like Texas are emerging as strategic energy hubs. The combination of rising electricity demand and favorable renewable conditions is attracting both developers and corporate buyers.

However, challenges remain. Grid reliability, permitting delays, and policy uncertainty could still impact the pace of deployment. Even so, the overall trajectory remains clear.

Clean energy demand is rising fast. Big Tech is leading the charge. And solar power is set to play a central role in meeting future electricity needs.

The post Texas Solar Market Heats Up with Meta and Google Investments appeared first on Carbon Credits.

Continue Reading

Carbon Footprint

MRV and Additionality: The Two Questions Your Auditor Will Ask First

Published

on

What auditors actually test, where projects actually fail, and the contract clauses that protect you before signature.

The meeting happens about fourteen months after the contract was signed. Your assurance provider has reached the nature-based investment line in your Scope 3 file, and the partner across the table has exactly two questions. How do you know the reductions happened? And how do you know they would not have happened anyway?

The first question is MRV: measurement, reporting, and verification. The second is additionality. Between them, they decide whether your nature-based investment counts, in your inventory, in your disclosure, and in front of your board. Everything else in the project documentation is supporting material for these two answers.

This article walks through what each question actually tests, where projects most commonly fail, what digital MRV has changed (and what it has not), and the contract clauses that protect you. The goal is to give you the diligence framework before you sign, because after the credit issues is the wrong time to discover the answers were weak.

What MRV actually verifies

MRV is the machinery that turns a field intervention into a defensible number. Measurement covers the data: biomass surveys, soil sampling, remote sensing, activity records from participating farms. Reporting covers the translation of that data into claimed reductions under a recognised methodology. Verification covers the independent check: an accredited third party tests the reporting against the methodology and the evidence.

The methodologies live in registries. Verra’s Verified Carbon Standard and the Gold Standard are the two largest for nature-based projects, and each publishes the methodology documents, monitoring requirements, and verification protocols that a project must follow. The ICVCM Assessment Framework now sits above the registries, assessing whole methodologies against the Core Carbon Principles and granting the CCP label to those that pass.

For a buyer, the practical questions are concrete. What is the monitoring frequency, and is it specified in the project design document or left vague? Who is the verifier, how were they selected, and how often do they rotate? What raw data do you, the buyer, get access to, and in what format? A project that answers these in writing is a different procurement than one that answers them in a sales call.

What additionality actually proves

Additionality asks whether the intervention caused the reduction, or whether the reduction would have happened anyway. The test is a counterfactual: what would this landscape, this farm, this forest have done without the project’s money?

Three forms matter in practice. Financial additionality asks whether the project needed the carbon revenue to proceed. Regulatory additionality asks whether the activity was already required by law. Common-practice additionality asks whether the activity is already standard in the region, in which case paying for it buys you nothing the world was not getting for free.

The reason additionality dominates audit conversations is recent history. Research published in 2023, including the Science paper examined at length in our piece on conventional offsets and boardroom credibility, found that a large share of REDD+ credits failed the counterfactual test because baselines were inflated. The market response was a wave of methodology revisions at Verra and the arrival of independent ratings agencies whose entire business is re-testing additionality claims. The Carbon Credit Quality Initiative publishes transparent scoring of methodologies on exactly this dimension, and it is free to consult before you sign anything.

Where projects most commonly fail the test

Five failure modes account for most of the wreckage.

  • Inflated baselines. The counterfactual assumes more deforestation, more degradation, or lower yields than the evidence supports. The claimed reduction is the gap between reality and the baseline, so an inflated baseline manufactures reductions from nothing.
  • Unaccounted leakage. The project protects one forest and the logging moves to the next valley. The methodology is supposed to net this out; weak projects estimate it optimistically.
  • Thin permanence protection. Nature-based carbon can reverse: fire, pest, drought, or a change of landowner. Buffer pools and insurance mechanisms exist for this, but their adequacy varies enormously between projects.
  • Attribution and double counting. In supply chain settings, the same reduction can be claimed by the supplier, the buyer, and a credit purchaser unless contracts prevent it. Our Insetting vs Offsetting piece covers the inventory rules; the point here is that the auditor will ask who else is counting this tonne.
  • Stale monitoring. Data collected at validation and never refreshed. The IPCC AR6 Working Group III land-sector chapter documents how quickly carbon stocks respond to disturbance; a three-year-old measurement is a historical artifact, not a current claim.

