Telecom giant NTT Group’s energy subsidiary, NTT Anode Energy, has officially launched its energy storage business by commissioning 3 high-voltage grid-scale Battery Energy Storage System (BESS) projects in Japan. Together, these installations provide 15.3 megawatt-hours (MWh) of storage capacity. This development is key for Japan. It helps bring more renewable energy, like wind and solar, into the national grid.
Supporting Japan’s Renewable Energy Targets
Japan aims to increase the share of renewable energy in its electricity mix to 36–38% by 2030, up from around 20% in 2023. One of the key challenges in reaching this target is managing the intermittent nature of solar and wind power.

BESS technology solves this problem by storing extra electricity when demand is low. Then, it releases this energy when demand is high.
NTT Anode Energy‘s new storage systems help balance the national grid. They make it easier to integrate clean energy smoothly. Without energy storage, much of the generated renewable power could be wasted. These systems reduce that loss while enhancing the grid’s stability and reliability.
Turnkey Solutions for Rapid Deployment
A standout feature of NTT Anode Energy’s approach is its turnkey services model. This offering includes full-service support—from design and installation to integration and operations management. This makes it easier for customers, especially those without much technical knowledge, to adopt energy storage solutions.
Turnkey services are particularly appealing in a market where speed and efficiency are essential. Japan has urgent climate goals and rising electricity use. So, it’s important to cut the time and cost needed to set up storage systems. This model helps utilities and businesses adopt it more widely.
Embracing Innovation in Battery Technology
Lithium-ion batteries lead the market, but NTT is also looking into sodium-sulfur (NaS) batteries. These batteries work well in high temperatures. They also provide long-lasting storage and have high energy density. NaS technology works best for big projects where performance and safety matter most.
Japan is known for using sodium-sulfur batteries. Companies like NGK Insulators lead the way in this area. NaS batteries have many benefits compared to lithium-ion ones. They last longer, are safer from fire, and use fewer rare minerals. Their resilience in extreme weather, like earthquakes, makes them a good fit for the country’s geography and climate.
NTT Green Innovation Toward 2040
Japan has committed to cutting its greenhouse gas emissions by 46% by 2030 and reaching carbon neutrality by 2050. As NTT Group uses about 1% of the country’s total energy, it launched the “NTT Green Innovation toward 2040” plan in 2021 to support this national goal.
The plan outlines NTT’s aim to become carbon neutral by 2040. In 2023, the company expanded its targets to include Scope 3 emissions—those from its supply chain—and pledged to help customers reduce their emissions by working more closely with suppliers and partners.

A Competitive Market Fueled by Policy
Japan’s energy storage market is growing fast. This is due to government-backed efforts, like the 2025 decarbonization auction. This policy framework helps utilities and private companies invest in energy storage. In a recent round of this auction, HD Renewable Energy secured 300 MW of storage capacity, reflecting strong demand.
NTT Anode Energy enters the field at a strategic time. Its strong infrastructure, finances, and tech resources make it a key player in a growing market. Government support for energy storage is growing, and NTT’s abilities could help it gain a large market share.
Environmental and Economic Benefits
Battery storage systems play a crucial role in reducing greenhouse gas emissions. These systems help companies use solar and wind power more efficiently. So, they cut down the need for fossil fuel peaker plants that run during peak demand. This change reduces carbon dioxide emissions. It also helps Japan reach its carbon neutrality goals.
NTT’s use of sodium-sulfur batteries might lower the environmental harm from raw material extraction. NaS batteries differ from lithium-ion batteries. They don’t depend on critical minerals like cobalt and nickel.
Instead, they use more abundant and less harmful resources. Their long lifespan boosts sustainability. It cuts down the need for frequent replacements.
Energy Storage: A Market on the Rise
Japan installed about 190 MW of new energy storage capacity in 2022, doubling its 2021 total of 92 MW. Projections indicate that Japan’s cumulative storage capacity could reach over 29 gigawatts (GW) by 2033. This upward trend mirrors global patterns.

In a report by the IEA, demand for battery energy storage increased by 85% in 2024 compared to the prior year. Remarkably, energy storage growth exceeds electric vehicle sales.
- SEE MORE: The Battery Shift: How Energy Storage Is Reshaping the Metals Market with LFPs Taking Charge
According to BloombergNEF, global energy storage installations could hit up to 411 GW by 2030. And Asia Pacific will lead storage build on a megawatt basis by the same period.
The global energy storage market is forecasted to grow to $546.5 billion by 2035. NTT’s focus on high-voltage BESS places it at the forefront of this transition, both in Japan and internationally. As countries boost renewable power, the need for flexible technologies, like BESS, will keep rising.

What This Means for Investors and Industry Stakeholders
NTT Anode Energy’s launch signals two important trends. First, energy storage has become central to national and global clean energy strategies. Second, easy-to-implement solutions that are scalable will likely gain traction quickly. This is especially true when paired with policy incentives.
Investors should see that strong policy support, tech advances, and growing electricity demand are coming together. NTT’s model shows how companies can use their current infrastructure and tech skills to enter new clean energy markets.
The company’s move aligns with both national energy policies and global climate goals. As governments and companies focus more on storage infrastructure, NTT’s role could guide new market players. As Japan pushes forward with decarbonization, early movers like NTT could shape the market’s future direction.
The post Powering Up Japan: NTT’s Big Bet on Battery Storage Sparks a Greener Grid appeared first on Carbon Credits.
Carbon Footprint
Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets
The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.
The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.
This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.
The two definitions, in plain English
Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.
Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.
The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.
What the GHG Protocol Land Sector Standard actually says
The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).
For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.
For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.
A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.
When insetting counts toward Scope 3 (and when it does not)
Insetting counts toward Scope 3 only when several conditions are met:
- The intervention must occur with an entity in your value chain.
- The emissions reduction or removal must be measured against a defensible baseline.
- The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
- It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.
The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.
When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.
The procurement and supplier engagement question
Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.
To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.
The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.
Choosing the right tool for the right target
A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.
The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.
If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.
Carbon Footprint
Net zero needs nature: a carbon credit guide
Net zero is often described as a balancing act: cut what you can, account for the rest, and reach zero on the ledger. That framing is useful, but it leaves something out. It treats every tonne of carbon as interchangeable and every route to zero as equally sound, while the science tells a more specific story.
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Carbon Footprint
Deforestation in Malawi: causes and solutions
Malawi has lost a striking share of its forests over the past three decades. Woodlands that once covered well over a third of the country now cover less than a quarter, and the pressure on what remains is increasing. Behind those figures sit two practical questions: what is driving the loss, and what reverses it?
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