What digital MRV changes, and what it does not

Digital MRV is the genuine improvement in the field. Satellite remote sensing, including the free archives at NASA Earthdata, allows biomass and land-cover change to be monitored continuously rather than at multi-year verification intervals. Soil carbon models calibrated with physical sampling reduce the cost of agricultural measurement. The practical effect is more frequent data at lower cost, which compresses the window in which a problem can hide.

What digital MRV does not change is judgment. Baselines are still human decisions about counterfactuals. Additionality is still an argument, not a measurement. Research groups such as the Oxford Smith School have been clear on this point: better sensors improve the M in MRV, but the integrity questions live in the assumptions, and assumptions need governance, not gadgets.

For a buyer, the test is simple. Ask the provider what is measured by instrument, what is estimated by model, and what is assumed by methodology. A provider who can answer that question crisply understands their own evidence chain. A provider who cannot is selling you their confidence rather than their data.

What to require in your contract

The diligence above converts into five contract clauses.

  • Monitoring cadence and buyer data access, specified by dataset and frequency.
  • Verifier independence, named accreditation, and rotation terms.
  • Baseline revision triggers, so the counterfactual updates when the methodology or the evidence changes.
  • Reversal liability and buffer adequacy, with the mechanism named and sized.
  • Documentation handover in audit-ready form, so the evidence file your assurance provider needs already exists.

None of these clauses is exotic. All of them are absent from weak contracts, and their absence is the most reliable early signal that the MRV and additionality answers will be weak too.

If you are evaluating a nature-based investment and want the MRV and additionality stress-tested before signature rather than after, the carbon and sustainability experts at Carbon Credit Capital can run that review against any project on your shortlist, and design nature-based supply chain investments where the evidence chain is built audit-first. Schedule a consultation.

Sources and further reading

Continue Reading

Carbon Footprint

The EU’s New Green Claims Rules and Carbon Credits

Published

on

EU Directive: Empowering Consumers for the Green Transition (ECGT)

The EU Directive, Empowering Consumers for the Green Transition (ECGT), takes effect on September 27, 2026.(1) The goal of ECGT is to protect consumers by ensuring that environmental claims are fair, understandable, and reliable. This regulation does create a new compliance requirement for businesses, but it also provides sustainability and marketing teams with important guidance that helps create consistency in sustainability communications.

Key takeaways

  • ECGT takes effect September 27, 2026, and prohibits claims that a product or service has a neutral, reduced, or positive environmental impact based on offsetting alone.
  • Named example phrases the regulation prohibits include climate neutral, CO2 neutral certified, carbon positive, climate net zero, climate compensated, reduced climate impact, and limited CO2 footprint.
  • ECGT does not want to deter investment in carbon credits. It wants companies to communicate the real benefits of the projects they support instead.
  • SBTi’s guidance recommends framing carbon credits as taking responsibility for ongoing emissions, not as making a product or company neutral.
  • Voluntary carbon projects deliver real climate progress: reducing super-pollutants, protecting and restoring ecosystems, and supporting communities.

Regarding carbon credits specifically, voluntary carbon projects deliver important climate progress and environmental benefits that provide many talking points for companies. They reduce climate super-pollutants by removing industrial emissions like methane, N2O, HFCs and others. They protect and restore valuable ecosystems and carbon sinks like forests, mangroves and grasslands. They help communities by reducing local pollution, creating employment opportunities, improving access to healthcare, and more.

The Science Based Targets Initiative (SBTi), a global leader in business climate action, concludes that alongside aggressive decarbonization, we should also use high quality carbon credits to take responsibility for our ongoing emissions. SBTi recognizes that carbon credits are important “to help limit temperature overshoot, mitigate transition risks, and support climate solutions.”(2)

ECGT language on carbon offsetting says that they do not want to deter investment in carbon credits. They just want companies to focus on communicating the benefits of the projects they support and avoid claims beyond the scope of carbon credits, which is good for everyone, companies and consumers alike.

The regulation reinforces that carbon credits do not change the sustainability of your products, so carbon credit buyers should not suggest that their products are more sustainable because of carbon credits. Instead, companies need to promote their climate contributions as a way to compensate or take responsibility for their carbon emissions by supporting projects that do great things like reducing global carbon emissions, reducing pollution, preventing deforestation, restoring forests, and more.

ECGT language related to carbon offsetting

The regulation is particularly focused on prohibiting claims, based on offsetting greenhouse gas emissions, that a product or service has a neutral, reduced, or positive impact on the environment in terms of greenhouse gas emissions. These claims are prohibited in all circumstances because they mislead consumers into believing the claim relates to the product itself, or to how it was made and supplied, or into thinking that using the product carries no environmental impact at all.

Named examples of prohibited claims include:

  • climate neutral
  • CO2 neutral certified
  • carbon positive
  • climate net zero
  • climate compensated
  • reduced climate impact
  • limited CO2 footprint

These claims are only allowed when they rest on a product’s actual lifecycle impact, not on offsetting emissions outside that product’s value chain, since the two are not equivalent. This prohibition does not stop companies from advertising their investments in environmental initiatives, including carbon credit projects, as long as they present that information in a way that is not misleading and that meets the other requirements of Union law.(1)

SBTi also provides guidance on climate contribution language in its Corporate Net Zero Standard Version 2.0 Draft for Second Public Consultation, November 2025. While the SBTi language is fairly technical, it has a good framework for crafting a climate contribution message.

SBTi Language for Carbon Credits(3)

  • Take responsibility for ongoing emissions by delivering mitigation impact contributions
  • Carbon credits certify the mitigation outcomes of projects that reduce, avoid, or remove carbon emissions
  • Activities that reduce emissions from emission sources not located within the company’s value chain
  • Activities that conserve, protect, and enhance natural carbon sinks
  • Activities that capture and store carbon in storage pools

SBTi’s draft standard also walks through sample claim language for this kind of contribution. In general, the samples move from a simple percentage statement, to naming a specific verified tonnage tied to that percentage, to a fuller statement that breaks the tonnage into reductions versus removals. Across all three, the framing stays consistent: a company took responsibility for a defined share of its ongoing emissions over a set period, by funding a specific, verified amount of mitigation, achieved through emission reductions or removals.(3)

FAQ: ECGT and Carbon Credit Claims

When does the ECGT directive take effect?

The rules apply across the EU from September 27, 2026, after member states transposed the directive into national law by March 27, 2026.

Does ECGT ban carbon offsetting?

No. It bans specific marketing claims that a product or service is environmentally neutral, reduced impact, or positive based on offsetting. Advertising investment in carbon credit projects themselves is still allowed if it is not misleading.

What phrases does ECGT specifically prohibit?

Named examples include climate neutral, CO2 neutral certified, carbon positive, climate net zero, climate compensated, reduced climate impact, and limited CO2 footprint, when those claims are based on offsetting rather than a product’s actual lifecycle impact.

How should a company describe its carbon credit purchases instead?

SBTi’s guidance recommends stating the specific verified tonnage of emissions reductions or removals funded and describing that as taking responsibility for a defined share of ongoing emissions, rather than claiming the company or product is neutral.

Does this rule apply to company level sustainability claims too?

ECGT is focused on claims about specific products and services in consumer marketing. Broader company level sustainability communication is a separate matter still governed by other existing rules.

While ECGT does add a new compliance burden for businesses, it helps create consistency in sustainability messaging that is important to building confidence in voluntary carbon projects and scaling the industry to help us achieve progress on global carbon emissions.

Disclaimer: Terrapass does not provide legal or regulatory advice. Any interpretation of regulation must be approved by your legal representative.

References:
(1) https://eur-lex.europa.eu/eli/dir/2024/825/oj
(2) https://files.sciencebasedtargets.org/production/files/Corporate-Net-Zero-Standard-version-2.pdf
(3) https://files.sciencebasedtargets.org/production/files/CNZS-V2-Second-Consultation-Draft.pdf

The post The EU’s New Green Claims Rules and Carbon Credits appeared first on Terrapass.

Continue Reading

Carbon Footprint

Want a simpler way to buy carbon credits? Discover our carbon marketplace

Published

on

Most businesses that decide to act on their net-zero targets reach the same point of friction. Buying carbon credits has meant tracking down brokers, sitting through sales calls, and requesting a quote just to learn a price, sometimes with limited proof of what you are buying.

Continue Reading

Trending

Copyright © 2022 BreakingClimateChange.com